What Stûv does

Stûv designs, manufactures, and markets bespoke wood-burning and pellet heating appliances from its headquarters in Bois-de-Villers, Belgium, a business it has operated since its 1983 founding by Gerard Pitance. The product portfolio spans three main categories: freestanding wood-burning stoves (Stûv 6-H, 16, 30 series), pellet stoves (sP10, sP20B, sP20S) featuring patented sculpted flame combustion technology, and wood-burning inserts plus ready-to-fit fireplaces (Stûv 6-in, 16-in, 21, 22, 30-in, microMega) built around proprietary retractable glass door technology and configurable metal claddings, frames, and front panels. Core technical differentiators include the retractable glass door system pioneered on the Stûv 21, the three rotating doors architecture of the Stûv 30, heat-storage accumulation variants, and an integrated convection air management system that eliminates the need for unsightly front-panel grilles.

The company operates a strict B2B2C hardware sales model with no direct-to-consumer channel. All sales flow through a four-tier authorized dealer network: Stûv House dedicated showrooms, Stûv Importer official national distributors, Stûv Studio multi-brand retailers with dedicated Stûv space, and authorized multi-brand dealers. Pricing is not publicly disclosed and is set by dealers, who also provide installation and after-sales service. The company exports more than 80% of its production and serves customers in 25+ countries through localized websites in multiple languages, with a dedicated North American subsidiary (Stûv America) managing the US and Canadian markets.

Primary customer segments are premium residential homeowners seeking design-forward heating solutions and architects and building professionals who specify Stûv products in residential projects. The company received private equity investment in April 2024 from BNP Paribas Fortis Private Equity and WallonieEntreprendre to support growth and international expansion, and in 2024 entered a partnership with Dutch gas-fireplace manufacturer Tulp to extend its product portfolio beyond wood and pellet heating.

Name

Stûv

Legal name

Stûv

Website

https://stuv.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Stûv is a Belgian designer and manufacturer of premium wood-burning and pellet heating appliances, founded in 1983. It sells exclusively through authorized dealers across 25+ countries, serving residential homeowners and architecture professionals seeking high-end, design-focused heating solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Bois-de-villers

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wood-burning Stove Sales: Stûv designs, produces, and markets bespoke wood-burning stoves sold through dealer network. Products include freestanding stoves, inserts, and ready-to-fit fireplaces. Revenue is generated through one-time hardware sales with optional accessories and customization.
2. Pellet Stove Sales: Pellet stoves featuring patented sculpted flame technology, sold as complete units with customizable finishes. Revenue from one-time hardware sales.
3. Accessories and Claddings: Metal claddings, frames, front panels, barbecue kits, storage boxes, and other accessories sold to complement core stove products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Stûv designs, produces and markets bespoke wood-burning stoves (freestanding and suspended), wood-burning fireplace inserts, and pellet stoves, plus ready-to-fit fireplaces and matching metal claddings, frames and front panels. All products are manufactured in Belgium and sold exclusively through a tiered global network of authorized dealer-partners (Stûv House, Stûv Studio, official importers and multi-brand dealers), with the company providing B2B general terms to its dealer channel rather than direct-to-consumer sales.

Product overview

Stûv is a Belgian manufacturer (since 1983) that designs, produces, and markets bespoke wood and pellet heating solutions. The product portfolio comprises three main categories: (1) Freestanding wood-burning stoves including the Stûv 6-H (small format), Stûv 16 (with cube, up, H, and D4 variants), Stûv 30 (with up, H accumulation, and compact variants); (2) Pellet stoves including sP10, sP20B, and sP20S featuring patented sculpted flame technology with ultra-low emissions; and (3) Wood-burning inserts including the Stûv 6-in, Stûv 16-in, Stûv 21 (available in six width formats from 75-135 cm, single and double-sided), Stûv 22 (in 70, 90, 110 cm formats), Stûv 30-in, Stûv 30-compact in, and Stûv microMega. All insert models are complemented by a range of ready-to-fit fireplaces with metal claddings, frames (thin, applied, SF4, SF8, S4, A4, C2, L4, D3, D4), frontpanels (DS, SF1, SF2), and accessories including barbecue kits and storage boxes. The company exports more than 80% of production with operations in Belgium serving multiple international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Stûv 6-H wood-burning stove Compact freestanding wood-burning stove for residential use; designed to deliver maximum heat output when operated in closed mode and to fit smaller spaces.
• Stûv 16 wood-burning stove family (16, 16-cube, 16-up, 16-H, 16 D4) Wood-burning stove line with multiple formats — standard, suspended wall-mounted, cube, integrated log-storage, and a D4 alcove variant — for design-led residential heating.
• Stûv 30 wood-burning stove family (30, 30-up, 30-H accumulation, 30-compact, 30-compact H with accumulator) Design wood-burning stove family with the signature three-rotating-door system, available in freestanding, suspended, compact and heat-storage variants for premium residential installations.
• Stûv P-10 pellet stove (sP10) Pellet stove using patented sculpted-flame combustion technology to deliver ultra-low emissions, near-silent operation and an adjustable, distinctive flame for premium residential pellet heating.
• Stûv P-20 pellet stove family (sP20B and sP20S) Pellet stove line with two design variants aimed at customers seeking high energy efficiency and a sleek aesthetic in residential pellet heating.
• Stûv 6-in built-in wood-burning insert Built-in wood-burning insert for retrofit into existing masonry hearths, for residential projects where a built-in look is preferred to a freestanding stove.
• Stûv 16-in built-in wood-burning insert Built-in wood-burning insert from the Stûv 16 family for installation into partitions or existing fireplaces, with customizable finish options.
• Stûv 21 retractable-door fireplace insert Fireplace insert with Stûv's retractable glass door that lets the user operate the stove with the glass raised, combining the look of an open fire with the efficiency of a closed system; offered in multiple widths and single/double-sided configurations.
• Stûv 22 retractable-door fireplace insert High-performance retractable-door wood-burning insert available in three width formats and in single or double-sided configurations for premium residential installations.
• Stûv 30-in and Stûv 30-compact in built-in inserts Built-in wood-burning inserts in the Stûv 30 family, including a compact variant, for residential installations requiring the Stûv 30 combustion system in a built-in format.
• Stûv microMega large-format fireplace insert Large-format wood-burning insert designed for architectural integration in statement residential fireplaces.
• Stûv 21 Ready-to-fit fireplace Metal-clad ready-to-fit fireplace package built around the Stûv 21 insert, combining easier installation with the look of an architectural insert, available with multiple frames and fronts.
• Stûv 22 Ready-to-fit fireplace Metal-clad ready-to-fit fireplace around the Stûv 22 insert, available in several configurations and finishes including rusted and powder-coated steel, for premium residential installation.
• Stûv 30-in and Stûv 30-compact in Ready-to-fit fireplaces Ready-to-fit fireplace packages built around the Stûv 30-in and Stûv 30-compact in inserts for easier installation of the rotating-door system in a built-in look.
• Stûv microMega Ready-to-fit fireplace Ready-to-fit fireplace package built around the Stûv microMega large-format insert for architectural installations.
• Stûv 21 frames, front panels and claddings Customization kit for the Stûv 21: thin/applied/SF4/SF8 metal frames in many colors, front panels, ready-to-fit fireplace solutions and an integrated convection air system that avoids unsightly grilles.
• Stûv 22 frames, front panels and claddings Customization kit for the Stûv 22: S4, A4 lacquered glass, C2, L4 wide frame with custom material options, D3 corner and D4 alcove frames plus DS, SF1, SF2 front panels in multiple finishes.
• Stûv 21 barbecue kit and Mobilobox Functional add-ons for the Stûv 21: a barbecue kit that cooks by radiated heat with no flame contact and a Mobilobox on wheels for kindling and accessories.
• Stûv 22 barbecue kit Barbecue accessory that turns the Stûv 22 into a radiated-heat cooking appliance, with juices collected in a stainless steel tray.

Quantifiable outcome

• One Stûv P-10 pellet stove efficiently heats a 220m2 apartment in Nîmes with only three towel radiators as supplemental heating

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Tulp (Netherlands)coreStrategic or Co-development PartnerStûv joined forces with Dutch fireplace manufacturer Tulp, signalling the company's expansion into gas-powered technology. This collaboration represents a strategic move to broaden Stûv's product portfolio beyond wood and pellet heating.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Contura: Swedish wood-burning stove manufacturer (part of NIBE Group) with strong Scandinavian and continental European presence. Direct peer in design-grade solid-fuel stoves for residential heating.
• Rika: Austrian pellet stove specialist with strong design and controls technology. Direct peer to Stûv's sP10/sP20 pellet line in the premium European pellet-stove segment.
• Edilkamin: Italian manufacturer of wood and pellet stoves and fireplaces with extensive European distribution and pellet technology focus. Comparable fuel mix and installer-channel depth to Stûv.
• Austroflamm: Austrian manufacturer of wood and pellet stoves featuring patented combustion and heat-storage technology. Closely comparable to Stûv in fuel mix, premium positioning, and European dealer network.
• Hase Kaminöfen: German premium wood-burning stove manufacturer known for design-driven freestanding and insert products. Highly comparable to Stûv in European premium positioning, customization options, and architect-specifier distribution.
• Jøtul: Norwegian heritage cast-iron wood-stove manufacturer with deep European and North American distribution. Direct peer in design-emphasized solid-fuel heating and fireplace insert markets.
• Rais: Danish designer and manufacturer of wood-burning stoves and inserts with a premium, design-led brand identity mirroring Stûv's positioning across European residential and architectural channels.
• Invicta: French cast-iron wood and pellet stove maker with broad European distribution. Direct peer in solid-fuel premium-to-mid positioning and continental dealer channel structure.
• Morsø: Danish heritage cast-iron wood-burning stove maker with strong design credentials and global distribution. Direct competitor to Stûv in premium European and export wood-stove segments.
• Spartherm: German manufacturer of premium fireplace inserts and tunnel/room-divider fires. Directly comparable to Stûv's insert and ready-to-fit fireplace categories on European architecture-led projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/stuvstoves
• Facebookfacebook.com/stuvstoves
• LinkedInlinkedin.com/company/st-v-s.a.
• Instagraminstagram.com/stuv_official
• Pinterestpinterest.com/stuvstoves

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stûv