Red's All natural
Red's All Natural is a US-based natural frozen-food company that self-manufactures premium burritos and breakfast sandwiches in South Dakota and distributes them nationally through retail grocery chains, serving health-conscious consumers seeking clean-label, high-protein convenience meals.
- Company typePrivate
- Founded2007
- HeadquartersFairfield, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Red's All natural does
Red's All Natural, LLC is a privately held natural frozen-food company that designs, self-manufactures, and distributes premium burritos and breakfast sandwiches across the United States. Founded in 2007 and led by CEO and founder Michael (Mike) Adair, the company operates a primary manufacturing facility in South Dakota where products are flash-frozen at peak freshness using a proprietary process that avoids artificial preservatives. The portfolio spans approximately 14 SKUs organized into four categories — burritos, breakfast burritos, Egg'Wich breakfast sandwiches, and Snackers — with sub-brands Club Rojo (loyalty), Egg'Wich, and Snackers extending the product surface. All products carry Non-GMO Project verification, antibiotic-free meat, cage-free eggs, and freshly baked tortillas, targeting health-conscious and time-constrained consumers in the better-for-you frozen-food segment.
The business operates a primarily retail-grocery distribution model, selling through mainstream chains and natural food stores nationwide, supported by a store locator tool and an e-commerce storefront for branded merchandise (apparel and accessories priced $22-$40 or redeemable via Club Rojo loyalty points). Marketing is concentrated in owned social channels (Instagram, Facebook, TikTok), an email newsletter, the Real Life Unwrapped podcast on Spotify, and founder-led podcast appearances, with customer reviews featured on product pages. The company is incorporated in New Hampshire, maintains a corporate office in Franklin, Tennessee, and reports a headcount of 51-100 employees. Revenue is not disclosed; the most recent documented funding round was in 2015, with cumulative disclosed equity of approximately $3.75M across four early-stage rounds between 2010 and 2015.
Red's All natural firmographics
Firmographics- Name
- Red's All natural
- Legal name
- Red's All Natural, LLC
- Website
- https://redsallnatural.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Red's All Natural is a US-based natural frozen-food company that self-manufactures premium burritos and breakfast sandwiches in South Dakota and distributes them nationally through retail grocery chains, serving health-conscious consumers seeking clean-label, high-protein convenience meals.
- Ownership category
- akta.pro rank
Where Red's All natural is headquartered
LocationHeadquarters
- HQ city
- Fairfield
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Red's All natural business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Frozen Food Retail Sales: Red's All Natural generates revenue through the sale of frozen burritos and breakfast sandwiches through retail grocery stores nationwide. Products are distributed through major retailers and grocery chains.
- Merchandise Sales: The company sells branded merchandise including apparel and accessories through its e-commerce website, with items priced at $22-$40 or redeemable via Club Rojo loyalty points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Red's Retro Rope Hat merchandise |
| Unit Pricing | Pay-as-you-go | Red's Retro Socks merchandise |
| Unit Pricing | Pay-as-you-go | Adult I Heart Burritos T-Shirt merchandise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Red's All natural product offering
Product offeringCore offering
Red's All Natural manufactures and sells premium frozen burritos, breakfast burritos, breakfast sandwiches (including breadless Egg'Wich and croissant varieties), and snack-sized burritos under the Red's brand, using clean-label ingredients (non-GMO, antibiotic-free meat, cage-free eggs) and proprietary flash-freezing technology at its South Dakota facility. The company also sells branded apparel and accessories (hats, socks, t-shirts) through its own e-commerce site. Products are distributed nationally through retail grocery chains and natural food stores.
Product overview
Red's All Natural is a frozen food company offering premium burritos and breakfast sandwiches. The product portfolio includes main food products organized into four categories: (1) Burritos (including Organic Bean & Cheese, Organic Chicken Cilantro & Lime, Cheesy Beef & Bean, Grilled Chicken & Cheddar, Steak & Cheddar, Steak Cilantro & Lime), (2) Breakfast Burritos (including Huevos Rancheros, Chicken Maple Sausage, Egg Scramble, Chicken Chorizo), (3) Breakfast Sandwiches/Egg'Wiches (including Chicken Maple Sausage Egg'Wich 2-Pack, Uncured Bacon Croissant), and (4) Snackers. The company also offers merchandise/gear products including hats, socks, and t-shirts through their online store. All food products feature clean-label ingredients with non-GMO, antibiotic-free meat, cage-free eggs, and freshly baked tortillas. The products are flash-frozen at peak freshness and available at retail stores.
Differentiator
Problem solved
Functional benefit
Brands
- Club Rojo: Red's All Natural's loyalty rewards program where members can collect points from product packaging and redeem them for merchandise and gear.
- Egg'Wich
- Snackers
Products and services
- Organic Bean & Cheese Burrito All-organic, vegetarian burrito with seasoned pinto beans, brown rice, onion, garlic, jalapeños, and white cheddar and Monterey Jack cheese wrapped in a freshly baked tortilla. Targeted at health-conscious consumers seeking organic frozen meal options.
- Huevos Rancheros Breakfast Burrito Vegetarian breakfast burrito with fluffy cage-free scrambled eggs, ranchero sauce, green peppers, kettle-cooked black beans, white cheddar and Asiago cheese wrapped in a freshly baked tortilla. Targeted at consumers seeking a high-protein, vegetarian breakfast option.
- Organic QUESO RICE & BEAN Burrito Organic burrito with a blend of yellow and white cheddar, pepper jack, and mozzarella cheeses, slow kettle-cooked pinto beans and brown rice, wrapped in a freshly baked tortilla. Targeted at consumers seeking organic, cheese-forward frozen meals.
- Organic Chicken, Cilantro & Lime Burrito All-organic burrito with free-range grilled chicken, brown rice, black beans, white cheddar cheese, sweet corn, roasted bell peppers, red onions, and tomatillo sauce with cilantro and lime, wrapped in a freshly baked tortilla. Targeted at organic, protein-focused consumers.
- Chicken Maple Sausage Breakfast Burrito Breakfast burrito with premium sweet and savory chicken maple sausage with real maple syrup, fluffy cage-free scrambled eggs, green chile peppers, and American, pepper jack, and Monterey Jack cheeses wrapped in a freshly baked tortilla. Targeted at consumers wanting a high-protein sweet/savory breakfast.
- Egg Scramble Breakfast Burrito Vegetarian breakfast burrito with fluffy cage-free scrambled eggs, roasted potatoes, peppers, seasoned pinto beans, and a three-cheese blend wrapped in a freshly baked tortilla. Targeted at vegetarians seeking a hearty breakfast option.
- Steak, Cilantro & Lime Burrito Burrito with juicy steak, brown rice, black beans, white cheddar cheese, sweet corn, red bell peppers, and red onions mixed with tomatillo sauce with cilantro and lime, wrapped in a freshly baked tortilla. Targeted at consumers seeking a premium steak protein option.
- Cheesy Beef & Bean Burrito Classic burrito with ground beef, gooey cheddar cheese, and perfectly seasoned kettle-cooked pinto beans with signature sauce, wrapped in a freshly baked wheat tortilla. Targeted at consumers wanting a familiar, beef-and-cheese frozen burrito.
- Chicken Maple Sausage Egg'Wich 2-Pack Breadless, gluten-free and keto-friendly breakfast sandwich with two fluffy cage-free egg patties, chicken maple sausage with real maple syrup, and melty cheese. Targeted at low-carb, gluten-free consumers.
- Chicken Chorizo Breakfast Burrito Breakfast burrito with signature chicken chorizo breakfast sausage seasoned with paprika and rosemary, fluffy cage-free scrambled eggs, and a blend of white cheddar, pepper jack, and mozzarella cheese wrapped in a freshly baked tortilla. Targeted at consumers wanting bold, spiced breakfast flavors.
- Uncured Bacon Croissant 2-Pack Breakfast sandwich with a flaky artisan croissant with 24 layers of butter, stacked with crispy hardwood-smoked uncured bacon, fluffy cage-free egg patty, and melty cheese. Targeted at consumers seeking a premium croissant-style breakfast sandwich.
- Grilled Chicken & Cheddar Burrito Burrito with premium grilled chicken, slow kettle-cooked seasoned pinto beans, brown rice, and a blend of white cheddar and pepper jack cheese with secret spices, diced tomatoes and peppers, wrapped in a freshly baked tortilla. Targeted at consumers seeking high-protein chicken burritos.
- Steak & Cheddar Burrito Burrito with premium marinated USDA Choice steak, white cheddar cheese, sweet corn, bell peppers, brown rice, and kettle-cooked pinto beans seasoned with Red's special steak sauce, wrapped in a freshly baked tortilla. Targeted at consumers seeking premium steak protein in a frozen format.
- Red's Retro Rope Hat Performance poly-fabric, 5-panel retro-fit cap with PVC Red's logo, classic woven rope and adjustable plastic snap; priced at $40.00 or 400 Club Rojo points. Targeted at brand fans and Club Rojo loyalty members.
- Red's Retro Socks Red and white ankle socks in 75% cotton, 21% nylon and 4% Lycra blend; priced at $22.00 or 200 Club Rojo points. Targeted at brand fans and Club Rojo loyalty members.
- Adult "I ❤️ Burritos" T-Shirt Bella + Canvas t-shirt with soft feel and modern fit, in a 52/48 airlume combed cotton/polyester heather blend; priced at $25.00 or 250 Club Rojo points. Targeted at brand fans and Club Rojo loyalty members.
Quantifiable outcome
- Restaurant-quality meals ready in minutes via microwave or air fryer preparation methods
- +1 more outcomes
Companies that use Red's All natural
Customer profileSegments2 records
Ideal customer profiles1 record
Red's All natural technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Red's All natural partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Red's All natural competitors and assessment
Company assessmentDirect peers
- Amy's Kitchen: Amy's is a leading natural and organic frozen meals brand offering burritos, bowls, and breakfast items through national grocery. It is the closest direct peer to Red's, competing head-to-head in the better-for-you frozen handheld segment with similar clean-label positioning.
- Evol Foods: Evol (owned by Tyson Foods) makes natural and organic frozen burritos, bowls, and breakfast sandwiches sold in grocery. Directly comparable to Red's on product format (burritos/handheld) and better-for-you positioning.
- Sweet Earth Foods: Sweet Earth (owned by Nestlé) produces natural frozen burritos, breakfast sandwiches, and handheld meals for grocery. Closely comparable on product mix (burritos + breakfast) and natural ingredient positioning.
- El Monterey: El Monterey is a mass-market frozen burrito and breakfast handheld brand owned by Ruiz Foods. Direct category competitor to Red's in the frozen burrito/breakfast sandwich aisle, positioned at mainstream rather than premium price points.
- Hot Pockets: Hot Pockets (Nestlé) is a leading frozen handheld brand spanning breakfast and lunch sandwiches. Comparable as a direct competitor for freezer-door facings and consumer breakfast/lunch occasions, though positioned at conventional rather than premium pricing.
Emerging players
- Real Good Foods: Real Good Foods makes high-protein, low-carb frozen meals and breakfast sandwiches sold in grocery. Comparable as a better-for-you frozen handheld competitor targeting similar health-conscious, high-protein occasions.
- Kidfresh: Kidfresh produces frozen meals and snacks positioned as cleaner-label for families, sold through grocery. Comparable on clean-label frozen positioning and grocery channel, though focused on a kids/family subsegment.
Broad incumbents
- Stouffer's: Stouffer's (Nestlé) is a large mainstream frozen meals brand across entrées, breakfast, and handheld categories. Comparable as a broad incumbent competing for the same freezer-door real estate, though without Red's premium clean-label focus.
- Lean Cuisine: Lean Cuisine (Nestlé) is a large frozen meals brand with a health-positioned lineup including breakfast items. Comparable as a broad incumbent with overlapping health-leaning positioning, though its scale and category breadth differ from Red's focused handheld portfolio.
- Tyson Foods (Jimmy Dean): Tyson, via Jimmy Dean and other brands, dominates frozen breakfast sandwiches and handheld items in grocery. Comparable as a large incumbent with overlapping breakfast-handheld SKUs and far greater scale, trade spend, and DSD relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Red's All natural social profiles
Digital presenceRed's All natural compliance and trust
Trust signalCompliance1 record
Red's All natural financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red's All natural leadership team
Management profileNumber of profiles
Profiles1 record
Red's All natural funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red's All natural M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red's All natural
What does Red's All natural do?
Red's All Natural manufactures and sells premium frozen burritos, breakfast burritos, breakfast sandwiches (including breadless Egg'Wich and croissant varieties), and snack-sized burritos under the Red's brand, using clean-label ingredients (non-GMO, antibiotic-free meat, cage-free eggs) and proprietary flash-freezing technology at its South Dakota facility. The company also sells branded apparel and accessories (hats, socks, t-shirts) through its own e-commerce site. Products are distributed nationally through retail grocery chains and natural food stores.
Is Red's All natural a public or private company?
Red's All natural is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red's All natural founded?
Red's All natural was founded in 2007. It employs 51 to 100 people.
Where is Red's All natural based?
Red's All natural is headquartered in Fairfield, United States, in the North America region.
How does Red's All natural make money?
Two revenue lines are on record. Frozen Food Retail Sales are the primary driver. The others are merchandise Sales.
Who are Red's All natural's main competitors?
Direct peers on record are Amy's Kitchen, Evol Foods, Sweet Earth Foods, El Monterey and Hot Pockets. Emerging players are Real Good Foods and Kidfresh. Broad incumbents are Stouffer's, Lean Cuisine and Tyson Foods (Jimmy Dean).
Does Red's All natural have an API?
No public API is recorded for Red's All natural.