empower

What empower does

empower GmbH is a privately held, family-owned German software company founded in 2009 in Cologne by Stephan Kuhnert and Fabian Willebrand. The company develops an all-in-one add-in suite for Microsoft 365 that consolidates template management, AI-powered slide generation, automated chart creation, centralized content libraries, and email signature management into a single platform that replaces up to eight separate Office add-ins. The suite runs natively as web add-ins across PowerPoint, Word, Outlook, Excel, and Teams, with both cloud (Azure-hosted) and on-premise deployment options. empower has been an independent Microsoft Partner for over 15 years and serves more than 1,200 enterprise customers — including 50% of DAX-listed German companies — with notable logos such as Siemens, Bayer, DHL, BMW, Continental, Airbus, Microsoft, Deloitte, and S&P Global. Reported scale metrics include 3 million+ total users, 130+ employees post-Strategy Compass (QuickSlide) acquisition in March 2024, and self-reported enterprise outcomes of 407% three-year ROI, 30% time savings, and 91% brand consistency improvement. The company monetizes through annual enterprise subscription licenses (quote-based, no public pricing tiers) and a Managed Service for ongoing content and template administration, with sales executed via direct enterprise field sales across offices in Germany, USA, UK, Switzerland, Denmark, and the Netherlands.

Name

empower

Legal name

empower GmbH

Website

https://empowersuite.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

empower GmbH is a family-owned German software company founded in 2009 that develops an all-in-one Microsoft 365 add-in suite — combining AI-powered slide generation, chart creation, template management, and content libraries — serving over 1,200 enterprise customers including 50% of DAX companies.

Ownership category

akta.pro rank

Product category

Enterprise Productivity Software for Microsoft 365

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Document Creation & Office Suites (BPAMAMAD)

Keywords

• Microsoft 365 add-ins
• PowerPoint automation
• Brand compliance software
• Corporate document templates
• Enterprise productivity suite

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses/Subscriptions: Annual or multi-year license fees for the empower Suite integrated into Microsoft 365. The software can be hosted on premise or in the cloud and is compatible with Office 365, Office for Windows, Office for Mac, Office Online and Microsoft Teams.
2. Managed Service: Professional service offering for managing document changes, corporate design updates, template modifications, and content uploads on behalf of customers. Existing customers only.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

empower GmbH sells the empower® Suite, an all-in-one Microsoft 365 add-in platform for enterprises that combines AI-powered slide generation, automated chart creation, and centralized template/brand management to produce professional, brand-compliant presentations, documents, and emails. The suite replaces up to eight separate Microsoft 365 add-ins and is sold on annual subscriptions, with an optional Managed Service for ongoing template and content administration.

Product overview

empower® is an all-in-one suite for Microsoft 365 that simplifies the creation of professional presentations, documents, and emails. The core empower® Suite consists of three integrated modules—Slide Generation for PowerPoint (AI-powered slide creation), Chart Creation for PowerPoint (automated chart generation from data), and Template Management for Microsoft 365 (brand-compliant document templates)—that work individually or together. The offering is enhanced by the empower® AI Assistant (OpenAI integration across Office apps), Content Enablement (centralized content library), and an optional Managed Service for hands-on support. The company also acquired Strategy Compass (QuickSlide) in March 2024, expanding its product portfolio to serve over 1,200 customers including 50% of DAX companies. The suite replaces up to 8 separate Microsoft 365 add-ins with a unified solution.

Differentiator

Problem solved

Functional benefit

Brands

• empower® Suite: All-in-One Suite for Microsoft 365 integrating template management, slide generation, and chart creation.
• empower® Slides
• empower® Charts
• empower® AI Assistant
• empower® Docs
• empower® Mails
• QuickSlide

Products and services

• empower® Suite All-in-one application integrated into Microsoft 365 that helps enterprise users create professional, brand-compliant presentations, documents, and emails. Combines template management, AI-powered slide generation, automated chart creation, content enablement, and AI assistance into a single suite that replaces up to eight separate add-ins. Targeted at large organizations with complex Microsoft 365 environments.
• Slide Generation for PowerPoint PowerPoint module that lets enterprise users create presentations easily, consistently, and efficiently, with integrated empower AI producing on-brand business slides automatically.
• Chart Creation for PowerPoint PowerPoint module that turns data into clear, impactful charts in seconds, reduces manual formatting, and automatically keeps content up to date to support decision-making.
• Template Management for Microsoft 365 Microsoft 365 module that aligns all documents with brand guidelines through centralized templates and content, eliminating time spent searching for materials and ensuring consistent, legally compliant documents.
• Content Enablement Add-on enabling organizations to manage and distribute all PowerPoint content company-wide through a centralized library, share existing content, strengthen collaboration, and embed design guidelines directly in PowerPoint.
• empower® AI Assistant AI-powered add-on integrating OpenAI seamlessly into PowerPoint, Word, and Outlook to generate on-brand business slides, documents, and emails using generative AI.
• empower® Managed Service Professional service where empower takes over document changes for customers, including modifications to corporate design templates, brand rule adjustments, company data changes, and uploading new content to the library. Available to existing customers.
• QuickSlide PowerPoint add-in originally developed by Strategy Compass, acquired by empower in March 2024. QuickSlide is a long-established PowerPoint add-in built around simplifying slide creation and is now part of the empower product portfolio serving over 1,200 customers.

Quantifiable outcome

• 407% ROI over 3 years
• +5 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Strategy CompasscoreStrategic or Co-development Partner · 20 March 2024Acquisition completed March 20, 2024. Strategy Compass is developer of QuickSlide PowerPoint add-in based in Düsseldorf. Both companies founded in 2009 with same vision of simplifying PowerPoint. Post-merger entity has over 130 employees serving 1,200+ customers including 50% of DAX companies. Strategy Compass brings content and enablement services expertise.
• MicrosoftcoreTechnology or IntegrationStrategic Microsoft partnership with deep integration into Microsoft 365 ecosystem. empower provides web add-ins for PowerPoint, Word, Outlook and Excel. Compatible with Office 365, Office for Windows, Office for Mac, Office Online and Microsoft Teams. Can be hosted on Azure cloud.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Tome: Tome is an AI-native storytelling and presentation tool that generates decks and documents from prompts. It intersects with empower's value proposition at the AI-assisted slide and document creation layer, especially for enterprise users experimenting with PowerPoint alternatives.
• Slidebean: Slidebean offers AI-powered presentation creation with automated design and layout, primarily targeting startups and mid-market. It competes on the AI-driven slide generation use case that overlaps with empower's Slide Generation and AI Assistant modules.
• Beautiful.ai: Beautiful.ai is an AI-native presentation creation platform that competes directly with empower's PowerPoint slide generation and design automation capabilities. While empower enhances PowerPoint, Beautiful.ai replaces it with its own AI-driven design engine, targeting the same enterprise presentation use case from a bottoms-up, freemium motion.
• Pitch: Pitch is a collaborative presentation software platform offering AI-assisted slide creation and template management for business teams. It targets similar enterprise presentation workflows as empower, especially for teams seeking a PowerPoint alternative with stronger collaboration and design controls.
• Gamma: Gamma is an AI-powered presentation and document generator that allows users to produce decks and web pages from prompts in minutes. It competes head-on with empower's AI Assistant and Slide Generation for PowerPoint use cases, especially among prosumer and mid-market teams looking to bypass PowerPoint entirely.
• Lucid (Lucidchart/Lucidspark): Lucid offers visual collaboration and diagramming tools (Lucidchart, Lucidspark) integrated with Microsoft 365 and Teams. While focused on diagrams rather than slide generation, it competes for the same enterprise productivity budget and IT consolidation narrative around M365 add-ins.

Broad incumbents

• Adobe: Adobe's Creative Cloud, Express, and Workfront portfolios offer enterprise content creation, brand management, and template/document automation that overlap with empower's brand compliance and template management modules. Adobe is a broad incumbent rather than a direct niche competitor, but increasingly targets the same enterprise content supply chain.
• Canva: Canva's Magic Studio and Canva for Enterprise provide AI-assisted presentation, document, and brand-template creation at massive scale with a bottoms-up freemium model. While broader than empower, Canva is increasingly overlapping on enterprise brand-management and AI content generation within the same buyer segment.
• Microsoft: Microsoft is both empower's strategic partner (Microsoft Partner, Azure certified) and a named customer, and the underlying platform owner through Microsoft 365, PowerPoint, Word, Outlook, and Teams. Microsoft Copilot is the most consequential broad incumbent because it bundles AI-assisted content creation directly into the platform empower extends.

Direct peers

• Templafy: Templafy is the closest direct competitor: an enterprise document and brand-template management platform deeply integrated with Microsoft 365, PowerPoint, Word, and Outlook. Both companies sell into large regulated enterprises, compete on centralized template/content libraries, and target the same 'brand compliance + document automation' pain points — making Templafy the benchmark for empower's category.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/empowersuite
• LinkedInlinkedin.com/company/empowersuite
• Instagraminstagram.com/empowersuite
• Xx.com/empowersuite

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about empower