For Goodness Cakes
For Goodness Cakes is a 501(c)(3) nonprofit that matches 10,000+ volunteer bakers across 27 U.S. chapters to deliver free birthday and graduation cakes to children in foster care and youth overcoming adversity.
- Company typePrivate
- Founded2016
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What For Goodness Cakes does
For Goodness Cakes is a 501(c)(3) nonprofit organization (EIN 81-1038383) founded in 2016 by Jaime Lehman in Santa Monica, California, that operates a volunteer-powered cake delivery program for children in foster care and youth overcoming adversity. The organization matches partner nonprofit agencies serving at-promise youth (foster care, homelessness, LGBTQIA+ youth, critically ill children, youth with incarcerated parents) with a national network of 10,000+ volunteer bakers known as the Sprinkle Squad across 27 chapters. By its own reporting it has delivered over 45,000 birthday and graduation cakes with a sustained throughput of roughly 1,000 cakes per month, serving more than 900 partner agencies and generating over $1,000,000 in avoided celebration costs for those agencies at an implicit cake valuation of $40 each.
The operational stack centers on the Argenta software platform, which is described as the backbone CRM, fundraising, and operational system managing volunteer coordination, agency partnerships, cake request fulfillment, and donor management at $3,000 per chapter per year ($84,000/year across 28 chapters). Adjacent capabilities include an online volunteer portal for assignment sign-ups, mandatory online orientation with a food safety training module (90% pass threshold), the Sprinkle Squad volunteer program, the Chapter Steward leadership triad (Volunteer, Agency, Donor stewards), the Cultural Bakes monthly virtual class series, and optional third-party delivery integrations via TaskRabbit and Uber. Core deliverable products are 8"/9" double-layer round or 9"x13" single-layer rectangle birthday cakes, plus cupcake and graduation cake variants.
The organization is funded through individual donations (tax-deductible via 501(c)(3) status), a tiered corporate sponsorship menu spanning $5,000 chapter sponsorships to a $250,000 full-program kABoodle package, merchandise sales via Bonfire, and in-kind contributions from volunteers who donate ingredients, transportation, and time (a year-end in-kind receipt is issued). Services are free for partner agencies. The organization operates as an all-remote nonprofit with total programming and operating costs under $300,000 annually across 28 chapters excluding contract employees, and it carries a registered For Goodness Cakes® trademark along with earned media coverage from The Kelly Clarkson Show, Drew Barrymore Show, NPR (November 2024), PBS, MSN, and regional outlets.
For Goodness Cakes firmographics
Firmographics- Name
- For Goodness Cakes
- Legal name
- For Goodness Cakes
- Website
- https://forgoodnesscakes.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- For Goodness Cakes is a 501(c)(3) nonprofit that matches 10,000+ volunteer bakers across 27 U.S. chapters to deliver free birthday and graduation cakes to children in foster care and youth overcoming adversity.
- Ownership category
- akta.pro rank
For Goodness Cakes industry classification
Industry- Product category
- Foster Care & Youth Nonprofit Services
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Cake Shops & Custom Celebration Cakes (THAFAFAC)
- akta.pro secondary industry
- Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)
Keywords
Where For Goodness Cakes is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
For Goodness Cakes business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Donations: Individual donors contribute to support operational costs including software fees, programming, staff, and bookkeeping. Donations are tax-deductible as the organization is a 501(c)(3) nonprofit with EIN # 81-1038383.
- Corporate Sponsorships: Corporate sponsors provide funding at various levels: Chapter sponsorship ($5,000/year per chapter), software sponsorship ($84,000/year), volunteer recognition program ($10,000/year), agency appreciation ($5,000/year), or full kitchen kABoodle package ($250,000 covering all programming and software costs).
- Merchandise Sales: Sale of branded merchandise through Bonfire platform including chapter-specific apparel and accessories.
- In-Kind Donations: Volunteers donate their time, ingredients, and transportation costs. At year end, in-kind donation receipts are sent for volunteer baking activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free cake delivery service for partner agencies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
For Goodness Cakes product offering
Product offeringCore offering
For Goodness Cakes matches registered volunteer bakers ("Sprinkle Squad") with nonprofit partner agencies to hand-deliver personalized birthday and graduation cakes — plus cupcake alternatives — to children in foster care and youth overcoming adversity on their special day. The service is provided 100% free to qualifying 501(c)(3) partner agencies, with operational infrastructure spanning a 27-chapter U.S. network, an Argenta-based CRM/portal, and a standardized food-safety onboarding program.
Product overview
For Goodness Cakes is a 501(c)(3) nonprofit organization that operates a volunteer-based cake baking and delivery service for children in foster care and youth overcoming adversity. The core product is the birthday and graduation cake program, where volunteers (the Sprinkle Squad) bake and hand-deliver personalized cakes to celebrate youth on their special day. The organization operates through a network of 27 chapters across the United States, each managed by Chapter Stewards. Key offerings include birthday cakes, cupcakes, graduation cakes, and a Chapter Steward leadership program. Additional services include a Cultural Bakes virtual class series, agency partnership services (free for qualifying nonprofits), and chapter sponsorship opportunities. The Volunteer Portal serves as the operational hub connecting volunteers with cake requests from partner agencies.
Differentiator
Problem solved
Functional benefit
Products and services
- Birthday Cakes Handmade 8"/9" double-layered round or 9"x13" single-layer rectangle birthday cakes hand-delivered to children in foster care and youth overcoming adversity. Requested by partner agencies on behalf of youth at no cost to the agency (estimated value $40 per cake).
- Cupcakes Alternative cupcake option — two dozen regular-sized or three dozen mini cupcakes — provided in place of a full birthday or graduation cake for partner agencies.
- Graduation Cakes Special celebration cakes delivered to mark academic graduations of children in foster care and young adults overcoming adversity.
- Agency Partnership Services Free program connecting qualifying 501(c)(3) nonprofit agencies (foster care, homeless, LGBTQIA+, domestic violence, critically/terminally ill, and other youth-serving agencies) with volunteer-baked celebration cakes. 100% free for partner agencies; agencies submit cake requests through the online portal.
- Cultural Bakes Virtual Classes Monthly virtual baking classes exploring international cake traditions and recipes, open to volunteers and the broader community to support engagement and skill-building.
- Sprinkle Squad Merchandise Branded merchandise including t-shirts, sweatshirts, summer tanks, and chapter-specific apparel sold via the Bonfire platform, with proceeds supporting fundraising.
Quantifiable outcome
- 45,000+ cakes delivered to children and youth in foster care
- +4 more outcomes
Companies that use For Goodness Cakes
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
For Goodness Cakes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
For Goodness Cakes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Lynn's (Twin Cities Bakery)minorTwin Cities partner where Sprinkle Squad members receive 5% discount on all items and Lynn's donates 5% of sales to the Greater Twin Cities Area Chapter year-round.
- Argenta SoftwarecoreArgenta is the core software platform serving as the backbone CRM, fundraising, and operational system for the entire organization. Costs $3,000 per year per chapter ($84,000 annually for 28 chapters).
Scale indicators14 records
Recent moves13 records
Expansion highlights6 records
For Goodness Cakes competitors and assessment
Company assessmentDirect peers
- Cake4Kids: Cake4Kids is a nonprofit that matches volunteer bakers to deliver birthday cakes to foster children and at-risk youth — virtually identical operating model, mission, and volunteer-led delivery structure as For Goodness Cakes.
- Icing Smiles: Icing Smiles provides custom celebration cakes to children impacted by critical illness, relying on volunteer bakers and decorators. Comparable in product (custom birthday cakes) and volunteer-based delivery to children in need.
- Birthday Wishes: Birthday Wishes provides birthday celebrations to children experiencing homelessness and housing instability. Direct nonprofit peer with similar mission of ensuring at-risk children are remembered on their birthday.
- Operation Birthday Cake: Operation Birthday Cake delivers birthday cakes to children of deployed military members and veterans. Direct volunteer-baked-cake nonprofit peer with a more narrowly defined beneficiary population.
Emerging players
- Together We Rise: Together We Rise is a nonprofit serving foster youth through welcome boxes, scholarships, and birthday celebrations. Overlaps with For Goodness Cakes in the foster-youth birthday support vertical with a broader suite of programs.
- Binky Patrol: Binky Patrol provides handmade blankets to children in need, often through volunteer craft networks. Comparable volunteer-driven comfort-item distribution model for at-risk children, but with a different deliverable.
- Cookies for Kids' Cancer: Cookies for Kids' Cancer funds pediatric cancer research through bake-sale fundraising events. Adjacent baked-goods nonprofit model with a different end beneficiary (research vs. direct child welfare) but shares volunteer-baking DNA.
Broad incumbents
- Starlight Children's Foundation: Starlight delivers a broad portfolio of programs (games, hospital wear, wish experiences) to hospitalized and seriously ill children. Larger, broader-scope nonprofit with adjacent mission to brighten the lives of children facing adversity.
- Make-A-Wish Foundation: Make-A-Wish grants wishes to children with critical illnesses, including birthday-related celebrations. Established national nonprofit operating at much larger scale with corporate sponsorship infrastructure that For Goodness Cakes could potentially tap into.
Regional players
- Bake It Forward: Bake It Forward is a volunteer baking nonprofit that provides treats to community organizations and shelters. Smaller-scope regional peer in the volunteer-baked-goods-for-community-impact category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
For Goodness Cakes social profiles
Digital presenceFor Goodness Cakes compliance and trust
Trust signalCompliance2 records
For Goodness Cakes financial estimates
Financial estimateRevenue estimate
Valuation estimate
For Goodness Cakes leadership team
Management profileNumber of profiles
Profiles15 records
For Goodness Cakes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
For Goodness Cakes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about For Goodness Cakes
What does For Goodness Cakes do?
For Goodness Cakes matches registered volunteer bakers ("Sprinkle Squad") with nonprofit partner agencies to hand-deliver personalized birthday and graduation cakes — plus cupcake alternatives — to children in foster care and youth overcoming adversity on their special day. The service is provided 100% free to qualifying 501(c)(3) partner agencies, with operational infrastructure spanning a 27-chapter U.S. network, an Argenta-based CRM/portal, and a standardized food-safety onboarding program.
Is For Goodness Cakes a public or private company?
For Goodness Cakes is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was For Goodness Cakes founded?
For Goodness Cakes was founded in 2016. It employs 11 to 50 people.
Where is For Goodness Cakes based?
For Goodness Cakes is headquartered in Santa Monica, United States, in the North America region.
How does For Goodness Cakes make money?
Four revenue lines are on record. Donations are the primary driver. The others are corporate Sponsorships, merchandise Sales and in-Kind Donations.
Who are For Goodness Cakes's main competitors?
Direct peers on record are Cake4Kids, Icing Smiles, Birthday Wishes and Operation Birthday Cake. Emerging players are Together We Rise, Binky Patrol and Cookies for Kids' Cancer. Broad incumbents are Starlight Children's Foundation and Make-A-Wish Foundation. Bake It Forward is listed as a regional player.
Does For Goodness Cakes have an API?
No public API is recorded for For Goodness Cakes.
What industry is For Goodness Cakes in?
For Goodness Cakes's product category is Foster Care & Youth Nonprofit Services. Its primary akta.pro industry code is THAFAFAC, Cake Shops & Custom Celebration Cakes, with a secondary code of HSACAGAI, Dessert & Bakery Catering (Cakes, Pastries, Candy). Its NAICS code is 445291 and its SIC code is 2050.