What Bolliger & Mabillard does

Bolliger & Mabillard (B&M) is a privately held Swiss engineering company founded in 1988 by Walter Bolliger and Claude Mabillard, headquartered in Monthey, Switzerland. The company designs and manufactures custom roller coasters for theme parks and amusement operators worldwide, with 120+ installations delivered across North America, Europe, and Asia. B&M pioneered multiple foundational coaster architectures — including the inverted coaster, dive coaster, wing coaster, surf coaster, and the box-section track that became an industry standard — and currently offers eleven distinct coaster types spanning family, sitting, inverted, floorless, flying, hyper, giga, dive, wing, launch, and surf configurations.

The company's technical platform relies on advanced engineering simulations, structural analysis, and ride-dynamics modeling to deliver custom projects tailored to each park's vision, landscape, and operational requirements. Each coaster is treated as a unique one-off project covering concept, design, engineering, project management, testing, commissioning, and ongoing maintenance. Customers include the major global theme park operators — Six Flags, SeaWorld, Universal Studios, Cedar Fair (Cedar Point, Kings Dominion, Carowinds, Canada's Wonderland, Dorney Park), Busch Gardens, Hersheypark, Europa-Park, Efteling, Liseberg, Alton Towers, and others — reached exclusively through direct enterprise field sales supplemented by IAAPA Expo presence.

B&M's revenue model is project-based: each coaster is a custom quote with multi-year contracts covering design and build, complemented by a long-term maintenance and support stream. Pricing is not publicly disclosed, but delivery volumes have averaged roughly three to five coasters per year over a 37-year operating history. The firm is SGS ISO 9001 certified, holds multiple patents on its coaster architectures, and continues to extend its portfolio with record-setting installations such as the 2026 Tormenta Rampaging Run at Six Flags Over Texas — the world's first giga dive coaster, holding six world records.

Name

Bolliger & Mabillard

Legal name

BOLLIGER & MABILLARD INGENIEURS CONSEILS SA

Website

https://bolliger-mabillard.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Bolliger & Mabillard is a Swiss engineering company founded in 1988 that designs and manufactures custom roller coasters for theme parks worldwide, having pioneered the inverted, dive, wing, and surf coaster categories with 120+ installations globally.

Ownership category

akta.pro rank

Product category

Roller Coaster Manufacturing

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amusement Parks & Theme Parks (THAAAAAA)

akta.pro secondary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

Keywords

• Custom roller coasters
• Amusement ride manufacturing
• Steel coaster engineering
• Theme park attractions
• Roller coaster design

Headquarters

HQ city

Monthey

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Roller Coaster Design & Manufacturing: B&M designs and builds custom roller coasters tailored to each park's vision and landscape. Every ride is unique, created to fit the setting and deliver the experience clients imagine. Revenue is generated through one-time custom coaster projects encompassing concept, design, engineering, project management, testing, commissioning, and maintenance services.
2. Long-term Maintenance & Support: B&M provides long-term support to guarantee that each coaster continues to perform at its best, including ongoing maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bolliger & Mabillard designs and manufactures custom and ready-to-ride roller coasters for theme parks and amusement operators worldwide. Each coaster is engineered and built to fit a specific park's vision and landscape, with offerings spanning concept, engineering, fabrication, project management, on-site installation, testing and commissioning, and long-term maintenance support.

Product overview

Bolliger & Mabillard (B&M) is a Swiss roller coaster manufacturer founded in 1988, based in Monthey, Switzerland. The company designs and builds custom and ready-to-ride roller coasters, offering eleven distinct coaster types: Wing Coaster, Floorless Coaster, Dive Coaster, Flying Coaster, Hyper Coaster, Inverted Coaster, Sitting Coaster, Surf Coaster, Family Coaster, Giga Coaster, and Launch Coaster. B&M is recognized as a pioneer in coaster innovation, having created groundbreaking concepts including the inverted coaster, dive coaster, wing coaster, surf coaster, and box-section track. The company has completed over 120 installations worldwide and provides full-service offerings from concept and design through engineering, project management, testing and commissioning, and long-term maintenance support.

Differentiator

Problem solved

Functional benefit

Brands

• Dive Coaster: A dive coaster type featuring a straight vertical (or beyond vertical) drop with riders facing down, creating a unique ride experience.
• Inverted Coaster
• Wing Coaster
• Hyper Coaster
• Surf Coaster
• Flying Coaster
• Floorless Coaster
• Family Coaster
• Giga Coaster
• Launch Coaster
• Sitting Coaster

Products and services

• Custom Roller Coasters

Quantifiable outcome

• 120+ installations worldwide
• +1 more outcomes

Named customers34 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• WhiteWater West: Canadian manufacturer of water park attractions and amusement rides, named alongside B&M in the HTF global amusement rides report. WhiteWater is adjacent rather than direct, but competes for share of park CAPEX allocated to water attractions versus roller coasters.

Direct peers

• S&S Worldwide (S&S Sansei): US-based designer and manufacturer of roller coasters, drop towers, and pneumatic launch rides. S&S is a direct competitor for launched coaster segments and was named alongside B&M as a key industry manufacturer.
• Dynamic Attractions: Canadian-based designer of themed rides, dark rides, and roller coasters. Dynamic Attractions overlaps with B&M in custom roller coaster engineering for major theme park operators and competes for similar enterprise projects.
• Intamin Amusement Rides: Swiss-headquartered manufacturer of roller coasters, water rides, and vertical-launch systems. Intamin is B&M's closest direct competitor, frequently bidding against B&M for marquee theme park projects (e.g., giga and strata coasters worldwide).
• Rocky Mountain Construction (RMC): US roller coaster manufacturer known for Iron Horse 'topper track' conversions of wooden coasters and original hybrid designs. RMC is a direct competitor for premium coaster installations and competes for the same park CAPEX dollars.
• Premier Rides: US designer and manufacturer of launched roller coasters using linear synchronous motor (LSM) propulsion. Premier is a direct competitor in the launch coaster category and serves many of the same enterprise theme park customers.
• Gerstlauer Amusement Rides: German roller coaster manufacturer specializing in compact, spinning, and launched coasters with steel fabrication by the Mack Group. Gerstlauer competes with B&M in the family and launched coaster categories and sells to overlapping enterprise customers.
• Vekoma: Dutch roller coaster manufacturer serving major theme parks globally. Vekoma competes with B&M across family, launched, and inverted coaster categories and was named alongside B&M as a key global manufacturer in the HTF report.
• Zamperla: Italian amusement ride manufacturer with a broad portfolio spanning roller coasters, flat rides, and family attractions. Zamperla overlaps with B&M in coaster categories and competes in the same enterprise sales motion with global theme park operators.
• Mack Rides: German manufacturer of roller coasters, water rides, and dark rides, owned by the Mack family which operates Europa-Park. Mack competes with B&M in the same enterprise sales motion and was named alongside B&M in the HTF market report.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bolliger & Mabillard