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PING

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uuid0008uk2

Namestring
PING
Websiteurl
ping.com
Company typeenum
Private
Founded yearint
1959
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersPhoenix, United States
HQ citystring
Phoenix
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
golf equipment manufacturing, golf clubs, golf bags, custom club fitting, game improvement irons
Industry4 codes
1Golf Clubs & Club Fitting Retail
CodeCRAMAGAAPrimaryYes
2Golf Bags, Carts & Travel Gear Retail
CodeCRAMAGACPrimaryNo
3Golf Equipment, Apparel & Pro Shop Retail
CodeCRAMABAGPrimaryNo
4Golf Equipment Repair, Regripping & Customization Services
CodeCRAMAGAKPrimaryNo
NAICS code3 codes
  • Sporting and Athletic Goods Manufacturing339920
  • Sporting Goods Retailers45911
  • Sporting and Recreational Goods and Supplies Merchant Wholesalers42391
SIC code1 code
  • Sporting & Athletic Goods, Nec3949
Product category
Golf Equipment
Social media profiles3 records
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

PING designs, manufactures, and distributes golf equipment, including golf clubs (with a focus on game improvement irons), golf bags, and accessories for golfers. The company develops proprietary fitting technology and game improvement iron technologies to deliver performance-oriented equipment to individual golfers through direct and retail channels.

Differentiator
Functional benefit
Problem solved
Product and service3 records
1Golf Clubs (including Game Improvement Irons)
CategoryGolf Equipment
Description

Manufactured golf clubs, notably game improvement irons designed for accuracy and precision, sold to individual golfers seeking performance optimization. Competes in the 2026 best game improvement irons category against Callaway, PXG, TaylorMade, and Srixon.

2Golf Bags
CategoryGolf Equipment
Description

Manufactured golf bags sold as part of PING's equipment lineup, distributed through ping.com and golf retail stores and pro shops.

3Golf Accessories and Apparel
CategoryGolf Equipment
Description

Supporting golf accessories and apparel offered alongside PING's core golf clubs and bags, sold to golfers through the official PING website and authorized retail channels.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Titleist is a direct peer of PING in golf equipment, particularly clubs and balls. Source data notes Titleist controls 60% of golf ball usage and competes in the same equipment category.

TypeDirect peer
Description

TaylorMade is a direct peer of PING — both design, manufacture, and sell premium golf clubs and equipment worldwide. Source data explicitly cites TaylorMade as a competitor holding 30% club brand leadership.

TypeDirect peer
Description

Bridgestone is a direct peer of PING in golf clubs, balls, and accessories, sold through similar retail and pro shop channels globally.

TypeDirect peer
Description

PXG is a direct peer in premium game-improvement irons and custom-fitted clubs. Source data lists PXG alongside PING in the 2026 best game-improvement irons category.

TypeDirect peer
Description

Srixon is a direct peer in golf clubs and balls. Source data cites Srixon as a competitor in the 2026 game-improvement irons category alongside PING.

TypeDirect peer
Description

Wilson is a direct peer in golf clubs, bags, and accessories with broad retail distribution. Both compete across price tiers and through sporting goods retail and pro shop channels.

TypeDirect peer
Description

Honma is a direct peer of PING in premium golf clubs with global distribution. Both compete for the premium game-improvement and performance segment through golf retail and pro shop channels.

TypeDirect peer
Description

Cobra is a direct peer of PING in golf clubs and accessories, distributed through similar retail and pro shop channels targeting performance and game-improvement golfers.

TypeDirect peer
Description

Callaway is a direct peer of PING in golf clubs, bags, and game-improvement equipment. Source data cites Callaway alongside PING in the 2026 best game-improvement irons category.

TypeDirect peer
Description

Mizuno is a direct peer of PING in premium golf clubs, particularly irons. Both compete for the same game-improvement and performance-oriented golfer segment through retail and pro shop channels.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

PING

Golf Equipmentping.com

PING firmographics

Firmographics
Name
PING
Website
https://ping.com
Company type
Private
Founded year
1959
Operating status
Operating
Headcount range
501–1,000 employees
Ownership category
akta.pro rank

PING industry classification

Industry
Product category
Golf Equipment
NAICS
Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)
SIC
Sporting & Athletic Goods, Nec (3949)
akta.pro primary industry
Golf Clubs & Club Fitting Retail (CRAMAGAA)
akta.pro secondary industries
Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)

Keywords

  • Golf equipment manufacturing
  • Golf clubs
  • Golf bags
  • Custom club fitting
  • Game improvement irons

Where PING is headquartered

Location

Headquarters

HQ city
Phoenix
HQ country
United States
HQ region
North America

Markets served

PING business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Distribution channels2 records

Marketing channels1 record

PING product offering

Product offering

Core offering

PING designs, manufactures, and distributes golf equipment, including golf clubs (with a focus on game improvement irons), golf bags, and accessories for golfers. The company develops proprietary fitting technology and game improvement iron technologies to deliver performance-oriented equipment to individual golfers through direct and retail channels.

Differentiator

Problem solved

Functional benefit

Products and services

  • Golf Clubs (including Game Improvement Irons) Manufactured golf clubs, notably game improvement irons designed for accuracy and precision, sold to individual golfers seeking performance optimization. Competes in the 2026 best game improvement irons category against Callaway, PXG, TaylorMade, and Srixon.
  • Golf Bags Manufactured golf bags sold as part of PING's equipment lineup, distributed through ping.com and golf retail stores and pro shops.
  • Golf Accessories and Apparel Supporting golf accessories and apparel offered alongside PING's core golf clubs and bags, sold to golfers through the official PING website and authorized retail channels.

Companies that use PING

Customer profile

Segments1 record

Ideal customer profiles1 record

PING technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

PING partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

PING competitors and assessment

Company assessment

Direct peers

  • Titleist (Acushnet Holdings): Titleist is a direct peer of PING in golf equipment, particularly clubs and balls. Source data notes Titleist controls 60% of golf ball usage and competes in the same equipment category.
  • TaylorMade Golf: TaylorMade is a direct peer of PING — both design, manufacture, and sell premium golf clubs and equipment worldwide. Source data explicitly cites TaylorMade as a competitor holding 30% club brand leadership.
  • Bridgestone Golf: Bridgestone is a direct peer of PING in golf clubs, balls, and accessories, sold through similar retail and pro shop channels globally.
  • PXG (Parsons Xtreme Golf): PXG is a direct peer in premium game-improvement irons and custom-fitted clubs. Source data lists PXG alongside PING in the 2026 best game-improvement irons category.
  • Srixon (Dunlop Sports): Srixon is a direct peer in golf clubs and balls. Source data cites Srixon as a competitor in the 2026 game-improvement irons category alongside PING.
  • Wilson Sporting Goods: Wilson is a direct peer in golf clubs, bags, and accessories with broad retail distribution. Both compete across price tiers and through sporting goods retail and pro shop channels.
  • Honma Golf: Honma is a direct peer of PING in premium golf clubs with global distribution. Both compete for the premium game-improvement and performance segment through golf retail and pro shop channels.
  • Cobra Golf (PUMA): Cobra is a direct peer of PING in golf clubs and accessories, distributed through similar retail and pro shop channels targeting performance and game-improvement golfers.
  • Callaway Golf: Callaway is a direct peer of PING in golf clubs, bags, and game-improvement equipment. Source data cites Callaway alongside PING in the 2026 best game-improvement irons category.
  • Mizuno Golf: Mizuno is a direct peer of PING in premium golf clubs, particularly irons. Both compete for the same game-improvement and performance-oriented golfer segment through retail and pro shop channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

PING social profiles

Digital presence

PING financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PING leadership team

Management profile

Number of profiles

Profiles3 records

PING funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PING M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PING

What does PING do?

PING designs, manufactures, and distributes golf equipment, including golf clubs (with a focus on game improvement irons), golf bags, and accessories for golfers. The company develops proprietary fitting technology and game improvement iron technologies to deliver performance-oriented equipment to individual golfers through direct and retail channels.

Is PING a public or private company?

PING is a private company. It is classified as family owned and is currently operating.

When was PING founded?

PING was founded in 1959. It employs 501 to 1,000 people.

Where is PING based?

PING is headquartered in Phoenix, United States, in the North America region.

Who are PING's main competitors?

Direct peers on record are Titleist (Acushnet Holdings), TaylorMade Golf, Bridgestone Golf, PXG (Parsons Xtreme Golf), Srixon (Dunlop Sports), Wilson Sporting Goods, Honma Golf, Cobra Golf (PUMA), Callaway Golf and Mizuno Golf.

Does PING have an API?

No public API is recorded for PING.

What industry is PING in?

PING's product category is Golf Equipment. Its primary akta.pro industry code is CRAMAGAA, Golf Clubs & Club Fitting Retail, with a secondary code of CRAMAGAC, Golf Bags, Carts & Travel Gear Retail. Its NAICS code is 339920 and its SIC code is 3949.

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Live signals
YahooPing Ally Blue Onset Putter Review: A Foolproof Solution For A Certain MissThe Ping Ally Blue Onset putter, featuring a white finish and Eye Q alignment, was tested and found to have a right-side bias that neutralized the reviewer's pulling stroke. It offers high forgiveness, consistent ball speeds, and a soft, responsive feel. The review concludes it is one of the most effective mallet putters on the market.YahooPing signs NIL deal with BYU sophomore Kihei AkinaPing announced a NIL deal with BYU sophomore Kihei Akina, who will play 14 Ping clubs, carry a Ping bag, and wear a Ping hat at tournaments. Financial terms were not disclosed. Akina has played Ping clubs since his junior days and holds a BYU record with a 68.95 scoring average.USA TODAYBest fall golf rain gear: 6 items to help you brave the elements on the courseA former hurricane is expected to bring significant rainfall across the continental U.S., prompting golfers to use weatherproof gear. Six items are recommended, including waterproof jackets, rain-grip gloves, and a golf umbrella. The gear includes brands like Zero Restriction, FootJoy, and Ping.YahooThe winningest fairway wood of 2026 is becoming a cult classicTaylorMade's Qi10 3-wood is the winningest fairway wood on the PGA Tour this season, with 17 wins and five major victories, including Rory McIlroy's fifth-straight major win. TaylorMade led with 40 winning fairway woods, followed by Titleist and Ping.EuropeantourMissing clubs prove blessing in disguise for MJ DaffueMJ Daffue, whose equipment arrived late, used the time to work with PING on his putting and shot 67-66-65 at the Soudal Open. He trails leader Zander Lombard by three shots and could win a DP World Tour card on a sponsor's invite.YahooEurope Unveils 2026 Solheim Uniforms Fans Can BuyPing has officially revealed the 2026 European Solheim Cup uniforms, designed by Global Creative Director Fiona Reilly with European Captain Anna Nordqvist and Vice-Captain Mel Reid for the 20th edition at Bernardus Golf in the Netherlands. The three-day wardrobe uses blue, yellow and white with orange Dutch accents, employing Ping's Sensor technology platform. Exact tournament dates were not disclosed.Golf Business NewsPING launches European Solheim Cup Team apparel and accessories collectionPING launched its 2026 European Solheim Cup Team uniform and accessories, featuring three competition-day looks in blue, yellow, and white with orange accents. The apparel uses PING's Sensor platform technologies and includes a tulip-inspired print on accessories. The team will wear the uniforms at Bernardus Golf in the Netherlands this September.YahooWyndham Clark's putting turnaround — Lightning in a bottle?Wyndham Clark switched to a Ping Scottsdale TEC Ally Blue Onset putter in late March, and the change coincided with a dramatic improvement in his putting. He moved from 132nd in putting average to No. 1, and from 147th to 16th in Strokes Gained: Putting, gaining 0.440 strokes per round. He won the CJ Cup Byron Nelson, the U.S. Open and the BMW Championship, rising to fourth in the Official World Golf Ranking.YahooWyndham Clark earns 3rd win with Ping Ally Blue Onset putterWyndham Clark secured his third PGA Tour victory of the season at the BMW Championship, utilizing a Ping Scottsdale TEC Ally Blue Onset CB putter. This win follows a unique equipment endorsement deal signed with Ping in June, marking the company's first putter-only sponsorship in over 50 years. The article details Clark's specific club setup, including TaylorMade and Titleist products, highlighting the performance of his new equipment.Nate'Playing golf will hurt your back'... Golfers ultimately [Price&]: Nate NewsMajor golf equipment brands including Ping, TaylorMade, and Bridgestone have raised recommended retail prices for new drivers above 1 million won due to increased costs for materials like titanium and carbon. This price surge has led consumers in South Korea to shift their purchasing habits toward discounted previous-generation models or postpone replacements entirely.