De Groot Family Office
De Groot Family Office is an Amsterdam-based, founder-owned family office that makes direct private equity investments in lower-middle-market companies and provides direct lending and real estate development through in-house and co-operated vehicles.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What De Groot Family Office does
De Groot Family Office (DGFO) is a privately held, founder-owned family office established in Amsterdam, Netherlands, by Han de Groot following the sale of his marketing technology companies MetrixLab and MarketTools to Bain Capital. DGFO operates as a multi-strategy direct investment and lending platform targeting companies with EUR 1M to 10M EBITDA in the technology, life sciences, media, and financial services sectors, taking both minority and majority equity stakes. The firm is structured without management fees or carried interest, deploying its own balance sheet capital alongside a high-net-worth and Family Office co-investor network, and explicitly avoids preset exit dates in favor of long-term, patient ownership.
The firm's revenue model is not disclosed and is understood to be a mix of investment returns, interest income from direct lending, and real estate operating cash flow. It operates three distinct but complementary business lines: (1) private equity investments into lower-middle-market companies, where DGFO provides organizational development, global expansion support, M&A execution, and exit management; (2) real estate development, executed through the in-house developer Stadswaarde and a co-operated data center developer, GTDC-Switch Datacenters; and (3) direct private lending, offering senior secured loans, junior unsecured construction credit, loans against specialized assets such as royalties and subscription revenue streams, and distressed-situation financing, marketed on certainty, speed, and confidentiality. The firm has 1–10 employees, sources deals primarily through the founder's personal network and LinkedIn presence, and does not disclose pricing or deal terms publicly.
De Groot Family Office firmographics
Firmographics- Name
- De Groot Family Office
- Legal name
- De Groot Family Office
- Website
- https://dgfo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De Groot Family Office is an Amsterdam-based, founder-owned family office that makes direct private equity investments in lower-middle-market companies and provides direct lending and real estate development through in-house and co-operated vehicles.
- Ownership category
- akta.pro rank
De Groot Family Office industry classification
Industry- Product category
- Family Office Private Equity and Direct Lending
- NAICS
- Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)
- akta.pro secondary industry
- Real Estate Management for Family Offices (Acquisition, Development, Property Ops) (FSAAADAI)
Keywords
Where De Groot Family Office is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Groot Family Office business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Distribution channels2 records
Marketing channels1 record
De Groot Family Office product offering
Product offeringCore offering
De Groot Family Office is a long-term family office investor that makes private equity investments in companies with 1M to 10M EBITDA (taking minority or majority stakes), operates real estate development activities through its own developer Stadswaarde and co-operated data center developer GTDC-Switch Datacenters, and provides direct lending services including senior secured loans, junior unsecured construction credit, and loans against specialized assets such as royalties and subscription revenue streams.
Product overview
De Groot Family Office operates as a unified family office investment platform offering three core service lines: Private Equity Investments (DGFO) targeting companies with 1M-10M EBITDA with minority or majority stakes, Real Estate Development through its own developer Stadswaarde and co-operated data center developer GTDC-Switch Datacenters, and Direct Lending Services providing bespoke private credit solutions ranging from senior secured loans to specialized asset-backed financing. The services are offered as distinct but complementary investment capabilities unified under the DGFO family office umbrella.
Differentiator
Problem solved
Functional benefit
Brands
- Stadswaarde: Real estate developer operated by DGFO
- GTDC-Switch Datacenters
Products and services
- Private Equity Investments
- Direct Lending Services Private credit solutions provided directly to business partners without intermediaries, including senior secured loans, junior unsecured credit for new building construction financing, loans against specialized assets such as contractual revenue streams (royalties and subscription services), and distressed situation financing. Differentiated by certainty, speed of execution, and the strict confidentiality of a family office setting.
- Real Estate Development (Stadswaarde) In-house real estate developer operated by DGFO, focused on property development projects for the family office and its co-investment partners.
- Data Center Development (GTDC-Switch Datacenters) Data center developer co-operated by DGFO, specializing in data center development and operation, addressing the specialized infrastructure needs of the digital economy.
Companies that use De Groot Family Office
Customer profileSegments3 records
Ideal customer profiles3 records
De Groot Family Office technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Groot Family Office partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- StadswaardecoreDGFO operates its own real estate developer Stadswaarde, indicating a wholly-owned or closely-controlled subsidiary focused on real estate development activities.
- GTDC-Switch DatacenterscoreDGFO co-operates with GTDC-Switch Datacenters, a data center developer. This partnership indicates involvement in data center real estate development and operation.
- MacromillcoreJapan-based Macromill merged with MetrixLab|MarketTools in late 2014, creating a leading online marketing technology company with EUR 200M+ sales, 1700 employees, and 34 offices. De Groot became Global CEO of the merged entity. Company went public on Tokyo Stock Exchange in March 2017.
- De Groot Foundation for Entrepreneurship (managed by Stichting Erasmus Trustfonds)minorFoundation provides venture capital to student entrepreneurs of EUR and academic researchers for early stage development of new technologies, innovative products and services, new research on entrepreneurship, or new educational entrepreneurship programs. This represents DGFO founder's contribution to entrepreneurship ecosystem.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
De Groot Family Office competitors and assessment
Company assessmentDirect peers
- L Catterton: Largest consumer-focused private equity firm backed by LVMH and the Arnault family, operating as a family-office-affiliated direct investor with long-term capital, similar in deploying patient family capital into operating businesses.
- MBO Partners: European mid-market private equity firm executing buyouts and growth investments in the lower mid-market — overlapping with DGFO's 1M–10M EBITDA sweet spot, though structured as a traditional fee/carry fund.
- P Capital Partners: Swedish family-backed direct lender providing senior and junior loans to mid-market European companies. Strongly comparable to DGFO's direct lending arm in target segment (1M–10M EBITDA companies) and family-office-driven origination model.
- Pemberton Asset Management: European direct lending and private credit manager focused on mid-market borrowers, often partnering with family offices and insurance LPs. Comparable in direct-lending underwriting and mid-market European focus.
- Olayan Financing Company: Family-owned investment vehicle of the Olayan Group, deploying private capital across PE, real estate, and direct lending globally with long horizons. Comparable as a diversified family-office platform spanning the same activity set as DGFO.
- KIRKBI Invest: Family-owned investment company of the Kirk Kristiansen family (LEGO), making long-term direct private equity and real estate investments globally from a permanent capital base — closely aligned with DGFO's patient-capital, multi-strategy model.
- Bestseller Family Office (Heartland): Danish family-office-backed investor (Andersen family / Bestseller) making long-term direct equity and real estate investments in Europe. Strongly comparable as a Northern European family office with permanent capital and operating orientation.
Broad incumbents
- HPS Investment Partners: Large global credit-focused alternative asset manager with a significant direct lending franchise serving mid-market borrowers. Most relevant broad incumbent comparison for DGFO's direct lending business, though far larger and more institutionalized.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
De Groot Family Office social profiles
Digital presenceDe Groot Family Office financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Groot Family Office leadership team
Management profileNumber of profiles
Profiles1 record
De Groot Family Office subsidiaries and ownership
Company hierarchySubsidiaries2 records
De Groot Family Office funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Groot Family Office M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Groot Family Office
What does De Groot Family Office do?
De Groot Family Office is a long-term family office investor that makes private equity investments in companies with 1M to 10M EBITDA (taking minority or majority stakes), operates real estate development activities through its own developer Stadswaarde and co-operated data center developer GTDC-Switch Datacenters, and provides direct lending services including senior secured loans, junior unsecured construction credit, and loans against specialized assets such as royalties and subscription revenue streams.
Is De Groot Family Office a public or private company?
De Groot Family Office is a private company. It is classified as family owned and is currently operating.
When was De Groot Family Office founded?
De Groot Family Office was founded in 2015. It employs 1 to 10 people.
Where is De Groot Family Office based?
De Groot Family Office is headquartered in Amsterdam, Netherlands, in the Europe region.
Who are De Groot Family Office's main competitors?
Direct peers on record are L Catterton, MBO Partners, P Capital Partners, Pemberton Asset Management, Olayan Financing Company, KIRKBI Invest and Bestseller Family Office (Heartland). HPS Investment Partners is listed as a broad incumbent.
Does De Groot Family Office have an API?
No public API is recorded for De Groot Family Office.
What industry is De Groot Family Office in?
De Groot Family Office's product category is Family Office Private Equity and Direct Lending. Its primary akta.pro industry code is FSAAADAH, Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest), with a secondary code of FSAAADAI, Real Estate Management for Family Offices (Acquisition, Development, Property Ops). Its NAICS code is 523940 and its SIC code is 6282.