What Mobile Wash does

Mobile Wash (operated by MobileWash Inc., doing business as Mobile Car Wash NYC) is a private mobile car wash and auto-detailing operator founded in 2015 that delivers professional hand-wash and detailing services to customer locations across the New York City metropolitan area, covering all five boroughs (Manhattan, Brooklyn, Queens, the Bronx, Staten Island) along with Nassau County and Westchester County, with firmographics citing Los Angeles as a corporate base. The company runs a fleet of self-contained mobile detailing vans equipped with integrated water reclamation systems, deionized water storage (up to 100 gallons per vehicle), optional waterless polymer technology, GPS-enabled real-time tracking, and tools for SiO2 ceramic coating, multi-stage paint correction, interior steam cleaning, engine bay detailing, and headlight restoration. Its product surface spans three retail packages (The Refresh at $49, The Signature at $119, The Restoration at $249), three subscription tiers (The Maintenance at $89/month, The Enthusiast at $159 bi-weekly, The Collector at $299 weekly), brand- and vehicle-specific services (Tesla, BMW, Mercedes, Porsche, Audi, Range Rover, exotic classics, RVs, marine and aviation), and specialty add-ons such as mold remediation, ozone odor treatment, and pet hair removal.

Mobile Wash monetizes through four streams: per-service one-time payments from individual luxury and exotic vehicle owners, recurring subscription memberships with rollover and rain-check guarantees, corporate fleet contracts (5-500+ vehicles) with Net-30 billing, GPS-verified logs, and dedicated account management, and an affiliate/referral program paying 15% on first booking and 5% recurring for 12 months. Go-to-market is hybrid: a direct-to-consumer self-serve online and app booking platform that completes scheduling in under 60 seconds, combined with enterprise field sales targeting corporate fleets, luxury residential buildings as authorized vendors, and automotive dealerships for pre-delivery and service-department detailing. Distribution is supported by local SEO, an Instagram-driven exotic-car showcase (@MobileWash), email/lifecycle messaging, PR coverage, and channel partnerships.

The company markets itself on eco-friendly water reclamation (under 10 gallons per vehicle, ~80% less water than traditional car washes), 100% satisfaction guarantee, $5M liability insurance, background-checked certified technicians with 40+ hours of training, and a 4.9 average customer rating across 15,000+ vehicles detailed since founding. Its stated scale covers 5 NYC boroughs plus Long Island and Westchester, serves 500+ corporate partners in the tri-state area, and addresses a $15B+ U.S. car wash and detailing market, though no revenue, employee trend, or funding history is disclosed beyond the listing of founder and CEO Al Davi.

Name

Mobile Wash

Legal name

MobileWash Inc.

Website

https://mobilewash.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Mobile Wash operates a mobile car wash and auto-detailing service that brings on-demand hand wash, premium detailing, ceramic coating, and subscription maintenance to luxury vehicle owners, corporate fleet operators, and residential buildings across the NYC five boroughs, Long Island, and Westchester County.

Ownership category

akta.pro rank

Product category

Mobile Auto Detailing & Car Wash Services

NAICS

Car Washes (811192)

akta.pro primary industry

Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial) (HSAEAMAL)

Keywords

• Mobile car wash
• Auto detailing services
• Ceramic coating application
• Fleet washing
• Paint correction

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. On-Demand Service Sales: One-time per-service pricing for individual customers booking express washes, premium details, or restoration packages. Customers pay per service at point of delivery.
2. Subscription Membership Plans: Monthly recurring membership plans (The Maintenance $89/month, The Enthusiast $159/bi-weekly, The Collector $299/weekly) providing priority scheduling, discounts on additional services, and guaranteed monthly detailing sessions. Unused washes roll over for 30 days.
3. Corporate Fleet Services: Volume-based fleet washing contracts for businesses with 5-500+ vehicles, offering Net-30 monthly billing, dedicated account management, GPS-verified service logs, and volume pricing. Revenue generated through recurring scheduled service agreements.
4. Affiliate Program Revenue: Commission-based referral program earning 15% on first booking and 5% recurring for 12 months for referred customers. Affiliate payouts begin at $100 threshold.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

MobileWash is a mobile car wash and auto detailing service that dispatches self-contained detailing vans directly to customer locations across the NYC metro area. The company sells tiered service packages (The Refresh $49, The Signature $119, The Restoration $249), specialty services (ceramic coating, paint correction, interior deep clean, engine bay detailing, headlight restoration), monthly/bi-weekly/weekly subscription membership plans, and corporate fleet washing contracts for businesses with 5-500+ vehicles. Services are booked via website or mobile app with GPS-tracked technician dispatch.

Product overview

Mobile Wash is a mobile car wash and detailing service platform operating in NYC's five boroughs. The company offers a tiered service structure comprising three core service packages (The Refresh, The Signature, The Restoration), three subscription membership plans (The Maintenance, The Enthusiast, The Collector), and specialized brand-specific detailing services for Tesla, BMW, Mercedes, Porsche, Audi, Range Rover, and exotic supercars. Additional offerings include Fleet Services for corporate accounts, specialty treatments (Ceramic Coating, Paint Correction, Interior Deep Clean, Engine Bay Detailing, Headlight Restoration), and add-on services (Pet Hair Removal, Mold Remediation, Ozone Treatment, Clay Bar Treatment). The platform operates on a mobile van model delivering eco-friendly car care directly to customer locations across Manhattan, Brooklyn, Queens, The Bronx, Staten Island, and Nassau County.

Differentiator

Problem solved

Functional benefit

Products and services

• The Refresh Express mobile hand wash package delivering 45 minutes of pH-neutral foam cannon soak, scratch-free two-bucket hand wash, wheel face and barrel cleaning, tire dressing, streak-free glass cleaning (inside and out), interior vacuum, and dashboard wipe down for the everyday vehicle owner in the NYC metro area.
• The Signature 90-minute premium mobile detail that extends The Refresh with chemical iron decontamination, clay bar treatment, 3-month spray sealant, leather cleaning and conditioning, deep door panel steam cleaning, floor mat shampoo and extraction, and UV protection for plastics.
• The Restoration 3-4 hour showroom-quality mobile detail that layers single-stage machine polish, engine bay steam clean and dress, headlight restoration, hot water extraction of carpet and upholstery, ozone odor removal, ceramic booster application (6-month protection), and detailed vent and crevice cleaning on top of The Signature.
• Ceramic Coating Application Professional SiO2 nanotechnology ceramic coating that molecularly bonds to a vehicle's clear coat, creating a semi-permanent 9H hardness hydrophobic layer with 2-5 year warranty that repels water, road grime, bird droppings, and UV rays. Targeted at luxury, exotic, and premium vehicle owners seeking long-term paint protection.
• Multi-Stage Paint Correction Precision paint correction service using dual-action polishers and progressively finer abrasives to safely level clear coat and permanently remove swirl marks, holograms, light scratches, and oxidation, restoring a flawless, mirror-like finish.
• Interior Restoration & Deep Clean Complete cabin reset using medical-grade steam cleaning and organic enzyme treatments to eliminate bacteria, odors, and deep-set stains, paired with pH-balanced leather conditioning and hot water extraction of carpets to restore suppleness and remove embedded dirt.
• Engine Bay Detailing Safe degreasing and steam cleaning of the engine compartment with non-greasy satin dressing applied to plastics and rubber to prevent dry-rotting and cracking, while protecting sensitive electronics.
• Headlight Restoration Multi-step restoration service that wet-sands oxidized headlight lenses to remove yellow haze, polishes them back to optical clarity, and applies a UV-resistant ceramic sealant to prevent future oxidation and improve night-time visibility.
• Exotic & Luxury Brand Detailing Brand-specialized mobile detailing for Tesla, BMW, Mercedes, Porsche, Audi, Range Rover, and exotic supercars (Ferrari, Lamborghini, McLaren, Bugatti, Aston Martin), with technicians trained in each brand's paint systems, EV-safe product use, carbon fiber-safe products, premium leather care, and concierge-level discretion.
• Specialty Treatment Add-Ons Standalone specialty add-on services including Pet Hair Removal via rubber tools and high-powered extraction, Mold Remediation using antimicrobial treatment and prevention coatings, Ozone Treatment for molecular odor elimination (smoke, pet, mold), and Clay Bar Treatment to remove bonded contaminants such as rail dust, brake dust, tree sap, and industrial fallout.
• The Maintenance Membership Monthly subscription at $89/month including one Premium Detail per month (valued at $99), 10% off additional services, priority scheduling that skips the line, and a 48-hour Rain Check Guarantee; cancel or pause anytime with no contract.
• The Enthusiast Membership Bi-weekly subscription at $159 including two Premium Details per month (valued at $198), 15% off additional services, complimentary tire shine upgrade, dedicated account manager, seasonal wax application, and a family fleet discount adding cars at 20% off.
• The Collector Membership Weekly subscription at $299 including four Premium Details per month (valued at $396), 20% off additional services, quarterly ceramic booster application, VIP 24/7 support line, same-day emergency service, and complimentary valet pickup/dropoff.
• Corporate Fleet Services Enterprise-grade mobile fleet washing and detailing offering scalable scheduled maintenance plans for businesses of all sizes (5 to 500+ vehicles), with volume pricing, Net-30 monthly billing, dedicated account managers, GPS-verified service logs, VIN-specific reporting, employee discount programs, and weekend or overnight service availability.

Quantifiable outcome

• 80% less water usage than traditional car washes (under 10 gallons per vehicle)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• YourMechanic: Mobile automotive services marketplace sending technicians to customer locations. Comparable mobile service delivery and platform-based approach to vehicle care, though focused on repair rather than detailing.
• Eco Auto Detailing: Eco-friendly mobile detailing service using waterless and low-water techniques. Directly comparable on environmental positioning and mobile service delivery in shared metropolitan markets.
• Wrench: Mobile automotive services platform offering on-demand vehicle maintenance and detailing in select metros. Comparable in mobile service delivery model and digital booking infrastructure.

Broad incumbents

• ZIPS Car Wash: National express car wash chain with unlimited membership plans. Broad incumbent offering subscription-based washes that compete with MobileWash's subscription model on price, though at fixed locations.
• Quick Quack Car Wash: Express car wash franchise with unlimited wash memberships. Competes with MobileWash for recurring car care budgets, though fixed-location model limits differentiation.
• Mister Car Wash: Largest publicly-traded car wash operator in North America. Represents the consolidated fixed-location competitor that MobileWash's mobile convenience proposition is differentiated against.
• Take 5 Car Wash: Large multi-brand express car wash operator (Driven Brands) with hundreds of locations. Competes for subscription car wash spend though lacks mobile convenience.

Direct peers

• Get Spiffy: National on-demand mobile car wash and detailing service operating in multiple US metros, offering similar subscription and fleet service models. Most direct comparable in mobile detailing at scale.
• DetailXPerts: Franchise-based mobile detailing network with eco-friendly water conservation technology. Directly comparable mobile car wash and detailing services with franchise-driven geographic expansion.
• Mobile Detailing Pros: Multi-city mobile auto detailing service focused on premium vehicle care. Comparable service tiers, on-demand booking, and luxury/exotic car focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/getmobilewash
• Facebookfacebook.com/getmobilewash

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile Wash