Rochester Rotary

What Rochester Rotary does

Rochester Rotary is a 501(c)(3) nonprofit civic service organization (legal entity: Rochester Rotary Charitable Trusts, Inc.) operating in Rochester, New York for over 100 years. It functions as a selective membership club of 350+ business and civic leaders — primarily CEOs, senior managers, and significant decision-makers — who are recruited through a member-proposal process and pay membership dues to participate. The organization's core mission is community service for children and adults with disabilities and Rochester-area youth, delivered through two anchor programs: Rochester Rotary Sunshine Camp, a free residential summer camp on a 157-acre accessible campus in Rush, NY serving 2,500+ individuals with disabilities annually, and the Roberto Clemente School No. 8 partnership (active since 1994) providing tutoring, mentoring, and scholarships to inner-city students.

Rochester Rotary generates revenue across five streams: individual donations (tax-deductible, online and by mail), annual fundraising events (Construction for Sunshine Kids, RPO Holiday Pops, Golf Invitational, Clays Tournament, Trail Mix 5K + Beer Fest, Rotary Award dinner, Eastern Cities Fellowship Dinner), planned giving via the Sunshine Society (bequests, charitable gift annuities, $15,000+ camper endowments), product merchandise (Sunshine Syrup maple syrup), and membership dues. There is no proprietary technology, software platform, or SaaS product; the organization operates as a relationship-driven service entity backed by a small full-time staff (7 plus 2 camp staff) and a large volunteer governance structure including a Board of Directors and multiple standing committees.

The organization is a chapter of Rotary International (District 7120), the global network of 35,000+ clubs and 1.2 million members in 200+ countries. Its competitive position rests on century-old brand recognition, exclusive access to senior Rochester business and civic leadership, ownership of a unique accessible camp facility, and multi-decade institutional partnerships with RPO, Locust Hill Country Club, Builders Exchange, and Wegmans. The 87th Rochester Rotary Award (oldest civic award in Rochester) and the Henry H. Jensen Memorial Award anchor its public recognition profile.

Name

Rochester Rotary

Legal name

Rochester Rotary Charitable Trusts, Inc.

Website

https://rochesterrotary.org

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

51–100 employees

Short description

Rochester Rotary is a 100+ year-old 501(c)(3) civic service club of 350+ Rochester business and civic leaders, operating the free Sunshine Camp for people with disabilities and the School #8 youth partnership, funded via donations, annual fundraising events, and membership dues.

Ownership category

akta.pro rank

Product category

Civic Service Nonprofit

NAICS

Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Community Foundations (BPAGAKAB), Volunteerism, Service-Learning & Community Service (EDALAHAG)

Keywords

• Community service organization
• Charitable fundraising
• Disability summer camp
• Youth education programs
• Civic membership organization

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Tax-deductible donations to Rochester Rotary Charitable Trusts supporting service projects and programs including Sunshine Camp and School #8 partnership. Donors can give online via credit card, by mail, or stock gifts.
2. Annual Fundraising Events: Multiple annual events including Construction for Sunshine Kids, Shirley Isaac Memorial Clays Tournament, Sunshine Camp Golf Invitational, Trail Mix 5K + Beer Fest, RPO Holiday Pops, and Rotary Award dinner.
3. Planned Giving / Estate Gifts: Sunshine Society promotes bequests, charitable gift annuities, life insurance beneficiary designations, and retirement plan gifts. Endowing a Sunshine camper requires $15,000+ gift.
4. Product Sales: Sunshine Syrup maple syrup sales from the camp's maple trees, with 8oz bottles at $15, 16oz at $25, and 32oz at $45.
5. Membership Dues: Members pay dues to participate in Rotary. Some events have small registration fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rochester Rotary is a nonprofit civic service organization of 350+ business and civic leaders that funds and operates the Rochester Rotary Sunshine Camp, a free, fully accessible 157-acre residential summer camp for children and adults with disabilities in Rush, NY, and an adopted-school partnership with Roberto Clemente School No. 8 supporting inner-city youth with tutoring, mentoring, and scholarships. The club also runs multiple annual fundraising events, international humanitarian grants aligned with Rotary International's focus areas, planned-giving programs, and merchandise sales to sustain its charitable mission.

Product overview

Rochester Rotary is a service organization (non-profit charity), not a technology product company. Its offerings consist of community service programs and fundraising events rather than a unified software product or platform. The primary programs include: Rochester Rotary Sunshine Camp (a free, fully accessible residential summer camp for children and adults with disabilities on a 157-acre campus in Rush, NY), the Roberto Clemente School No. 8 partnership (adopted school since 1994 with tutoring and scholarship support), International Services (humanitarian grants aligned with Rotary International focus areas), and the Community Service Team (volunteer activities). Major annual fundraising events include the RPO Holiday Pops, Sunshine Camp Golf Invitational, Shirley Isaac Memorial Sporting Clays Tournament, Trail Mix 5K + Beer Fest, Construction for Sunshine Kids Reception, and the Rochester Rotary Award. Additional offerings include Sunshine Syrup (maple syrup merchandise), the Charitable Times Newsletter, and the Eastern Cities Fellowship Dinner. The organization does not offer a software platform, SaaS product, or technology-enabled services.

Differentiator

Problem solved

Functional benefit

Brands

• Rochester Rotary Sunshine Camp: Free, residential summer camp for children and adults with disabilities located in Rush, NY
• Roberto Clemente School No. 8 Partnership

Products and services

• Rochester Rotary Sunshine Camp Free, fully accessible residential summer camp on a 157-acre campus in Rush, NY serving children and adults ages 7-21 with intellectual and developmental disabilities and their families; the only camping facility of its kind in Greater Rochester, hosting 2,500+ campers annually and used year-round by 75+ nonprofit partner organizations.
• Roberto Clemente School No. 8 Partnership Adopted-school partnership providing tutoring, reading assistance, library books, winter clothing, field trips, and college scholarships (covering 75% of SUNY tuition for recipients) to students at Roberto Clemente School No. 8 in Rochester.
• Community Service Team Volunteer-led community service activities throughout the year addressing critical needs of children and adults with disabilities and youth education.
• International Services Grant funding and volunteer support for international humanitarian initiatives aligned with Rotary International's seven focus areas including clean water, sanitation, disease prevention, maternal and child health, education, and local economic growth.
• Construction for Sunshine Kids Reception Annual fundraising reception co-hosted with the Rochester Building and Construction Trades Council, Builders Exchange of Rochester, UNiCON, and the Construction Industry Association of Rochester, benefiting the Rochester Rotary Sunshine Camp.
• Shirley Isaac Memorial Sporting Clays Tournament Annual sporting clays tournament at Rochester Brooks Gun Club benefiting Sunshine Camp children and the accessible playground built in Shirley Isaac's honor; individual entry $150, team of 4 $600, raffle tickets $20 each.
• Sunshine Camp Golf Invitational Annual charity golf tournament at Ravenwood Golf Club in Victor, NY, benefiting Rochester Rotary Sunshine Camp; individual 9-hole $135, individual 18-hole $275, foursome 9-hole $500, foursome 18-hole $1,000.
• Sunshine Camp Trail Mix 5K + Beer Fest Annual 5K run through the 157-acre Sunshine Camp grounds followed by a Beer Fest featuring breweries, food trucks, and live music; benefits Rochester Rotary Sunshine Camp.
• RPO Holiday Pops Exclusive opening night of the Rochester Philharmonic Orchestra's annual Holiday Pops concert, in a 30+ year partnership; the largest annual fundraiser supporting Rochester Rotary Sunshine Camp.
• Rochester Rotary Award The oldest and most prestigious civic award in Rochester, recognizing community members who exemplify Rotary's 'Service Above Self' motto; in its 87th year.
• Sunshine Syrup Pure New York maple syrup produced at the Sunshine Camp from on-property maple trees; available in 8 oz bottles at $15, 16 oz at $25, and 32 oz at $45.
• Eastern Cities Fellowship Dinner Annual gathering of Rotarians from across the eastern U.S. featuring a keynote speaker from Rotary International leadership; in 2026, hosting RI President Francesco Arezzo for the centennial celebration; individual tickets $75, table of 8 $600.

Quantifiable outcome

• 2,500+ children and adults with disabilities served annually at Sunshine Camp
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, supporting, minor and flagship.

• Rochester Building and Construction Trades CouncilcoreStrategic or Co-development Partner · 21 May 2024Annual Construction for Sunshine Kids event raising funds for Sunshine Camp. Has raised over $1 million for the camp over 11 years with construction partners and employees donating countless volunteer hours.
• Builders Exchange of RochestercoreStrategic or Co-development Partner · 21 May 2024Annual Construction for Sunshine Kids event co-host raising funds for Sunshine Camp. Part of 11+ year partnership with construction industry.
• UNiCON (Construction Industry Association)coreStrategic or Co-development Partner · 21 May 2024Annual Construction for Sunshine Kids event co-host raising funds for Sunshine Camp.
• Construction Industry Association of RochestercoreStrategic or Co-development Partner · 21 May 2024Annual Construction for Sunshine Kids event co-host raising funds for Sunshine Camp.
• Roberto Clemente School No. 8coreStrategic or Co-development PartnerAdopted school partnership since 1994. Rochester Rotary supports students through tutoring, reading, library books, winter clothing, field trips, and college scholarships.
• American Diabetes AssociationsupportingStrategic or Co-development PartnerPartner organization using Sunshine Camp facilities during summer for camping programs.
• Camp HaccamosupportingStrategic or Co-development PartnerPartner organization using Sunshine Camp facilities. Supported by Rotary Clubs of Monroe County.
• Camp JoysupportingStrategic or Co-development PartnerPartner organization using Sunshine Camp facilities during summer for camping programs.
• CP RochestersupportingStrategic or Co-development PartnerPartner organization using Sunshine Camp facilities during summer for camping programs for people with cerebral palsy.
• EPI (Empowering People's Independence)supportingStrategic or Co-development PartnerPartner organization using Sunshine Camp facilities during summer for camping programs.
• Heritage Christian ServicessupportingStrategic or Co-development PartnerPartner organization using Sunshine Camp facilities during summer for camping programs.
• SportsnetsupportingStrategic or Co-development PartnerPartner organization using Sunshine Camp facilities during summer for camping programs.
• Rotary InternationalcoreStrategic or Co-development PartnerGlobal service organization of more than 35,000 clubs with more than 1.2 million members in more than 200 countries. Rochester Rotary is part of District 7120.
• Rochester Broadway Theater LeagueminorGTM or Marketing PartnerPaul Guglielmo serves as board member, connecting Rotary with arts and entertainment community.
• Big Brothers Big Sisters of Greater RochesterminorGTM or Marketing PartnerPaul Guglielmo serves as Vice Chair, connecting Rotary with youth mentorship programs.
• George Eastman MuseumminorGTM or Marketing PartnerVenue partner for Rochester Rotary Award ceremonies.
• Rochester Philharmonic Orchestra (RPO)coreStrategic or Co-development Partner30+ year partnership for RPO Holiday Pops concert, the largest annual fundraiser for Sunshine Camp.
• Rotary International President Francesco ArezzoflagshipGTM or Marketing PartnerFeatured keynote speaker at 100th Annual Eastern Cities Fellowship Dinner, a centennial celebration event.
• Locust Hill Country ClubcoreStrategic or Co-development PartnerVenue for weekly Tuesday luncheons and golf tournaments supporting Rotary programs. Historic partner hosting LPGA events.
• LPGA Hall of FameflagshipGTM or Marketing PartnerNancy Lopez, LPGA Hall of Famer, participated in special events celebrating Sunshine Camp's 100th anniversary.
• Wickham FarmsminorGTM or Marketing PartnerCelebrated Sunshine Camp's 100th anniversary with corn maze design dedicated to the camp.
• WegmanscoreStrategic or Co-development PartnerWegmans employees volunteer at camp during Wegman's Days of Caring to prepare camp for summer season.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RochesterRotaryMI
• Xx.com/RochesterRotary
• LinkedInlinkedin.com/company/rochester-rotary-charitable-trusts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rochester Rotary