FemHealth Insights

What FemHealth Insights does

FemHealth Insights is a privately held boutique advisory and market intelligence firm that operates exclusively in the women's health and femtech sector. Founded in 2019 by Dr. Brittany Barreto and incorporated as a Delaware corporation with operations based in Raleigh, North Carolina, the firm combines custom strategic consulting with a subscription-based research platform built on a proprietary database that tracks 2,000+ femtech companies globally across stages (idea to public) and product types (CPG, digital, device, diagnostic, therapeutic). The firm's research publications include annual FemTech Landscape Reports (2021-2023) and ten vertical-specific mini-reports covering AI, contraception, digital health, maternal health, medical devices, menopause, menstrual health, mental health, sexual wellness, and uterine health. The firm also operates the FemTech Focus podcast (250+ executive interviews, 250,000+ listeners across 137 countries) and published the #1 Amazon best-selling book "Unlocking Women's Health: FemTech and the Quest for Gender Equity" as category-defining thought leadership.

The firm's revenue model rests on three streams: (1) Strategic Advisory & Consulting Services — custom engagements covering market strategy, innovation and partnership strategy, scientific and clinical landscape analysis, and global health funding strategy; (2) Platform Subscription — recurring access to the proprietary online platform with pricing set per Order Form, including a data-sharing exchange in which founders of profiled companies receive one Authorized User subscription in exchange for sharing company data; and (3) Market Research Reports — annual and vertical-specific reports, some available free and others by purchase. Go-to-market is sales-led, anchored on direct enterprise advisory relationships with PE/VC firms, corporate strategy teams, pharmaceutical and CPG companies, global health funders, and women's health startups, with content marketing via the podcast, published reports, articles, and industry events serving as the primary demand generation engine.

The firm's client base spans named engagements with Gates Foundation, NIH, HLTH, USAID, PSI, Essity, Pola Orbis, Astellas, TMRW, and Alira Health. The firm defined "femtech" as a category in 2020, published the first comprehensive market evaluation in 2021 quantifying women's health as a $1.2T+ opportunity, and is cited globally by Frost and Sullivan, Accenture, Rock Health, Deloitte, and the Gates Foundation. With 1-10 employees and a single disclosed funding event from Calm/Storm VC in March 2023, FemHealth Insights operates as a founder-led, content-anchored advisory platform rather than a venture-scale software business.

Name

FemHealth Insights

Legal name

FemHealth Insights, Inc.

Website

https://femhealthinsights.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

FemHealth Insights is a boutique advisory and market intelligence firm serving PE/VC investors, corporates, and global health organizations in women's health innovation, offering custom consulting, subscription research, and a proprietary database of 2,000+ femtech companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Strategic Advisory & Consulting Services: Custom consulting engagements providing market strategy, innovation and partnership strategy, scientific and clinical landscape analysis, and global health funding strategy to international industry leaders.
2. Platform Subscription: Subscription-based access to the online platform and services, with subscription fees set forth on Order Forms. Founders of profiled companies receive annual subscription for one Authorized User in exchange for sharing data about their companies. Access is granted upon full payment of subscription fees.
3. Market Research Reports: Annual FemTech Landscape Reports (2021, 2022, 2023) and health vertical-specific mini-reports (AI, Contraception, Digital Health, Maternal Health, Medical Devices, Menopause, Menstrual Health, Mental Health, Sexual Wellness, Uterine Health). Select reports available for free download; others available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FemHealth Insights is a boutique advisory firm providing market intelligence and strategic consulting on women's health innovation and the femtech sector. The firm combines deep scientific and clinical literacy with founder and investor relationships to deliver custom consulting engagements, proprietary research reports (annual FemTech Landscape Reports and vertical-specific mini-reports), and a subscription-based online platform profiling 2,000+ femtech companies globally.

Product overview

FemHealth Insights is a boutique advisory and market intelligence firm specializing exclusively in women's health innovation. The company's portfolio consists of two primary product lines: (1) a research and reports platform offering annual FemTech Landscape Reports (published since 2021) and 10 vertical-specific mini-reports covering AI, contraception, digital health, maternal health, medical devices, menopause, menstrual health, mental health, sexual wellness, and uterine health; and (2) a consulting services division offering five structured advisory modules — Market Strategy, Innovation & Partnership Strategy, Scientific & Clinical Landscape Analysis, and Global & Impact Funding Strategy — plus additional named service offerings including Health Vertical Landscaping, Competitive Deep Dives, Market Trends & Insights Reports, and Scientific & Innovation Assessment. The firm also operates the FemTech Focus Podcast (250+ interviews, 250,000+ listeners) and publishes the book 'Unlocking Women's Health: FemTech and the Quest for Gender Equity' as thought leadership assets. Together, these products position FemHealth Insights as a market intelligence and strategic advisory platform rather than a software product.

Differentiator

Problem solved

Functional benefit

Brands

• FemTech Focus Podcast: The #1 FemTech podcast globally, featuring 250+ interviews with founders, investors, clinicians, and policymakers shaping the future of women's health. Hosted by Dr. Brittany Barreto, with 250,000+ listeners in 137 countries.
• FemTech Landscape Reports
• Unlocking Women's Health: FemTech and the Quest for Gender Equity

Products and services

• FemTech Landscape Reports Annual comprehensive market landscape reports quantifying the global femtech ecosystem, including startup counts, health verticals addressed, product types (digital, device, CPG, diagnostics, therapeutics), venture funding, investor landscape, and total addressable market projections.
• Vertical-Specific Women's Health Mini-Reports Focused intelligence reports analyzing specific sectors within women's health, including AI, contraception, digital health, maternal health, medical devices, menopause, menstrual health, mental health, sexual wellness, and uterine health. Each report covers startups, investment trends, funding patterns, notable exits, product innovation types, white spaces, and key strategic shifts.
• Market Strategy Consulting Strategic advisory service covering health vertical landscaping, deep dives, white space analysis, and growth opportunity mapping for clients entering, expanding, investing in, or building within women's health markets.
• Innovation & Partnership Strategy Consulting Advisory service covering competitor analysis, acquisition target assessment, founder introductions, and ecosystem mapping to support clients' innovation and partnership objectives in women's health.
• Scientific & Clinical Landscape Analysis Consulting Advisory service providing literature reviews, regulatory mapping, AI landscape reviews, and clinical evidence evaluation for clients assessing scientific feasibility or novel approaches in women's health.
• Global & Impact Funding Strategy Consulting Advisory service for organizations expanding into emerging markets or pursuing blended capital strategies, covering investor mapping, philanthropic funding identification, LMIC market entry feasibility, stakeholder interviews, and risk analysis.
• Unlocking Women's Health: FemTech and the Quest for Gender Equity Industry-defining book by Dr. Brittany Barreto that reframes women's health as a trillion-dollar market opportunity and exposes systemic inequities in research, funding, and commercialization. #1 Best Seller on Amazon, featuring over 100 femtech innovations.

Quantifiable outcome

• Women's health market quantified as $1.2T+ opportunity in 2021 report
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Gates FoundationcoreStrategic or Co-development PartnerAdvisory member on women's health initiatives with Gates Foundation, NIH, and HLTH. Research cited globally by Gates Foundation and other major institutions.
• NIHcoreStrategic or Co-development PartnerAdvisory member on women's health initiatives alongside Gates Foundation and HLTH.
• HLTHcoreStrategic or Co-development PartnerAdvisory member on women's health initiatives; active participation in HLTH Europe conference with dedicated Women's Health Hub.
• FemTech Focus Podcast PartnerscoreGTM or Marketing Partner250+ interviews with founders, investors, clinicians, and policymakers shaping the future of women's health. Distribution across Spotify, YouTube, and Apple Podcasts reaching 250,000 global listeners.
• Report ContributorsminorOthersMini-reports authored by specialized consultants including Alexa Murray (AI), Khanh Nguyen (Contraception), Atiya Hasan (Digital Health), Ariella Tal (Maternal Health), Saumya Bhatia (Medical Devices, Menopause), Abigail Hyson (Menstrual Health), Jennifer Ma (Mental Health), Disha Trivedi (Sexual Wellness), Erin Lyman (Uterine Health).

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rock Health: Digital health advisory and venture platform that publishes industry-leading funding and market intelligence reports and runs enterprise advisory. Directly comparable in combining sector-specific market research with strategic advisory for healthcare innovators and investors, and frequently cited alongside FemHealth Insights' femtech work.
• StartUp Health: Health innovation platform publishing annual health moonshot reports and operating a global founder community. Highly comparable as a content- and community-led health intelligence franchise targeting investors, founders, and enterprises entering health verticals.
• CB Insights: Market intelligence platform tracking private companies, funding, and emerging tech trends with a healthcare practice. Closely comparable in operating a subscription intelligence platform on top of a proprietary company database for PE/VC and corporate strategy buyers.
• KLAS Research: Healthcare IT research firm publishing vendor performance and market intelligence reports purchased by hospitals, payers, and investors. Comparable as a research-led advisory with recurring subscription revenue and deep founder/operator relationships in the health verticals it covers.
• Signify Research: Independent health technology market intelligence firm producing syndicated research, custom consulting, and data products. Closely analogous business model (research + consulting + data) serving vendors, investors, and providers across health verticals.
• Crunchbase: Platform tracking private and public companies with funding, leadership, and market intelligence, with a self-serve data product and enterprise subscriptions. Comparable as a self-reinforcing startup data platform where founders contribute information in exchange for visibility.

Broad incumbents

• Frost & Sullivan: Global growth consulting and market research firm covering femtech, digital health, and women's health as a practice area. A natural large-scale incumbent peer — already cites FemHealth Insights' research — that could launch a dedicated women's health advisory vertical.
• PitchBook: Private market data platform serving PE, VC, and corporate development teams with company, deal, and fund-level intelligence. Comparable in monetizing proprietary private-company datasets through enterprise subscriptions to investor and corporate strategy buyers.
• IDC Health Insights: Global market intelligence firm with a dedicated healthcare practice producing IT and digital health research and advisory. A natural large-incumbent peer whose analysts already cover femtech-adjacent health IT and life sciences verticals.

Emerging players

• Chilmark Research: Boutique healthcare IT advisory firm producing subscription research and consulting for technology buyers and investors. Comparable as a small, content-driven research boutique competing with larger incumbents on niche health verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvzlBGU6hsM9-FJYpfr1WZA
• LinkedInlinkedin.com/company/femhealthinsights

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FemHealth Insights