Alken Maes
- Company typePrivate
- Founded1988
- HeadquartersMechelen, Belgium
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Alken Maes firmographics
Firmographics- Name
- Alken Maes
- Website
- https://alken-maes.be
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Alken Maes industry classification
Industry- Product category
- Brewery / Beer Manufacturing
- NAICS
- Breweries (31212), Breweries (312120), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcoholic Beverage Co-Packing (Beer, Wine, Spirits, Cider) (AFAFAIAA)
Keywords
Where Alken Maes is headquartered
LocationHeadquarters
- HQ city
- Mechelen
- HQ country
- Belgium
- HQ region
- Europe
Markets served
Alken Maes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beverage Sales: Alken-Maes generates revenue primarily through the manufacture and sale of beer products under various brands. As a traditional Belgian brewery, the company sells packaged and potentially draft beer products to both retail consumers and the hospitality sector.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Alken Maes product offering
Product offeringCore offering
Alken-Maes is a Belgian brewery that manufactures and sells beer products under multiple traditional Belgian brands, including Maes. The company supplies packaged and draft beer to the Belgian HORECA (hospitality, restaurant, cafe) sector and to retail consumers. It operates as a subsidiary within the Heineken Company structure and participates in Heineken's "Brew A Better World" sustainability program.
Product overview
Alken-Maes is a Belgian brewery operating under the Heineken company. The source data consists of age verification pages with navigation menus showing the following sections: Merken (Brands), Horeca & Events, Ambacht & productie (Craft & production), Geschiedenis (History), and Persberichten (Press releases). The specific products and brands are not detailed in the provided source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Maes beer brand
- Regional Belgian beer brand portfolio
- HORECA & Events beer supply
Companies that use Alken Maes
Customer profileSegments2 records
Ideal customer profiles2 records
Alken Maes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alken Maes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Heineken CompanycoreAlken-Maes operates as a subsidiary within the Heineken Company structure. The company participates in Heineken's sustainability initiative called 'Brew A Better World' and benefits from the corporate backing and brand portfolio of the global Heineken organization.
Recent moves3 records
Alken Maes competitors and assessment
Company assessmentBroad incumbents
- Anheuser-Busch InBev: Global brewing giant and dominant player in the Belgian beer market through brands such as Jupiler, Stella Artois, and Leffe. Directly comparable to Alken-Maes as a beer manufacturer selling into the Belgian HORECA and retail channels, though at much larger scale.
- Carlsberg Group: Major international brewer with broad beer portfolios and global distribution reach comparable to Heineken. Indirectly comparable as a peer brewing group to Alken-Maes's parent and a competitor in shared European HORECA accounts.
Direct peers
- Duvel Moortgat: Publicly listed Belgian specialty/craft brewery (Duvel, Vedett, Chouffe) operating in the same domestic HORECA and retail channels as Alken-Maes, with comparable mid-sized production footprint and Belgian brand-led positioning.
- Swinkels Family Brewers (Palm): Dutch-Belgian family brewer producing Palm, Steen Brugge, and other brands for HORECA and retail in the Benelux region. Closely comparable mid-sized traditional brewer competing in overlapping Belgian HORECA and off-premise channels.
- Brouwerij Haacht: Independent Belgian brewery producing Tongerlo, Keizer Karel, and other traditional lagers and abbey-style beers. Directly comparable as a Belgian family-owned/independent brewer selling into the same HORECA and retail landscape as Alken-Maes.
- Martens Brouwerij: Belgian family-owned brewery producing private-label and own-brand beers for Belgian and European HORECA/retail customers. Comparable as a Belgian mid-sized brewer focused on traditional lagers and private-label supply.
Emerging players
- Brouwerij Het Anker: Belgian specialty brewery producing Gouden Carolus and Tripel Anker, focused on premium and craft segments. Comparable as a Belgian brand-led brewer, though smaller and more specialized than Alken-Maes.
Others
- Heineken N.V. Parent company of Alken-Maes and one of the world's largest brewers. Included as a peer given it is the direct corporate parent whose strategic decisions and group resources shape Alken-Maes's operating context, rather than a horizontal competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Alken Maes social profiles
Digital presenceAlken Maes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alken Maes leadership team
Management profileNumber of profiles
Profiles1 record
Alken Maes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alken Maes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alken Maes
What does Alken Maes do?
Alken-Maes is a Belgian brewery that manufactures and sells beer products under multiple traditional Belgian brands, including Maes. The company supplies packaged and draft beer to the Belgian HORECA (hospitality, restaurant, cafe) sector and to retail consumers. It operates as a subsidiary within the Heineken Company structure and participates in Heineken's "Brew A Better World" sustainability program.
Is Alken Maes a public or private company?
Alken Maes is a private company. It is classified as corporate owned and is currently operating.
When was Alken Maes founded?
Alken Maes was founded in 1988. It employs 251 to 500 people.
Where is Alken Maes based?
Alken Maes is headquartered in Mechelen, Belgium, in the Europe region.
How does Alken Maes make money?
One revenue line is on record: beverage Sales.
Who are Alken Maes's main competitors?
Broad incumbents on record are Anheuser-Busch InBev and Carlsberg Group. Direct peers are Duvel Moortgat, Swinkels Family Brewers (Palm), Brouwerij Haacht and Martens Brouwerij. Brouwerij Het Anker is listed as an emerging player. Heineken N.V. is listed as an others.
Does Alken Maes have an API?
No public API is recorded for Alken Maes.
What industry is Alken Maes in?
Alken Maes's product category is Brewery / Beer Manufacturing. Its primary akta.pro industry code is AFAFAIAA, Alcoholic Beverage Co-Packing (Beer, Wine, Spirits, Cider). Its NAICS code is 31212 and its SIC code is 2082.