FloCash
FloCash is a UK FCA-regulated payment processor that enables global merchants to accept 200+ local payment methods across 60 Middle East & Africa countries via a single integration, with adjacent products in AP automation, fraud prevention and digital content.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FloCash does
FloCash Ltd is a UK-domiciled, FCA-regulated payment services provider founded in 2010 that enables global and cross-border merchants to accept payments across 60 countries in the Middle East & Africa through a single API integration. The platform routes to 200+ local payment methods using local acquiring to maximize acceptance rates and settles merchants in global currencies with no FX exposure. Its product suite comprises Merchant Services (core cross-border acquiring), FloGuard (fraud prevention), Supplier Payments (AP automation and reconciliation with Mastercard virtual cards), and the FloMart consumer marketplace (digital content, airtime, bill payments and patented SMS-based mobile ticketing across 40+ countries).
FloCash monetizes primarily through transaction fees on payment processing for global enterprises in e-commerce, new media, travel and payments, with secondary marketplace commissions on FloMart. Distribution is hybrid: enterprise field sales backed by a single global agreement replacing multiple country contracts; API-first integration with major e-commerce platforms; self-serve merchant onboarding; and a direct-to-consumer mobile app. Operations are run from a London headquarters with a back-office center in Cork and regional offices in Lagos, Addis Ababa, Accra, Nairobi, Limbe and Harare. Mastercard is a core technology partner for virtual card issuing and payment infrastructure, alongside local banking partners such as Abay Bank and Commercial Bank of Ethiopia. The company has received recognition including Global Mobile Money Awards (2011), Forbes best African technology companies (2012), Red Herring Top 100 Europe (2015), Nokia Economic Challenge Fund runner-up and SeedCamp Top 10 African startups, and received investment from Endeavor in 2023.
FloCash firmographics
Firmographics- Name
- FloCash
- Legal name
- FloCash Ltd.
- Website
- https://flocash.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FloCash is a UK FCA-regulated payment processor that enables global merchants to accept 200+ local payment methods across 60 Middle East & Africa countries via a single integration, with adjacent products in AP automation, fraud prevention and digital content.
- Ownership category
- akta.pro rank
FloCash industry classification
Industry- Product category
- Cross-Border Payment Processing
- NAICS
- Credit Card Issuing (522210)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- SME & Business Cross-Border Payments (B2B) (FSAMAIAB)
- akta.pro secondary industries
- Merchant Services Aggregators & SMB Acquirers (FSAMABAK), Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK), Payment Processing for Collections (Lockbox, ACH, Card, IVR) (FSAKAJAJ)
Keywords
Where FloCash is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
FloCash business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Payment Processing Fees: Transaction-based revenue from processing cross-border and local payments across 200+ payment methods in 60 countries. Merchants pay acquiring costs for local processing and settlement.
- E-Commerce Platform Services: Revenue from merchant services enabling global and cross-border businesses to accept payments. Services include local payment options, fraud prevention, and settlement in global currencies.
- FloMart Digital Content Platform: Digital goods marketplace revenue including e-books, music, airtime, events, app store content, gift cards, and bill payments across 40+ countries.
- Supplier Payment Automation: AP automation services with Mastercard virtual cards integration for supplier payments, e-invoicing, and reconciliation services.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
FloCash product offering
Product offeringCore offering
FloCash provides cross-border payment processing infrastructure that enables global merchants and enterprises to accept 200+ local payment methods across 60 countries in Middle East & Africa through a single API integration with local acquiring capabilities. The company also operates FloMart, a digital content marketplace across 40+ African countries, and Supplier Payments, an AP automation platform integrated with Mastercard virtual cards.
Product overview
FloCash is a leading payment services provider powering ecommerce in Middle East & Africa, offering a unified platform architecture consisting of Merchant Services as the core product (cross-border payment processing with local acquiring across 60 countries and 200+ payment methods), supplemented by FloMart for digital content aggregation and mobile ticketing, Supplier Payments for accounts payable automation, and FloGuard for fraud prevention. The platform operates through a single integration model enabling merchants to access current and future payment options across the region.
Differentiator
Problem solved
Functional benefit
Brands
- FloMart: A digital content platform offering e-books, music catalogue, airtime, events, app store, gift cards, billers and more across 40+ countries. Includes mobile ticketing solution for event organisers and bill payment services.
Products and services
- Merchant Services A comprehensive cross-border payment platform enabling global and cross-border businesses to accept over 200 payment methods across 60 countries in Middle East & Africa through a single integration with local acquiring capabilities. Designed for global e-commerce, travel, new media, and payment companies expanding into MEA markets.
- FloMart Digital Content Marketplace A digital goods and content marketplace operating across 40+ African countries offering e-books, music catalogue, airtime, events, app store content, gift cards, and bill payments. Supports all local currencies and payment options with delivery via SMS, USSD, and smartphone app, featuring built-in payment gateway, publishing tools, point-of-sale, inventory, and fulfilment capabilities.
- Supplier Payments Accounts payable automation platform that digitises supply chain processes including e-invoicing, reconciliation, supplier management, and payment automation using Mastercard virtual cards. Designed for large enterprises managing supplier payments across Africa to cut costs and improve operational efficiency.
- FloMart Booking System (Mobile Ticketing) Event ticketing platform that allows event organisers to create, manage, and sell tickets online and at point of sale through a single FloMart interface. Features a patented SMS-based e-ticket solution designed for Africa, enabling mobile ticketing for events, cinema, concerts, transport, and sports venues.
Quantifiable outcome
- Reduce acquiring costs through local processing and settlement
- +3 more outcomes
Companies that use FloCash
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
FloCash technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
FloCash partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MastercardcoreMastercard integration enables payment automation and virtual card services for supplier payments. Flocash integrates Mastercard Virtual Cards into AP processes and uses Mastercard payment infrastructure for transaction processing.
- Major E-commerce PlatformscoreFlocash solution is integrated into world's leading e-commerce platforms enabling seamless payment acceptance for merchants using these platforms.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
FloCash competitors and assessment
Company assessmentDirect peers
- Flutterwave: Pan-African payment processor offering cross-border and local payment acceptance across multiple African countries. Most directly comparable to FloCash's merchant services and cross-border MEA proposition.
- Paystack: Nigeria-founded African online payment gateway (now owned by Stripe) enabling merchants to accept payments via local methods. Competes head-on with FloCash for African e-commerce acceptance.
- DPO Group: Africa-focused payment service provider offering multi-currency, multi-method acceptance across many African countries. Closely comparable in cross-border B2B and local acquiring scope.
- Cellulant: Pan-African payments platform operating a single API across multiple countries with bill payment, mobile money and merchant acquiring. Comparable multi-country aggregation model targeting MEA.
- Onafriq (formerly MFS Africa): Cross-border mobile money and payment network across 200+ mobile money corridors in Africa. Comparable in cross-border reach and local-method aggregation, particularly for digital goods and remittances.
Regional players
- Interswitch: Nigeria-headquartered digital payments and commerce platform providing merchant acquiring and payment processing across multiple African markets. Comparable in merchant acquiring scope, mainly across West/East Africa.
- Network International (now part of Brookfield): MEA-headquartered payment processor with acquiring, processing and merchant services across the Middle East and Africa. Competes in overlapping geographies and merchant segments.
Broad incumbents
- Stripe: Global online payment processor with growing Africa presence (via Paystack) and broad global APIs. FloCash's API-first single-integration model is partially competitive with Stripe's expanding global payment coverage.
- Adyen: Global payment processor offering unified commerce across channels and geographies. Competes with FloCash for global cross-border merchants seeking unified acceptance, including into emerging markets.
- Mastercard Send / Mastercard Cross-Border Services: Mastercard's cross-border disbursement and virtual card capabilities underpin FloCash's supplier payments and acquiring stack; comparable at the rail/aggregator layer for cross-border B2B flows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
FloCash social profiles
Digital presenceFloCash financial estimates
Financial estimateRevenue estimate
Valuation estimate
FloCash leadership team
Management profileNumber of profiles
Profiles1 record
FloCash subsidiaries and ownership
Company hierarchySubsidiaries1 record
FloCash funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FloCash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FloCash
What does FloCash do?
FloCash provides cross-border payment processing infrastructure that enables global merchants and enterprises to accept 200+ local payment methods across 60 countries in Middle East & Africa through a single API integration with local acquiring capabilities. The company also operates FloMart, a digital content marketplace across 40+ African countries, and Supplier Payments, an AP automation platform integrated with Mastercard virtual cards.
Is FloCash a public or private company?
FloCash is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FloCash founded?
FloCash was founded in 2010. It employs 11 to 50 people.
Where is FloCash based?
FloCash is headquartered in London, United Kingdom, in the Europe region.
How does FloCash make money?
Four revenue lines are on record. Payment Processing Fees are the primary driver. The others are E-Commerce Platform Services, floMart Digital Content Platform and supplier Payment Automation.
Who are FloCash's main competitors?
Direct peers on record are Flutterwave, Paystack, DPO Group, Cellulant and Onafriq (formerly MFS Africa). Regional players are Interswitch and Network International (now part of Brookfield). Broad incumbents are Stripe, Adyen and Mastercard Send / Mastercard Cross-Border Services.
Does FloCash have an API?
Yes. FloCash offers payment APIs that enable merchants to accept over 200 payment methods across 60 countries through a single integration. The APIs are available directly to customers who prefer to use state-of-the-art payment APIs. Services are integrated into world's leading e-commerce platforms and available on all major ecommerce platforms making implementation seamless, quick and cost effective. SDK is available for major mobile platforms. Developer documentation is at developer.flocash.com.
What industry is FloCash in?
FloCash's product category is Cross-Border Payment Processing. Its primary akta.pro industry code is FSAMAIAB, SME & Business Cross-Border Payments (B2B), with a secondary code of FSAMABAK, Merchant Services Aggregators & SMB Acquirers. Its NAICS code is 522210 and its SIC code is 6199.