PIABO PR

What PIABO PR does

PIABO Communications (legal entity PIABO PR GmbH) is a Berlin-headquartered, privately held communications agency founded in 2006 by Tilo Bonow, specializing in public relations and integrated communications services for the digital economy. The firm serves a horizontal client base of technology companies ranging from growth-stage startups and scale-ups to global tech enterprises, with vertical emphasis on deeptech/AI, fintech, healthtech, greentech/climate, Web3/blockchain, and more recently defense-tech. Service offerings span core PR, social media, content marketing, personal branding, public affairs, influencer relations, podcast production, graphic design, and data analytics, delivered through branded units including PIABO GEO (AI-search visibility), PIABO Health, PIABO Web3, PIABO Influencer Relations, PIABO Personal Branding, PIABO Kreation und Design, and PIABO Data Analytics. Content products include the Business Class podcast hosted by the CEO and its short-form variant Business Class Fastlane.

The business operates a professional services model, charging clients through consulting fees and project-based engagements tailored per mandate; pricing is not publicly disclosed and is presumably quote-based. Distribution is sales-led via direct business development, conference networking (CES, DLD, NOAH, Pioneers Festival), partner referrals, and thought-leadership content. The firm holds offices in Berlin (HQ), Hamburg, Munich, Paris (opened June 2025 via PIABO Communications France), and Singapore, with a broader network spanning 30+ countries. Notable customer logos include Google, Samsung, Shopify, Stripe, GitHub, Asana, Evernote, Sequoia Capital, Lieferando, Lime, Personio, Withings, Deezer, eToro, Bosch Business Innovations, and many others. Recent inorganic activity includes the October 2024 acquisition of Munich-based Startup Communication, and the firm uses generative-AI tools internally while productizing AI-visibility services (PIABO GEO) for clients.

Name

PIABO PR

Legal name

PIABO PR GmbH

Website

https://piabo.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

PIABO Communications is a Berlin-headquartered, privately held tech PR and integrated communications agency founded in 2006, serving European and global technology companies from startups to enterprises across deeptech, fintech, healthtech, greentech, and Web3 sectors through offices in Berlin, Hamburg, Munich, Paris, and Singapore.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industries

Social Media & Community Management (BPAFAAAE), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Tech public relations
• Communications agency
• Media relations
• Influencer marketing
• Corporate communications

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Services: PIABO generates revenue through providing professional communications services including Public Relations, Social Media, Personal Branding, Public Affairs, Podcast production, Influencer Relations, Digital Marketing, Content Marketing, and Graphic Design to tech companies. Revenue is generated through consulting fees and project-based engagements with clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PIABO Communications is a full-service B2B tech communications agency providing strategic Public Relations, Social Media, Personal Branding, Public Affairs, Content Marketing, Influencer Relations, Graphic Design, and Digital Marketing services to innovative technology companies ranging from startups to global tech giants. Services are delivered through specialized units covering healthcare (PIABO Health), Web3/blockchain (PIABO Web3), AI visibility optimization (PIABO GEO), influencer partnerships, personal branding, creative design, and data analytics.

Product overview

PIABO Communications is a full-service tech communications agency and growth platform for innovative companies. The core offering comprises PR, Social Media, Content Marketing, Graphic Design, and Digital Marketing services. These are delivered through specialized units including PIABO Health (healthcare), PIABO Web3 (blockchain/crypto), PIABO GEO (AI visibility optimization), and PIABO Influencer Relations. The agency also produces content products including the Business Class Podcast and its new short-form variant Business Class Fastlane, along with the PIABO Insights Newsletter. Supporting services include Personal Branding, Kreation und Design (creative/design), and Data Analytics. Founded in 2006 and headquartered in Berlin with offices in Hamburg, Munich, Paris, and Singapore, the agency serves clients across Deeptech, Fintech, Healthtech, Greentech, SaaS/Cloud, E-Commerce, and other technology sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Business Class: Podcast hosted by CEO Tilo Bonow featuring conversations with innovators shaping digital future
• PIABO GEO
• PIABO Health
• PIABO Influencer Relations
• PIABO Personal Branding
• PIABO Kreation und Design
• PIABO Communications France
• Business Class Fastlane

Products and services

• PIABO GEO AI visibility optimization service that helps brands become discoverable in generative AI search engines like ChatGPT, Perplexity, and Gemini through comprehensive AI Visibility Audits and strategic high-quality content across Earned, Owned, and Social Channels. Targeted at brands seeking visibility in the age of generative AI.
• PIABO Influencer Relations Data-driven influencer partnership strategy that connects brands with influential content creators, providing audience analysis and campaign execution for authentic connections that deliver measurable results.
• PIABO Personal Branding Thought leadership development service helping individuals tell their unique stories and increase visibility through strategy development and digital presence management.
• PIABO Health Healthcare communications service with interdisciplinary teams of communication experts, medical professionals, and industry specialists developing tailored 360-degree strategies for the regulated health market.
• PIABO Web3 Web3 communications expertise covering blockchain, crypto, and decentralized technologies, providing PR strategy and community building for Web3 projects targeting investors, media, and users.
• PIABO Kreation und Design Creative design service transforming brand visions into compelling visual experiences, from concept to execution for digital identity.
• PIABO Data Analytics Data analysis solutions leveraging the power of data analytics for businesses, providing tailored solutions to help brands shine in the digital world from e-commerce to greentech.
• Business Class Podcast Weekly podcast hosted by CEO Tilo Bonow featuring conversations with innovators shaping the digital future, covering future subjects, business ideas, and innovation products. Distributed on Spotify, Deezer, Apple Podcasts, SoundCloud, and Anchor.
• Business Class Fastlane Short-form podcast format providing founders, investors, and decision-makers in high-growth companies with concise 5-minute insights and impulses.
• PIABO Insights Newsletter Newsletter providing deep insights, innovative trends, and practical tips for navigating the dynamic world of communications.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• OxylecoreGTM or Marketing Partner · 23 September 2025PIABO Communications France partnered with Swiss Cleantech company Oxyle to lead their PR and communications strategy in the French market, building awareness for their water treatment technologies.
• VitracoreStrategic or Co-development PartnerPIABO collaborated with design manufacturer Vitra to create their headquarters office space, designing a highly flexible working environment for creative professionals.
• Industry Event Networks (CES, DLD, NOAH, Pioneers Festival, etc.)coreStrategic or Co-development PartnerPIABO is a regular PR partner for major digital and innovation industry events including CES, DLD, NOAH Conference, Pioneers Festival, European Venture Summit, and many others, providing direct access to attending media representatives.
• Network Organizations (BerChain, Blockchain Bundesverband, Bundesverband Deutsche Startups, etc.)minorStrategic or Co-development PartnerPIABO maintains active membership and participation in industry networks including BerChain, Blockchain Bundesverband, Bundesverband Deutsche Startups, GreenTech Alliance, and other ecosystem organizations.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• FleishmanHillard: Global public relations and communications agency owned by Omnicom, with a dedicated technology practice serving enterprise tech clients worldwide. Comparable to PIABO as a tech-PR service provider, but operating at much larger scale with broader geographic coverage and integrated paid/owned/earned capabilities.
• Edelman: World's largest independent PR firm with a strong technology and platform practice serving global tech clients including Microsoft, Salesforce, and Samsung. Comparable to PIABO in serving enterprise tech with strategic communications, but with substantially larger scale, broader service portfolio, and deeper global footprint.
• Ogilvy PR: Global creative and communications network within WPP with a substantial PR practice serving enterprise technology clients including IBM, Cisco, and Lenovo. Comparable to PIABO in tech communications service delivery but with full holding-company resources, paid media capabilities, and global scale.

Direct peers

• Hotwire: Global tech-focused communications and marketing agency owned by Enero Group, with offices across North America, Europe, and Asia-Pacific. Most directly comparable to PIABO as a similarly-sized tech-specialist PR firm targeting enterprise tech and growth-stage clients across multiple verticals.
• Brunswick Group: Global advisory firm specializing in corporate communications and critical issues, with a strong technology and digital sector practice. Comparable to PIABO in serving tech clients on strategic communications, particularly around M&A, IPOs, and reputation management, with broader geographic coverage.
• FGS Global: Global strategic communications and advisory firm formed through merger of Finsbury, Hering Schuppener, The Glover Park Group, and Sard Verbinnen. Comparable to PIABO in delivering high-end strategic communications to tech and corporate clients, but with deeper capital-markets and crisis expertise.
• WE Communications: Independent global communications agency with deep technology sector expertise serving enterprise tech clients including Microsoft, eBay, and SAP. Comparable to PIABO as a tech-focused integrated communications firm with international presence and similar mid-tier scale.
• Archetype: Global tech-focused communications agency with offices in North America, Europe, and Asia serving enterprise technology and growth-stage clients. Comparable to PIABO in vertical focus on technology, similar mid-sized agency profile, and global network presence.
• Kekst CNC: International strategic communications consultancy owned by Publicis, with strong technology and corporate practice serving enterprise and growth-stage clients. Comparable to PIABO in delivering strategic communications to tech clients across European and global markets, with greater emphasis on M&A and investor communications.

Emerging players

• tinyclues / Category Communications: European tech-focused PR and communications agency with strong startup and scale-up client base across DACH and wider Europe. Comparable to PIABO as a similarly-sized regional tech-PR specialist serving growth-stage technology companies, though with narrower vertical focus.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/piabo
• YouTubesoundcloud.com/tilobonow
• LinkedInlinkedin.com/company/piabo-medienmanagement-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIABO PR