LOOP Tackle
LOOP Tackle Design AB is a Sweden-based fly fishing equipment manufacturer founded in 1983, selling rods, reels, lines, apparel, and accessories to individual anglers worldwide via direct e-commerce and authorized dealers, now part of Cox Enterprises' Cox Outdoors segment.
- Company typePrivate
- Founded1983
- HeadquartersSollentuna, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What LOOP Tackle does
LOOP Tackle Design AB is a Sweden-based, privately held fly fishing equipment manufacturer founded in 1983 in Sollentuna and now operating as part of Cox Enterprises' Cox Outdoors business segment following a December 2025 acquisition. The company designs and sells a comprehensive product range including fly rods across 7X, Z, and Trak series in single-hand, double-hand, switch, and travel configurations; fly reels (Classic, Evotec G5, Opti, Q); fly lines; tippets and leaders; technical apparel; and accessories such as bags, fly boxes, sunglasses, and limited-run collaborations like the Heritage Leather Fly Tying Mat with Timber & Fins. Differentiated engineering features include the heptagonal cross-section rod construction in the 7X series, the Power Matrix Drag System on Opti reels, and the pioneering large arbor reel architecture.
The business operates a hybrid go-to-market: direct-to-consumer e-commerce through looptackle.com, supplemented by a global network of authorized dealers and a Global-e partnership that handles international duties, taxes, and compliance for orders outside Sweden. Pricing is unit-based and publicly listed in Swedish Krona, spanning from approximately 3,335 kr for entry-level Trak rods to 10,925 kr for premium 7X rods, with no subscription or recurring billing component. Marketing is content-led through the Wild Fish/Wild Places and Out Fishing YouTube series, the monthly The Take digital magazine, conservation podcast sponsorships such as The Last Salmon Podcast, and brand ambassadors including Emilie Björkman, Fred Campbell, and Ali Parkin.
Loop's stated mission emphasizes protecting wild fish in wild places, and the company participates in EU-level salmon conservation advocacy. Revenue is not publicly disclosed; the company has 11–50 employees and serves markets across the Nordic region, broader EU, USA, and Canada. Leadership includes Jim Coates as Chief Executive Officer and Gordon Sim as Chief Conservation Officer.
LOOP Tackle firmographics
Firmographics- Name
- LOOP Tackle
- Legal name
- LOOP Tackle Design AB
- Website
- https://looptackle.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LOOP Tackle Design AB is a Sweden-based fly fishing equipment manufacturer founded in 1983, selling rods, reels, lines, apparel, and accessories to individual anglers worldwide via direct e-commerce and authorized dealers, now part of Cox Enterprises' Cox Outdoors segment.
- Ownership category
- akta.pro rank
LOOP Tackle industry classification
Industry- Product category
- Fly Fishing Equipment
- NAICS
- Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)
- akta.pro primary industry
- Fly Fishing Specialty Retail (CRAMALAD)
- akta.pro secondary industries
- Rods, Reels & Line Specialty Retail (CRAMALAI), Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ), Waders, Apparel & Footwear for Fishing Retail (CRAMALAL), Fishing & Tackle Retail (CRAMABAL)
Keywords
Where LOOP Tackle is headquartered
LocationHeadquarters
- HQ city
- Sollentuna
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
LOOP Tackle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Product Sales: Direct sales of fly fishing equipment including rods, reels, fly lines, clothing, and accessories through e-commerce and authorized dealers. Products are sold as one-time purchases with no subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 7X Series - Premium performance rods with heptagonal cross-section technology |
| Unit Pricing | Pay-as-you-go | Trak Series - Entry-level to mid-range rods optimized for performance at attractive price points |
| Unit Pricing | Pay-as-you-go | Clothing and accessories - Technical apparel for fly fishers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
LOOP Tackle product offering
Product offeringCore offering
LOOP Tackle designs, manufactures, and sells fly fishing equipment including premium fly rods (7X, Z, and Trak series in single-hand, double-hand, switch, and travel configurations), fly reels (Classic, Evotec G5, Opti, Q), fly lines, tippets and leaders, technical apparel, and accessories. Products are sold direct-to-consumer through looptackle.com and through a global network of authorized dealers to individual fly fishers worldwide.
Product overview
LOOP Tackle is a fly-fishing equipment company that produces a comprehensive range of gear for fly fishers. Their product portfolio includes fly rods across multiple series (7X, Z, and Trak) available in single-hand, double-hand, switch, and travel configurations; fly reels including Classic, Evotec G5, Opti, and Q models; fly lines and leaders/tippets; and a full clothing line featuring jackets, sweaters, tees, shirts, pants, headwear, and socks. Additionally, they offer accessories including bags, fly boxes, sunglasses, and specialty items like the Heritage Leather Fly Tying Mat. The company also publishes The Take Magazine as a digital content platform. LOOP was founded in 1983 in Nordic waters and is now part of Cox Enterprises' Cox Outdoors division.
Differentiator
Problem solved
Functional benefit
Products and services
- 7X Single-Hand Rod
Quantifiable outcome
- Documentary content reaching millions of viewers across 6+ countries through Wild Fish/Wild Places YouTube series
- +1 more outcomes
Companies that use LOOP Tackle
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
LOOP Tackle technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LOOP Tackle partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights4 records
LOOP Tackle competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
LOOP Tackle social profiles
Digital presenceLOOP Tackle financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOOP Tackle leadership team
Management profileNumber of profiles
Profiles2 records
LOOP Tackle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOOP Tackle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOOP Tackle
What does LOOP Tackle do?
LOOP Tackle designs, manufactures, and sells fly fishing equipment including premium fly rods (7X, Z, and Trak series in single-hand, double-hand, switch, and travel configurations), fly reels (Classic, Evotec G5, Opti, Q), fly lines, tippets and leaders, technical apparel, and accessories. Products are sold direct-to-consumer through looptackle.com and through a global network of authorized dealers to individual fly fishers worldwide.
Is LOOP Tackle a public or private company?
LOOP Tackle is a private company. It is classified as corporate owned and is currently operating.
When was LOOP Tackle founded?
LOOP Tackle was founded in 1983. It employs 11 to 50 people.
Where is LOOP Tackle based?
LOOP Tackle is headquartered in Sollentuna, Sweden, in the Europe region.
How does LOOP Tackle make money?
One revenue line is on record: product Sales.
Does LOOP Tackle have an API?
No public API is recorded for LOOP Tackle.
What industry is LOOP Tackle in?
LOOP Tackle's product category is Fly Fishing Equipment. Its primary akta.pro industry code is CRAMALAD, Fly Fishing Specialty Retail, with a secondary code of CRAMALAI, Rods, Reels & Line Specialty Retail. Its NAICS code is 45911.