50 Floor
50Floor is a privately held, direct-to-consumer flooring retailer and installer founded in 2007, serving residential homeowners across 19 US metros via in-home consultations and bundled product-plus-installation packages.
- Company typePrivate
- Founded2007
- HeadquartersTucker, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What 50 Floor does
50Floor, founded in 2007 and headquartered at 4701 Granite Dr, Tucker, Georgia, is a privately held direct-to-consumer flooring retailer and installer serving residential homeowners across 19 metro areas in the southeastern, mid-Atlantic, and select Midwestern US states (Alabama, Florida, Georgia, North Carolina, Ohio, South Carolina, Tennessee, Texas, Virginia). The company has served more than 200,000 homes since inception and holds a 4.9-star average across 13,000+ homeowner reviews.
Its core offering is an all-inclusive flooring installation package covering carpet, hardwood (engineered and solid), laminate (including waterproof variants), and luxury vinyl (LVP and LVT), sold alongside a bundled installation service that includes furniture moving, old floor removal, subfloor preparation, professional installation, trim work, and cleanup. Distribution is exclusively through in-home design consultations: field consultants travel to the customer's home with product samples, take digital measurements, and provide all-inclusive quotes, eliminating the need for retail showrooms. Supporting technology includes a digital measurement workflow and an online Floor Visualizer tool. Pricing is quote-based, with a Price Match Guarantee, financing options reviewed on-site, a Gold Star one-year installation warranty, and lifetime manufacturer product warranties.
The business operates on two revenue streams: one-time flooring product sales and professional installation services, both billed as a single all-inclusive transaction per job. GTM is a multi-channel direct-to-consumer motion combining content marketing, paid search and social, email, and an Interior Designer Affiliate Program for referral-driven lead flow. Ownership, leadership beyond Chairman Seth Richards, and financial details are not publicly disclosed.
50 Floor firmographics
Firmographics- Name
- 50 Floor
- Legal name
- 50Floor
- Website
- https://50floor.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 50Floor is a privately held, direct-to-consumer flooring retailer and installer founded in 2007, serving residential homeowners across 19 US metros via in-home consultations and bundled product-plus-installation packages.
- Ownership category
- akta.pro rank
50 Floor industry classification
Industry- Product category
- Residential Flooring Installation
- NAICS
- Floor Covering Retailers (449121), Flooring Contractors (23833)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
- akta.pro secondary industries
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Laminate Flooring Retail (CRAIAGAC), Hardwood Flooring Retail (CRAIAGAB)
Keywords
Where 50 Floor is headquartered
LocationHeadquarters
- HQ city
- Tucker
- HQ country
- United States
- HQ region
- North America
Offices20 records
Markets served
50 Floor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Flooring Product Sales: Revenue generated from the sale of flooring materials including carpet, hardwood, laminate, luxury vinyl plank (LVP), and luxury vinyl tile (LVT) to residential homeowners. Products are sold as part of an all-inclusive installation package.
- Professional Installation Services: Full-service installation including furniture moving, old floor removal and disposal, subfloor preparation, professional installation, trim work, transitions, and cleanup. All services included in all-in quote provided during in-home consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | All-Inclusive Flooring Installation Package |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
50 Floor product offering
Product offeringCore offering
50Floor sells residential flooring materials (carpet, luxury vinyl plank and tile, laminate, engineered and solid hardwood) directly to homeowners and bundles them with full-service professional installation. Sales are driven by free in-home design consultations in which consultants bring samples, take digital measurements, and provide all-inclusive quotes covering materials, underlayment, furniture moving, old floor removal, installation, trim, transitions, and cleanup. The company operates across 19 metro areas in the southeastern and mid-Atlantic United States.
Product overview
50Floor is a full-service flooring retailer and installer offering a comprehensive portfolio of flooring products and installation services. The core product line consists of four main flooring types: Luxury Vinyl (Luxury Vinyl Plank and Luxury Vinyl Tile), Carpet (available in Berber, Frieze, Pattern, Plush, and Smooth Saxony styles), Laminate (including waterproof options), and Hardwood (available as both Engineered and Solid varieties). These products are sold and installed as a bundled service, with the company providing free in-home consultations (bringing samples and taking digital measurements), professional installation with a Gold Star one-year warranty, and same-day/next-day installation availability. The company also offers flexible financing options and an affiliate program for interior designers.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Vinyl Plank (LVP) Rigid core luxury vinyl plank flooring that replicates the look of hardwood with waterproof properties, available in multiple widths and wood-look designs; sold bundled with installation to residential homeowners.
- Luxury Vinyl Tile (LVT) Luxury vinyl tile flooring that mimics the appearance of stone or tile with waterproof benefits and easier installation than traditional tile; sold bundled with installation to residential homeowners.
- Carpet Traditional carpet flooring available in Berber, Frieze, Pattern, Plush, and Smooth Saxony styles with various fiber options; sold bundled with installation to residential homeowners.
- Laminate Flooring Laminate flooring offering wood-like aesthetics at a lower price point, including waterproof options; sold bundled with installation to residential homeowners.
- Hardwood Flooring (Engineered and Solid) Hardwood flooring available as engineered hardwood (multi-layer construction for moisture-variable areas) and solid hardwood (classic construction, sandable and refinishable multiple times); sold bundled with installation to residential homeowners.
- Free In-Home Consultation and Design Service Complimentary at-home design consultation in which flooring consultants bring hundreds of samples to the customer's home, evaluate spaces, take digital measurements, and provide all-inclusive written quotes for materials and installation.
- Gold Star Installation Warranty One-year workmanship warranty covering the installation, in addition to manufacturer product warranties that often last the lifetime of the floors.
- One-Day Professional Installation Service Full-service installation including furniture moving, old flooring removal and disposal, subfloor preparation, professional installation, trim work, transitions, and cleanup; most projects completed within one day, with same-day or next-day installation often available.
- Flooring Financing Options Flexible monthly payment options for residential flooring purchases, reviewed with customers during the in-home consultation.
Quantifiable outcome
- 200,000+ homes served since 2007
- +3 more outcomes
Companies that use 50 Floor
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
50 Floor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
50 Floor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Interior Designers (Affiliate Partners)minor50Floor operates an Affiliate Program for Interior Designers where interior design professionals can refer their clients to 50Floor for flooring installation. Partners earn competitive commission on every sale made by their referred clients with no cap on earnings. Partners receive unique referral links to track client referrals and earnings through an easy-to-use system.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
50 Floor competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
50 Floor compliance and trust
Trust signalCompliance2 records
50 Floor financial estimates
Financial estimateRevenue estimate
Valuation estimate
50 Floor leadership team
Management profileNumber of profiles
Profiles1 record
50 Floor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
50 Floor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 50 Floor
What does 50 Floor do?
50Floor sells residential flooring materials (carpet, luxury vinyl plank and tile, laminate, engineered and solid hardwood) directly to homeowners and bundles them with full-service professional installation. Sales are driven by free in-home design consultations in which consultants bring samples, take digital measurements, and provide all-inclusive quotes covering materials, underlayment, furniture moving, old floor removal, installation, trim, transitions, and cleanup. The company operates across 19 metro areas in the southeastern and mid-Atlantic United States.
Is 50 Floor a public or private company?
50 Floor is a private company. It is classified as unknown and is currently operating.
When was 50 Floor founded?
50 Floor was founded in 2007. It employs 101 to 250 people.
Where is 50 Floor based?
50 Floor is headquartered in Tucker, United States, in the North America region.
How does 50 Floor make money?
Two revenue lines are on record. Flooring Product Sales are the primary driver. The others are professional Installation Services.
Does 50 Floor have an API?
No public API is recorded for 50 Floor.
What industry is 50 Floor in?
50 Floor's product category is Residential Flooring Installation. Its primary akta.pro industry code is CRAIAGAK, Flooring Installation Services (Retailer-Affiliated), with a secondary code of CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.