PING
- Company typePrivate
- Founded1959
- HeadquartersPhoenix, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
PING firmographics
Firmographics- Name
- PING
- Website
- https://ping.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
PING industry classification
Industry- Product category
- Golf Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Golf Clubs & Club Fitting Retail (CRAMAGAA)
- akta.pro secondary industries
- Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)
Keywords
Where PING is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Markets served
PING business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Distribution channels2 records
Marketing channels1 record
PING product offering
Product offeringCore offering
PING designs, manufactures, and distributes golf equipment, including golf clubs (with a focus on game improvement irons), golf bags, and accessories for golfers. The company develops proprietary fitting technology and game improvement iron technologies to deliver performance-oriented equipment to individual golfers through direct and retail channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Golf Clubs (including Game Improvement Irons) Manufactured golf clubs, notably game improvement irons designed for accuracy and precision, sold to individual golfers seeking performance optimization. Competes in the 2026 best game improvement irons category against Callaway, PXG, TaylorMade, and Srixon.
- Golf Bags Manufactured golf bags sold as part of PING's equipment lineup, distributed through ping.com and golf retail stores and pro shops.
- Golf Accessories and Apparel Supporting golf accessories and apparel offered alongside PING's core golf clubs and bags, sold to golfers through the official PING website and authorized retail channels.
Companies that use PING
Customer profileSegments1 record
Ideal customer profiles1 record
PING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PING partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
PING competitors and assessment
Company assessmentDirect peers
- Titleist (Acushnet Holdings): Titleist is a direct peer of PING in golf equipment, particularly clubs and balls. Source data notes Titleist controls 60% of golf ball usage and competes in the same equipment category.
- TaylorMade Golf: TaylorMade is a direct peer of PING — both design, manufacture, and sell premium golf clubs and equipment worldwide. Source data explicitly cites TaylorMade as a competitor holding 30% club brand leadership.
- Bridgestone Golf: Bridgestone is a direct peer of PING in golf clubs, balls, and accessories, sold through similar retail and pro shop channels globally.
- PXG (Parsons Xtreme Golf): PXG is a direct peer in premium game-improvement irons and custom-fitted clubs. Source data lists PXG alongside PING in the 2026 best game-improvement irons category.
- Srixon (Dunlop Sports): Srixon is a direct peer in golf clubs and balls. Source data cites Srixon as a competitor in the 2026 game-improvement irons category alongside PING.
- Wilson Sporting Goods: Wilson is a direct peer in golf clubs, bags, and accessories with broad retail distribution. Both compete across price tiers and through sporting goods retail and pro shop channels.
- Honma Golf: Honma is a direct peer of PING in premium golf clubs with global distribution. Both compete for the premium game-improvement and performance segment through golf retail and pro shop channels.
- Cobra Golf (PUMA): Cobra is a direct peer of PING in golf clubs and accessories, distributed through similar retail and pro shop channels targeting performance and game-improvement golfers.
- Callaway Golf: Callaway is a direct peer of PING in golf clubs, bags, and game-improvement equipment. Source data cites Callaway alongside PING in the 2026 best game-improvement irons category.
- Mizuno Golf: Mizuno is a direct peer of PING in premium golf clubs, particularly irons. Both compete for the same game-improvement and performance-oriented golfer segment through retail and pro shop channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
PING social profiles
Digital presencePING financial estimates
Financial estimateRevenue estimate
Valuation estimate
PING leadership team
Management profileNumber of profiles
Profiles3 records
PING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PING M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PING
What does PING do?
PING designs, manufactures, and distributes golf equipment, including golf clubs (with a focus on game improvement irons), golf bags, and accessories for golfers. The company develops proprietary fitting technology and game improvement iron technologies to deliver performance-oriented equipment to individual golfers through direct and retail channels.
Is PING a public or private company?
PING is a private company. It is classified as family owned and is currently operating.
When was PING founded?
PING was founded in 1959. It employs 501 to 1,000 people.
Where is PING based?
PING is headquartered in Phoenix, United States, in the North America region.
Who are PING's main competitors?
Direct peers on record are Titleist (Acushnet Holdings), TaylorMade Golf, Bridgestone Golf, PXG (Parsons Xtreme Golf), Srixon (Dunlop Sports), Wilson Sporting Goods, Honma Golf, Cobra Golf (PUMA), Callaway Golf and Mizuno Golf.
Does PING have an API?
No public API is recorded for PING.
What industry is PING in?
PING's product category is Golf Equipment. Its primary akta.pro industry code is CRAMAGAA, Golf Clubs & Club Fitting Retail, with a secondary code of CRAMAGAC, Golf Bags, Carts & Travel Gear Retail. Its NAICS code is 339920 and its SIC code is 3949.