Vlisco Group
- Company typePrivate
- Founded1846
- HeadquartersHelmond, Netherlands
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Vlisco Group firmographics
Firmographics- Name
- Vlisco Group
- Legal name
- Vlisco Group
- Website
- https://vlisco.com
- Company type
- Private
- Founded year
- 1846
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Vlisco Group industry classification
Industry- Product category
- African Wax Print Fabrics
- NAICS
- Broadwoven Fabric Mills (313210), Sewing, Needlework, and Piece Goods Retailers (45913)
- SIC
- Broadwoven Fabric Mills, Cotton (2211), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- General Fabric & Textile Stores (CRALADAA)
- akta.pro secondary industry
- Narrow Fabrics & Webbings (Tapes/Ribbons/Straps) (IMAOABAD)
Keywords
Where Vlisco Group is headquartered
LocationHeadquarters
- HQ city
- Helmond
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Vlisco Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Vlisco generates revenue through direct-to-consumer sales via its official e-commerce platform vlisco.com, selling fabric products directly to consumers globally with multiple currency and shipping options.
- B2B/Wholesale: Vlisco operates a B2B shop (business.vlisco.com) and wholesale program for business customers, including retailers and fashion businesses purchasing fabrics in bulk.
- Retail/Points of Sale: Physical retail locations and points of sale worldwide contribute to revenue through in-person fabric sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wax Hollandais and Super-Wax products |
| Unit Pricing | Pay-as-you-go | Grand Super-Wax premium products |
| Unit Pricing | Pay-as-you-go | Satin Royal products |
| Unit Pricing | Pay-as-you-go | Radiance jacquard fabrics |
| Unit Pricing | Pay-as-you-go | Sky Wax products |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Vlisco Group product offering
Product offeringCore offering
Vlisco designs, produces, and sells premium African wax print fabrics and specialty textiles, including Wax Hollandais, Super-Wax, Grand Super-Wax, Satin Royal, Sky Wax, Radiance, and Wax GlitterGlam. The company also operates Dialogues, a ready-to-wear and lifestyle sub-brand offering finished garments made from Vlisco fabrics, and distributes through global e-commerce, B2B wholesale, and physical retail points of sale.
Product overview
Vlisco Group is a luxury African fabric company offering a diverse portfolio of wax print and specialty fabric product lines. The core offerings include Wax Hollandais (the heritage premium cotton line dating to 1852), Super-Wax (featuring the signature duo-colour bubble effect from the 1970s), and Grand Super-Wax (luxury cotton satin with glitter embellishment). Additional fabric lines include Wax GlitterGlam (ultra-light satin with metallic shimmer for gowns), Sky Wax (dark dye with metallic highlights), Radiance (French-made jacquard fabric with double-sided designs), and Satin Royal (lightweight lustrous satin). The company also operates Dialogues, a ready-to-wear lifestyle sub-brand. Products are primarily sold in 2, 4, and 6-yard pieces through the e-commerce platform, wholesale channels, and physical points of sale. The total portfolio spans over 860 designs across all collections.
Differentiator
Problem solved
Functional benefit
Products and services
- Wax Hollandais Vlisco's most historic fabric line, a premium cotton product known for its strong, full-bodied feel and 336 classic, culturally meaningful designs, first produced in 1852.
- Super-Wax Distinguished by Vlisco's innovative duo-colour bubble effect with open and expressive designs, created in the 1970s using crisp super cotton with a subtle shiny finish. Offers 304 designs.
- Grand Super-Wax Luxury fabric line featuring rich colors and a signature shine achieved through a layer of glitter and unique finish, printed on cotton satin. Offers 77 designs with various embellishment options in 2, 4, or 6 yard lengths.
- Wax GlitterGlam An ultra-light satin weave fabric featuring delicate shine and effortless drape, with extra metallic shimmer for cascading gowns and special events. Offers 36 designs.
- Sky Wax A radiant twist on Wax Hollandais, dipped in dark dye with bold metallic embellishments, fusing deep dye layers with sparkling highlights for statement garments. Offers 30 designs.
- Radiance French-made jacquard fabric reimagined by Vlisco, where intricate weaving creates a luminous, richly textured textile with double-sided designs and natural luminosity. Offers 17 designs.
- Satin Royal Lightweight, soft fabric with smooth, lustrous finish and shimmering details, featuring a recognizable feminine design signature. Offers 62 designs.
- Accessories Collection of fabric-based accessories including bags, shoes, and jewellery designed to complement Vlisco's main fabric products.
- Dialogues Vlisco's ready-to-wear and lifestyle sub-brand offering finished garments and apparel made from Vlisco fabrics, distributed through vliscodialogues.com.
Companies that use Vlisco Group
Customer profileSegments3 records
Ideal customer profiles2 records
Vlisco Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
Vlisco Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UniwaxminorUniwax was previously a subsidiary under Dutch group Vlisco. The wax fabric manufacturer, based in Abidjan's Yopougon industrial zone in Côte d'Ivoire, was acquired by COIC (Compagnie Ivoirienne de Coton), marking the return of the company to Ivorian control. Vlisco previously held ownership of Uniwax, which was founded in the late 1960s and listed on the BRVM under ticker UNXC.
Scale indicators3 records
Recent moves1 record
Vlisco Group competitors and assessment
Company assessmentBroad incumbents
- Liberty London: Heritage British fabric and lifestyle brand with a similar 'luxury specialty fabric retailer' positioning. Comparable as a multi-channel premium fabric house with strong brand storytelling and DTC focus.
- Marimekko: Finnish design-driven fabric and lifestyle brand selling premium printed textiles globally. Comparable as a design-led, premium-priced, multi-channel heritage fabric company with brand-extension into apparel.
Direct peers
- Uniwax: Ivorian wax print fabric manufacturer formerly owned by Vlisco Group and now controlled by Compagnie Ivoirienne de Coton (COIC). Direct competitor in West African wax print markets with overlapping product and customer base.
- Ghana Textiles Printing Company (GTP): One of West Africa's largest wax print fabric producers based in Ghana. Direct peer serving overlapping retail and wholesale customers with traditional African wax prints.
- Akosombo Textiles Limited: Ghanaian textile manufacturer producing traditional African wax prints and related fabrics. Direct peer in the West African textile market with comparable heritage and product focus.
- Woodin: Premium African print fabrics brand historically associated with Vlisco's distribution network. Direct peer in the premium wax print segment targeting fashion-conscious West African consumers.
Emerging players
- Hitarget: Chinese wax print fabric manufacturer exporting to African markets. Emerging competitor offering lower-priced alternatives to Vlisco's authentic wax prints, particularly in cost-sensitive tiers.
- Ankara Textiles (Sunshine Group): Asian-based manufacturer and exporter of African-style wax print fabrics. Emerging competitor targeting similar end-customers with lower-priced lookalike products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vlisco Group social profiles
Digital presenceVlisco Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vlisco Group leadership team
Management profileNumber of profiles
Profiles2 records
Vlisco Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Vlisco Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vlisco Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vlisco Group
What does Vlisco Group do?
Vlisco designs, produces, and sells premium African wax print fabrics and specialty textiles, including Wax Hollandais, Super-Wax, Grand Super-Wax, Satin Royal, Sky Wax, Radiance, and Wax GlitterGlam. The company also operates Dialogues, a ready-to-wear and lifestyle sub-brand offering finished garments made from Vlisco fabrics, and distributes through global e-commerce, B2B wholesale, and physical retail points of sale.
Is Vlisco Group a public or private company?
Vlisco Group is a private company. It is classified as unknown and is currently operating.
When was Vlisco Group founded?
Vlisco Group was founded in 1846. It employs 1,001 to 5,000 people.
Where is Vlisco Group based?
Vlisco Group is headquartered in Helmond, Netherlands, in the Europe region.
How does Vlisco Group make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are B2B/Wholesale and retail/Points of Sale.
Who are Vlisco Group's main competitors?
Broad incumbents on record are Liberty London and Marimekko. Direct peers are Uniwax, Ghana Textiles Printing Company (GTP), Akosombo Textiles Limited and Woodin. Emerging players are Hitarget and Ankara Textiles (Sunshine Group).
Does Vlisco Group have an API?
No public API is recorded for Vlisco Group.
What industry is Vlisco Group in?
Vlisco Group's product category is African Wax Print Fabrics. Its primary akta.pro industry code is CRALADAA, General Fabric & Textile Stores, with a secondary code of IMAOABAD, Narrow Fabrics & Webbings (Tapes/Ribbons/Straps). Its NAICS code is 313210 and its SIC code is 2211.