Rondo

What Rondo does

RONDO Burgdorf AG is a privately held Swiss industrial bakery equipment manufacturer founded in 1948 in Burgdorf, Switzerland, by Gustav A. Seewer. The company designs and produces dough sheeters, laminating and feeding lines, make-up lines, and full industrial bakery production systems for both artisanal craft bakeries and high-volume industrial producers. Its core technology centers on proprietary mechanical, drive, and control systems — notably the Compas 4.0 four-individual-drive dough sheeter (2020), the RONDO CS industrial croissant system capable of up to 150,000 croissants per hour, the Starline 5 modular make-up line (2025), the ASTec industrial lines, and the MLC 4.0 laminating and block lines. An i-Touch touchscreen control platform and Program Wizard provide standardized operator interfaces across the equipment portfolio. Manufacturing occurs at the Swiss headquarters in Burgdorf and at the Schio, Italy site acquired in 2000 (formerly Doge), with a 2021 seven-figure investment adding a new Swiss fabrication center.

RONDO generates revenue through four streams: (1) direct hardware sales of bakery machines and integrated production lines, (2) original spare parts (including for equipment over 20 years old), (3) service, maintenance, and 24/7 hotline support contracts, and (4) retrofit and upgrade services for installations in use for 10+ years. All sales are quote-based and conducted through 7 wholly owned subsidiaries and 3 sales offices spanning 10 countries (Switzerland, Germany, Italy, France, UK, Spain, USA, Canada, China, Malaysia), supplemented by trade show presence at IBIE, iba, Südbback, Gulfood, and Bakery Showcase Canada. Customers include industrial bakery producers (Dunkin' Donuts, Forno d'Asolo, Abaribi), mid-size retail chains (Landbäckerei Stinges & Söhne), premium foodservice (Eleven Madison Park), and adjacent verticals such as premium pet food (LOONAWELL).

The company remains family-controlled through Seewer family interests, transitioned to professional management in 2021 with the appointment of Peter Studer as CEO and was joined in April 2024 by CSO Matthias Burkhardt. Headcount stands at approximately 450 worldwide, and the company celebrated its 75th anniversary in 2023 with no public listing, external institutional investors, or M&A activity beyond the 2000 Doge acquisition.

Name

Rondo

Legal name

RONDO Burgdorf AG

Website

https://rondo-online.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

251–500 employees

Short description

RONDO Burgdorf AG is a Swiss family-owned manufacturer, founded in 1948, of industrial dough sheeters, laminating lines, and make-up production systems for artisanal and industrial bakeries worldwide, operating from 7 subsidiaries across 10 countries with roughly 450 employees.

Ownership category

akta.pro rank

Product category

Industrial Bakery Equipment

NAICS

Commercial Bakeries (311812)

SIC

Bakery Products (2050)

akta.pro primary industry

Baking Mixes, Doughs & Batters Manufacturing (AFAKAAAE)

akta.pro secondary industries

Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF), Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

Keywords

• Industrial bakery equipment
• Dough sheeting machines
• Bakery make-up lines
• Lamination systems
• Automated pastry production

Headquarters

HQ city

Schweiz

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Bakery Machine Sales: Sale of industrial and artisanal bakery equipment including dough sheeters, make-up lines, lamination systems, and industrial production lines. Machines are sold directly through sales representatives and at trade shows.
2. Original Spare Parts: Long-term spare parts availability for roll-out machines and industrial plants. Customized products available for systems over 20 years old. Parts sold through service network.
3. Service, Maintenance & Support: 24/7 hotline support, on-site technical support, remote maintenance capabilities, and training courses. Service packages include support and repairs, retrofit and upgrade services, and process optimization consulting.
4. Retrofit & Upgrade Services: Retrofit Kit services to update equipment after 10+ years of use, preventing production interruptions. Modifications completed on-site by RONDO technicians.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

RONDO manufactures and sells industrial and artisanal bakery machines for dough processing, including dough sheeters, make-up lines, lamination systems, and industrial production lines. The company offers comprehensive solutions from mechanical table-top sheeters to fully automated industrial lines capable of producing up to 150,000 croissants per hour, supported by spare parts, retrofit services, and 24/7 technical support for bakeries and food production facilities worldwide.

Product overview

RONDO is a Swiss industrial bakery machine manufacturer founded in 1948, producing a comprehensive portfolio of dough processing equipment for artisanal and industrial bakeries. The product range centers on dough sheeters (Compas 4.0, Rondostar 5000, Econom 4000, Automat 2000), automated make-up lines (Starline 5, Polyline, Ecoline, Cromaster), block and feeding lines (MLC 4.0), and industrial-scale production lines (ASTec). Supporting equipment includes the Croissomat 4.0 croissant machine, RONDObot for automated round molding, Multi-rollwinder, Rondopress, Transfer table, and Cutting table. The company serves both artisanal craft bakeries and industrial production facilities through subsidiaries and sales offices across Switzerland, Germany, Italy, France, North America, China, Spain, England, Canada, and Malaysia.

Differentiator

Problem solved

Functional benefit

Products and services

• Compas 4.0 Electronic dough sheeter with four individual drives for conveyor belts and rollers, designed for bakeries processing high volumes of dough with precision and up to 35% faster sheeting.
• Rondostar 5000 Electronic dough sheeter with intuitive i-Touch touchscreen operation, available in Expert, Pro, and Basic variants plus a Cutomat version with double cutting station, for bakeries processing yeast dough, puff pastry, and Danish dough.
• Econom 4000 Compact mechanical dough sheeter available as a table model or with practical substructure, producing uniform dough bands for bakeries, restaurants, and pizza shops.
• Starline 5 New generation high-performance dough processing line, customizable in modular length with freely selectable and expandable driven accessories, for production of pastries, bread rolls, pizza, and donuts in artisanal and industrial bakeries.
• Starline Fully automatic, fully expandable make-up production line, extremely configurable with space for up to six accessories operated in series, producing pastries, bread rolls, pizza, and donuts.
• Cromaster Croissant machine producing croissants, baguettes, pain au chocolat, and salted breadsticks reliably and efficiently with maximum capacity in a small space footprint.
• MLC 4.0 Laminating Line Automatic lamination and feeding in a single efficient process, feeding continuous dough band directly into the make-up line, with modular cost-effective concept designed for 24/7 operation and gentle dough handling.
• MLC 4.0 Block Line Economical system solution for 24/7 production of laminated dough blocks with up to 400 fat layers, maximizing dough gentle treatment and process reliability for industrial dough block production.
• ASTec industrial lines Industrial bakery production lines with innovative hygiene design featuring very easy cleaning, simple maintenance, and ease of inspection, designed for large-scale industrial bakery operations.
• RONDObot Automated round molding system that revolutionizes round molding of special rolls using the Multi Phase Rounding Process for wheat doughs, rye-content doughs, rested doughs, and doughs with seed content.
• RONDO CS (Croissant System) Industrial croissant system with capacity of up to 150,000 croissants per hour, designed for high-volume industrial croissant production.
• Croissomat 4.0 Automated croissant machine producing first-class croissants and other wrapped pastries in artisanal top quality, with intelligent control for simple and intuitive operation and high process reliability.
• Polyline Automated make-up line for cutting, filling, and shaping with precision, ensuring constant product quality meeting highest customer demands and significantly increasing production capacity for a wide range of baked goods.
• Ecoline Automated pastry line offering large versatility in the smallest space, available in 4 or 6 meter lengths to fit any bakery, with intuitive operation and robust construction.
• Multi-rollwinder Pastry roll-winding equipment for production in two, three, or four rows, featuring adjustable rolling speed, quick-clamping system, and tool-free removal of dough-contact parts for quick cleaning.
• Rondopress Powerful dough and fat press with automatic pressing operation, shaping dough pieces and fat plates.
• Transfer table Connection solution between dough sheeter and cutting table or pastry line.
• Cutting table Automatic and precise dough band cutting solution for bakeries.
• RONDO Original Spare Parts Long-term spare parts availability for roll-out machines and industrial plants, with customized products available for systems over 20 years old, sold through the service network.
• Retrofit and Upgrade Services Retrofit Kit service for production lines in use for 10 years or longer, updating equipment to prevent production interruptions with on-site modifications by RONDO technicians.
• Support and Repairs Global service team available for rapid technical support via telephone, remote maintenance, or on-site assistance to minimize downtime, with 24/7 hotline.

Quantifiable outcome

• Up to 35% faster sheeting speed with Compas 4.0 compared to conventional dough sheeters
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AMF Bakery Systems: US-based manufacturer of industrial bakery equipment including make-up lines, proofers, ovens and complete turnkey bread plants. Direct competitor to RONDO in dough processing and industrial bakery production, particularly for the North American market.
• Fritsch (MULTIVAC): German manufacturer of dough processing equipment such as sheeters and laminators, now operating under MULTIVAC. Direct peer in industrial dough sheeting and lamination equipment for bakery production.
• Kaak Group: Dutch industrial bakery equipment manufacturer offering make-up lines, dough processing equipment, and proofing/cooling systems for industrial bakeries. Closest direct competitor to RONDO across croissants, bread rolls and pastry production lines.
• WP Haton: Dutch manufacturer of make-up lines, proofing systems and bread/bakery production equipment. Directly competes with RONDO in industrial dough make-up and bread roll production for commercial bakeries.
• Mecatherm: French industrial bakery equipment maker (part of MK Baker Group) producing complete bread, viennoiserie and pastry production lines. Direct peer in industrial-scale dough forming and complete bakery plant integration.
• Rademaker: Dutch manufacturer of industrial bread, pizza and pastry production lines including make-up equipment, proofers and ovens. Direct competitor to RONDO in industrial bread and pastry make-up automation.
• Baker Perkins: British manufacturer of industrial bakery equipment, now part of Bühler Group, producing make-up, baking and processing lines for bread, biscuits and pastries. Direct peer in moulding, sheeting and complete bakery production lines.

Broad incumbents

• Middleby Corporation: US-based foodservice equipment conglomerate with a strong bakery segment (including acquired brands) serving commercial and industrial bakeries worldwide. Broad incumbent offering integrated processing and cooking equipment overlapping RONDO's industrial line.
• Bühler Group: Swiss industrial food processing equipment conglomerate that owns Baker Perkins and serves grain milling, chocolate, and bakery sectors globally. Broad incumbent whose bakery unit overlaps directly with RONDO in industrial turnkey plants.
• GEA Group: German industrial conglomerate with a bakery equipment segment serving bread, biscuit and confectionery producers with complete plant solutions. Broad incumbent competing with RONDO in large industrial bakery projects and turnkey plants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rondo_doughhow
• LinkedInlinkedin.com/company/rondo-online
• Xx.com/rondo_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rondo