Sharkmob
Sharkmob AB is a Tencent-owned Swedish AAA multiplayer game studio (Malmö, founded 2017) developing shooters on Unreal Engine 5, transitioning from the free-to-play Vampire: The Masquerade – Bloodhunt to its upcoming premium extraction shooter Exoborne.
- Company typePrivate
- Founded2017
- HeadquartersMalmö, Sweden
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
What Sharkmob does
Sharkmob AB is a privately held Swedish game development studio founded in 2017 in Malmö and wholly owned by Tencent. The studio develops AAA-quality multiplayer shooter games for PC and console on Unreal Engine 5, targeting global consumer gaming audiences through Steam and console marketplaces. Its two-product portfolio consists of Vampire: The Masquerade – Bloodhunt, a free-to-play battle royale launched in April 2022 that is scheduled to shut down on April 28, 2026 due to insufficient player populations, and Exoborne, an upcoming premium original-IP tactical extraction shooter targeted for 2025 release and currently accumulating wishlists on Steam.
The studio operates with a flat organizational structure and a distinctive employee incentive model in which staff share 10% of project profits alongside annual performance bonuses. Its technical and research infrastructure centers on the on-site Research End-User Experience Facility (REEF) in Malmö, a dedicated user-research lab where compensated playtesters provide structured feedback on in-development games. Distribution relies on third-party platform partnerships (Steam, console stores) supplemented by organic social channels (Facebook, X, LinkedIn, Instagram, YouTube) and playtest-driven community engagement.
In November 2025, following the announced Bloodhunt shutdown, Sharkmob underwent organizational restructuring including layoffs at the Malmö headquarters and full closure of its London studio, consolidating operations around Exoborne. The studio is currently operating with a 251–500 employee headcount range, with revenue driven by residual in-game spending in Bloodhunt ahead of its wind-down and pre-launch Exoborne wishlist activity. As a Tencent subsidiary, Sharkmob operates within a larger Western gaming portfolio that includes Funcom and other studios subject to ongoing cost discipline.
Sharkmob firmographics
Firmographics- Name
- Sharkmob
- Legal name
- Sharkmob AB
- Website
- https://sharkmob.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sharkmob AB is a Tencent-owned Swedish AAA multiplayer game studio (Malmö, founded 2017) developing shooters on Unreal Engine 5, transitioning from the free-to-play Vampire: The Masquerade – Bloodhunt to its upcoming premium extraction shooter Exoborne.
- Ownership category
- akta.pro rank
Sharkmob industry classification
Industry- Product category
- Video Game Development
- akta.pro primary industry
- AAA & Premium Game Studios (PC/Console) (MPAFAAAA)
Keywords
Where Sharkmob is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Sharkmob business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Game Sales - Exoborne: Premium game sales for Exoborne, an original tactical extraction shooter IP developed in Malmö.
- Free-to-Play Battle Royale (Bloodhunt): Free-to-play battle royale model with in-game store for token purchases, though game is scheduled to shut down April 28, 2026.
- Profit Sharing and Bonuses: Employees share 10% of project profits, with annual personal performance bonuses as part of compensation structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Bloodhunt - Free-to-play battle royale |
| One time/ perpetual license | Pay-as-you-go | Exoborne - Premium extraction shooter |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sharkmob product offering
Product offeringCore offering
Sharkmob is a Swedish AAA game development studio that designs, builds, and publishes multiplayer shooter games for PC and console platforms using Unreal Engine 5. Its core offerings are Exoborne, an upcoming open-world tactical extraction shooter available for wishlist on Steam, and Vampire: The Masquerade – Bloodhunt, a free-to-play vampire-themed battle royale launched in April 2022. The studio also operates REEF, an on-site user research facility in Malmö where playtesters provide direct feedback on games in development.
Product overview
Sharkmob is a Swedish game developer founded in 2017 that creates AAA-quality multiplayer games for PC and console. The company operates a two-product portfolio: Exoborne, an upcoming tactical extraction shooter currently in development and available for wishlist on Steam, and Vampire: The Masquerade – Bloodhunt, a battle royale game released in April 2022 that is scheduled to shut down in April 2026. The studio also operates REEF, a research facility for player testing. All games are powered by Unreal Engine 5 and focus on strong online multiplayer components.
Differentiator
Problem solved
Functional benefit
Brands
- Exoborne: An open-world, tactical extraction shooter set in a United States torn apart by apocalyptic forces of nature. This is Sharkmob's original IP currently in development.
- Bloodhunt
Products and services
- Exoborne An open-world, tactical extraction shooter set in a world torn apart by extreme forces of nature. Players customize powerful exo-rigs to gain strategic advantage in ever-changing weather conditions and face hostile factions, enemy players, and environmental hazards in high-stakes sessions. Developed by Sharkmob for PC and console.
- Vampire: The Masquerade – Bloodhunt A free-to-play battle royale game set in Prague, consumed by a ruthless war between vampire factions. Players battle using supernatural abilities in a vampire-themed setting. Launched in April 2022 and servers scheduled to shut down on April 28, 2026.
Quantifiable outcome
- Bloodhunt operated for 4 years before shutdown
- +1 more outcomes
Companies that use Sharkmob
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Sharkmob technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sharkmob partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sharkmob competitors and assessment
Company assessmentDirect peers
- Respawn Entertainment: Respawn (owned by EA) builds AAA multiplayer shooters including Apex Legends and Titanfall series. Operates the leading extraction-adjacent battle royale and shares Sharkmob's emphasis on movement-shooter mechanics and PC/console delivery.
- Bungie: Bungie develops AAA multiplayer shooters (Destiny 2, formerly Halo) for PC and console, making it the closest direct peer in scope, technology stack (proprietary engine evolved from Unreal lineage), and live-service shooter expertise. Comparable headcount and studio model.
- Bohemia Interactive: Bohemia Interactive develops tactical shooters (Arma series, Vigor) including extraction-style gameplay. Comparable focus on hardcore PC shooter audiences and comparable studio size.
- Embark Studios: Embark Studios is a Stockholm-based AAA multiplayer shooter developer owned by Nexon (with prior Tencent investment), creating ARC Raiders—an extraction shooter directly competing with Exoborne. Comparable headcount, tech stack (proprietary/engine work), and Tencent-adjacent ownership profile.
- 4A Games: 4A Games develops AAA first-person shooters (Metro series) with a strong single-player/cinematic emphasis. Owned by Embracer Group until 2024, comparable headcount, and overlapping Eastern European shooter expertise.
- People Can Fly: People Can Fly develops AAA shooter games (Outriders, Bulletstorm) for PC and console, with similar team size and similar business-model profile as a publicly listed mid-sized Western AAA shooter studio.
Emerging players
- Midwinter Entertainment: Midwinter Entertainment developed Scavengers, a multiplayer PvPvE shooter emphasizing extraction-style survival gameplay. Smaller studio with comparable PvPvE shooter focus.
Broad incumbents
- Ubisoft Massive: Ubisoft Massive is the Malmö-based AAA studio within Ubisoft (The Division 2, Star Wars Outlaws). Direct geographic peer sharing the Malmö talent pool and producing comparable multiplayer open-world shooters.
- Avalanche Studios Group: Avalanche Studios is a Stockholm-based AAA developer (Just Cause, Mad Max, theHunter: Call of the Wild). Comparable Nordic location, comparable headcount, and comparable multiplayer open-world expertise.
- Funcom: Funcom is a Norwegian AAA game studio also owned by Tencent, producing survival and multiplayer titles (Conan Exiles, Dune: Awakening). Sibling studio under Tencent's Western gaming portfolio and subject to the same parent-company cost-cutting pressures as Sharkmob.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sharkmob social profiles
Digital presenceSharkmob financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sharkmob leadership team
Management profileNumber of profiles
Profiles4 records
Sharkmob funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sharkmob M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sharkmob
What does Sharkmob do?
Sharkmob is a Swedish AAA game development studio that designs, builds, and publishes multiplayer shooter games for PC and console platforms using Unreal Engine 5. Its core offerings are Exoborne, an upcoming open-world tactical extraction shooter available for wishlist on Steam, and Vampire: The Masquerade – Bloodhunt, a free-to-play vampire-themed battle royale launched in April 2022. The studio also operates REEF, an on-site user research facility in Malmö where playtesters provide direct feedback on games in development.
Is Sharkmob a public or private company?
Sharkmob is a private company. It is classified as corporate owned and is currently operating.
When was Sharkmob founded?
Sharkmob was founded in 2017. It employs 251 to 500 people.
Where is Sharkmob based?
Sharkmob is headquartered in Malmö, Sweden, in the Europe region.
How does Sharkmob make money?
Three revenue lines are on record. Game Sales - Exoborne is the primary driver. The others are free-to-Play Battle Royale (Bloodhunt) and profit Sharing and Bonuses.
Who are Sharkmob's main competitors?
Direct peers on record are Respawn Entertainment, Bungie, Bohemia Interactive, Embark Studios, 4A Games and People Can Fly. Midwinter Entertainment is listed as an emerging player. Broad incumbents are Ubisoft Massive, Avalanche Studios Group and Funcom.
Does Sharkmob have an API?
No public API is recorded for Sharkmob.
What industry is Sharkmob in?
Sharkmob's product category is Video Game Development. Its primary akta.pro industry code is MPAFAAAA, AAA & Premium Game Studios (PC/Console).