What CHOETECH does

CHOETECH is a Shenzhen, China-based consumer electronics company founded in 2012 that designs, manufactures, and sells charging and power accessories globally. Its product portfolio spans four primary categories — chargers (wireless, wall, and car), cables (USB, HDMI, DisplayPort, docks and hubs), power banks and power stations (including solar and clean energy lines), and wearables (TWS earbuds and smart audio devices). The company's core technical differentiators are early adoption of the Qi2.2 wireless fast charging standard, MagSafe-compatible magnetic mounting solutions for iPhone 13/12-series devices, and the use of semi-solid state battery technology in its portable power stations. Representative pricing is anchored on a unit-sales model, with products such as the Magnetic Car Mount retailed at $39.99 through its own e-commerce storefront.

CHOETECH monetizes exclusively through hardware sales with no subscription or recurring revenue component. It runs a dual go-to-market combining a direct-to-consumer Shopify-based storefront (choetech.com) with an authorized distributor and reseller network covering 83+ countries across North America, Europe, Asia, South America, the Middle East, and Africa. The company is actively recruiting new global channel partners and exhibiting at trade events such as GITEX Central Asia 2026 in Almaty, Kazakhstan. Its customer segments include individual consumers seeking multi-device and portable charging, retailers and distributors purchasing promotional and resale inventory, enterprises sourcing workplace connectivity solutions (docks and hubs for hybrid work), and outdoor/off-grid users buying power stations and solar chargers.

The company reports 665+ employees, claims to have served more than 50 million users cumulatively, and has been featured in consumer technology media including CNET, MacRumors, Nerdist, Forbes, Tom's Guide, Digital Trends, and Gadgeteer. It is privately held with no disclosed funding rounds, parent company, or M&A activity, suggesting founder/owner-controlled operations. The CEO is Honglei Jia. There is no disclosed AI/ML capability, no published patents, and no formal enterprise customer base; revenue is derived from a long-tail of individual and SMB unit purchases distributed across many channels and geographies.

Name

CHOETECH

Website

https://Choetech.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

CHOETECH is a Shenzhen-based consumer electronics company, founded in 2012, that designs and sells Qi2.2 wireless chargers, power banks, power stations, cables, docks, and wearables to global consumers through DTC e-commerce and a distributor network spanning 83+ countries.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

NAICS

Small Electrical Appliance Manufacturing (335210), Electronics and Appliance Retailers (44921), Battery Manufacturing (33591), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Wireless Charging (Qi Pads, Stands, Multi-Device Mats) (CRACATAC)

akta.pro secondary industries

Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Wall Chargers (AC Adapters) (CRACATAA), Car Chargers & Vehicle Power Adapters (CRACATAB), Charging Docks, Stations & Multi-Port Hubs (CRACATAF), Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS) (CRACATAI), Power Supplies, Batteries & Charging Components Retail (CRACAKAD)

Keywords

• Wireless charging solutions
• Portable power banks
• Charging cables accessories
• Renewable energy products
• Consumer audio wearables

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Revenue generated from sale of proprietary hardware products including wireless chargers, power banks, power stations, cables (USB, HDMI, DisplayPort), car chargers, wall chargers, wearables, and solar charging products. One-time purchase model with no subscription component.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

CHOETECH designs, manufactures, and sells branded consumer electronics charging and power accessories, including Qi2.2 wireless chargers, wall and car chargers, MagSafe-compatible magnetic car mounts, portable power banks, semi-solid-battery power stations, solar/renewable energy products, USB/HDMI/DisplayPort cables, docks and hubs, and TWS/wearable audio devices. Products are sold globally via the company's own e-commerce storefront and a distributor network in 83+ countries.

Product overview

CHOETECH is a technology company specializing in wireless charging, power banks, energy storage, and electronic accessories. Founded in 2012, the company operates a broad product portfolio organized across four main categories: Chargers (including wireless, wall, and car chargers), Cables (USB, HDMI, DisplayPort, and hubs/docks), Power Banks (including portable power stations, solar chargers, and clean energy solutions), and Wearables (including TWS earbuds and smart audio devices). The products emphasize Qi2.2 wireless fast charging technology and are distributed globally across 83+ countries. CHOETECH also provides retail and gifting solutions, and targets both consumer and business segments through partnerships with distributors worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Wireless Chargers Qi2.2 wireless fast charging products including desktop and car wireless chargers for smartphones, earbuds, and wearables, targeted at individual consumers and channel partners.
• Wall Chargers High-capacity wall chargers for powering multiple devices simultaneously, targeted at consumers consolidating charging at home and offices.
• Car Chargers Vehicle-mounted charging solutions, including Qi2.2 wireless and MagSafe-compatible magnetic mounting variants, for consumer drivers and rideshare/professional drivers.
• Magnetic Car Mount MagSafe-compatible magnetic car mount designed for dashboard or vent installation, supporting iPhone 13/12 series and MagSafe cases; sold as a standalone consumer accessory.
• Power Banks for Phones Portable battery packs for smartphones, including wireless-charging-capable models, targeted at consumers needing on-the-go power backup.
• Power Stations Large-capacity portable power stations for outdoor, travel, and backup-power use cases, featuring Qi2.2 wireless fast charging and semi-solid state battery technology.
• Solar Chargers Solar-powered charging solutions for outdoor, off-grid, and sustainable-energy use cases.
• Clean Energy / Renewable Energy Products Renewable energy products including solar panels and off-grid power solutions for outdoor applications and sustainable-energy consumers.
• USB Cables USB data and charging cables for various device connections, targeted at general consumer device charging and connectivity.
• HDMI Cables High-definition multimedia interface (HDMI) cables for audio-visual connections between displays, media devices, and computers.
• DisplayPort Cables DisplayPort cables for video connectivity between computers, docking stations, and monitors.
• Dock & Hub Docking stations and USB hubs for workplace connectivity and hybrid-work environments, including team power banks and multi-device charging for offices.
• Wireless Earbuds and Smart Audio Wearables (TWS) True wireless stereo (TWS) earbuds and related smart wearable audio devices for personal audio playback, targeted at general consumers.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• EcoFlow: EcoFlow is a fast-growing portable power station and clean energy brand competing in the same outdoor/off-grid segment CHOETECH is expanding into. Highly comparable on power station + solar product combination, but with stronger brand pull in the US.
• Jackery: Jackery is a category leader in portable power stations and solar generators. Direct overlap with CHOETECH's power station and solar charger line — both target outdoor/off-grid consumers — but Jackery is significantly larger and more established in the higher-ASP portable power category.

Direct peers

• RAVPower: RAVPower (Sunvalley Group brand) is a charging accessories competitor with overlapping power bank, wireless charger, and USB-C hub portfolio sold through Amazon and DTC channels. Closely comparable on product mix and distribution model.
• UGREEN Group: UGREEN is a Chinese consumer electronics accessories brand with nearly identical product mix across chargers, cables, hubs, and power banks, sold globally through DTC and distributor channels. Listed on Shenzhen Stock Exchange, providing a public benchmark for category economics.
• Belkin: Belkin is an established US-headquartered accessories brand (now part of Foxconn) offering wireless chargers, power banks, cables, and docking stations with strong retail presence at Best Buy and Apple resellers. Closely comparable on MagSafe/Qi wireless charging products.
• AUKEY Technology: AUKEY is a Chinese-origin charging accessories brand selling wireless chargers, power banks, USB-C chargers, and cables via DTC and Amazon globally. Directly comparable mid-tier positioning to CHOETECH in the same crowded price band.
• Baseus: Baseus is a Shenzhen-based consumer charging accessories brand with overlapping SKUs in wireless chargers, car chargers, power banks, and cables. Highly comparable on geography, product breadth, and global distributor-led GTM.
• Anker Innovations: Anker is the global leader in consumer charging accessories (chargers, power banks, hubs, cables) with a public listing and materially larger scale. Direct overlap on wireless chargers, power banks, wall/car chargers, and docking stations serving identical global consumer and enterprise segments.

Broad incumbents

• Mophie (ZAGG): Mophie is a premium charging accessories brand (owned by ZAGG) focused on wireless charging, power stations, and battery cases for Apple devices. Comparable on MagSafe-aligned product positioning but sits at a higher price tier.
• Apple (MagSafe/Accessories): Apple owns the MagSafe specification and ships first-party wireless chargers (MagSafe, MagSafe Duo) that anchor the ecosystem CHOETECH's wireless products plug into. Not a direct competitor on accessories breadth, but defines the platform standards and certifies the ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Choetech
• YouTubeyoutube.com/@ChoeTechofficial
• Facebookfacebook.com/choetechofficial
• LinkedInlinkedin.com/company/choetech
• Instagraminstagram.com/choetech_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHOETECH