CNH Industrial

What CNH Industrial does

CNH Industrial N.V. is a global manufacturer of agricultural and construction equipment, publicly traded on stock exchanges under ticker CNH. The company operates a multi-brand portfolio including New Holland and Case IH for agricultural machinery, and Case Construction Equipment for infrastructure products. CNH manufactures over 3,000 tractor variants from its Greater Noida facility in India (operating since 1999, annual capacity expanding from 60,000 to 70,000 units), and produces combine harvesters, sugarcane harvesters, and small square balers at its 280,000 sqm Pune facility. CNH holds over 50% market share in India's sugarcane harvester and small square baler segments, and exports made-in-India equipment to over 90 countries. In 2024, India was elevated to CNH's fifth standalone global region, reporting directly to the global CEO under a four-pillar strategy covering domestic scale, exports, global capability centers, and strategic sourcing.

The company's product technology integrates precision agriculture features including autonomous navigation (GPS, LiDAR, radar, AI sensors, and machine learning), telematics, computer vision, and sensor fusion into tractor and harvester lines under brands such as New Holland T7.315 and Case IH. Third-party market research positions CNH as one of six key global players in the variable rate precision autonomous tractors market, alongside John Deere, AGCO, Kubota, Yanmar, and Mahindra. The company generates revenue primarily through hardware sales of agricultural and construction equipment, distributed via established dealer networks globally, supplemented by direct manufacturing exports, OEM supply agreements (such as Bell Equipment for North American motor graders), and an emerging aftermarket line (FLEETPRO) targeting post-warranty and legacy machinery in EMEA. Component exports are targeted to grow from $70M to $500M within 3-4 years. End customers span individual SMB farmers, agricultural enterprises, and construction/infrastructure operators across diverse geographies.

Name

CNH Industrial

Legal name

CNH Industrial N.V.

Website

https://steyr-traktoren.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

CNH Industrial is a global manufacturer of agricultural and construction equipment, producing tractors under New Holland and Case IH brands plus harvesting and construction machinery, serving farmers, agricultural enterprises, and infrastructure operators across 90+ countries with India-based manufacturing at scale.

Ownership category

akta.pro rank

Product category

Agricultural and Construction Equipment Manufacturing

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tractors & Power Units (IMAHACAA)

akta.pro secondary industries

Hay & Bale Handling Equipment (IMAHACAF), Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB), Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)

Keywords

• Agricultural equipment manufacturing
• Construction machinery
• Precision farming technology
• Tractor manufacturing
• Harvesting equipment

Headquarters

HQ city

Sankt Valentin

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Tractor Manufacturing and Sales: CNH Industrial manufactures and sells tractors under New Holland and Case IH brands, with over 3,000 variants produced at its Greater Noida facility and exports to over 90 countries. The company is scaling from 60,000 units sold last year to target 100,000 annually by 2030.
2. Agricultural Machinery Sales: Sales of combine harvesters, sugarcane harvesters, and balers. CNH holds over 50% market share in sugarcane harvesters and small square balers in India.
3. Construction Equipment Sales: Manufacturing and distribution of construction equipment under Case Construction Equipment brand, including motor graders supplied by Bell Equipment for US and Canada markets.
4. Component and Parts Exports: Export of agricultural machinery components worth $70 million last year, targeting $200 million this year and exceeding $500 million within 3-4 years.
5. Aftermarket Products: FLEETPRO aftermarket line-up offering certified spare parts and consumables for post-warranty and legacy agricultural machinery across EMEA region.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

CNH Industrial designs, manufactures, and distributes agricultural and construction equipment under multiple brands including New Holland, Case IH, and Case Construction Equipment. The company produces over 3,000 tractor variants at its Greater Noida facility in India, plus combine harvesters, sugarcane harvesters, and small square balers at its Pune facility, exporting to over 90 countries.

Product overview

CNH Industrial operates as a global agriculture and construction equipment manufacturer with a multi-brand portfolio. The company manufactures tractors under New Holland and Case IH brands at its Greater Noida facility (with capacity expanding from 60,000 to 70,000 units annually), and harvesting/crop-solution equipment including combine harvesters, sugarcane harvesters, and small square balers at its Pune facility. CNH holds over 50% market share in sugarcane harvesters and small square balers. The company exports to over 90 countries and has recently established India as its fifth standalone global region. A new manufacturing facility in Uttar Pradesh (100 acres, Rs 1,219 crore investment) is planned to more than double current tractor manufacturing capacity. Additionally, CNH distributes Case Construction Equipment branded motor graders through a supply agreement with Bell Equipment for the North American market, and offers the FLEETPRO aftermarket line for precision technology and guidance systems in the EMEA region.

Differentiator

Problem solved

Functional benefit

Brands

• New Holland: Tractor and agricultural equipment brand under CNH Industrial, manufactured at Greater Noida facility with over 3,000 variants
• Case IH
• Case Construction Equipment

Products and services

• New Holland Tractors Tractor brand manufactured at CNH India's Greater Noida facility, offering over 3,000 tractor variants exported to over 90 countries. Includes autonomous tractor models (T7.315) with GPS, LiDAR, radar, AI, and machine learning technologies.
• Case IH Tractors Agricultural equipment brand under CNH Industrial manufactured at Greater Noida facility with over 3,000 variants, exported globally. Includes autonomous tractor models with AI-driven precision agriculture integration.
• Combine Harvesters Agricultural harvesting machinery manufactured at CNH India's Pune facility for both domestic and international markets, addressing mechanization needs in crop harvesting operations.
• Sugarcane Harvesters Agricultural harvesting equipment in which CNH India holds over 50% market share, manufactured at the Pune facility for domestic and export markets, addressing labor-intensive sugarcane harvesting requirements.
• Small Square Balers Farm equipment in which CNH India holds over 50% market share, manufactured at the Pune facility serving both Indian and international markets for crop residue baling operations.
• Case Construction Equipment Motor Graders Motor graders manufactured by Bell Equipment and distributed in the US and Canada under the Case Construction Equipment brand through CNH's established dealer network, targeted at construction and infrastructure projects.
• FLEETPRO Aftermarket Line-Up Aftermarket line launched at Agritechnica 2025 offering integrated guidance systems and precision technology for agricultural machinery across the EMEA region, including certified spare parts and consumables for post-warranty and legacy machinery with reliable performance and tailored dealer support.

Quantifiable outcome

• 800,000th tractor rolled out in record time in May 2026
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Bell EquipmentcoreOEM/ Whitelabel/ Licensing Partner · 4 March 2026South African OEM Bell Equipment signed a supply agreement with CNH Industrial America to manufacture and supply motor graders for distribution in the US and Canada under the Case Construction Equipment brand. Bell produces the machines which are distributed through CNH's established dealer network, with first deliveries expected in H2 2026. The deal supports Bell's strategy to expand its motor grader product line and enables earlier-than-planned entry into the North American market.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• John Deere (Deere & Company): The global leader in agricultural machinery including tractors, harvesters, and precision agriculture technology. John Deere is CNH's primary direct competitor across nearly every product line and is co-identified with CNH as one of six key players in the autonomous tractor market.
• AGCO Corporation: Global agricultural equipment manufacturer (Massey Ferguson, Fendt, Valtra brands) competing directly with CNH's New Holland and Case IH brands in tractors, harvesters, and precision agriculture. Co-listed with CNH as a key autonomous tractor player.
• Kubota Corporation: Japanese tractor and agricultural equipment maker with strong Asian and developing-market presence, including a joint venture with Escorts in India. Kubota competes with CNH directly in compact and mid-range tractors and is co-identified in the autonomous tractor market.
• Mahindra & Mahindra (Farm Equipment): India's largest tractor manufacturer by volume and the dominant player in the Indian market where CNH holds only 4.3% share. Mahindra is the primary incumbent CNH must displace to achieve its 100,000-unit-by-2030 target and is also a co-identified autonomous tractor player.
• CLAAS KGaA: German family-owned agricultural machinery manufacturer specializing in combine harvesters, forage harvesters, and tractors. CLAAS competes directly with CNH's harvester and tractor portfolio, particularly in European and export markets served from CNH India's Pune facility.
• SDF Group (Same Deutz-Fahr): Italian-headquartered tractor and harvester manufacturer (Same, Deutz-Fahr, Lamborghini Trattori brands) competing with CNH in European and global tractor markets, particularly in specialty and mid-range segments.

Regional players

• Sonalika International Tractors: One of India's largest domestic tractor manufacturers, exporting to over 120 countries from Indian manufacturing. Sonalika is a direct competitor in the Indian tractor market where CNH is targeting share gains and competes on price-sensitive segments.
• Escorts Kubota Limited: Indian-listed joint venture combining Escorts' domestic tractor presence with Kubota's technology. A direct competitor in the Indian tractor market where CNH is attempting to scale from a 4.3% share and one of the entrenched players CNH must displace.

Emerging players

• Yanmar Holdings: Japanese manufacturer of tractors, harvesters, and engines with growing focus on autonomous and smart farming. Co-identified with CNH as one of six key players in the global autonomous tractor market and competing in Asian and emerging-market segments.

Broad incumbents

• Caterpillar Inc. The world's largest construction equipment manufacturer and a broader incumbent in heavy equipment. While primarily construction-focused, Caterpillar competes with CNH's Case Construction Equipment brand in the global construction machinery space and sets the benchmark for distribution and aftermarket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CNH Industrial