What Shoonya does

Shoonya is an India-focused, multi-asset retail trading platform operated by Finvasia Securities Private Limited, a SEBI-registered broker (Reg: INZ000176037) with memberships across NSE, BSE, MCX, and NCDEX. The platform enables self-serve trading in equities, futures and options, currencies, commodities, IPOs, and direct mutual funds, with account opening handled digitally via the Prism portal and a mobile-first app available on Google Play. Shoonya's revenue model is primarily transactional: brokerage fees at Rs 5 or 0.03% per executed order (whichever is lower), interest on Margin Trading Facility balances (starting at 0.049% per day), and ancillary charges (Rs 20 + GST per ISIN) for pledge, unpledge, and margin invocation events.

The product stack layers two AI-augmented tools onto the core brokerage engine: SensAI, which aggregates news sentiment, technical indicators, and fundamental data into five sentiment categories; and an integration with I Know First (IKF) for algorithmic trading signals. A Margin Trading Facility provides up to 2X buying power across 1,300+ Group 1 stocks, capped at Rs 5 lakh per user. Shoonya also publishes free public Trading APIs and a suite of financial calculators, broadening its developer- and retail-investor-facing surface. The company is privately held as a subsidiary of Finvasia with no disclosed external funding rounds, headquartered in Mohali (Punjab) with corporate offices in Chandigarh and Mumbai, and 101-250 employees.

Name

Shoonya

Legal name

Finvasia Securities Private Limited

Website

https://shoonya.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Shoonya is an India-based, multi-asset retail trading platform operated by Finvasia Securities, offering zero- and low-commission trading in equities, F&O, commodities, mutual funds, and IPOs across NSE, BSE, MCX, and NCDEX, with AI-powered sentiment analysis and margin trading for individual investors.

Ownership category

akta.pro rank

Product category

Retail Trading Platform

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Institutional API Connectivity, OMS/EMS & FIX Gateways (FSADAJAJ)

akta.pro secondary industries

Portfolio Management Systems (PMS), Rebalancing & Analytics (Crypto) (FSADAHAE), DEX Aggregators & Smart Order Routing (FSADABAC)

Keywords

• Retail trading platform
• Stock broking services
• Margin trading facility
• AI sentiment analysis
• Multi-asset trading

Headquarters

HQ city

Mohali

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Brokerage Fees: Charges brokerage on equity intraday, delivery, futures, and options trades. Standard rate is Rs 5 or 0.03% per executed order whichever is lower. ETF intra-day brokerage is 0.03% or Rs 5.00 whichever is low per executed order.
2. Margin Trading Interest: Interest charges on funded MTF amounts starting from 0.049% per day (Rs 49/lakh per day). Charged from T+1 day until position is sold or closed.
3. Pledge/Unpledge Charges: Rs 20 + GST per ISIN per day for pledge/unpledge operations. Charged once per ISIN regardless of quantity.
4. Invocation Charges: Rs 20 + GST per ISIN applicable only if a margin shortfall forces liquidation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Shoonya is a SEBI-registered multi-asset online trading platform operated by Finvasia Securities Private Limited, offering retail investors access to Stocks, IPOs, Futures & Options, Currencies, Commodities, Direct Mutual Funds, and a Margin Trading Facility across NSE, BSE, MCX, and NCDEX exchanges. The platform differentiates through AI-powered sentiment analysis (SensAI), low per-order brokerage (Rs 5 or 0.03%), and a unified single-account experience delivered via web, mobile, and APIs.

Product overview

Shoonya is a unified multi-asset trading and investment platform operated by Finvasia Securities. The core Shoonya platform provides trading across Stocks, Futures & Options, Currencies, Commodities, IPOs, Mutual Funds, and MTF (Margin Trading Facility) across all four major Indian exchanges (NSE, BSE, MCX, NCDEX). The platform integrates AI-powered tools including SensAI for stock sentiment analysis and I Know First for AI trading signals, complemented by a dedicated trading app, APIs for developer access, and financial planning calculators. This architecture combines a core trading engine with value-added AI modules and tools.

Differentiator

Problem solved

Functional benefit

Brands

• SensAI: AI-powered stock analysis and sentiment tool that aggregates news sentiment, technical indicators, and fundamental data to classify stocks into sentiment categories.
• I Know First (IKF)

Products and services

• Shoonya Multi-Asset Trading Platform A unified web and mobile trading application enabling retail investors to trade equities, derivatives, currencies, commodities, apply for IPOs, and invest in direct mutual funds through a single SEBI-registered account across NSE, BSE, MCX, and NCDEX.
• SensAI An AI-powered stock sentiment analysis tool that aggregates news sentiment, technical indicators, and fundamental data to classify stocks into sentiment categories (Highly Positive, Positive, Neutral, Negative, Highly Negative), enabling retail investors to compare up to three stocks side by side.
• Margin Trading Facility (MTF) A leverage product allowing users to trade NSE-approved Group 1 stocks with 50% upfront payment, providing 2X buying power and funding up to Rs 5 lakh per user on 1,300+ eligible stocks, with interest starting from 0.049% per day, DDPI-based auto-pledging, and no square-off charges.
• Direct Mutual Funds An investment offering enabling users to invest in mutual funds directly without distributor involvement, supporting both SIP and lumpsum investment modes through the Shoonya platform.
• Shoonya Trading APIs Public-facing APIs providing free market data access and order execution capabilities for developers and partners to integrate Shoonya trading functionality into their own applications.

Quantifiable outcome

• Trade with 2X buying power using MTF on 1300+ approved stocks
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• I Know FirstcoreTechnology or IntegrationI Know First integration provides AI trading signals and algorithmic market predictions within the Shoonya platform, enhancing the platform's AI-powered investment tools.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ShoonyaApp
• LinkedInlinkedin.com/company/shoonya

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoonya