BaoMoi
BaoMoi is a Vietnamese news aggregation platform that consolidates content from hundreds of domestic news sources into a free, ad-supported portal. Launched in 2006, it serves mass-market Vietnamese consumers via web and mobile, offering utility features alongside headline browsing.
- Company typePrivate
- Founded2006
- HeadquartersHo Chi Minh City, Vietnam
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What BaoMoi does
BaoMoi (Báo Mới) is a Vietnamese news aggregation platform founded in 2006 and operated by Công Ty Cổ Phần Công Nghệ EPI, headquartered in Ho Chi Minh City. The platform aggregates and curates news content from hundreds of Vietnamese news sources—including VietnamNet, VnExpress, Thanh Niên, Tuổi Trẻ, Tiền Phong, and numerous regional and specialized publications—into a single consumer-facing portal providing 24-hour news coverage across categories such as world news, society, culture, economy, education, sports, entertainment, law, technology, science, lifestyle, automotive, and real estate. The service is accessible via web (baomoi.com), mobile web (m.baomoi.com), and native mobile applications, with utility features including lottery results, gold prices, weather forecasts, and lunar calendar, and supports Zalo account integration for streamlined login.
The platform operates a product-led, self-serve go-to-market model targeting mass consumer news readers in Vietnam. It runs on a free, ad-supported model with no subscription or premium tiers, generating revenue primarily through third-party advertising and sponsored content placements. The underlying technology is a multi-source aggregation engine that automatically indexes and distributes headlines across diverse categories. BaoMoi's only disclosed external capital was a $300,000 round from IDG Ventures Vietnam in 2008, indicating a lean operational profile with 11–50 employees. The company is privately held under the Vietnamese joint-stock company structure, with founder Tuan Nguyen leading the organization.
BaoMoi firmographics
Firmographics- Name
- BaoMoi
- Legal name
- Công Ty Cổ Phần Công Nghệ EPI
- Website
- https://baomoi.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BaoMoi is a Vietnamese news aggregation platform that consolidates content from hundreds of domestic news sources into a free, ad-supported portal. Launched in 2006, it serves mass-market Vietnamese consumers via web and mobile, offering utility features alongside headline browsing.
- Ownership category
- akta.pro rank
BaoMoi industry classification
Industry- Product category
- Digital News Aggregation
- NAICS
- Broadcasting and Content Providers (516), Information (51)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- News OTT & Live News Streaming Channels (MPABAHAK)
Keywords
Where BaoMoi is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
BaoMoi business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Advertising: As a free news aggregation platform serving mass consumer audiences, BaoMoi generates revenue primarily through advertising. The platform displays third-party advertisements and sponsored content to its user base. Additional potential revenue streams include native advertising and promotional placements within the news feed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access to all news aggregation services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
BaoMoi product offering
Product offeringCore offering
BaoMoi is a Vietnamese news aggregation platform that automatically collects and curates news from hundreds of Vietnamese news sources, providing 24-hour news coverage across categories such as world news, society, culture, economy, education, sports, entertainment, law, technology, science, lifestyle, automotive, and real estate. The platform is accessible free of charge via its website (baomoi.com), mobile web version, and native mobile application, and also offers utility features including lottery results, gold prices, weather forecasts, and a lunar calendar.
Product overview
BaoMoi is a news aggregation platform operated by Công ty Cổ phần công nghệ ePi (EPI). The platform aggregates news content from multiple Vietnamese news sources, presenting them through its website (BaoMoi.com) and mobile application. The service covers 24-hour news across categories including World, Society, Culture, Economy, Education, Sports, Entertainment, Law, Technology, Science, Lifestyle, Automotive, and Real Estate. Users can access the service through account registration (with Zalo social login integration) or as guests, and can save articles, track topics, and receive personalized content recommendations based on browsing history.
Differentiator
Problem solved
Functional benefit
Products and services
- BaoMoi.com News Aggregation Platform
- BaoMoi Mobile Application
Quantifiable outcome
- Aggregates news from hundreds of Vietnamese news sources across multiple categories
Companies that use BaoMoi
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
BaoMoi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BaoMoi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZalocoreBaoMoi offers Zalo account integration as an alternative login method for users. Users can register and access the service using their linked Zalo account rather than creating a separate BaoMoi account. This integration provides convenience for users who already have Zalo accounts and leverages Zalo's authentication infrastructure.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
BaoMoi competitors and assessment
Company assessmentDirect peers
- VietnamNet: Vietnamese online news outlet with extensive national coverage. Comparable to BaoMoi as a major publisher cited in the aggregator's content sources and a competitor for advertising-supported news consumption.
- VnExpress: Vietnamese news portal that is one of the most-read online publications in Vietnam and a direct source/competitor. Relevant because it illustrates the major Vietnamese publishers whose content BaoMoi aggregates while also competing with it for users and ad spend.
- Flipboard: Digital news aggregation platform that curates stories from multiple publishers into a personalized feed. Comparable to BaoMoi as a pure-play aggregator monetizing through advertising with a content library drawn from third-party publishers.
- Thanh Nien: Major Vietnamese online newspaper with broad category coverage. Comparable to BaoMoi as both a content source for aggregation and a direct destination for Vietnamese news consumers.
- Tuoi Tre Online: Major Vietnamese online newspaper operated by Tuoi Tre News. Comparable to BaoMoi because it is both a high-traffic news destination and a source whose content appears in BaoMoi's aggregation feed.
- Zing News: Vietnamese online news portal operated by VNG (parent of Zalo). Comparable to BaoMoi as a vertically integrated news platform and a key competitor in the same ad-supported digital news market.
- SmartNews: News aggregation app with strong presence in Asia including Japan and Southeast Asia. Comparable to BaoMoi as a mobile-first aggregator monetizing through advertising and competing for the same user attention in Asian markets.
- Dan Tri: High-traffic Vietnamese online newspaper with broad topic coverage. Comparable to BaoMoi as a publisher-competitor and content source for the aggregation feed.
Broad incumbents
- Google News: Global news aggregation service operated by Google. Comparable to BaoMoi as a multi-source news aggregator with a structural advertising business model, though serving the global market rather than Vietnam only.
- Apple News: Apple's news aggregation service with personalization and publisher partnerships. Comparable to BaoMoi as an aggregated news product monetizing through advertising, though serving a global audience with deeper publisher licensing arrangements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
BaoMoi social profiles
Digital presenceBaoMoi financial estimates
Financial estimateRevenue estimate
Valuation estimate
BaoMoi leadership team
Management profileNumber of profiles
Profiles1 record
BaoMoi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BaoMoi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BaoMoi
What does BaoMoi do?
BaoMoi is a Vietnamese news aggregation platform that automatically collects and curates news from hundreds of Vietnamese news sources, providing 24-hour news coverage across categories such as world news, society, culture, economy, education, sports, entertainment, law, technology, science, lifestyle, automotive, and real estate. The platform is accessible free of charge via its website (baomoi.com), mobile web version, and native mobile application, and also offers utility features including lottery results, gold prices, weather forecasts, and a lunar calendar.
Is BaoMoi a public or private company?
BaoMoi is a private company. It is classified as venture growth investor backed and is currently operating.
When was BaoMoi founded?
BaoMoi was founded in 2006. It employs 11 to 50 people.
Where is BaoMoi based?
BaoMoi is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does BaoMoi make money?
One revenue line is on record: advertising.
Who are BaoMoi's main competitors?
Direct peers on record are VietnamNet, VnExpress, Flipboard, Thanh Nien, Tuoi Tre Online, Zing News, SmartNews and Dan Tri. Broad incumbents are Google News and Apple News.
Does BaoMoi have an API?
No public API is recorded for BaoMoi.
What industry is BaoMoi in?
BaoMoi's product category is Digital News Aggregation. Its primary akta.pro industry code is MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 516 and its SIC code is 7310.