What Rtekk does

Rtekk is an Isle of Man-based software and services company that builds and operates co-branded eWallets and white-labelled card programs on behalf of financial technology clients. Founded in 2017 and led by founder and CEO Israel Rosenthal, the company employs 51–100 people and operates as a pure technology vendor — it explicitly states it does not provide any financial services or carry out any regulated activity. Its commercial anchor is the MuchBetter mobile eWallet, which serves as the control layer for contactless payment modules embedded into wearable and IoT form factors.

The technology stack centers on NFC provisioning, EMV chip integration, and the MuchBetter mobile wallet application. Rtekk's most defensible technical assets are a patent-pending Dynamic CVV solution that periodically rotates card verification values to reduce card-not-present fraud, and a novel method of sealing an EMV payment chip and antenna within a watch glass face. Supporting infrastructure is provided through partners — GPS for issuer processing, DIGISEQ for NFC provisioning, and PayrNet for regulated payment rails — meaning Rtekk competes on software, product design, and program management rather than on payment-rail ownership.

Commercially, Rtekk runs a B2B sales-led motion supplemented by a B2B2C channel-partner motion in which consumer brands (Lucozade Energy, DressCode, STISS) embed Rtekk's payment technology into watches, smart shirts, and bottles. Revenue is generated through development fees, licensing and royalties, managed services, and professional services for program management. Pricing is not publicly disclosed and is negotiated on a quote basis. The customer base is concentrated in fintech firms and iGaming clients, and growth has historically been partnership-driven rather than through direct enterprise sales at scale.

Name

Rtekk

Legal name

Rtekk Holdings

Website

https://rtekk.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Rtekk is an Isle of Man-based fintech software company that builds and operates co-branded eWallets and white-labelled card programs for financial technology clients, anchored by the MuchBetter mobile wallet and embedded contactless payment technology.

Ownership category

akta.pro rank

Product category

Fintech Payment Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industry

Payment Gateways & Orchestration (BPAMAFAA)

Keywords

• Mobile payment solutions
• White-label card programs
• Contactless payment technology
• Fintech software services
• EWallet platform development

Headquarters

HQ city

Douglas

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Development and Product Creation: Rtekk specializes in concept creation and product development for fintech clients, creating co-branded eWallets and white-labelled card programs. Revenue likely derives from development fees, licensing, and ongoing service contracts.
2. Operational Support Services: Provides operational support including software, services, and processes for financial technology clients. This likely represents recurring service revenue through support contracts and managed services.
3. Program Management: Program management services for fintech product deployment, likely generating recurring revenue through service agreements with clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rtekk is an Isle of Man-based software and service company that provides fintech solutions primarily under the MuchBetter brand, specializing in concept creation, product development, operational support, and program management of co-branded eWallets and white-labelled card programs. The company develops proprietary contactless payment technology including NFC provisioning, EMV chip integration, mobile wallet applications, and the patent-pending Dynamic CVV fraud reduction solution. They embed payment technology into partner products such as wearable watches, smart clothing, and IoT devices.

Product overview

Rtekk is an Isle of Man-based software and service company that provides fintech solutions primarily under the MuchBetter brand. The portfolio centers on the MuchBetter eWallet—a core mobile application enabling contactless payments across multiple wearable and IoT-integrated form factors—including watches, smart clothing, and IoT devices. Supporting the eWallet are add-on modules including the Dynamic CVV (patent-pending fraud reduction solution) and white-labelled card programs. The company specialises in concept creation, product development, operational support, and program management for co-branded eWallets and white-labelled card programs. Rtekk does not provide financial services directly but enables its clients to do so through its technology.

Differentiator

Problem solved

Functional benefit

Products and services

• MuchBetter eWallet A mobile eWallet application that enables users to make contactless payments across a range of wearable and device form factors, including watches, payment cards, and IoT-integrated products. Served by Rtekk to fintech clients and end consumers via partner brands.
• Dynamic CVV A patent-pending security solution that dynamically generates card verification values to reduce card-not-present fraud while eliminating friction in online transactions. Designed for financial technology clients and card issuers.
• White-Labelled Card Program A customisable card issuance service enabling co-branded payment cards with tailored features for financial technology clients. Offered with operational support and program management.
• MuchBetter Watch A contactless payment-enabled analogue watch with EMV chip and antenna sealed within the watch glass face, controlled via the MuchBetter Wallet app. First of its kind form factor for wearable payments.
• CashCuff Smart Payment Shirt A smart shirt with embedded contactless payment module in the cuff, controlled via an online app. The world's first smart shirt enabling contactless payments directly from a wearable clothing item.
• Lucozade Paytech Bottle A paytech bottle with embedded contactless payment chip preloaded with credit, produced in partnership with Lucozade Energy. A novel form factor for contactless payment integration in consumer products.

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• STISSflagshipStrategic or Co-development Partner · 1 January 2020In 2020, Rtekk joined forces with STISS (a Swiss supplier of intelligent watch glasses) and DIGISEQ to bring to market the MuchBetter Watch - the first watch to seal a payment chip (EMV) and antenna within a watch glass face.
• DressCodeflagshipStrategic or Co-development Partner · 1 January 2019In 2019, Rtekk partnered with Cambridge-based high-tech fashion start-up DressCode to launch CashCuff, the world's first smart shirt enabling contactless payments from the cuff. Rtekk provided the payment technology and app control while DressCode handled fashion design and integration.
• GPS (Global Processing Services)coreTechnology or Integration · 1 January 2017In 2017, Rtekk partnered with GPS (an emerging payment issuer processor) and DIGISEQ to support Lucozade Energy in producing a revolutionary paytech bottle with contactless payment functionality. GPS served as the payment issuer processor enabling the transaction processing.
• DIGISEQcoreTechnology or Integration · 1 January 2017DIGISEQ is an NFC provisioning company that partnered with Rtekk to enable contactless payment functionality in products like the Lucozade Energy paytech bottle. DIGISEQ provides the NFC chip provisioning technology.
• PayrNet LimitedcoreTechnology or IntegrationPayrNet Limited is identified as Rtekk's trusted financial service provider. Some personal information may be shared with PayrNet for payment processing and regulatory compliance purposes.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marqeta: Marqeta provides card-issuing and payment processing infrastructure to fintechs and digital wallets via APIs. Like Rtekk, it powers white-label card programs and embedded payment experiences, but operates at significantly greater scale and is publicly listed.
• Galileo Financial Technologies: Galileo is a payment processing platform enabling fintechs and program managers to issue cards and build digital banking products. Its API-driven infrastructure parallels Rtekk's white-label eWallet and card program offering, though Galileo serves a broader range of use cases.
• i2c Inc. i2c provides agile card issuing and processing infrastructure for fintechs, banks, and brands. Its white-label card and wallet capabilities closely mirror Rtekk's offering, with i2c focusing more on global multi-currency programs and large enterprise clients.
• Paysafe (Skrill/Neteller): Paysafe operates Skrill and Neteller, two of the dominant e-wallets in the iGaming vertical where Rtekk specializes. They compete directly for the same merchant and consumer wallet relationships in online gaming and digital payments.
• Wirex: Wirex offers a multi-currency e-wallet with an associated contactless payment card, bridging crypto and traditional payments. Its product mix of wallet + card parallels MuchBetter's offering and serves similar cross-border consumer payment use cases.
• Nium: Nium offers cross-border payments and card issuing infrastructure to fintechs and corporates. Its white-label card and wallet capabilities overlap with Rtekk's program offering, particularly for digital platforms serving global consumers.
• Tappy Technologies: Tappy enables tokenized contactless payments to be embedded into wearables, fashion accessories, and jewelry. It is the closest competitor to Rtekk in the wearable/embedded payment form factor category that Rtekk pioneered with MuchBetter Watch and CashCuff.

Broad incumbents

• Stripe: Stripe provides broad payment infrastructure including Stripe Issuing for card programs and wallet support, vastly out-scaling Rtekk. While Rtekk is more specialized (white-label wallets and embedded form factors), Stripe competes for the same fintech and platform clients.
• Adyen: Adyen is a global payments platform offering acquiring, processing, and issuing services to enterprises. It overlaps with Rtekk in payment orchestration and embedded finance, though it targets much larger enterprise merchants rather than iGaming or wearable form factors.

Emerging players

• Pleo: Pleo offers corporate cards and expense management with white-label payment infrastructure for SMBs. While focused on a different end customer (businesses vs. iGaming), it shares Rtekk's model of building fintech infrastructure on top of card issuing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rtekk