Tvori
Tvori is a US-based private software company that builds a VR-native 3D animation and story-prototyping tool for individual creators, entertainment studios, and educational institutions, monetizing via per-seat Pro licenses and VR app-store distribution.
- Company typePrivate
- Founded2016
- HeadquartersSt. Petersburg, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Tvori does
Tvori Inc. is a US-incorporated, private software company (founded 2016) that builds a VR-native 3D creation and animation tool aimed at storytellers, animators, and entertainment/media studios. The core product runs on PC VR headsets (Oculus Rift/Rift S, HTC Vive including Vive Pro, Windows MR) and lets users create animated stories, story prototypes (animatics, previs, pitchvis), XR app prototypes, and complete animated films directly inside a virtual environment. Underlying technology includes a real-time motion recording system driven by VR controllers, an inverse kinematic rigging system, a keyframe timeline with Bézier curve paths, a customizable Materializer for materials, a Shelf asset library (with Google Poly import), and exports to FBX, Alembic, 2D/360 video up to 8K, and standalone VR experiences. A companion application, Tvori Viewer, supports collaborative review and presentations in VR.
Tvori monetizes through a four-tier licensing model: a Basic tier for personal, non-commercial use sold via Steam, Oculus Store, and Viveport for $19.99 (one-time/perpetual), a Pro Beta commercial license at $1,500/year per seat (required for any company or commercial use), a custom-priced Enterprise tier with a 14-day free trial, and a discounted Education tier for academic institutions. The go-to-market is hybrid: product-led distribution through VR app stores and a sales-led motion for enterprise and Pro customers, with direct outreach handled by CEO Inga Petryaevskaya. Notable named users and partners include Cartoon Network Studios, Unity, NBCUniversal, and Disney ABC Television Group, with an integrated learning platform (learn.tvori.co), YouTube tutorials, and a Facebook user community supporting top- and mid-funnel demand generation. The company remains small (1–10 employees) with its only disclosed funding being a May 2020 round from Boost VC.
Tvori firmographics
Firmographics- Name
- Tvori
- Legal name
- Tvori Inc.
- Website
- https://tvori.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tvori is a US-based private software company that builds a VR-native 3D animation and story-prototyping tool for individual creators, entertainment studios, and educational institutions, monetizing via per-seat Pro licenses and VR app-store distribution.
- Ownership category
- akta.pro rank
Tvori industry classification
Industry- Product category
- VR Animation Software
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB)
- akta.pro secondary industry
- VR/AR/XR Game Studios (MPAFAAAE)
Keywords
Where Tvori is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tvori business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Basic License: Personal use license available on VR app stores for $19.99, suitable for individual hobbyists and personal projects outside of commercial organizations
- Pro Beta License: Commercial use license at $1500 USD per year per seat for company employees using Tvori on company machines. Includes additional features and priority support.
- Enterprise License: Custom enterprise pricing for larger organizations requiring multiple seats, dedicated support, and potentially customized deployment options
- Education License: Special pricing for universities, high schools, and non-commercial educational institutions through a request-based system
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time/ perpetual license | Basic - Personal use at $19.99 |
| Subscription | Annual | Pro Beta - Commercial use at $1500/year/seat |
| Subscription | Annual | Enterprise - Custom enterprise pricing |
| Subscription | Annual | Education - Discounted academic pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Tvori product offering
Product offeringCore offering
Tvori is a VR-native software platform that enables users to create animated stories, story prototypes (animatics, previs, pitchvis), prototype XR apps and games, and produce complete animated films directly within Virtual Reality. The product supports real-time motion recording using VR controllers as well as keyframe-based animation, and exports to standard 3D and video formats. A companion application, Tvori Viewer, supports collaborative VR presentations and meetings for reviewing creations.
Product overview
Tvori is a VR-native 3D creation and animation software platform. The core product, Tvori, enables story prototyping, animatics, previs, XR app prototyping, and animated film creation in VR. The product suite includes Tvori Viewer as a companion VR application for animated presentations and team collaboration. Licensing tiers include Basic (personal/non-commercial), Pro Beta (commercial/organizational with advanced features), Enterprise (larger organizations), and Education (educational institutions).
Differentiator
Problem solved
Functional benefit
Brands
- Tvori Pro Beta: The primary VR software application for creating 3D scenes, animations, and animated films in Virtual Reality with advanced features for professional use.
- Tvori Viewer
Products and services
- Tvori VR software for creating animated stories, story prototypes (animatics and previs), prototyping XR apps and games, and complete animated films. Supports real-time animation recording and keyframe animation, internal primitives library, and export to FBX, Alembic, 2D video, and 360 video.
- Tvori Viewer Companion VR application for animated presentations and team meetings. Allows teams to gather in VR to review and discuss creations, with host-controlled presentations including scene switching and viewpoint navigation. Available on Oculus Quest and PC VR headsets.
- Tvori Education Special license tier of Tvori available to universities, high schools, and non-commercial educational institutions for teaching VR animation and 3D content creation, with per-seat pricing.
Quantifiable outcome
- 80% reduction in animation time compared to traditional CG tools
- +1 more outcomes
Companies that use Tvori
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Tvori technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
Tvori partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Cartoon Network StudioscoreClose partnership with Cartoon Network for VR animation development. Tvori has been integrated into Cartoon Network's VR Lab pipeline. The collaboration has produced VR content including CN Journeys VR Experience and character animation for VR games.
- UnitycoreClose partnership with Unity for VR development tooling. Tvori's timeline is built based on feedback from Unity professionals. Features export capabilities optimized for Unity engine, including one-click import of scenes with animation.
- NBCUniversalcoreNBCUniversal uses Tvori for creative development with significant reported productivity gains. The collaboration focuses on story development and animation production within the entertainment company.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tvori competitors and assessment
Company assessmentDirect peers
- Quill (Meta): Meta's VR-native illustration and animation tool was the most direct predecessor to Tvori, designed for creators to author immersive scenes inside VR headsets. Quill and Tvori target the same niche of VR-first storytellers and animators.
- Tilt Brush (Google): Google's VR painting/creation tool was a flagship VR-native authoring app and the conceptual sibling of Tvori's approach: create 3D content directly inside a headset. Both products compete for the same VR creator user base.
- Gravity Sketch: A VR-native 3D design and prototyping platform used by automotive, industrial design, and creative teams. Overlaps with Tvori in delivering immersive 3D authoring for designers and storytellers.
- ShapesXR (formerly Masterpiece Studio): VR-based 3D creation tool for prototyping spatial apps and experiences, with similar target personas (XR developers, product designers). Directly comparable to Tvori's XR prototyping and animation use cases.
Broad incumbents
- Adobe Substance 3D: Adobe's 3D creation suite (Stager, Painter, Designer) serves professional animators and designers with established distribution and brand. Competes with Tvori for the same creators, though without a VR-native authoring experience.
- Autodesk Maya: Industry-standard 3D animation and VFX software used by virtually every major studio. Tvori explicitly positions itself as a faster, more accessible alternative for prototyping and pre-vis workflows that today start in Maya.
- Blender Foundation: Open-source 3D creation suite covering modeling, animation, and rendering. Targets the same independent creators and small studios as Tvori's Basic/Pro tiers, though without VR-native authoring.
- Unity Technologies: Both a strategic partner of Tvori and a broader-platform competitor. Unity ships its own animation/timeline tools and XR authoring features that could overlap with Tvori's XR prototyping use cases over time.
- SideFX Houdini: Industry-standard tool for VFX, procedural animation, and cinematic content creation—used by the same NBCUniversal, Disney, and Cartoon Network customers as Tvori. Competes for the same studio previz/VFX budgets.
Emerging players
- Reallusion: Maker of Cartoon Animator, iClone, and Character Creator—accessible animation tools targeting indie animators and studios. Overlaps with Tvori's value proposition of letting non-technical creators produce animation, though in a 2D/3D non-VR workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tvori social profiles
Digital presenceTvori financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tvori leadership team
Management profileNumber of profiles
Profiles3 records
Tvori funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tvori M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tvori
What does Tvori do?
Tvori is a VR-native software platform that enables users to create animated stories, story prototypes (animatics, previs, pitchvis), prototype XR apps and games, and produce complete animated films directly within Virtual Reality. The product supports real-time motion recording using VR controllers as well as keyframe-based animation, and exports to standard 3D and video formats. A companion application, Tvori Viewer, supports collaborative VR presentations and meetings for reviewing creations.
Is Tvori a public or private company?
Tvori is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tvori founded?
Tvori was founded in 2016. It employs 1 to 10 people.
Where is Tvori based?
Tvori is headquartered in St. Petersburg, United States, in the North America region.
How does Tvori make money?
Four revenue lines are on record. Basic License is the primary driver. The others are pro Beta License, enterprise License and education License.
Who are Tvori's main competitors?
Direct peers on record are Quill (Meta), Tilt Brush (Google), Gravity Sketch and ShapesXR (formerly Masterpiece Studio). Broad incumbents are Adobe Substance 3D, Autodesk Maya, Blender Foundation, Unity Technologies and SideFX Houdini. Reallusion is listed as an emerging player.
Does Tvori have an API?
No public API is recorded for Tvori.
What industry is Tvori in?
Tvori's product category is VR Animation Software. Its primary akta.pro industry code is MPAHABAB, VFX Production & Shot Work (CG Integration, Matte Painting, FX), with a secondary code of MPAFAAAE, VR/AR/XR Game Studios. Its NAICS code is 51211 and its SIC code is 7812.