What NOVA Broadcasting Group does

NOVA Broadcasting Group (Нова Броудкастинг Груп) is a privately held Bulgarian media company, registered as Nova Broadcasting Group EOOD (EIK 205738443) and headquartered in Sofia at 10 Nedelcho Bonchev St. Founded in 1994 and operating with 501–1,000 employees under CEO Stefana Zdravkova, the group runs a multi-channel national television portfolio anchored by NOVA, which it positions as the leading national television station in Bulgaria. The portfolio spans dedicated news (NOVA NEWS), cinema (Kino Nova), sports (Diema Sport 1/2/3), and family (Diema Family) channels, distributed over-the-air and through cable and satellite operators across the Bulgarian domestic market.

The company operates a multi-platform distribution stack beyond linear broadcast: the Nova Play video-on-demand streaming platform and the Diemaxtra streaming service deliver on-demand access to original and library programming; the Nova.bg news portal publishes daily national and international news with multimedia content; native mobile applications are available across iOS, Android, and Huawei AppGallery; browser extensions for Chrome and Firefox embed NOVA news into new-tab pages; and the company maintains a presence on Google News, social platforms (Facebook, Twitter/X, TikTok, Instagram, YouTube), and Viber. A "My News" user-generated content feature invites audience submissions and grants the company reuse rights. The group is affiliated with US-based United Media, indicated by co-branded footer presence on its digital properties, though the formal ownership and share structure are not disclosed.

Commercially, NOVA operates a free-to-air, advertising-supported model: end-user content is delivered at no cost, with monetization flowing through broadcast and digital advertising, cable/satellite carriage arrangements, and (presumably) ad-supported streaming on Nova Play and Diemaxtra. No pricing is publicly disclosed. The company's primary audience is Bulgarian-speaking households, and its geographic footprint is single-country (Bulgaria) with no disclosed international expansion. As of mid-2026, the company is actively operating, with daily editorial output and no announced M&A, IPO, closure, or restructuring events in the available source material.

Name

NOVA Broadcasting Group

Legal name

Нова Броудкастинг Груп ЕООД

Website

https://nova.bg

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NOVA Broadcasting Group operates Bulgaria's leading national television station and a multi-channel portfolio of news, sports, cinema, and family channels. It extends reach via Nova Play streaming, the Nova.bg news portal, mobile apps, and browser extensions, monetizing through advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels4 records

Marketing channels6 records

Core offering

NOVA Broadcasting Group operates a portfolio of Bulgarian free-to-air national television channels (NOVA TV, NOVA NEWS, Kino Nova, Diema Sport 1-3, Diema Family) along with digital streaming platforms (Nova Play, Diema, Diemaxtra), mobile applications, and browser extensions. The group produces and broadcasts news, entertainment, sports, and cinema programming for Bulgarian-speaking audiences across linear TV, on-demand streaming, and mobile channels.

Product overview

NOVA Broadcasting Group operates a multi-platform media portfolio consisting of linear television channels (NOVA, NOVA NEWS, Kino Nova, Diema Sport channels, Diema Family), streaming platforms (Nova Play, Diema, Diemaxtra), a browser extension (Nova New Tab Page), and mobile applications. The core offering is the NOVA national television channel, supplemented by the dedicated NOVA NEWS channel, sports channels (Diema Sport 1-3), cinema (Kino Nova), and family content (Diema Family). Nova Play serves as the primary streaming platform for on-demand access to programs and original series. The group also maintains a user-generated content feature (My News) and browser extensions for direct news access.

Differentiator

Problem solved

Functional benefit

Brands

• Nova Play: Streaming and video-on-demand platform offering access to Nova TV's programs, series, films, and shows.
• Nova News
• Nova.bg

Products and services

• NOVA (Nova TV) The flagship national television channel of NOVA Broadcasting Group, delivering news, entertainment, sports, and drama programming to Bulgarian audiences via over-the-air broadcast and digital distribution.
• NOVA NEWS A dedicated news channel providing continuous news coverage including noon and afternoon news bulletins for Bulgarian audiences.
• Nova Play Video-on-demand and live streaming platform providing on-demand access to NOVA programs, shows, series, and movies, including original content such as the 'Sabiitie ot Mama' parenting series.
• Kino Nova Cinema/movie channel featuring film content for Bulgarian audiences.
• Diema Sport Primary sports channel broadcasting football and other live sports events for Bulgarian viewers.
• Diema Sport 2 Secondary sports channel providing additional sports coverage and programming.
• Diema Sport 3 Third sports channel offering expanded sports programming coverage.
• Diema Streaming service offering access to television content from the Diema channel family.
• Diema Family Family-oriented channel with content suitable for all ages within the Diema channel family.
• Diemaxtra Additional streaming service providing extended content access within the Diema channel portfolio.
• NOVA Mobile Application Mobile applications for Android (Google Play), iOS (App Store), and Huawei (AppGallery) devices enabling access to NOVA content including news and video on mobile devices.
• Nova New Tab Page (Browser Extension) Browser extension for Chrome and Firefox providing direct access to NOVA news content from new browser tabs.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• RTL Group: RTL Group is one of Europe's largest commercial broadcasters operating national channels across multiple EU markets. While geographically broader than NOVA, it shares the same free-to-air, advertising-funded broadcasting model with growing streaming extensions.
• Modern Times Group (MTG): MTG operates free-to-air and pay-TV channels plus esports and digital media across Europe. Its multi-platform broadcasting and content distribution model aligns with NOVA's portfolio approach across linear, streaming, and digital.
• ITV plc: ITV is a major UK commercial broadcaster combining linear channels with the ITVX streaming platform. Its advertising-funded, multi-platform public-broadcaster model closely mirrors NOVA's combination of free-to-air channels plus on-demand streaming.
• Antenna Group: Antenna Group operates commercial TV channels and digital assets across Greece and Southeastern Europe. Its regional broadcast-plus-digital model and geographic proximity to Bulgaria make it a comparable regional incumbent broadcaster.
• Central European Media Enterprises (CME): CME operated commercial television stations across Central and Eastern Europe with a similar business model of national free-to-air broadcasting plus digital extensions. It serves as a strong regional peer for NOVA's linear-plus-digital broadcaster archetype.
• United Media: United Media is a Central and Eastern European media group that appears affiliated with NOVA based on shared branding on nova.bg. It operates TV channels and digital media assets across CEE, making it both a corporate affiliate and a broad peer in regional broadcasting.
• ProSiebenSat.1 Media: ProSiebenSat.1 operates a portfolio of national TV channels in Germany and digital platforms (e.g., Joyn). Its diversified multi-channel broadcasting and streaming business model is structurally comparable to NOVA's portfolio of channels and Nova Play.

Direct peers

• bTV Media Group: bTV is NOVA's primary direct competitor in the Bulgarian commercial television market, operating a national broadcast channel plus a portfolio of thematic channels. Like NOVA, it combines linear TV with streaming and digital properties in the same Bulgarian audience, making it the closest head-to-head comparable.
• Bulgarian National Television (BNT): BNT is Bulgaria's public service broadcaster operating multiple national TV channels. It competes with NOVA for Bulgarian audiences across news, entertainment, and cultural programming, although funded through public means rather than purely advertising.

Regional players

• Discovery Networks CEEMENA: Discovery (now Warner Bros. Discovery) operates thematic channels and streaming across Central and Eastern Europe, Middle East, and North Africa. Its thematic channel approach and regional presence overlap with NOVA's Diema and Diema Sport channel families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NoviniteNaNova
• YouTubeyoutube.com/@novinitenanova_official
• Facebookfacebook.com/novinite.nova/?fref=ts
• Instagraminstagram.com/novinite_na_nova
• TikToktiktok.com/@novinite_nova?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/novabroadcastinggroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVA Broadcasting Group