What Gyro does

Gyro is a global creative ideas shop headquartered in London, United Kingdom, founded in 1981 and operating with approximately 600 creative professionals distributed worldwide. Positioned within the dentsu network, one of the world's largest advertising and communications conglomerates, the firm serves enterprise B2B and global brand clients across multiple verticals including automotive, retail/consumer goods/restaurants, financial services, healthcare, high technology, media and entertainment, nonprofit, and travel and hospitality. Its go-to-market is enterprise-focused and direct, with case studies spanning marquee names such as Six Flags, Volvo Trucks, KFC, Siemens, Under Armour, Signify (Philips), and Denny's.

The company's core offering is organized around customer experience and creative delivery, combining consulting and business operations, experience and product design, engagement and loyalty, platforms and engineering, and analytics and insights. Underlying technology includes proprietary platforms Merkury (enterprise customer experience and data-driven personalization) and LoyaltyPlus™ (loyalty program management), integrated with core partner ecosystems including Adobe, Salesforce, Google, AWS, and Snowflake. Thought leadership is anchored by the CX Imperatives research franchise, a recurring global consumer survey covering 2,500 respondents, which functions as a content and data asset supporting client engagements.

Gyro monetizes primarily through professional services and consulting engagements for customer experience transformation, digital strategy, and implementation. Pricing is not publicly disclosed and is typically quote-based for enterprise B2B contracts. Distribution leverages direct enterprise sales backed by dentsu's global client relationships. Recent activity signals ongoing expansion into AI-augmented capabilities through partnerships with Treasure AI and Uniphore, deeper industry-specific solutions built on Adobe Experience Cloud, and continued vertical buildout including B2B, supported historically by the 2018 acquisition of B2B International.

Name

Gyro

Legal name

Merkle

Website

https://gyro.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gyro is a London-based global creative ideas shop, founded in 1981, with about 600 professionals serving enterprise B2B clients across multiple verticals. Operating within the dentsu network, it delivers customer experience, creative, martech, and analytics solutions powered by proprietary platforms and major cloud and martech partner ecosystems.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• B2B creative services
• Advertising agency
• Brand strategy
• Content marketing
• Creative campaigns

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services and Consulting: Consulting engagements for customer experience transformation, digital strategy, and implementation services. Services include consulting & business operations, experience & product design, engagement & loyalty, platforms & engineering, and analytics & insights.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gyro is a global creative agency ("ideas shop") with 600 creative professionals delivering B2B advertising, brand strategy, creative content, and integrated marketing communications for enterprise clients. The firm provides creative and content services across global markets, with capabilities spanning creative leadership, content production, and strategic operations.

Product overview

Merkle is a customer experience (CX) company and a dentsu company. The source content describes their overall capabilities and service offerings organized around customer experience, but does not list specific named product brands or modules with their own product pages. Their services are organized under capabilities categories (Consulting & Business Operations, Experience & Product Design, Engagement & Loyalty, Platforms & Engineering, Analytics & Insights) and proprietary solutions (Merkury, LoyaltyPlus™). The content does not provide detailed product descriptions with specific product names, categories, or individual product pages that meet the extraction criteria.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Marketing and Creative Services

Quantifiable outcome

• Reduced tech costs for Six Flags while engineering guest experiences that fuel long-term growth
• +1 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• AdobecoreTechnology or IntegrationTechnology partnership providing industry-specific customer experience solutions powered by Adobe Experience Cloud. Merkle has developed specialized solutions integrating Adobe's enterprise marketing technology.
• SalesforcecoreTechnology or IntegrationStrategic technology partnership integrating Salesforce customer relationship management and marketing cloud capabilities into Merkle's CX solutions.
• GooglecoreTechnology or IntegrationTechnology partnership leveraging Google's advertising, cloud, and analytics platforms within Merkle's customer experience solutions.
• AWScoreTechnology or IntegrationCloud infrastructure partnership providing scalable, secure cloud capabilities to power Merkle's enterprise solutions and client platforms.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mother: Independent creative agency with offices in London, New York, and LA, competing with Gyro on brand creative work for ambitious enterprise and challenger brands.
• Bartle Bogle Hegarty (BBH): Independent London-headquartered creative agency with global reach through Publicis minority stake; competes directly with Gyro on brand-led creative assignments for enterprise clients.
• Wieden+Kennedy: Independent global creative agency known for high-profile brand creative work; competes with Gyro for enterprise creative mandates with a strong independent culture and creative reputation.

Direct peers

• Ogilvy: Global creative and integrated marketing network within WPP with comparable B2B and brand creative capabilities, large multinational client base, and similar service line breadth to Gyro.
• DDB Worldwide: Omnicom-owned global creative network offering integrated brand and B2B creative services, competing directly with Gyro on enterprise pitches and creative talent.
• McCann: IPG-owned global creative network with comparable brand, advertising, and B2B capabilities serving large multinational clients similar to Gyro's enterprise focus.
• BBDO Worldwide: Global creative agency network (Omnicom) offering brand, advertising, and B2B creative services to enterprise clients; competes with Gyro on multinational accounts and creative talent.
• Saatchi & Saatchi: Global creative brand within Publicis with deep experience in brand-building campaigns; overlaps with Gyro's brand and creative services for enterprise clients.

Broad incumbents

• Publicis Sapient: Publicis-owned digital transformation and marketing services arm combining consulting, technology, and creative; competes with Gyro for enterprise transformation mandates with deeper engineering footprint.
• Merkle: Dentsu-owned customer experience and data-driven marketing company that sits alongside Gyro within the same parent network; comparable enterprise B2B client base but materially broader data/tech stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/gyro
• Facebookfacebook.com/Gyro
• LinkedInlinkedin.com/company/gyrohsr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gyro