Momentum

What Momentum does

Momentum is a private strategic operating and investment company, formed in 2021 and headquartered in Dallas, Texas, that builds, acquires, and actively manages complementary businesses in technology, media, commerce, and consumer industries. The group operates three core wholly-owned platforms: PMG, a global independent marketing and advertising company serving Fortune 500 brands through its proprietary Alli operating system; Koddi, an AI-driven commerce media technology company that powers retail media networks for enterprise brands and retailers; and Further, an AI enterprise enablement company built on the Catalyst operating platform. Momentum ties these businesses together through Newton, a proprietary business system that standardizes strategy, talent development, accountability, and execution across the portfolio, and operates additional arms including Momentum Capital (investments), Momentum Labs (innovation), and Momentum for Good (community initiatives).

The group's product portfolio combines proprietary software platforms (Alli and Alli Marketplace, Koddi and Koddi One, the Further Operating Platform with Catalyst, and Compass Marketing Intelligence) with applied AI solutions such as the ChatHUE generative AI paint color tool developed for Behr Paint Company. Momentum's go-to-market is enterprise-focused direct field sales to Fortune 500 brands, global retailers, and large organizations undertaking AI transformation. The company reports 1,500+ employees worldwide, 14 global offices, $75B+ in transactions powered, $5B+ in assets managed, and a stated 30%+ annual revenue CAGR over a five-year period; specific revenue, ARR, and pricing details are not publicly disclosed. The business model is a mix of recurring platform/SaaS revenue from operating subsidiaries, enterprise services revenue, and capital returns from the Momentum Capital investment arm.

Name

Momentum

Legal name

Momentum Platform Services, LLC

Website

https://momentum.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Momentum is a private strategic operating and investment company that builds and manages technology businesses serving Fortune 500 brands and global enterprises. Its portfolio includes PMG (marketing platform), Koddi (commerce media technology), and Further (AI enterprise enablement), unified by a proprietary Newton operating system.

Ownership category

akta.pro rank

Product category

Enterprise Marketing & Commerce Media Technology

NAICS

Portfolio Management and Investment Advice (52394), Other Investment Pools and Funds (5259), Media Representatives (541840)

SIC

Investment Advice (6282)

akta.pro primary industry

Roll-Up / Buy-and-Build ETA (FSANALAF)

akta.pro secondary industry

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

Keywords

• Enterprise marketing services
• Commerce media technology
• AI enterprise enablement
• Digital marketing platform
• Retail media networks

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Operating Platforms Revenue: Revenue generated from portfolio companies PMG, Koddi, and Further which provide technology and services to enterprise customers. PMG generates revenue from marketing and advertising services. Koddi generates revenue from commerce media technology. Further generates revenue from AI enablement and data solutions.
2. Momentum Capital Investments: Investments in businesses where Momentum can contribute capital, operating expertise, and strategic perspective. Focus areas include technology, data, brand, and culture intersections. Active involvement with long-term alignment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Momentum is a strategic operating and investment company that builds, acquires, and actively manages complementary businesses across technology, media, commerce, and consumer industries. It operates portfolio companies PMG (marketing and advertising platform powered by the Alli operating system), Koddi (commerce media technology platform), and Further (AI enterprise enablement platform with the Catalyst technology layer). The company also invests through Momentum Capital in businesses where technology, data, brand, and culture intersect, and operates Momentum Labs for emerging technology innovation.

Product overview

Momentum is a strategic operating and investment company that builds, operates, and invests in technology businesses. The company operates a multi-platform ecosystem comprising proprietary operating systems and AI-powered solutions. The core portfolio includes PMG with its Alli marketing operating system (including Alli Marketplace), Koddi with its commerce media platform (including Koddi One), and Further with its AI enterprise enablement platform featuring the Catalyst technology layer. Momentum also operates Newton, a proprietary business system guiding portfolio operations, and supports products like Velocity insights and Compass Marketing Intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• Newton: Proprietary business system for building and scaling enterprise businesses that guides how Momentum builds, operates, and integrates businesses across the portfolio.
• Momentum Capital
• Momentum Labs
• Momentum for Good

Products and services

• Newton Business System
• Alli Marketing Operating System
• Alli Marketplace
• Koddi Commerce Media Platform
• Further Operating Platform (Catalyst)
• Compass Marketing Intelligence
• Velocity Insights Tool
• ChatHUE Generative AI Tool

Quantifiable outcome

• $75B+ in transactions powered across ecosystem
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered notable and core.

• BabylistnotableStrategic or Co-development Partner · 1 January 2026Babylist selected Koddi to power their commerce media network. Babylist is revamping its advertising business to allow marketers to reach parents, choosing Koddi's commerce media platform technology.
• Behr Paint CompanynotableStrategic or Co-development Partner · 3 September 2025Further partnered with Behr Paint Company to develop ChatHUE, an AI-powered paint color selection generative AI experience. The partnership enables Behr to reduce decision fatigue for customers using AI-powered color selection.
• Kohl'snotableStrategic or Co-development Partner · 28 July 2025Kohl's selected Koddi to power onsite ads for its retail media network, marking a significant win for Koddi as it aims to expand its retailer client base in the commerce media space.
• GooglecoreStrategic or Co-development PartnerFurther has established a partnership with Google for co-creation and innovation. Further enables enterprises to scale AI with confidence, collaborating with Google on technology development and integration.
• AdobecoreStrategic or Co-development PartnerFurther has partnered with Adobe as part of its co-creation ecosystem. Further enables enterprises to transform through advanced platforms and solutions in collaboration with Adobe technology.

Scale indicators6 records

Recent moves14 records

Expansion highlights7 records

Broad incumbents

• Publicis Groupe: Global marketing, communications, and digital transformation holding company with significant commerce media (Publicis Commerce, CitrusAd) and AI/data (Epsilon) businesses. Epsilon in particular is a peer to Further's AI/data enablement offering, and the group's commerce media stack competes with Koddi.
• WPP: Global marketing services and commerce holding company spanning advertising (Ogilvy, Grey), media (GroupM), and commerce (VML). Its commerce media and AI-related services through GroupM and WPP Commerce overlap with both PMG and Koddi's offerings, making it a direct analog at a far larger scale.
• Omnicom Group: One of the global 'Big Four' advertising and marketing services holding companies (BBDO, DDB, TBWA, etc.) offering advertising, media, branding, and commerce capabilities to enterprise clients. Comparable to PMG's marketing services at a much larger scale; provides a reference point for the strategic holding-company model Momentum operates within.
• Accenture: Global professional services firm with sizable digital, data, and AI transformation practices serving enterprise clients. Further's AI enablement business and Momentum's overall enterprise transformation positioning are directly comparable to Accenture Song and Accenture's data/AI practices, though at significantly greater scale.
• Dentsu: Global marketing and advertising holding company with significant commerce, customer experience, and data capabilities. Dentsu's commerce media business (including Merkle) directly overlaps with Koddi and PMG, and the group has pursued a similar portfolio rationalization strategy to Momentum.

Emerging players

• Globant: Digital transformation and AI engineering services firm that combines technology consulting with proprietary platforms to serve enterprise clients. Comparable to Further's AI/data enablement positioning and to PMG's technology-led marketing services, with a more pure-play services model than Momentum.

Direct peers

• Stagwell: Publicly traded marketing and communications holding company that acquires and operates a portfolio of agencies and marketing technology firms (including Assembly, Anomaly, and the recently merged dentsu portfolio). Closely comparable to Momentum in business model: strategic holding company consolidating marketing, communications, and digital commerce services for enterprise clients.
• Concentrix: Strategic operating company that designs, builds, and runs customer experience and digital services for global enterprise clients, with significant acquisition history. Comparable to Momentum's portfolio model of acquiring and actively operating specialized services businesses at scale for enterprise customers.

Others

• The Trade Desk: Independent demand-side platform for programmatic advertising that has expanded aggressively into retail media networks. Comparable to Koddi's commerce media offering on the buy-side, and a key competitor for retailer-side retail media network contracts.
• Vista Equity Partners: Large private equity firm specializing in software and technology buyouts with a buy-and-build operating playbook. The investment thesis, capital intensity, and operating-partner model are highly analogous to Momentum's Momentum Capital arm, though Vista is a financial sponsor rather than an operating company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/momentum-digital-solutions-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momentum