Rachel Landers Creative Studio

What Rachel Landers Creative Studio does

Rachel Landers Creative Studio is an independent, Austin-based boutique creative agency founded in 2016 by Rachel Landers, a former member of Whole Foods Market's Global Marketing Team. The studio delivers brand identity, packaging design, marketing campaigns, website design and development, content production (editorial, video, motion graphics, naming, pitch decks), and brand strategy services primarily to consumer packaged goods and food & beverage brands, with additional work in hospitality and nonprofit sectors. Its core technology stack comprises industry-standard creative design tools and a Squarespace-hosted website portfolio; the firm has no proprietary software, AI/ML capabilities, or platform product, operating purely as a professional services studio.

Revenue is generated through project-based, quote-driven engagements with a customer mix that spans enterprise (Whole Foods Market, Kettle & Fire, Good Catch, Neutral, Kendra Scott, Wicked Kitchen, Just Water, American Heart Association), mid-market and SMB clients (Bray Gourmet, Plucky Pickle Dip, Notch Wellness, Triloka, Franklin BBQ), with no disclosed pricing tiers or retainer structure. Go-to-market relies on direct outreach, referrals, a website client intake form, and credibility marketing via award recognition (AAF ADDYs, Graphis, HOW Magazine, LogoLounge, Shorty Awards) and an active Studio Notes blog. Headcount is 2-10 (effectively founder plus one senior designer plus supporting team), the entity is a privately held Texas LLC with no outside capital or parent company, and operations serve clients nationally with select international project execution across the UK, Germany, EU, and Canada.

Name

Rachel Landers Creative Studio

Legal name

Rachel Landers Creative Studio LLC

Website

https://rachellanderscreativestudio.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Rachel Landers Creative Studio is an Austin-based independent boutique creative agency providing brand identity, packaging design, marketing campaigns, website design, and content production services primarily to CPG, food and beverage, and hospitality brands including Whole Foods Market, Kettle & Fire, and Good Catch.

Ownership category

akta.pro rank

Product category

Creative & Branding Agency Services

NAICS

Graphic Design Services (54143), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Brand identity design
• Packaging design
• Marketing campaign services
• Website design development
• Creative agency services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Rachel Landers Creative Studio generates revenue through professional creative services including brand identity, packaging design, marketing campaigns, website design and development, content creation, and strategic branding consultations. Services are delivered directly to CPG brands and organizations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rachel Landers Creative Studio is an independent creative studio that sells branding, packaging, and marketing services to consumer packaged goods, food and beverage, hospitality, and non-profit brands. Engagements span brand strategy, visual identity, packaging design, multichannel marketing campaigns, website design and development, content production (editorial, video, illustration, infographics), and art direction. Work is delivered as bespoke, project-based engagements rather than standardized products.

Product overview

Rachel Landers Creative Studio is an independent creative studio providing comprehensive branding and marketing services for consumer packaged goods (CPG) and food brands. The studio operates as a single unified service offering organized around three core practice areas: Branding & Marketing (activations, brand style guides, multichannel campaigns), Digital Development (website design & development), and Content Production (editorial, videos, infographics, motion graphics, naming, pitch decks). The portfolio includes project-based case studies across brand identity development, packaging design, photography, illustration, campaign design, environmental design, email marketing, and promotional materials for clients including Whole Foods Market, Kettle & Fire, Good Catch, Wicked Kitchen, and other CPG brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Marketing Services Core creative services including brand strategy, brand style guides, activations, and multichannel marketing campaigns to help brands establish and communicate their identity.
• Digital Development Website design and development services creating responsive, content-rich digital experiences for brand websites and online platforms.
• Content Production Comprehensive content creation services including editorial design (books, magazines, brochures), explainer videos, infographics, motion graphics, naming, pitch decks, storyboarding, and taglines.

Quantifiable outcome

• 200% increase in unique visitors and 194% increase in pageviews for Bray Gourmet
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Shelf StudiocoreStrategic or Co-development PartnerRachel Landers Creative Studio partnered with Shelf Studio for the Triloka packaging redesign project. Both are woman-led boutique agencies specializing in CPG brands, combining their expertise for strategic packaging redesign that prioritizes tactile and visual experience.
• Texas Food & Wine AlliancecoreStrategic or Co-development PartnerRachel Landers serves as Co-Creative Director for the Texas Food & Wine Alliance, fostering connections and celebrating all things culinary in Austin's food scene.
• Les Dames d'Escoffier Austin ChapterminorStrategic or Co-development PartnerRachel Landers is a member and Creative Director for the Austin Chapter of Les Dames d'Escoffier, a professional organization of women in food, beverage, and hospitality.
• Long John Silver'sminorStrategic or Co-development PartnerGood Catch and Long John Silver's partnered to introduce plant-based seafood to their restaurants. Rachel Landers Creative Studio assisted in creating visual assets for their locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mucca: Independent design and branding studio known for CPG, food, and hospitality packaging and identity work. Comparable in offering (brand identity, packaging, campaign design), boutique scale, and emphasis on craft-driven design.
• Manual: Creative and branding agency serving CPG and food clients with brand strategy, identity, and digital work. Similar boutique positioning and overlapping client base with Rachel Landers Creative Studio.
• Gin & It: Independent CPG branding and design studio with a strong focus on food, beverage, and natural-products brands. Directly comparable in vertical focus, service offering (identity, packaging, campaigns), and boutique operating model.
• Beardwood & Co: Boutique creative agency with deep CPG, food, and beverage branding expertise, producing packaging, brand identity, and digital campaigns for challenger and established food brands. Closely comparable in scale, vertical focus, and service mix to Rachel Landers Creative Studio.
• Hyperakt: Small, purpose-driven design studio in Brooklyn offering brand identity, illustration, and digital design for mission-oriented and CPG clients. Comparable boutique positioning, in-house design and illustration capabilities, and project-based engagement model.
• Frank & Victor: Boutique creative agency focused on CPG brand strategy, packaging, and campaign work. Closely matches Rachel Landers Creative Studio on service mix, vertical specialization, and boutique scale.
• Shelf Studio: Woman-led boutique creative agency specializing in CPG packaging and brand design, named as Rachel Landers Creative Studio's co-development partner on the Triloka packaging redesign. Operates at the same boutique scale, in the same CPG/food vertical, and serves an overlapping client profile.

Broad incumbents

• Mother Design: Design arm of the Mother creative network, providing brand identity, packaging, and campaign design for major CPG and food brands. Overlaps with Rachel Landers Creative Studio on the same CPG/food category but offers integrated network capabilities well beyond a boutique.
• Wieden+Kennedy: Large independent creative agency with a long history of food, beverage, and CPG campaign work. Overlaps with Rachel Landers Creative Studio on enterprise CPG client needs (campaign design, brand storytelling) but operates at network scale with global offices.
• Pentagram: Largest independent design firm with a deep CPG and food branding practice, including packaging, identity, and campaign design. Competes with Rachel Landers Creative Studio for premium branding engagements but operates at significantly larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rachel.landers.creative.studio
• Facebookfacebook.com/RachelLandersCreativeStudio
• LinkedInlinkedin.com/company/rachel-landers-creative-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rachel Landers Creative Studio