San Clemente Villas

What San Clemente Villas does

San Clemente Villas is a for-profit senior living community located at 660 Camino De Los Mares in San Clemente, California, operating as part of the private Sunrise Senior Living national network. Founded in 2002 by Aileen Brazeau and Paul Brazeau, the community provides three core care products: Assisted Living (support with daily activities such as dressing, bathing, and medication management), Memory Care (specialized Alzheimer's and dementia care in a secured neighborhood), and Short-Term Stays (respite, post-surgical recovery, and trial experiences). Studio, one-bedroom, and two-bedroom suite floor plans are offered, with published monthly pricing ranging from approximately $5,250 for a studio to $7,250+ for a two-bedroom, and Memory Care priced from $7,000 to $8,250+ per month depending on care level.

The community is built on Sunrise Senior Living's integrated technology stack, including Sunrise CareConnect (electronic health record for care coordination), a Family Engagement App for resident-family connectivity, 24/7 in-suite emergency response systems, and Sunrise Signature Dining with tablet-based tableside menu personalization that integrates dietary needs with meal offerings. Onsite amenities include a heated pool, fitness center, putting green, salon/spa, and massage rooms, with a coastal "Sky Lounge" offering ocean views. The business model is a recurring monthly subscription: base rent combined with individualized care-level fees determined through pre-move-in nursing assessment, plus ancillary service fees. Distribution is direct-to-consumer through website tour booking, dedicated phone lines (888-434-4648 for pricing, 949-340-1100 and 949-489-3400 for residents/families), on-site tours, and the Sunrise cross-community referral program, with primary service area covering the affluent South Orange County communities of San Clemente, Dana Point, and San Juan Capistrano.

Name

San Clemente Villas

Website

https://sanclementevillas.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

San Clemente Villas is a Sunrise Senior Living–operated assisted living and memory care community in coastal San Clemente, California, serving seniors from South Orange County with daily-living support, Alzheimer's and dementia care, and short-term respite stays on a recurring monthly subscription basis.

Ownership category

akta.pro rank

Product category

Assisted Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), General Assisted Living Facilities (HLADABAA)

Keywords

• Assisted living
• Memory care
• Senior living
• Residential care services
• Respite care

Headquarters

HQ city

San Clemente

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Assisted Living and Memory Care Monthly Rent: Base monthly rent for suite accommodations combined with care level fees. Pricing varies by floor plan (studio, one-bedroom, two-bedroom) and individualized care assessment. This is the primary recurring revenue stream.
2. Personalized Care Services: Additional fees for individualized care levels determined through nursing assessment prior to move-in. Services include medication management, dressing assistance, bathing support, and other health-related care priced separately from base rent.
3. Short-Term Stay Services: Temporary residency options for individuals recovering from surgery or wanting to experience the community before committing. Priced based on duration and care needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

San Clemente Villas operates a senior living community in coastal San Clemente, California, providing assisted living and memory care services. Residents receive personalized 24-hour care with daily living assistance, medication management, and chef-prepared dining in studio, one-bedroom, and two-bedroom suites, with the community serving South Orange County seniors since 2002.

Product overview

San Clemente Villas is a senior living community offering three primary care products: Assisted Living for daily activity support, Memory Care for Alzheimer's and dementia care, and Short-Term Stays for temporary visits. The community operates as a unified platform with integrated services including Sunrise CareConnect for healthcare coordination, a Family Engagement App for resident-family communication, and Signature Dining featuring tablet-based personalized meal planning. Studio, one-bedroom, and two-bedroom suite floor plans are available across care types, with pricing ranging from $5,250 to $8,250+ per month depending on care level and suite type.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Residential assisted living service for older adults who need help with daily activities such as bathing, dressing, grooming, and medication management. Residents live in studio, one-bedroom, or two-bedroom suites and receive personalized 24-hour care, chef-prepared meals, and access to community programming.
• Memory Care Specialized memory care program for residents with Alzheimer's disease, dementia, or other forms of memory loss. Provides a secured environment, structured daily routines, and staff trained in memory support, integrated with the community's overall care and dining services.
• Short-Term Stays Respite and short-term residential stays for seniors who need temporary assisted living or memory care, often used by families needing caregiver relief or for post-hospital recovery. Stays include the same personal care, meals, and programming as full-time residency on a temporary basis.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Silverado Senior Living: Specialist memory care and assisted living operator with locations in California. Competes with San Clemente Villas' memory care offering at the premium tier, particularly for affluent families seeking dementia-specific care.
• Belmont Village Senior Living: Operator of upscale assisted living and memory care communities with strong California presence and proprietary memory care programs. Comparable in service mix, pricing tier, and target customer to San Clemente Villas.
• Aegis Living: West Coast-focused assisted living and memory care operator with multiple California communities. Comparable business model, premium service positioning, and overlap in target affluent senior demographic.
• Watermark Retirement Communities: Premium assisted living, memory care, and continuing care operator with comparable upscale amenity set and recurring revenue structure. Overlaps in target affluent senior customer base.
• Atria Senior Living: Large multi-community assisted living and memory care operator with a similar premium positioning, recurring monthly revenue model, and coastal California presence. Atria competes directly with San Clemente Villas for the same affluent senior demographic in Southern California.
• Senior Lifestyle: Multi-community assisted living and memory care operator with comparable service offerings, amenity-driven positioning, and recurring monthly pricing model.
• Meridian Senior Living: Assisted living and memory care operator with comparable community-level service offering, recurring monthly pricing, and focus on personalized care plans similar to San Clemente Villas' model.
• Oakmont Senior Living: Premium assisted living and memory care operator in California with comparable amenity-driven positioning and recurring monthly revenue model. Competitor for the same high-end South Orange County senior demographic.
• Sunrise Senior Living (other communities): San Clemente Villas' direct sibling communities operated by Sunrise Senior Living. They share the same brand, technology stack (CareConnect, Family Engagement App), operational standards, and pricing methodology, providing the closest comparable for per-community performance.

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator with a broad portfolio spanning independent living, assisted living, memory care, and skilled nursing. While much larger and broader in scope, Brookdale competes with San Clemente Villas in the same Southern California assisted living market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/scvillas
• Facebookfacebook.com/sanclementevillas
• LinkedInlinkedin.com/company/san-clemente-villas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Clemente Villas