Santa Fe Recovery Center

What Santa Fe Recovery Center does

Santa Fe Recovery Center (SFRC) is a New Mexico-based nonprofit 501(c)(3) behavioral health organization founded in 2005, operating two integrated sites in Santa Fe and Gallup (McKinley County) and a wholly-owned subsidiary, Four Corners Detox Recovery Center. SFRC delivers a full continuum of substance use disorder and mental health services — medical detox, short-term and extended residential treatment for men and women (including the state's largest women's recovery program with on-site therapeutic childcare), outpatient IOP and ROP programs based on the Matrix Model, medication-assisted treatment (Suboxone, Naltrexone), 24/7 crisis services with a Mobile Crisis Team, recovery housing, sober living, alumni support, and care coordination — to adults, pregnant and postpartum women with children, children, and Native American populations. The organization holds Certified Community Behavioral Health Clinic (CCBHC) designation in both counties under the national program launched January 1, 2025, and is CARF accredited through February 2029.

The operating model is built on a no-wrong-door access philosophy under which services are provided regardless of insurance status or ability to pay, with treatment grounded in SAMHSA-aligned trauma-informed care, the Matrix Model for IOP, and culturally supportive practices that integrate traditional Native American healing. Service delivery is multi-modal: direct phone and walk-in admissions, provider and healthcare-system referrals (hospitals, Indian Health Service, correctional facilities), crisis hotline and 988 integration, and community partnerships with law enforcement, schools, tribal entities, and social services. Backbone regulatory and clinical technology is process- and methodology-based (evidence-based treatment protocols, care coordination workflows, ECECD-licensed childcare, NHSC site designation for clinician recruitment) rather than AI- or software-platform-based.

SFRC's revenue mechanics reflect its nonprofit status and CCBHC participation: a mix of Medicaid and CCBHC demonstration reimbursement, private insurance, federal grants (notably a $1 million SAMHSA grant renewable annually for four years), state and county capital outlay (Santa Fe County funded the men's residential renovation), and philanthropic contributions from individuals, corporations, and named community foundations (Anchorum St. Vincent, Brindle, LANL, Frost, Con Alma). Financial details are not publicly disclosed. The organization is governed by an independent Board of Directors, employs 51-100 staff, and is in the middle of a CEO transition (Heather King as interim) following the tenure of founder-era CEO Stacy Martin.

Name

Santa Fe Recovery Center

Legal name

Santa Fe Recovery Center

Website

https://sfrecovery.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Santa Fe Recovery Center is a New Mexico nonprofit Certified Community Behavioral Health Clinic operating in Santa Fe and Gallup, providing a full continuum of addiction, mental health, crisis, and recovery housing services — including the state's largest women's recovery program with on-site childcare — to adults, families, and Native American communities regardless of ability to pay.

Ownership category

akta.pro rank

Product category

Addiction Treatment and Behavioral Health Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Addiction treatment services
• Substance use disorder care
• Behavioral health services
• Residential recovery treatment
• Medication assisted treatment

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Donations and Charitable Contributions: As a nonprofit 501(c)(3) organization, SFRC relies on donations from individuals, corporations, businesses and foundations. Donations are tax-deductible to the extent allowed by law. Includes Larry's Fund for unmet needs including transportation, food, and basic necessities.
2. Government Grants: Received $1 million SAMHSA grant for CCBHC in McKinley County, with potential annual renewals for four years. Additional federal grants support expansion, prevention and recovery services.
3. Medicaid and Insurance Reimbursement: Accepts most private insurance, Medicaid, and self-pay options. As CCBHC, provides services regardless of insurance or ability to pay.
4. Sliding Fee Scale and Financial Assistance: Discounted sliding fee scale based on family size and income. Grant funding available for eligible individuals. No one turned away for inability to pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Santa Fe Recovery Center is a nonprofit Certified Community Behavioral Health Clinic (CCBHC) delivering a full continuum of addiction treatment, substance use disorder care, and behavioral health services across two locations in Santa Fe and Gallup, New Mexico. Services span medically monitored detox, residential treatment (men, women, and women with children), outpatient IOP/ROP, medication-assisted treatment, recovery housing, alumni support, 24/7 crisis response, and care coordination.

Product overview

Santa Fe Recovery Center is a nonprofit Certified Community Behavioral Health Clinic (CCBHC) offering a comprehensive continuum of addiction and behavioral health services through two locations in Santa Fe and Gallup, New Mexico. The organization operates as a unified full-service behavioral health center, not a modular platform. Services span the entire recovery journey: Medical Detox and Residential Treatment Programs for men and women (with integrated childcare for mothers with young children) serve as the primary entry points, followed by Extended Residential Treatment for continued support. Outpatient Services (IOP and ROP) and Medication Assisted Treatment (MAT) provide ongoing care, while Recovery Housing/Sober Living and Alumni Support facilitate long-term sobriety maintenance. Crisis Services (Mobile Crisis Team and walk-in crisis centers) offer 24/7 emergency support. Family Services and Children's Services (including Therapeutic Childcare) provide wraparound care for families. Care Coordination and CCBHC Services ensure coordinated, comprehensive behavioral health care regardless of ability to pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Detox Medically monitored detox providing a safe, structured environment for men and women to navigate withdrawal symptoms. Staffed 24/7 with MDs, nurse practitioners, physician assistants, registered nurses, paramedics, licensed therapists, and medical technicians; typical length of stay 3-5 days.
• Men's Residential Treatment Program Short-term residential treatment (up to 30 days) providing personalized care for men in a supportive, structured environment. Includes individualized counseling, behavioral health support, evidence-based therapies, mindfulness, acupuncture, fitness, yoga, art therapy, and comprehensive case management.
• Women's Residential Treatment for Women & Children New Mexico's largest women's recovery center supporting women and their children (up to age 5) with integrated treatment. Includes ECECD-licensed therapeutic childcare, Circle of Security Parenting, Empowered Parenting, developmental screenings, and family support services.
• Extended Residential Treatment for Substance Use Extended residential care providing a supportive, structured environment for individuals who completed primary residential treatment. Offers approximately 90 days of continued support with housing, transportation, 24/7 staff support, daily peer support groups, skill building, and preparation for reintegration into community.
• Outpatient Services Flexible evidence-based outpatient addiction treatment including Intensive Outpatient Program (IOP) based on the Matrix Model (9 hours weekly for 16 weeks) and Regular Outpatient Treatment (ROP) (3 hours weekly for 12 weeks). Services available in Santa Fe and Gallup.
• Medication Assisted Treatment (MAT) FDA-approved medication-assisted treatment combining Suboxone (buprenorphine and naloxone) and Naltrexone with counseling and behavioral therapies for sustainable recovery from opioid and alcohol use disorders.
• Care Coordination Personalized case management helping clients access essential resources including employment, housing, physical healthcare, and social services. Provides ongoing monitoring, guidance during transitions, and support for individuals at high risk of suicide or overdose.
• Alumni Support Ongoing support for graduates of treatment services including weekly alumni meetings, special events, social outings, organized activities, and practical assistance with household items, groceries, and gas cards.
• Recovery Housing/Sober Living Safe, stable sober living housing with Recovery Housing Apartments (12-month commitment, studio and 1-bedroom units) and Bridge Houses (five gender-specific houses including family accommodations, flexible length of stay). Includes monthly activities and strict sobriety requirements.
• Crisis Services 24/7 crisis response services in McKinley County including Mobile Crisis Team (MCT), walk-in crisis services for adults (ages 18+) and youth (ages 0-17), crisis assessment, stabilization, safety planning, and linkage to ongoing care. Available via 988 or dedicated crisis line.
• Family Services Family-centered services including PICCOLO assessments, supervised family visits coordinated with CYFD/Social Services, Circle of Security parenting classes, nutrition services, family therapy, and comprehensive case management.
• Children's Services Comprehensive services for children ages 0-5 including ECECD-licensed therapeutic childcare, Ages & Stages Questionnaires (ASQ) developmental screenings, play therapy, nutrition education, and psychiatric services for ages 6+.
• Certified Community Behavioral Health Clinic (CCBHC) Services Comprehensive behavioral health services as a CCBHC including crisis services, outpatient mental health and substance use services, person- and family-centered treatment planning, peer support, targeted care management, primary care screening, psychosocial rehabilitation, and screening/risk assessment. No wrong-door approach ensuring access regardless of ability to pay.
• McKinley County Medication Assisted Treatment Medication-assisted treatment services for McKinley County providing FDA-approved medications combined with counseling and behavioral therapies for opioid and alcohol use disorders.
• McKinley County Care Coordination Personalized case management services for McKinley County helping clients access employment, housing, physical healthcare, and other vital resources for sustained recovery.

Quantifiable outcome

• CCBHC model has proven successful nationally in expanding care access, reducing wait times, and bolstering behavioral health workforce
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• New Mexico Health Care Authority (HCA) and Children, Youth and Families Department (CYFD)flagshipStrategic or Co-development PartnerState government agencies that designated SFRC as Certified Community Behavioral Health Clinic (CCBHC) in both Santa Fe and McKinley County. The CCBHC initiative is part of a four-year Medicaid Demonstration program led by CMS and SAMHSA, starting January 1, 2025.
• Gallup Indian Medical CentercoreStrategic or Co-development PartnerHealthcare provider partnership for primary care and psychiatric services at Four Corners Detox Recovery Center in Gallup. Collaboration supports comprehensive care for Native American communities.
• Gallup Community HealthcoreStrategic or Co-development PartnerCommunity health partner providing primary care integration and in-patient psychiatric services collaboration at Four Corners Detox Recovery Center.
• Rehoboth McKinley Christian Health Care ServicescoreStrategic or Co-development PartnerHealthcare services partner for primary care and in-patient psychiatric services supporting Four Corners Detox Recovery Center's integrated care model.
• McKinley County DWI Treatment CourtcoreStrategic or Co-development PartnerCriminal justice partnership providing individuals involved with the justice system an opportunity to receive non-punitive addiction recovery services. Cornerstone of treatment for justice-involved populations.
• Navajo Nation Department of Corrections - Crownpoint DistrictcoreStrategic or Co-development PartnerTribal government partnership providing non-punitive addiction treatment options for Native American individuals involved with corrections system. Part of effort to address health disparities in underserved communities.
• Navajo NationcoreStrategic or Co-development PartnerForged close relationships with Navajo Nation for guidance and support on meeting unique needs of Gallup and surrounding Native American communities. Treatment emphasizes bridging traditional Native American practices with evidence-based modalities.

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Tarzana Treatment Centers: California-based nonprofit providing full-continuum substance use and behavioral health services including residential, detox, outpatient, MAT, and primary care integration. Highly comparable in service mix, CCBHC-style comprehensive model, and vulnerable population focus.
• La Frontera Arizona: Southwest-based behavioral health nonprofit operating residential and outpatient substance use treatment, crisis services, and integrated primary care. Similar in rural/underserved market positioning, full-service model, and CCBHC-style delivery.
• Crossroads Turning Points: Colorado-based nonprofit offering residential treatment, detox, sober living, and outpatient services for substance use disorders. Comparable full-continuum service model targeting similar vulnerable populations.
• La Hacienda Treatment Center: Texas-based nonprofit residential substance use treatment center providing detox, residential, and family programs. Comparable in mission, scale, and service model, though geographically focused in Texas.

Broad incumbents

• Caron Treatment Centers: National nonprofit addiction treatment provider offering residential, outpatient, and recovery support across multiple states. Comparable core service lines but operates at substantially larger scale and broader geographic footprint.
• Hazelden Betty Ford Foundation: National nonprofit addiction treatment leader offering comprehensive residential, outpatient, and recovery services. Comparable service categories but with national brand recognition and much larger scale.
• Presbyterian Community Health: New Mexico health system offering behavioral health and primary care services. Operates in the same geography and offers overlapping services including CCBHC-adjacent programs, but as part of a broader integrated delivery system.

Regional players

• University of New Mexico Addiction & Substance Abuse Programs (ASAP): New Mexico-based academic behavioral health provider offering substance use and mental health services. Direct geographic overlap with SFRC, including clinical and research-driven treatment, but operates under a healthcare system model rather than a standalone nonprofit.
• Recovery Services of New Mexico (RSNM): New Mexico-based nonprofit providing outpatient substance use treatment, MAT, and recovery support. Geographic and service-line overlap with SFRC, particularly in the Santa Fe region.

Emerging players

• Native American Connections: Arizona-based nonprofit providing behavioral health, substance use treatment, and supportive housing with a strong focus on Native American communities. Highly comparable cultural competency approach and tribal partnerships relevant to SFRC's McKinley County work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sfrcnm
• YouTubeyoutube.com/@santaferecoverycenter5399
• Facebookfacebook.com/sfrecovery
• LinkedInlinkedin.com/company/santa-fe-recovery-center/mycompany
• Instagraminstagram.com/sfrcnm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Fe Recovery Center