ProductionPro Technologies Inc.

What ProductionPro Technologies Inc. does

ProductionPro Technologies Inc. is a Brooklyn-based entertainment technology company that builds a cloud-based collaboration platform for film, television, and theatre productions. Its core product is the ProductionPro Platform, available via web and a native iPad application (iOS 16+), organized around three integrated modules: the Production Binder for receiving, reading, and annotating scripts and scores; an interactive Breakdown that links scripts to visual references and provides a scene-level view of the production; and a Media Hub that filters creative references by scene, character, set, and schedule. The platform emphasizes offline script access, annotation, and real-time crew synchronization to address the document-fragmentation problems common to production environments.

The company serves three primary segments: professional Film & TV productions (with a named enterprise case study on Marvel Studios' Black Panther: Wakanda Forever), professional and community Theatre productions using MTI-licensed shows, and educational institutions running performing arts programs (anchored by a 2018 pilot with Barbara Ingram School for the Arts). The platform is offered under a freemium model with both subscription and one-time-payment options, while a separate MTI show-license add-on enables theatre productions to bundle ProductionPro with their MTI script and score license. Distribution combines product-led self-serve sign-up with direct enterprise sales for major studios.

ProductionPro's GTM motion blends product-led growth (self-serve web and iPad), channel partnerships (MTI licensing integration), and enterprise field sales (major studios), supported by content marketing, earned media (Forbes, NBC News), and industry events such as BroadwayCon. The company holds no patents or trademarks in the source data, maintains GDPR and CCPA/CPRA compliance, and relies on AWS and GCP for hosting with Stripe for payments and Intercom for support. There is no evidence of AI or ML capabilities in the platform.

Name

ProductionPro Technologies Inc.

Legal name

ProductionPro Technologies Inc.

Website

https://production.pro/

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

ProductionPro Technologies Inc. builds a cloud-based collaboration platform, available on web and iPad, that connects scripts, scene breakdowns, and media for film, television, and theatre productions. It serves professional productions, MTI-licensed theatres, and schools, monetizing via freemium subscriptions and MTI license add-ons.

Ownership category

akta.pro rank

Product category

Entertainment Production Collaboration Software

NAICS

Motion Picture and Video Industries (5121), Motion Picture and Video Production (512110)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Production Asset Collaboration (shared bins, proxies, live collaboration) (MPAHANAG)

Keywords

• Production collaboration software
• Script management platform
• Theatre production tools
• Film TV production software
• Creative project management

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription: Monthly or periodic subscription fees for access to premium features. Recurring revenue model with automatic billing at beginning of each subscription period.
2. One-Time Payment: One-time payment option for certain features or content within the platform.
3. MTI Show License Add-on: Theatre productions can add ProductionPro to their MTI show license for a fee, providing digital access to MTI scripts and piano/vocal scores.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

ProductionPro provides a cloud-based creative collaboration platform for film, TV, and theatre productions that unifies the latest script, scene breakdown, and media references in a single hub. The platform offers secure offline script access, digital annotation tools, an interactive scene-level breakdown linking every visual reference to the script, and a centralized media library filterable by scene, character, set, and schedule. It is distributed via a self-serve web app, a native iPad app, and through an MTI (Music Theatre International) show-license integration for licensed theatrical productions.

Product overview

ProductionPro Technologies Inc. offers a unified cloud-based platform for film, television, and theatre production management. The core product, ProductionPro Platform, serves as a creative hub connecting scripts, breakdowns, and media. It is available via a web application and a dedicated iPad application. The platform comprises three integrated feature modules: Production Binder (document library and annotation tools for scripts), Breakdown (interactive scene-level production breakdown), and Media Hub (media reference management organized by scene, character, set, and schedule). The platform also integrates with MTI (Music Theatre International) for licensed theatrical productions.

Differentiator

Problem solved

Functional benefit

Products and services

• ProductionPro Platform Cloud-based creative collaboration platform for film, TV, and theatre productions that connects the latest script, scene breakdown, and media references within a single hub. Available via web application at app.production.pro and a native iPad application (iOS 16+), it offers secure offline script access, annotation tools, interactive scene breakdowns linking visual references to script, and centralized media filtering by scene, character, set, and schedule. Used by individual creatives, productions, major studios (including Marvel Studios), and schools running MTI-licensed theatrical shows.

Quantifiable outcome

• Over 120,000 Production Pros across the world use the platform
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• MTI (Music Theatre International)coreChannel Partner/ Reseller/ Distributor · 11 October 2017Strategic partnership with MTI allows ProductionPro to be offered as an add-on to MTI show licenses. Productions can add ProductionPro to get digital access to MTI scripts and piano/vocal scores. MTI is the licensing arm behind Hamilton, Frozen, and many other Broadway shows. This partnership was announced in October 2017.
• Disney AcceleratorflagshipStrategic or Co-development Partner · 11 July 2017ProductionPro was selected to join Disney Accelerator's 2017 startup class. The program provides mentorship from Disney executives, access to Disney's resources and technology, and exposure to the broader entertainment industry. This partnership helped establish ProductionPro's credibility in the entertainment technology space.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud hosting and infrastructure services for ProductionPro's platform. Listed as a subprocessor in the company's Data Processing Addendum.
• Google Cloud Platform (GCP)coreTechnology or IntegrationGCP provides cloud hosting and infrastructure services for ProductionPro's platform. Listed as a subprocessor in the company's Data Processing Addendum.
• StripecoreTechnology or IntegrationStripe handles payment processing for the platform. Adheres to PCI-DSS standards for secure payment handling.
• LAUNCH IncubatorminorStrategic or Co-development PartnerProductionPro participated in the LAUNCH Incubator program, which helps startups accelerate growth through mentorship and resources.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Celtx: Celtx is a pre-production and screenwriting platform used across film, TV, and theatre for scriptwriting, breakdowns, storyboarding, and production planning. It competes with ProductionPro's breakdown and script management modules and serves a similar SMB and educational customer base.
• Yamdu: Yamdu is a cloud-based production management suite for film, TV, and commercial productions covering script breakdowns, scheduling, media library, and team collaboration. It competes head-to-head with ProductionPro in the cloud production collaboration category, particularly for European and commercial productions.
• SetKeeper: SetKeeper is a film and TV production collaboration platform focused on script management, annotations, and media organization. It directly competes with ProductionPro's Production Binder and Media Hub features and is used by major European studios and streamers.
• StudioBinder: StudioBinder is a film/TV production management platform offering script breakdowns, scheduling, call sheets, and collaboration. It is the most direct SaaS competitor to ProductionPro's production management and breakdown features, targeting the same independent-to-mid-market production segment.
• Dramatify: Dramatify is a production management platform purpose-built for theatre, TV, and film productions, offering casting, scheduling, script distribution, and team coordination. It is the closest direct competitor in the theatre production segment where ProductionPro partners with MTI.
• Scriptation: Scriptation is a script annotation and production management app for iPad used widely on film and TV sets for markup, notes, and revision tracking. It overlaps directly with ProductionPro's offline annotation and script markup capabilities and serves the same on-set iPad-based workflow.

Broad incumbents

• Autodesk (Flow / ShotGrid): Autodesk's ShotGrid (formerly Shotgun) is a production tracking and review platform used across VFX and animation studios. As Autodesk pushes into virtual production and AI-assisted media management, it competes broadly with ProductionPro in the production collaboration space for major studio deployments.
• Entertainment Partners (Movie Magic): Entertainment Partners offers Movie Magic Scheduling, Budgeting, and production management tools that have been industry standard in Hollywood for decades. While focused on scheduling and accounting, EP is expanding into digital production hubs and represents a broad incumbent threat to ProductionPro's enterprise studio accounts.
• Adobe (Frame.io): Adobe's Frame.io is a leading media collaboration and review platform used by major studios and has been expanding upstream into production workflows. As an incumbent with deep studio penetration and AI features, Frame.io competes with ProductionPro's collaboration and media hub capabilities at the enterprise end of the market.

Emerging players

• Final Draft: Final Draft is the dominant screenwriting software in film/TV and has expanded into pre-production tools including breakdowns and collaboration. While primarily a writing tool, it overlaps with ProductionPro's script management and breakdown workflows and represents an adjacent competitor moving toward the production hub space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/productionprohq
• Facebookfacebook.com/productionpro2
• LinkedInlinkedin.com/company/3358909
• Instagraminstagram.com/productionproapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProductionPro Technologies Inc.