Shaka Surf Club

What Shaka Surf Club does

Shaka Surf Club is a privately-held Southern California service business founded in 2006 by Rey Carungcong and Rose Salinas, operating as a Premier Surf Therapy Program out of Calabasas, CA. The company delivers surf instruction layered with therapeutic modalities (Neurophysiology, Kinesiology, ABA, Sensory Integration, Cognitive Development, and Social Development theories) to four primary customer segments: children and adolescents with special needs, teens in substance-abuse and behavioral-health recovery, young adults (18-26) with high-functioning Autism Spectrum Disorder, and wellness-focused adults and families. Programs are structured around three core service tracks — Surfing & Wellness, Surfing & Recovery, and Surfing & Social Skills — plus sub-programs including Team Hoku, Team Da Kine, and the six-week Positive Horizons cohort.

The business operates with a 2:5 instructor-to-student ratio (vs. the 1:8+ industry standard) and runs year-round at multiple beach locations across Southern California. Surfers/instructors hold NSSIA Master Level certifications plus clinical mental and behavioral health credentials, which is unusual for a surf school. The company holds NSSIA Accredited Surf Program status and owns a registered trademark on its core positioning ("Taking therapy out of the room and into the ocean®"). Adjacent revenue lines include retail of TropicSport mineral sunscreen via an e-commerce storefront and a Quantum Sound Therapy service built on the third-party RASHA Morphogenetic Harmoniser hardware. Distribution is direct-to-consumer (registration forms, phone, email) with one channel-reseller relationship to an adolescent treatment center.

The firm is founder-owned with no institutional investors, no disclosed funding rounds, and headcount in the 1-10 range across approximately six to ten named team members. Revenue is not publicly disclosed; the service mix (lessons, therapy packages) and low-MSKU retail (three sunscreen SKUs at $11.99-$24.99) are consistent with a sub-$1M annual run-rate, though no precise figure is available in the source material.

Name

Shaka Surf Club

Legal name

Shaka Surf Club

Website

https://shakasurfclub.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Shaka Surf Club is a Calabasas-based, NSSIA-accredited surf therapy provider serving children and adolescents with special needs, teens in recovery, young adults with autism, and wellness-focused families across Southern California via low-ratio instructor-led surf programs.

Ownership category

akta.pro rank

Product category

Surf Therapy Services

NAICS

Sports and Recreation Instruction (61162), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Surf Schools & Surf Camps (THAAAKAC)

Keywords

• Surf therapy services
• Adaptive surf lessons
• Experiential therapy programs
• Surf instructor training
• Wellness surf experiences

Headquarters

HQ city

Calabasas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Surf Lessons and Therapy Programs: Individual surf lessons, surf packages, private group sessions, and specialized surf therapy programs offered year-round at various Southern California locations. Programs include Surfing & Wellness, Surfing & Recovery, and Surfing & Social Skills. Surfboard rental is included in all packages.
2. TropicSport Sunscreen Products: Sale of reef-friendly mineral sunscreen products including SPF 30 ($19.99), SPF 50 ($24.99), and Facestick SPF 30 ($11.99). E-commerce sales through their website.
3. Quantum Sound Therapy Sessions: Personalized Quantum Sound Sessions using the RASHA Morphogenetic Harmoniser System. Selected healing frequencies transmitted via headphones, sound-chair and external speaker system.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Shaka Surf Club provides individualized surf therapy and wellness programs combining surf instruction with clinical therapeutic modalities for children, adolescents, and adults of all abilities. Core services include Surfing & Wellness (general surf lessons), Surfing & Recovery (experiential therapy for substance abuse and mental health), and Surfing & Social Skills (programs for developmental disorders and adaptive skills), delivered with a 2:5 instructor-to-student ratio by NSSIA-certified Surf Specialists. The company also offers Quantum Sound Therapy sessions using the RASHA Morphogenetic Harmoniser System and retails TropicSport reef-friendly sunscreen products online.

Product overview

Shaka Surf Club operates as a service-based business offering a unified surf therapy program portfolio centered around surf-based experiential therapy and wellness services. The core offering includes the Surf Therapy Program with three specialized service tracks: Surfing & Wellness (general surf lessons for all ages via Team Hoku), Surfing & Recovery (therapy for substance abuse, mental health, and behavioral issues), and Surfing & Social Skills (programs for developmental disorders and adaptive needs including the Positive Horizons sub-program). Adjacent to the surf programs, the company offers Quantum Sound Therapy using the RASHA Morphogenetic Harmoniser System for wellness purposes. Additionally, the company retails TropicSport sunscreen products (SPF 30, SPF 50, and Facestick SPF 30) as complementary offerings. All programs are NSSIA Accredited and emphasize safety, individualized service, and small instructor-to-student ratios (2:5 or 1:1).

Differentiator

Problem solved

Functional benefit

Brands

• Team Hoku: Surf program for all ages offering personalized surf lessons with Team Hoku curriculum including exercises, stretches, surfing etiquette, and ocean safety awareness.
• Team Da Kine
• Positive Horizons
• Recovery Through Surfing
• TropicSport Sunscreen
• Quantum Sound Therapy

Products and services

• Surfing & Wellness Surf lessons and programs for the general population offered year-round at various Southern California beach locations. Includes personalized service, high-quality equipment, surfboard rental included, and wetsuit rental options for individuals and families wanting to learn surfing as a sport and lifestyle.
• Surfing & Recovery Recovery Through Surfing program providing experiential therapy for teens and adults affected by substance abuse, mental health, and/or behavioral issues. Takes mental health and recovery services out of the clinical setting and into nature, focusing on mental, physical, and emotional well-being through transformative surfing experiences.
• Surfing & Social Skills Surf therapy program utilizing multiple modalities to decrease anxiety, depression and behaviors associated with various disorders. Designed for children, adolescents, and adults of all abilities including Adaptive Skills. Addresses social interaction, self-regulation, speech, proprioception, vestibular function, re-patterning of reflexes, motor planning, strength and coordination.
• Positive Horizons Six-week program comprising 12 three-hour sessions (2 sessions per week) for adults aged 18-26 with a clinical diagnosis of Autism Spectrum Disorder, High Functioning. Focuses on improving self-esteem, mindfulness, executive functioning skills, social skills, muscle tone, and spatial awareness.
• Team Hoku Personalized surf program for all ages with a curriculum including exercises, stretches, surfing etiquette, and ocean safety awareness. Designed to help participants ride waves independently while learning surfing culture and lifestyle. Delivered as part of the Surfing & Wellness track.
• Quantum Sound Therapy Wellness service utilizing the proprietary RASHA Morphogenetic Harmoniser System combining technologies attributed to Nikola Tesla, Antoine Priorie, and Dr. Royal Rife. Uses scalar plasma energy and Rife frequency generating software to support relaxation, cellular detoxification, and healing from electrosmog and geopathic stress. Sessions delivered via headphones, sound-chair, and external speaker system.
• TropicSport SPF 30 Mineral Sunscreen (5oz) Eco-friendly reef-friendly mineral sunscreen with broad-spectrum SPF 30 protection containing Non-Nano Zinc Oxide and Titanium Dioxide. Passes both U.S. FDA 80-minute and Australian 240-minute water resistance tests. Includes antioxidant capabilities to reduce skin damage. Priced at $19.99 per bottle.
• TropicSport SPF 50 Mineral Sunscreen Ultra-durable reef-friendly mineral sunscreen with SPF 50 protection containing 6.2% Titanium dioxide and 16.5% Zinc oxide. Designed for extreme conditions and passes both U.S. FDA 80-minute and Australian 240-minute water resistance tests. Priced at $24.99 per bottle.
• TropicSport Facestick SPF 30 Convenient stick-format reef-friendly mineral sunscreen with SPF 30 protection containing 20% Zinc Oxide. Fragrance-free, quick stick application for face, nose, and ears. Lasts up to 80 minutes in water. Priced at $11.99 per facestick.

Quantifiable outcome

• Unique instructor-to-student ratio of 2:5 (compared to industry standard of 1:8 or higher)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TropicSportminorOthersTropicSport is a reef-friendly sunscreen brand sold through Shaka Surf Club's e-commerce store. Products are manufactured by TropicSport with formulations including Non-Nano Zinc Oxide and Titanium Dioxide. Shaka Surf Club serves as a retailer for these products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Surfers Healing: Foundational surf-therapy nonprofit running camps for children with autism across multiple U.S. coastal locations. Most direct comparability: same surf-as-therapy modality, same autism-focused segment, similar volunteer/instructor model.
• Life Rolls On Foundation: Adaptive surfing nonprofit serving individuals with spinal cord injury and other physical disabilities. Direct peer in the adaptive/ability-inclusive surf instruction space with similar mission-driven delivery model.
• Jimmy Miller Memorial Foundation: Ocean therapy nonprofit in Southern California offering surf therapy to military veterans, at-risk youth, and individuals with special needs. Strongly overlapping program structure and SoCal beach-based delivery model.
• Dynamic Surf Experience: Adaptive surf school offering lessons for individuals with disabilities, veterans, and special-needs populations along Southern California beaches. Direct overlap in adaptive surf instruction and SoCal geography.
• Best Day Foundation: Nonprofit providing adaptive surf and other adventure activities for children and adults with special needs across multiple U.S. coastal locations. Closely comparable mission, participant profile, and adaptive surf-instruction model.

Regional players

• Waves for Change: South Africa-based surf therapy nonprofit serving at-risk youth. Comparable experiential surf-therapy methodology and youth mental-health positioning, though it operates in a different geography and primarily in underserved coastal communities.

Emerging players

• Outdoor Outreach: San Diego-based nonprofit using outdoor adventure activities including surfing for at-risk and underserved youth. Comparable experiential-therapy-through-ocean-sports model with youth mental-health orientation.
• Groundswell Surf Therapy: Volunteer-driven surf therapy organization for individuals with special needs. Comparable adaptive surf-instruction offering with nonprofit delivery, though smaller scale than Surfers Healing or Shaka.

Broad incumbents

• Challenge ASPEN: Larger outdoor recreation and ski/surf program for individuals with disabilities, including veterans and youth with special needs. Comparable adaptive sports therapy positioning at greater scale and broader geography.
• Achilles International: Well-established adaptive sports organization offering surfing among other activities for people with disabilities. Comparable adaptive-sports-therapy positioning but operates at significantly larger scale and broader program scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaka Surf Club