Edison Software
Edison Software operates Edison Mail, a multi-platform email client unifying Gmail, Outlook, Yahoo, iCloud, AOL, and IMAP accounts with AI-powered features, monetized via a premium subscription (Edison Mail+) and a B2B de-identified commercial data product (Edison Trends).
- Company typePrivate
- Founded2012
- HeadquartersMountain View, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Edison Software does
Edison Software is a Mountain View, California-based private software company that operates Edison Mail, a multi-email client that consolidates Gmail, Outlook, Yahoo, iCloud, AOL, Exchange, and IMAP accounts into a single unified inbox across iOS, Android, Mac, and Windows. The product applies AI and NLP to parse email content into structured categories — subscriptions, travel, bills, receipts, packages, and deals — surfaced via an Assistant feature, and offers AI Compose and Smart Reply as generative authoring and response tools. The flagship app is free, monetized through a paid Edison Mail+ premium subscription (anti-phishing, LinkedIn Discovery, family plan) and Edison Trends, a B2B data product that sells aggregated, de-identified commercial email data to business subscribers monitoring more than 30,000 merchants.
The company sells primarily to individual consumers and privacy-conscious professionals through a product-led growth motion via app stores, with secondary segments in college/university students and B2B data subscribers. Edison Software was founded in 2012 as EasilyDo, rebranded to Edison Mail in July 2019, and was acquired by Yipit LLC (d.b.a. YipitData) in September 2021; the company operates as an affiliate of Yipit. Its broader portfolio includes OnMail (an independent consumer email service), Edison Assistant (task automation), and Edison Trends (commercial research). Recognition includes Google Play Android Excellence Awards, "#1 independent mail app" on the Apple App Store, and "Best Productivity App" awards from the Webby's, American Business Stevie's, Stratus Awards, and Shorty Awards.
Edison Software firmographics
Firmographics- Name
- Edison Software
- Legal name
- Edison Software
- Website
- https://edisonmail.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Edison Software operates Edison Mail, a multi-platform email client unifying Gmail, Outlook, Yahoo, iCloud, AOL, and IMAP accounts with AI-powered features, monetized via a premium subscription (Edison Mail+) and a B2B de-identified commercial data product (Edison Trends).
- Ownership category
- akta.pro rank
Where Edison Software is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Edison Software business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription (Edison Mail+): Paid premium subscription offering advanced security features including anti-phishing protection, enhanced privacy controls, and productivity features not available in the free version. Includes family plan option for sharing with up to 5 additional users at no extra cost.
- Edison Trends (De-identified Data Products): De-identified commercial data extracted from email messages (related to subscriptions, purchases, travel, reservations, etc.) is aggregated and sold to business subscribers. The data is anonymized so it cannot be linked to individual users. This helps keep the Edison Mail app free for consumers.
- Freemium Free App: Core email app is free to use with basic features including unified inbox, one-tap unsubscribe, dark mode, and spam filtering. This free tier drives user acquisition for premium upsell.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Core App |
| Subscription | Monthly | Edison Mail+ Premium |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Edison Software product offering
Product offeringCore offering
Edison Software develops and distributes Edison Mail, a free multi-email application that unifies Gmail, Outlook, Yahoo, iCloud, AOL, Exchange, and IMAP accounts into a single inbox across iOS, Android, Mac, and Windows. The company monetizes through Edison Mail+ premium subscriptions (advanced security, AI anti-phishing, LinkedIn Discovery, family sharing) and Edison Trends (B2B de-identified commercial data analytics), while keeping the core consumer email app free.
Product overview
Edison Software operates Edison Mail, a multi-email application that unifies accounts from Gmail, Outlook, Yahoo, iCloud, AOL, Exchange, and IMAP into a single inbox. The product portfolio centers on Edison Mail (free tier) and Edison Mail+ (premium subscription with AI anti-phishing protection and family sharing). Supporting products include Edison Assistant (virtual assistant for contacts, calendar, and mail automation), OnMail (independent email service), and Edison Trends (B2B commercial data research). The company was acquired by Yipit LLC (d/b/a YipitData) in 2021. The flagship Edison Mail app is available across iOS, Android, Mac, and Windows platforms, applying AI to parse emails for commercial data extraction, smart categorization, and security protection.
Differentiator
Problem solved
Functional benefit
Brands
- Edison Mail: Multi-email app that combines all inboxes into one unified view. Features include one-tap unsubscribe, block sender, dark mode, focused inbox, smart reply, and privacy protection.
- OnMail
- Edison Trends
- Edison Assistant
Products and services
- Edison Mail Edison Mail is a free multi-email application that unifies multiple email accounts (Gmail, Outlook, Yahoo, iCloud, AOL, Exchange, and IMAP) into a single unified inbox. The app uses AI to provide smart features including email filtering, commercial data extraction, spy pixel blocking, one-tap unsubscribe, and productivity tools. Available on iOS, Android, Mac, and Windows.
- Edison Mail+ Edison Mail+ is a premium subscription tier offering enhanced security features including AI-powered anti-phishing protection (iOS and Android), LinkedIn Discovery for professional networking, and family sharing capabilities for up to six users. The subscription provides advanced protection against email-based threats beyond what is available in the free version.
- Edison Assistant Edison Assistant is a virtual assistant application that integrates with contacts, calendar, and email to complete automated tasks. It connects to document sharing accounts (Evernote, OneDrive, Box) and location services to provide features like daily commute tracking, calendar management, and smart inbox organization for users seeking email automation.
- OnMail OnMail is an independent email service operated by Edison Software that allows users to send and receive messages online. It is a separate product from Edison Mail, offering an alternative email platform with privacy-focused features.
- Edison Trends Edison Trends provides research and analytics on commercial trends derived from aggregated, de-identified email commerce data. This B2B data product analyzes shopping patterns, purchase behaviors, and commercial email trends for business subscribers, helping keep the Edison Mail consumer app free.
Quantifiable outcome
- Blocks over 8,600 spy pixels per user annually
- +2 more outcomes
Companies that use Edison Software
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Edison Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability6 records
Feature16 records
Edison Software partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZecOpscoreEdison Mail partnered with ZecOps amid the rise of email security threats. ZecOps is a mobile security company that discovered and disclosed vulnerabilities in iOS mail. The partnership announced a new feature for iOS to enhance email read security and protect users from potential exploits discovered in Apple's iOS Mail application.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Edison Software competitors and assessment
Company assessmentBroad incumbents
- Gmail (Google): Gmail is the dominant free consumer email service, pre-installed on Android and integrated across the Google ecosystem. Edison Mail's unified inbox exists largely because users want to access Gmail alongside other accounts via a third-party client.
- Microsoft Outlook: Microsoft Outlook is a leading consumer and enterprise email client with integrated calendar and productivity features. Edison Mail supports Outlook/Exchange as one of its unified inbox providers, and Outlook is a primary incumbent competitor.
- Apple Mail: Apple Mail is the default iOS/macOS email client with privacy protection built in. Edison Mail's #1 independent mail app positioning is defined relative to Apple Mail, which is the dominant installed base that Edison must convert.
Direct peers
- Newton Mail: Newton Mail is a subscription-based cross-platform email client (iOS, Android, Mac, Windows) targeting productivity-focused professionals with unified inbox and read receipts. Competes directly with Edison Mail+ on premium features and pricing model.
- Spark Mail: Spark (by Readdle) is a direct competitor offering cross-platform email apps (iOS, Android, Mac, Windows) with smart inbox, snooze, and AI features. Comparable in product surface, freemium model, and target consumer/prosumer audience to Edison Mail.
- Airmail: Airmail is a premium multi-platform email client for macOS and iOS with strong productivity and unified inbox features. Directly comparable to Edison Mail for power users on Apple platforms.
Emerging players
- Proton Mail: Proton Mail is a privacy-focused encrypted email service with freemium and paid tiers. Highly comparable on privacy-first positioning, though Proton also runs its own mail servers (end-to-end encrypted) versus Edison's client-layer approach.
- Superhuman: Superhuman is a premium AI-powered email client for Gmail/Outlook aimed at executives and teams. Comparable premium positioning and AI-native roadmap (Superhuman AI), but higher price point ($30/mo) and narrower enterprise focus vs. Edison's mass-market freemium approach.
- Spike: Spike is a cross-platform email + team messaging app converting email threads into chat-style conversations. Comparable consumer/prosumer positioning with freemium model and unified inbox.
- SaneBox: SaneBox is an email productivity service that layers AI prioritization, snooze, and unsubscribe on top of existing mail accounts. Comparable focus on inbox decluttering and AI categorization, but as a service rather than a standalone mail client.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Edison Software social profiles
Digital presenceEdison Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edison Software leadership team
Management profileNumber of profiles
Profiles2 records
Edison Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edison Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edison Software
What does Edison Software do?
Edison Software develops and distributes Edison Mail, a free multi-email application that unifies Gmail, Outlook, Yahoo, iCloud, AOL, Exchange, and IMAP accounts into a single inbox across iOS, Android, Mac, and Windows. The company monetizes through Edison Mail+ premium subscriptions (advanced security, AI anti-phishing, LinkedIn Discovery, family sharing) and Edison Trends (B2B de-identified commercial data analytics), while keeping the core consumer email app free.
Is Edison Software a public or private company?
Edison Software is a private company. It is classified as corporate owned and is currently operating.
When was Edison Software founded?
Edison Software was founded in 2012. It employs 51 to 100 people.
Where is Edison Software based?
Edison Software is headquartered in Mountain View, United States, in the North America region.
How does Edison Software make money?
Three revenue lines are on record. Premium Subscription (Edison Mail+) is the primary driver. The others are edison Trends (De-identified Data Products) and freemium Free App.
Who are Edison Software's main competitors?
Broad incumbents on record are Gmail (Google), Microsoft Outlook and Apple Mail. Direct peers are Newton Mail, Spark Mail and Airmail. Emerging players are Proton Mail, Superhuman, Spike and SaneBox.
Does Edison Software have an API?
No public API is recorded for Edison Software.