Indigo Events

What Indigo Events does

Indigo Events is a privately held, founder-led event planning and design firm based in Ontario, Canada, founded in 2009 by Alicia Robson. The company delivers full-service event production across three core segments: private events and weddings (its primary focus), corporate and association events, and non-profit and community events. Service offerings are organized as professional services packages including Full Service Planning (up to 18 day-of hours), Day/Month-Of Coordination (up to 16 day-of hours), Venue Hopping consultations, Hourly Help, Small Event Planning, and Design & Decor Services supported by a proprietary Lead Decor Sheet planning document. A secondary A La Carte consulting menu extends the addressable service portfolio into web design, SEO/SEM, copywriting, CRM management, commercial production, speaker booking, and AGCO/permitting compliance. Specialty add-on services include MC emcee work at $52/hour, S'mores Bar catering from $5.99 per person, and Caricature Guest Favours at $200 for the first hour.

The business operates without proprietary technology and is staffed by a five-person core team comprising the founder, a production coordinator with DJ capabilities, and three event planners (several with Fanshawe College Special Events Planning credentials). Go-to-market is sales-led via website inquiry forms and complimentary initial consultations, supplemented by community-driven growth through portfolio display, client testimonials, and vendor referrals in the Ontario wedding and events ecosystem. Marketing channels include a portfolio gallery featuring 600+ wedding events, Instagram collaborations, and styled shoot features in publications such as WedLuxe. Geographic scope is regional, with all disclosed operations concentrated in Ontario, Canada, and no indication of multi-province or international expansion.

The revenue model is fee-for-service with project-based, quote-by-quote pricing for full planning engagements; the firm does not disclose unit economics, customer counts, revenue figures, or financial metrics. Distribution is direct-to-client with no intermediaries, and the firm has not raised external funding, completed acquisitions, or developed partnerships of strategic significance beyond its local vendor network.

Name

Indigo Events

Legal name

Indigo Events

Website

https://eventswithindigo.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Indigo Events is a privately held, founder-led event planning and design firm in Ontario, Canada, delivering full-service event production for private weddings, corporate clients, and non-profit organizations through a five-person core team since 2009.

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Corporate Event Production & AV Services (HSACADAB)

Keywords

• Event planning services
• Wedding coordination
• Corporate event management
• Event design decor
• Event consulting services

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Full Service Wedding Planning: Comprehensive wedding planning package including budget management, venue management, vendor sourcing and booking, contract review and negotiation, theme and design planning, guest list management, and full day-of coordination for up to 18 hours.
2. Day/Month-Of Coordination: Coordination package including detailed schedule creation, vendor management, rehearsal coordination, ceremony and reception coordination, setup oversight, for up to 16 day-of hours.
3. Venue Hopping Service: Assistance with venue selection including consultations, venue tours over 1-3 weekends, and guidance on questions to ask.
4. Hourly Consulting: Flexible hourly consulting for schedule creation, styling services, and other event needs without requiring a full package.
5. Decor Services: Decor services including fresh and faux floral options, centerpieces, backdrops, signage, and accent pieces, provided with Lead Decor Sheet planning document.
6. A La Carte Services: Individual services including MC services ($52/h), s'mores bars, caricature guest favours, marketing and consulting, speaker services, website design, logistics planning, and more.
7. Corporate & Association Events: Specialized corporate event services including scheduling, design, styling, lead generation, speaker training, partnerships, fundraising, and MC services with pricing based on company budgets.
8. Community & Non-Profit Events: Community event planning including festivals, fundraisers, galas, with compliance, permitting, and logistics management.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Indigo Events is a full-service event planning, design, and consulting firm based in Ontario, Canada. It delivers end-to-end wedding and private event planning, day-of coordination, venue selection assistance, decor and design services, corporate and association event management, and community/non-profit event production, with consulting offered a la carte.

Product overview

Indigo Events is an event planning and design company based in Ontario, Canada, offering a comprehensive suite of services for private, corporate, and community events. The core offering includes Full Service Planning, Day/Month-Of Coordination, Venue Hopping, Hourly Help, and Small Event Planning for weddings and private events. Design and Decor Services provide event styling with floral arrangements, centerpieces, signage, and backdrops. Corporate and Association Events services encompass scheduling, design, lead generation, speaker training, and fundraising support. Community and Non-Profit Events services include logistics, marketing, vendor coordination, and compliance management. The A La Carte Consulting Services add-on provides specialized consulting including prospectus building, speaker services, commercial production, website design, SEO, rebranding, and CRM management. Additional specialty services include MC services, S'mores Bar catering, and Caricature Guest Favours. The company has over 17 years of experience and more than 600 wedding events in their portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Planning Comprehensive wedding planning package including budget management, venue management, vendor sourcing and booking, contract review and negotiation, theme and design planning, guest list management, seating chart templates, speech templates, invitation and stationery consulting, logistics planning, menu selection and tastings, BEO management, rehearsal dinner planning, wedding website and registry setup, emergency planning, and final vendor confirmations. Includes up to 18 day-of hours.
• Day/Month-Of Coordination Coordination package including detailed schedule creation, vendor arrival confirmations, pre-event timelines, rehearsal coordination, hair and makeup timing, vendor management, setup oversight, ceremony coordination, cocktail hour setup, dinner coordination, guest assistance, troubleshooting, weather contingency management, and vendor tear-down confirmation. Includes up to 16 day-of hours.
• Venue Hopping Venue search assistance for newly engaged couples, including a consultation to determine needs, booking tours, accompanying clients to venues over 1-3 weekends, and asking clarifying questions. No obligation to book additional packages.
• Hourly Help Flexible hourly consulting for clients who need occasional assistance with schedule creation, styling services, or other event-related tasks without committing to a full package.
• Small Event Planning Event planning package for smaller occasions including all prior meetings, styling, decor access, vendor list access, and day-of coordination. Available weekdays from May to October, and weekends from October to May.
• Design & Decor Services Event design and decor services including a Lead Decor Sheet, fresh and faux floral options, centerpieces, handhelds and wearables, signage, backdrops, and accent and statement pieces. Available standalone or as a bundle with planning.
• Corporate & Association Events Corporate event planning services specializing in scheduling and agendas, design and styling, coordination, lead generation, speaker and in-person sales training, corporate and association partnerships, fundraising, and MC services for forums, symposiums, lead acquisition events, tradeshows, virtual and hybrid events, round tables, internal HR events, holiday parties, team-building retreats, networking events, customer advocacy initiatives, product launches, and sales kick-offs.
• Community Events Community event planning including festivals, fundraisers, galas, block parties, charity runs, and cultural celebrations. Services cover logistics, vendor coordination, marketing, on-site management, permitting, licensing, liability compliance, timeline management, risk assessment, and contingency planning.
• Non-Profit Events Non-profit event planning covering concept creation, registration, marketing, commercial and film production, design, vendor and venue management, AV management, logistics, sponsorships, marketing, and on-site execution. Partnership opportunities and in-lieu sponsorships available for qualifying events.
• A La Carte Consulting Services Individual consulting services including prospectus and deck building, speaker services, agenda and schedule management, commercial production, landing page and website design, logistics planning and delegation, fundraising and lead generation with LRS systems, corporate and association partnerships, AGCO and permitting compliance, vendor relations, sales strategy, stakeholder alignment, copywriting and content creation, SEO and SEM strategy, rebranding and publicity, venue consulting, CRM management and analytics, and marketing and social media management.
• MC Services Professional emcee services at $52/hour. Includes compilation of engaging MC notes for approval, ensuring guests are in place, speakers are ready, and maintaining guest engagement throughout the event. Also available as standalone notes compilation for existing MCs.
• S'mores Bar Interactive guest favor and late-night option with a $500 minimum. Basic package (3 hours, $5.99/person) includes graham crackers, milk chocolate, and marshmallows. Premium package (3 hours, $9.99/person) includes expanded ingredients including oreos, multiple chocolate varieties, and toasted maple prosciutto. All packages include GF options, attendant, fire table, and fuel, and are available for outdoor, well-ventilated reception spaces only.
• Caricature Guest Favours Interactive guest favor starting at $200. First hour is $200, additional hours at $100 each. Artist can be positioned during cocktail hour or reception. Recommended timing is 1 hour per 50 guests for couple drawings. Custom quotes available.

Quantifiable outcome

• Over 600 wedding events completed and featured in portfolio

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mindy Weiss Party Consultants: Established US-based luxury event planning firm with strong brand and celebrity-tier portfolio. Relevant benchmark for premium positioning and end-to-end design + planning service model, though larger and US-centric.
• The Event Source: Larger Canadian event management company serving corporate, association, and private clients across multiple provinces. Comparable on corporate/association event services, though broader in scale and geographic reach than Indigo.

Direct peers

• Distinctive Events: Ontario-based event planning firm serving weddings, corporate, and private events. Direct competitor in the same Ontario market with overlapping service tiers.
• Samantha McFadden Events: Toronto-based wedding and event planner offering planning, design, and coordination services to Ontario couples. Direct competitor in target customer and service scope.
• Laura Olsen Events: Toronto/GTA wedding and event planner with full-service and design offerings. Comparable in scale, geography, and wedding-focused service mix.
• Paula Rooney Weddings: Toronto-based luxury wedding planning firm offering full-service planning, design, and coordination for couples in the GTA. Directly comparable in target market (Ontario weddings), service menu, and premium positioning.
• Higgins & Co Events: Toronto event design and planning studio covering weddings, corporate, and social events with a design-led approach. Comparable across core offering, geographic market, and design-forward brand positioning.

Emerging players

• Boutique Event Rentals & Planning: Smaller Ontario-based event planners and decor studios that compete on specific wedding or corporate niches. Comparable as local entrants in the same competitive set, though typically narrower in scope than Indigo's three-segment offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/indigo-events-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indigo Events