Sappe
- Company typePublic
- Founded1988
- HeadquartersBangkok, Thailand
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sappe does
Sappe Public Company Limited is a Thailand-based, publicly listed (SET: SAPPE) manufacturer of health-oriented food and beverage products founded in 1988 and headquartered in Bangkok, with a dedicated manufacturing facility in Pathum Thani Province. The company operates across five product categories and more than ten brands, pioneering the "Snackable Drink" category — beverages with gummy bits or jelly elements designed to deliver an experiential format beyond plain drinking. Flagship brands include Mogu Mogu (the category-defining snackable drink, winner of the InnoBev Awards 2024 – Best New Brand), Sappe Beauti (a functional beauty drink recently rebranded for Gen Z consumers), and PREAW XS (a konjac-based satiety drink launched in June 2026).
Sappe's core technology is beverage formulation and bottling, supported by proprietary product formats (gummy bits, jelly beverages) and brand identity assets (mascots, character IP). Its go-to-market combines domestic Thai retail/foodservice distribution with an export operation reaching over 100 countries; brand-building is heavily Gen Z-focused through TikTok influencer squads, on-ground activations (e.g., "The DeBeau-ti Stage" at Siam Square), K-pop brand ambassadors (SEVENTEEN for Mogu Mogu globally), and trade-show presence (THAIFEX – ANUGA ASIA). Marketing is event-driven and social-first, with sub-brand campaigns like "Drink Fresh, Bring Back Your Glow" for Sappe Beauti and "FUNNIVERSE" for Mogu Mogu at THAIFEX 2026.
The company monetizes through one-time sales of branded beverage SKUs to retail, foodservice, and export distributors. FY2025 revenue was THB 5,252.6 million with net profit of THB 776.2 million (~14.8% net margin), and Q1/2026 revenue reached THB 1.292 billion, up 13.1% year-over-year. The ownership is family-controlled (Ruckariyapong family) with no private equity/venture capital exposure, and the board is led by Chairman Mr. Natee On-In with CEO Ms. Piyajit Ruckariyapong (recognized with the Future Trends Awards 2026 "Leader of Leader" award). Listed partners include Danone Thailand, Thai AllCoco, and m-intelligence.tech, indicating selective strategic alliances rather than a broad ecosystem play.
Sappe firmographics
Firmographics- Name
- Sappe
- Legal name
- Sappe Public Company Limited
- Website
- https://sappe.com
- Company type
- Public
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Sappe industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industries
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH)
Keywords
Where Sappe is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
Sappe business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Beverage Product Sales: Core revenue from selling functional beverages, snackable drinks, and beauty beverages across domestic Thai market and international exports to over 100 countries. Q3/2025 revenue: THB 1.35 billion with net profit THB 183 million; Full year 2025 revenue: THB 5,252.6 million with net profit THB 776.2 million
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Sappe product offering
Product offeringCore offering
Sappe Public Company Limited is a Thai manufacturer of functional and innovative beverages. It produces drinks across 5 categories and 10+ brands — including functional drinks, beauty beverages, and the pioneering "Snackable Drink" category featuring jelly/gummy-filled beverages such as Mogu Mogu. Products are manufactured at its Pathum Thani factory and distributed domestically in Thailand and exported to over 100 countries worldwide.
Product overview
Sappe Public Company Limited is a Thai innovative beverage company operating across 5 product categories with more than 10 brands. The company pioneered the 'Snackable Drink' market category—beverages with experiential consumption beyond simple drinking—and distributes its products in over 100 countries worldwide. Key brands include Sappe Beauti (functional beauty drinks), Mogu Mogu (snackable drinks with gummy bits, InnoBev 2024 winner), and PREAW XS (konjac drink launched 2026). The company positions itself on innovation, creativity, and fun experiences through its beverages.
Differentiator
Problem solved
Functional benefit
Brands
- Sappe Beauti: Functional beauty drink brand targeting Gen Z consumers
- Mogu Mogu
- Preaw XS
Products and services
- Mogu Mogu
- Sappe Beauti
- PREAW XS
Quantifiable outcome
- Revenue growth of 13.1% YoY to THB 1.292 billion in Q1/2026
- +1 more outcomes
Companies that use Sappe
Customer profileSegments2 records
Ideal customer profiles2 records
Sappe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sappe partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Danone ThailandcoreDanone Thailand is listed as a partner on Sappe's website, indicating a collaborative relationship in the Thai beverage market, potentially involving co-marketing or distribution synergies.
- Thai AllCococoreThai AllCoco is listed as a partner on Sappe's website, suggesting collaboration potentially around coconut-based beverage products or shared distribution networks.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Sappe competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sappe social profiles
Digital presenceSappe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sappe leadership team
Management profileNumber of profiles
Profiles3 records
Sappe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sappe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sappe
What does Sappe do?
Sappe Public Company Limited is a Thai manufacturer of functional and innovative beverages. It produces drinks across 5 categories and 10+ brands — including functional drinks, beauty beverages, and the pioneering "Snackable Drink" category featuring jelly/gummy-filled beverages such as Mogu Mogu. Products are manufactured at its Pathum Thani factory and distributed domestically in Thailand and exported to over 100 countries worldwide.
Is Sappe a public or private company?
Sappe is a public company. It is classified as public and is currently operating.
When was Sappe founded?
Sappe was founded in 1988. It employs 501 to 1,000 people.
Where is Sappe based?
Sappe is headquartered in Bangkok, Thailand, in the Asia region.
How does Sappe make money?
One revenue line is on record: beverage Product Sales.
Does Sappe have an API?
No public API is recorded for Sappe.
What industry is Sappe in?
Sappe's product category is Functional Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 312111 and its SIC code is 2080.