Alken Maes

Name

Alken Maes

Website

https://alken-maes.be

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Brewery / Beer Manufacturing

NAICS

Breweries (31212), Breweries (312120), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Co-Packing (Beer, Wine, Spirits, Cider) (AFAFAIAA)

Keywords

• Belgian beer brewing
• HORECA beverage supply
• Packaged beer production
• Traditional brewery products
• Hospitality beer distribution

Headquarters

HQ city

Mechelen

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Sales: Alken-Maes generates revenue primarily through the manufacture and sale of beer products under various brands. As a traditional Belgian brewery, the company sells packaged and potentially draft beer products to both retail consumers and the hospitality sector.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Alken-Maes is a Belgian brewery that manufactures and sells beer products under multiple traditional Belgian brands, including Maes. The company supplies packaged and draft beer to the Belgian HORECA (hospitality, restaurant, cafe) sector and to retail consumers. It operates as a subsidiary within the Heineken Company structure and participates in Heineken's "Brew A Better World" sustainability program.

Product overview

Alken-Maes is a Belgian brewery operating under the Heineken company. The source data consists of age verification pages with navigation menus showing the following sections: Merken (Brands), Horeca & Events, Ambacht & productie (Craft & production), Geschiedenis (History), and Persberichten (Press releases). The specific products and brands are not detailed in the provided source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Maes beer brand
• Regional Belgian beer brand portfolio
• HORECA & Events beer supply

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Heineken CompanycoreStrategic or Co-development PartnerAlken-Maes operates as a subsidiary within the Heineken Company structure. The company participates in Heineken's sustainability initiative called 'Brew A Better World' and benefits from the corporate backing and brand portfolio of the global Heineken organization.

Recent moves3 records

Broad incumbents

• Anheuser-Busch InBev: Global brewing giant and dominant player in the Belgian beer market through brands such as Jupiler, Stella Artois, and Leffe. Directly comparable to Alken-Maes as a beer manufacturer selling into the Belgian HORECA and retail channels, though at much larger scale.
• Carlsberg Group: Major international brewer with broad beer portfolios and global distribution reach comparable to Heineken. Indirectly comparable as a peer brewing group to Alken-Maes's parent and a competitor in shared European HORECA accounts.

Direct peers

• Duvel Moortgat: Publicly listed Belgian specialty/craft brewery (Duvel, Vedett, Chouffe) operating in the same domestic HORECA and retail channels as Alken-Maes, with comparable mid-sized production footprint and Belgian brand-led positioning.
• Swinkels Family Brewers (Palm): Dutch-Belgian family brewer producing Palm, Steen Brugge, and other brands for HORECA and retail in the Benelux region. Closely comparable mid-sized traditional brewer competing in overlapping Belgian HORECA and off-premise channels.
• Brouwerij Haacht: Independent Belgian brewery producing Tongerlo, Keizer Karel, and other traditional lagers and abbey-style beers. Directly comparable as a Belgian family-owned/independent brewer selling into the same HORECA and retail landscape as Alken-Maes.
• Martens Brouwerij: Belgian family-owned brewery producing private-label and own-brand beers for Belgian and European HORECA/retail customers. Comparable as a Belgian mid-sized brewer focused on traditional lagers and private-label supply.

Emerging players

• Brouwerij Het Anker: Belgian specialty brewery producing Gouden Carolus and Tripel Anker, focused on premium and craft segments. Comparable as a Belgian brand-led brewer, though smaller and more specialized than Alken-Maes.

Others

• Heineken N.V. Parent company of Alken-Maes and one of the world's largest brewers. Included as a peer given it is the direct corporate parent whose strategic decisions and group resources shape Alken-Maes's operating context, rather than a horizontal competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/AlkenMaesCorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alken Maes