Simply to Impress
- Company typePrivate
- Founded2003
- HeadquartersCalabasas, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
Simply to Impress firmographics
Firmographics- Name
- Simply to Impress
- Legal name
- Simply to Impress
- Website
- https://simplytoimpress.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Simply to Impress industry classification
Industry- Product category
- Custom Printed Stationery and Photo Cards
- NAICS
- Stationery Product Manufacturing (32223), Commercial Printing (except Screen and Books) (323111)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Party Favors, Gifts & Custom Merchandise (HSACACAM)
- akta.pro secondary industries
- Creator Merchandise & Print-on-Demand Platforms (MPACAFAE), Party & Entertaining Disposable Supplies (CRAJAGAL)
Keywords
Where Simply to Impress is headquartered
LocationHeadquarters
- HQ city
- Calabasas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simply to Impress business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Supply Chain, Personnel, Infrastructure
Revenue model
- Custom Printed Cards and Stationery: One-time purchase model for customized printed products including birth announcements, wedding invitations, holiday cards, birthday invitations, save-the-date cards, thank you cards, graduation announcements, and party invitations. Customers can also purchase custom stationery, journals, ornaments, wrapping paper, gift bags, and party supplies. Products include a 15-card minimum for invitations and 25-card minimum for other products. Professional custom design service available for $25 additional charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Cardstock (Single-Sided) |
| Unit Pricing | Pay-as-you-go | Premium Cardstock (Double-Sided) |
| Unit Pricing | Pay-as-you-go | Deluxe Folded Cardstock |
| Unit Pricing | Pay-as-you-go | Rush Printing Service |
| Unit Pricing | Pay-as-you-go | Lightning Printing Service |
| Unit Pricing | Pay-as-you-go | Raised Foil Wedding Invitations |
| Unit Pricing | Pay-as-you-go | Custom Yard Signs |
| Unit Pricing | Pay-as-you-go | Expedited Printing Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Simply to Impress product offering
Product offeringCore offering
Simply to Impress is a direct-to-consumer e-commerce platform that designs, customizes, manufactures, and ships personalized printed stationery and party supplies. Customers self-serve through a web and mobile design tool to upload photos, choose from templates and finishes (including foil stamping and die-cut shapes), and order products such as photo holiday cards, birth and graduation announcements, wedding and birthday invitations, thank you cards, and supporting party supplies. Production is performed digitally on HP Indigo presses with two-day standard turnaround and expedited Rush and Lightning options.
Product overview
Simply to Impress is a direct-to-consumer e-commerce platform specializing in personalized greeting cards, announcements, invitations, and stationery products. The core product portfolio centers on Photo Cards organized by occasion categories: Holiday Cards (Christmas, New Year's, Hanukkah, Business Holiday), Birth Announcements, Wedding Invitations, Birthday Invitations, Graduation Announcements, and Thank You Cards for various occasions. Supporting the card business are add-on products including Custom Napkins, Custom Coasters, Custom Banners, Custom Yard Signs, Save-the-Date Magnets, Gift Tags, Custom Wrapping Paper, Custom Gift Bags, Big Head™ Photo Cutouts, Custom Journals, Photo Calendars, Personalized Ornaments, and Self-Inking Stamps. The platform offers personalization through photo uploads, custom text, multiple paper finishes (Matte, Satin, Glossy, Pearl Shimmer, Luxe Double-Thick), and foil stamping options. The company positions itself on premium paper quality, quick turnaround (2 business days standard), and satisfaction guarantees.
Differentiator
Problem solved
Functional benefit
Products and services
- Holiday Photo Cards Personalized photo holiday cards including Christmas Photo Cards, New Year's Cards, Foil Holiday Cards, Business Holiday Cards, Religious Christmas Cards, Hanukkah Cards, Kwanzaa Cards, Baby's First Christmas Cards, and Holiday Party Invitations — for families, individuals, and small businesses.
- Birth Announcements Personalized birth announcement cards for newborns including Boy, Girl, Twin, Adoption, Pregnancy, Holiday/Christmas, and Foil Birth Announcements — for new and expectant parents.
- Wedding Invitations and Wedding Stationery Suite Complete wedding stationery suite including Save-the-Date Cards, Save-the-Date Magnets, Wedding Announcements, Wedding Invitations, RSVP Cards, Change-the-Date Cards, Engagement Party, Bridal Shower, Rehearsal Dinner, and Dinner/Cocktail Party invitations — for engaged couples.
- Birthday Invitations Personalized birthday party invitations including First Birthday, Kids Birthday, Boy Birthday, Girl Birthday, Teen Birthday, Adult Birthday, Quinceañera, and Twin Birthday invitations — for parents and party planners.
- Graduation Announcements and Invitations Personalized graduation announcements including Foil Graduation Cards, Graduation Thank You Cards, Graduation Yard Signs, and Graduation Banners — for families of high school and college graduates.
- Thank You Cards Personalized thank you cards across occasions including Birthday, Baby Shower, Bar Mitzvah, Bat Mitzvah, Business, Graduation, Memorial, Wedding, and gender-specific cards for men and women.
- Personalized Stationery Custom personalized stationery including Photo Calendars, Self-Inking Stamps, Custom Journals, Personalized Ornaments, and stationery for men, women, and children.
- Custom Napkins Custom printed napkins available in Dinner and Cocktail sizes for parties, weddings, and celebrations.
- Custom Coasters Custom printed coasters that serve as tabletop protection and keepsakes for events.
- Custom Banners Custom vinyl banners for graduations, birthdays, and celebrations, weather-resistant for indoor and outdoor use.
- Custom Yard Signs Custom 24x18 inch corrugated plastic yard signs with aluminum stakes for celebrations and announcements.
- Gift Tags Holiday gift tags for personalized gifting.
- Custom Wrapping Paper Custom gift wrap with exclusive patterns for personal and business holiday gifting.
- Custom Gift Bags Custom printed gift bags for various occasions.
- Big Head™ Photo Cutouts Novelty photo cutout product featuring oversized character heads for celebrations.
- Custom Journals Custom journals and notebooks available in soft cover, hard cover, and wire-bound formats.
- Photo Calendars Custom photo calendars for personal and business use.
- Personalized Ornaments Custom ornaments for holidays and special occasions including wedding and graduation ornaments.
- Self-Inking Stamps Custom self-inking rubber stamps with up to 10,000 impressions for envelopes, stationery, and correspondence.
- Save-the-Date Magnets Magnetic save-the-date cards for weddings.
- Professional Custom Design Service Optional professional custom design assistance for an additional $25 fee, allowing customers to have a designer create their card layout beyond self-serve tools.
- Rush and Lightning Expedited Printing Expedited fulfillment services: Rush printing at $9.99 plus overnight shipping for 1-day print + overnight shipping, and Lightning printing at $16.99 plus overnight shipping for same-day print + overnight shipping.
Companies that use Simply to Impress
Customer profileSegments8 records
Ideal customer profiles5 records
Simply to Impress technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Simply to Impress partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Simply to Impress competitors and assessment
Company assessmentDirect peers
- Mpix: Mpix is a professional-grade photo printing service offering photo cards, albums, and prints direct to consumers and photographers. Comparable to Simply to Impress on premium photo-card production quality and pricing tiers.
- Basic Invite: Basic Invite is a direct-to-consumer custom invitation and stationery brand offering nearly unlimited color combinations on cards, with foil and specialty finishes. Direct overlap with Simply to Impress in wedding/party invitation custom printing.
- Artifact Uprising: Artifact Uprising is a premium direct-to-consumer photo printing brand specializing in photo books, cards, prints, and gifts made with high-quality archival papers. Comparable premium positioning and print-on-demand customization model.
- Shutterfly: Shutterfly is the largest US direct-to-consumer custom photo products company, offering photo cards, invitations, stationery, and personalized gifts. It is the most direct comparison set for Simply to Impress's core holiday and life-event card categories.
- Zazzle: Zazzle is a print-on-demand marketplace for custom invitations, stationery, and personalized gifts with thousands of independent designers. Operates in the same custom printed products and stationery space as Simply to Impress, with overlapping customer use cases.
- Vistaprint (Cimpress): Vistaprint is the consumer arm of Cimpress, offering customized business and personal stationery, invitations, and printed marketing materials through an online design experience. Highly comparable business model and product breadth to Simply to Impress.
- Minted: Minted is a design marketplace for premium personalized stationery, wedding invitations, holiday cards, and art prints sourced from independent designers. Competes directly with Simply to Impress in custom wedding invitations and holiday photo cards.
- Snapfish: Snapfish is a long-running DTC photo printing brand offering photo cards, prints, photo books, and personalized gifts. Highly comparable custom card and photo product offering, now part of the PlanetArt family alongside Simply to Impress.
Broad incumbents
- Canva: Canva is a global design platform that has expanded into Canva Print for custom stationery, invitations, and cards. A broader incumbent with a design-first ecosystem overlapping Simply to Impress's customizable card target use cases.
Emerging players
- Lovepop: Lovepop is a design-forward greeting card and wedding invitation brand using intricate 3D/pop-up die-cut craftsmanship. Comparable on the custom invitation and premium greeting card categories, with a more design-led point of view.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Simply to Impress social profiles
Digital presenceSimply to Impress compliance and trust
Trust signalCompliance1 record
Simply to Impress financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply to Impress leadership team
Management profileNumber of profiles
Simply to Impress funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply to Impress M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply to Impress
What does Simply to Impress do?
Simply to Impress is a direct-to-consumer e-commerce platform that designs, customizes, manufactures, and ships personalized printed stationery and party supplies. Customers self-serve through a web and mobile design tool to upload photos, choose from templates and finishes (including foil stamping and die-cut shapes), and order products such as photo holiday cards, birth and graduation announcements, wedding and birthday invitations, thank you cards, and supporting party supplies. Production is performed digitally on HP Indigo presses with two-day standard turnaround and expedited Rush and Lightning options.
Is Simply to Impress a public or private company?
Simply to Impress is a private company. It is classified as corporate owned and is currently operating.
When was Simply to Impress founded?
Simply to Impress was founded in 2003. It employs 251 to 500 people.
Where is Simply to Impress based?
Simply to Impress is headquartered in Calabasas, United States, in the North America region.
How does Simply to Impress make money?
One revenue line is on record: custom Printed Cards and Stationery.
Who are Simply to Impress's main competitors?
Direct peers on record are Mpix, Basic Invite, Artifact Uprising, Shutterfly, Zazzle, Vistaprint (Cimpress), Minted and Snapfish. Canva is listed as a broad incumbent. Lovepop is listed as an emerging player.
Does Simply to Impress have an API?
No public API is recorded for Simply to Impress.
What industry is Simply to Impress in?
Simply to Impress's product category is Custom Printed Stationery and Photo Cards. Its primary akta.pro industry code is HSACACAM, Party Favors, Gifts & Custom Merchandise, with a secondary code of MPACAFAE, Creator Merchandise & Print-on-Demand Platforms. Its NAICS code is 32223 and its SIC code is 2771.