WFSB Digital Media

What WFSB Digital Media does

WFSB Digital Media operates WFSB Channel 3 (branded 'Eyewitness News 3'), the CBS-affiliated local broadcast television station serving the Hartford-New Haven market in Connecticut. The station delivers local news, weather under the 'First Alert Weather' sub-brand, sports, and community programming via over-the-air broadcast on Channel 3, plus cable and satellite carriage arrangements (DIRECTV, YouTube TV, Hulu Live, Fubo) and a free over-the-top streaming application called WFSB+ on Roku, Apple TV, Fire TV, and Android. In 2024 the company launched WWAX (The WAX) on Channel 27 as a sister independent station focused on regional sports content, and in December 2025 it deployed the WFSB+ streaming app, which also houses the WAX Sports Stream. WFSB's content portfolio is anchored by a multi-year 'Home of the Huskies' media-rights partnership with the University of Connecticut (extended April 2026), alongside broadcast partnerships with Hartford Athletic (USL Championship soccer), Monmouth University athletics, NESN (Boston Red Sox spring training), and minor league baseball (Norwich Sea Unicorns).

The business model is a traditional local-broadcast revenue stack composed of (1) advertising sales — including traditional spot commercials and long-form sponsored segments with local advertisers such as Dutch Point Credit Union, Trinity Health of New England, and Fuchs Financial; (2) recurring subscription and carriage fees paid by cable, satellite, and streaming-TV distributors for retransmission rights (with DISH Network carriage lost in March 2026); and (3) sports broadcast rights and licensing revenue derived from UConn, Hartford Athletic, and other regional sports properties distributed through WWAX and WFSB+. The company is wholly owned by Gray Television (NASDAQ: GTN), a publicly traded broadcast group, and operates as a 'Gray Local Media Station' within that portfolio; leadership comprises Regional Vice President Dana Neves and General Manager David Hughes. WFSB is FCC-licensed, headquartered at 3 Denise D'Ascenzo Way in Rocky Hill, Connecticut, and serves a single domestic geography with no disclosed international footprint.

Name

WFSB Digital Media

Legal name

WFSB

Website

https://wfsb.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

WFSB Digital Media operates WFSB Channel 3 (Eyewitness News 3), a Gray Television-owned CBS affiliate delivering local news, weather, and sports to the Hartford-New Haven Connecticut market over broadcast, cable, satellite, and its WFSB+ streaming app, alongside the WWAX regional sports station.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industry

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

Keywords

• Local television broadcasting
• Broadcast journalism
• Weather forecasting
• Sports broadcasting
• Streaming media

Headquarters

HQ city

Rocky Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising Sales: Traditional broadcast advertising including commercials, sponsored segments, and branded content. Advertisers include local businesses (Dutch Point Credit Union, Trinity Health Of New England, Fuchs Financial) as well as national brands.
2. Subscription/Carriage Fees: Fees paid by cable, satellite, and streaming providers for carriage of WFSB's broadcast signal. Lost DISH Network carriage in March 2026 due to contract dispute.
3. Sports Broadcast Rights: Revenue from broadcasting sports content including UConn athletics, Hartford Athletic soccer, Boston Red Sox spring training, and local high school sports through WWAX and WFSB+

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

WFSB Digital Media operates a Connecticut local broadcast television station (WFSB Eyewitness News 3, Channel 3) providing local news, weather (First Alert Weather), sports coverage, and community programming. The company distributes content via over-the-air broadcast, cable/satellite carriage, a sister sports station (WWAX / The WAX), and a direct-to-consumer streaming application (WFSB+) available on Roku, Apple TV, Fire TV, and Android devices.

Product overview

WFSB Digital Media operates WFSB Eyewitness News 3 as its core broadcast television product, delivering local Connecticut news, weather, sports, and investigative reporting. The company扩展 to include WWAX (The WAX), an independent television station focused on local and regional sports programming. WFSB+ serves as the company's streaming platform, accessible via Android, Roku, Fire TV, and Apple TV, while the WAX Sports Stream within WFSB+ provides live sports coverage. Together, these products form a broadcast-and-streaming dual-platform model serving the Connecticut viewing audience.

Differentiator

Problem solved

Functional benefit

Brands

• First Alert Weather: Weather forecasting brand used by WFSB for severe weather alerts and forecasts
• WAX Sports Stream
• Eyewitness News
• Great Day
• 3 Cares

Products and services

• WFSB Eyewitness News 3 WFSB Channel 3 Eyewitness News is a local television news station serving the Hartford-New Haven market in Connecticut, delivering local news, weather, sports, and investigative reporting via broadcast television and digital platforms.
• WWAX (The WAX) WWAX (The WAX) is Connecticut's newest independent television station owned by Gray Television, serving as the home of local and regional sports coverage including UConn athletics, Hartford Athletic soccer, Boston Red Sox spring training, minor league baseball, and high school sports.
• WFSB+ Streaming App WFSB+ is a free streaming application available on Android, Roku, Fire TV, and Apple TV that provides live streaming of WFSB broadcasts and access to WAX Sports Stream content for Connecticut viewers.
• WAX Sports Stream WAX Sports Stream is a live sports streaming service accessible through the WFSB+ app, offering coverage of local and regional sports events including UConn baseball, Hartford Athletic soccer, and high school sports.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• University of Connecticut (UConn)coreStrategic or Co-development Partner · 21 April 2026WFSB and WWAX extended their long-term media partnership with UConn in April 2026. Channel 3 is officially the 'Home of the Huskies' for the next half decade, broadcasting men's and women's basketball, baseball, and other athletic events.
• Hartford AthleticcoreStrategic or Co-development Partner · 17 March 2026WFSB and WWAX are official broadcast partners of Hartford Athletic, Connecticut's professional soccer team competing in the USL Championship. Coverage includes home games and road matches, with streaming available on WFSB+.
• DISH NetworkminorChannel Partner/ Reseller/ Distributor · 10 March 2026WFSB was dropped from DISH Network service on March 10, 2026 after a renewal agreement was not reached. DISH customers lost access to WFSB programming including Survivor, Ghosts, NFL, NCAA Basketball, and Eyewitness News.
• New England Sports Network (NESN)minorChannel Partner/ Reseller/ Distributor · 12 February 2026Partnership to bring Boston Red Sox spring training coverage to Connecticut viewers through WFSB and WWAX. NESN provides MLB content rights for regional distribution.
• Monmouth UniversityminorChannel Partner/ Reseller/ Distributor · 20 October 2025Partnership to broadcast Monmouth University football, basketball, and other athletic events. WFSB and The WAX will air select games from the university's sports program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/WFSBnews
• YouTubeyoutube.com/@WFSB3
• Facebookfacebook.com/WFSB3
• LinkedInlinkedin.com/company/gray-television

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WFSB Digital Media