APN Group
APN Group is an Atlanta-based consulting firm providing outsourced accounting, bookkeeping, fractional CFO, tax-preparation support, and HR services to small and medium-sized U.S. businesses, with niche practices in nonprofit and international/multinational system engagements.
- Company typePrivate
- Founded2001
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What APN Group does
APN Group is an Atlanta-based professional services firm that provides outsourced finance, accounting, bookkeeping, tax-preparation support, CFO, and human resource services to small and medium-sized businesses, with additional niche practices serving nonprofit organizations and companies with international or multinational systems. The firm was founded in 2001 as Accounting Professionals Network and rebranded to APN Group; it has been led since 2012 by Ginger Mathews (founder/former CEO) and is currently under CEO and Owner Whit Ryan. APN Group is a member of FINACA, a 17-firm alliance of independent U.S. outsourced accounting and finance consulting practices, which serves as a knowledge-sharing and talent-sourcing network.
The firm's product surface is organized around five core service lines: Controller & Accounting Services (financial statement preparation, budgeting, cash management, payroll, AP/AR, month-end close); fractional CFO Services (KPI development, cash flow forecasting, profitability and break-even analysis, board/management reporting); Special Projects (system conversions, staff utilization studies, training, audit preparation); System Design (financial systems review, implementation management, integration with QuickBooks, Xero, Sage, QAD, and Navision); and CPA Support (collaboration with client CPA firms during audit and tax cycles). APN Group does not develop proprietary technology; it operates on third-party accounting and ERP platforms and delivers services through its team of credentialed professionals (CPAs, senior controllers, and CFOs) with sector experience spanning manufacturing, retail, technology, nonprofit, government, and international/multinational environments.
Revenue is generated primarily through recurring outsourced accounting and fractional CFO engagements supplemented by project-based Special Projects and System Design work. Pricing is quote-based, tailored to client scope, and structured around multi-year engagements with part-time, full-time, or on-demand delivery models. Go-to-market is sales-led and direct, relying on the firm website, phone outreach (770.447.6744), and content marketing via blog and newsletter to generate SMB leads. The firm serves clients across the United States with an operational concentration in the Southeast and discloses no public revenue, funding history, or institutional investment.
APN Group firmographics
Firmographics- Name
- APN Group
- Legal name
- APN Group
- Website
- https://apngroup.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- APN Group is an Atlanta-based consulting firm providing outsourced accounting, bookkeeping, fractional CFO, tax-preparation support, and HR services to small and medium-sized U.S. businesses, with niche practices in nonprofit and international/multinational system engagements.
- Ownership category
- akta.pro rank
APN Group industry classification
Industry- Product category
- Outsourced Accounting and Financial Consulting
- NAICS
- Offices of Certified Public Accountants (541211), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)
Keywords
Where APN Group is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
APN Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Outsourced Accounting Services: APN Group provides ongoing outsourced accounting services including controller functions, financial statement preparation, bookkeeping, accounts payable/receivable, payroll processing, and month-end close support. Revenue is generated through recurring service engagements with clients on an ongoing basis.
- CFO Services: Fractional CFO services providing financial leadership, strategic planning, KPI development, cash flow forecasting, and board meeting support. Delivered on a part-time or as-needed basis to clients.
- Special Projects: Project-based engagements including system conversions, audit preparation, staff training, process reengineering, and financial system implementations.
- System Design and Implementation: Financial systems review, recommendations, implementation management, and integration services with accounting platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Flexible engagement structures based on client needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
APN Group product offering
Product offeringCore offering
APN Group is an outsourced finance and accounting consulting firm that delivers controller-level accounting, bookkeeping, payroll, AP/AR, and month-end close support, along with fractional CFO services covering KPI development, cash flow forecasting, and strategic financial leadership. The firm also provides Special Projects (audit preparation, system conversions, training), System Design (selection and implementation of financial software platforms), and CPA Support (collaboration with client CPA firms during audit and tax periods). Engagements are tailored and delivered as ongoing fractional or project-based work for small and medium-sized businesses.
Product overview
APN Group offers a suite of outsourced finance and accounting services delivered through five integrated core offerings: Controller & Accounting Services (handling day-to-day financial operations, payroll, AP/AR, and month-end close), CFO Services (providing fractional executive-level financial leadership including KPI development, forecasting, and strategic planning), Special Projects (addressing unexpected challenges, compliance requirements, and growth opportunities), System Design (implementing and optimizing financial technology stacks with native integrations to QuickBooks, Xero, Sage, QAD, and Navision), and CPA Support (collaborating with clients' CPA firms during audit and tax periods). The company operates as a services-based consulting firm rather than a software product company, serving small and medium-sized businesses on an outsourced or fractional basis.
Differentiator
Problem solved
Functional benefit
Products and services
- Controller & Accounting Services Outsourced controller and accounting services providing financial statement preparation, budgeting, cash management, payroll processing, accounts payable/receivable management, and monthly close support for small and medium-sized businesses that lack in-house finance depth or wish to augment their internal teams.
- CFO Services Fractional CFO support delivering key performance indicator development, cash flow forecasting, funding strategies, break-even analysis, profitability analysis, and board and management reporting to help companies make data-driven financial decisions on a part-time or as-needed basis.
- Special Projects Advisory and project-based services for unexpected finance and accounting challenges including system conversions, staff utilization studies, training and process reengineering, audit preparation, and cash-flow projections for clients navigating new compliance requirements, sudden growth, or audit events.
- System Design Financial systems consulting including business process review, system needs analysis, implementation management, data integration between systems, management dashboard creation, and tech stack development with integrations to QuickBooks, Xero, Sage, QAD, and Navision (Microsoft Dynamics NAV) platforms.
- CPA Support Collaboration with client CPA firms to prepare financials for audit and tax season, serving as a trusted financial partner during heavy audit and tax time by ensuring underlying records and reconciliations are accurate and complete.
Companies that use APN Group
Customer profileSegments3 records
Ideal customer profiles3 records
APN Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
APN Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Finance and Accounting Consultants Alliance (FINACA)coreAPN Group is a proud member of FINACA, a nationwide network of independent finance and accounting consulting firms. The alliance enables sharing of ideas, best practices, and talent sourcing with like-minded colleagues across the USA. APN Group can tap into this network of 17 similar outsourced accounting and finance firms for knowledge and/or talent when needed for client engagements.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
APN Group competitors and assessment
Company assessmentDirect peers
- 1-800Accountant: 1-800Accountant serves small businesses with outsourced accounting, bookkeeping, tax, and advisory services. It competes with APN in the same SMB customer base with a national virtual delivery model.
- B2B CFO Partners: B2B CFO is one of the largest providers of fractional CFO services in the U.S., serving SMBs across industries with part-time financial leadership, controllership, and accounting services — directly overlapping APN's core offerings and target market.
- CFO Source: CFO Source is a fractional CFO and outsourced finance firm serving SMBs across the U.S. It is a FINACA alliance peer of APN, offering directly comparable part-time CFO, controllership, and accounting services to the same target customer.
Broad incumbents
- Anders CPAs + Advisors: Anders is a Midwest-based CPA and advisory firm offering outsourced accounting, CFO, and consulting services to SMBs and nonprofits. It overlaps APN's nonprofit and international verticals with a larger, multi-office footprint.
- BDO USA: BDO USA is a top-five global accounting network with dedicated outsourced accounting, CFO advisory, and systems implementation practices. It competes with APN on larger SMB and mid-market engagements, particularly through System Design and Special Projects work.
- Cherry Bekaert: Cherry Bekaert is a top-30 U.S. accounting and advisory firm offering outsourced accounting, CFO advisory, and tax services to middle-market companies. It is a broader incumbent competing with APN on SMB and lower mid-market engagements.
Emerging players
- Bookkeeper360: Bookkeeper360 provides outsourced bookkeeping, accounting, and CFO advisory to SMBs, combining human services with Xero and other cloud platforms — overlapping APN's outsourced accounting and CFO offerings with a more tech-forward delivery model.
- Pilot: Pilot is a tech-enabled bookkeeping, accounting, and CFO services firm primarily serving startups and SMBs. Its software-augmented delivery model competes with APN's outsourced Controller & Accounting Services in the same SMB segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
APN Group social profiles
Digital presenceAPN Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
APN Group leadership team
Management profileNumber of profiles
Profiles14 records
APN Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APN Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APN Group
What does APN Group do?
APN Group is an outsourced finance and accounting consulting firm that delivers controller-level accounting, bookkeeping, payroll, AP/AR, and month-end close support, along with fractional CFO services covering KPI development, cash flow forecasting, and strategic financial leadership. The firm also provides Special Projects (audit preparation, system conversions, training), System Design (selection and implementation of financial software platforms), and CPA Support (collaboration with client CPA firms during audit and tax periods). Engagements are tailored and delivered as ongoing fractional or project-based work for small and medium-sized businesses.
Is APN Group a public or private company?
APN Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was APN Group founded?
APN Group was founded in 2001. It employs 11 to 50 people.
Where is APN Group based?
APN Group is headquartered in Atlanta, United States, in the North America region.
How does APN Group make money?
Four revenue lines are on record. Outsourced Accounting Services are the primary driver. The others are CFO Services, special Projects and system Design and Implementation.
Who are APN Group's main competitors?
Direct peers on record are 1-800Accountant, B2B CFO Partners and CFO Source. Broad incumbents are Anders CPAs + Advisors, BDO USA and Cherry Bekaert. Emerging players are Bookkeeper360 and Pilot.
Does APN Group have an API?
No public API is recorded for APN Group.
What industry is APN Group in?
APN Group's product category is Outsourced Accounting and Financial Consulting. Its primary akta.pro industry code is BPAAAGAJ, Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting). Its NAICS code is 541211 and its SIC code is 8742.