Reach Orthotic & Prosthetic Services

What Reach Orthotic & Prosthetic Services does

Reach Orthotic & Prosthetic Services is a privately held, locally owned healthcare provider founded in 2002 in the Hampton Roads region of Virginia, delivering custom orthotic and prosthetic (O&P) care to patients with limb loss, musculoskeletal deficits, and chronic pain. The company operates six clinic locations — Newport News (headquarters), Virginia Beach, Chesapeake, Williamsburg, Gloucester, and Suffolk — each with an on-site fabrication lab, plus a mobile clinic that deploys to facilities and patient homes. Clinical staff are all certified by the American Board for Certification in Orthotics, Prosthetics, and Pedorthics (ABC), and the practice bundles case coordination through its LEAP (Lower Extremity Amputee Program), which connects amputee patients with physicians and rehabilitation specialists across the treatment journey.

The technical core is an in-house fabrication lab equipped with 3D printing and Omega Tracer CAD shape-capturing systems, enabling direct collaboration between practitioners and fabricators for customized devices. Reach holds an exclusive Ossur certification for the Direct Socket solution in Southeastern Virginia, allowing single-visit prosthetic socket fabrication directly onto the patient's residual limb. The product portfolio spans upper- and lower-extremity prosthetics (including microprocessor-controlled C-Leg knees, myoelectric and bionic upper-extremity systems, and activity-specific devices such as the Biodapt Versa 2), upper- and lower-extremity orthotics, spinal and foot orthotics, functional electrical stimulation, and prefabricated items. A sister brand, Silhouette Mastectomy Boutique, extends the company's coordinated-care model into pre- and post-mastectomy services.

Reach generates revenue through professional services billing and third-party insurance reimbursement for custom orthotic and prosthetic devices, supplemented by hardware sales of prefabricated items. Go-to-market is community-led and referral-driven: physician and rehab-specialist referrals feed the funnel, the website and Instagram presence drive awareness, and patient testimonials plus educational outreach (New Horizons PT/OT student introductions, CHKD Fall Fest) build long-cycle community trust. Distribution is direct via the six clinics and the mobile clinic, with the latter extending beyond Hampton Roads on a case-by-case basis.

Name

Reach Orthotic & Prosthetic Services

Legal name

Reach Orthotic and Prosthetic Services

Website

https://reachops.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Reach Orthotic & Prosthetic Services is a privately held, locally owned O&P provider founded in 2002 in Hampton Roads, Virginia, delivering custom orthotics, prosthetics, and amputee care navigation across six clinic locations and a mobile clinic to patients referred by regional physicians.

Ownership category

akta.pro rank

Product category

Orthotic and Prosthetic Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Ambulatory Health Care Services (621)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Limb Prosthetics (Upper/Lower Extremity Prosthetic Systems) (HLAHAEAH)

akta.pro secondary industries

Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses) (HLAHAEAI), Prosthetic Components & Rehabilitation Accessories (Liners, Feet, Knees, Sockets) (HLAHAMAD), Prosthetics, Orthotics & Bracing (POB) (HSABAKAG)

Keywords

• Orthotic services
• Prosthetic services
• Custom orthotics
• Limb prosthetics
• Mobility aids

Headquarters

HQ city

Newport News

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Orthotic Services: Custom orthotic devices including upper extremity, lower extremity, spinal, and foot orthotics. Revenue generated through direct patient billing and insurance claims.
2. Prosthetic Services: Custom prosthetic devices for upper and lower extremity amputations including advanced systems for sports and activities. Revenue through patient services and insurance reimbursement.
3. Prefabricated Items: Stock prefabricated orthotic items that can be delivered without appointment for minor adjustments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Reach Orthotic & Prosthetic Services designs, fabricates, and fits custom orthotic and prosthetic devices for patients with limb loss or musculoskeletal conditions. The company operates an in-house lab with 3D printing and CAD shape-capturing technology, and delivers care through six clinics plus a mobile clinic in the Hampton Roads region of Virginia. Its clinicians are ABC-certified and it is the only Ossur-certified provider in Southeastern Virginia approved to deliver the Direct Socket single-visit socket solution.

Product overview

Reach Orthotic & Prosthetic Services is a healthcare provider offering orthotic and prosthetic services with an in-house lab and state-of-the-art technology including 3D printing. The core offerings include Prosthetics (for upper and lower extremity amputations), Orthotics (spanning upper extremity, lower extremity, spinal, and foot orthotics), and the LEAP program for lower extremity amputee care navigation. The company also provides specialized prosthetic systems for sports activities and the Direct Socket single-visit solution. A sister brand, Silhouette Mastectomy Boutique, serves mastectomy patients. All services are delivered through six clinic locations across Hampton Roads, Virginia, with clinicians certified by the American Board for Certification in Orthotics, Prosthetics, and Pedorthics (ABC).

Differentiator

Problem solved

Functional benefit

Brands

• Silhouette Mastectomy Boutique: Sister company providing education, quality products, and exceptional customer service for women preparing for pre- and post-mastectomy surgery.

Products and services

• Prosthetics Custom prosthetic devices for upper and lower extremity amputations, including conventional, myoelectric, bionic, and proportional control systems for upper extremity, and microprocessor-controlled knee and ankle joints plus elevated vacuum systems for lower extremity. Delivered to individual amputee patients through Reach's clinic locations and mobile clinic.
• Orthotics
• LEAP (Lower Extremity Amputee Program)
• Advanced Prosthetic Systems for Sports and Activities
• Direct Socket Solution
• Stock Prefabricated Orthotic Items
• Silhouette Mastectomy Boutique
• Mobile Clinic Prosthetic Care

Quantifiable outcome

• Over 185,000 amputations occur in the U.S. each year - patients are not alone in their journey
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Silhouette Mastectomy BoutiquecoreStrategic or Co-development PartnerSister company that prepares women for pre- and post-mastectomy surgery by providing education, quality products, and exceptional customer service. This partnership allows Reach to offer comprehensive women's health services alongside orthotic and prosthetic care.
• OssurcoreTechnology or IntegrationOssur is a global company specializing in non-invasive orthopedics. Reach is the only Ossur-certified provider in Southeastern Virginia approved to offer the Direct Socket solution. This certification enables access to advanced prosthetic technology and methods.
• American Board for Certification in Orthotics, Prosthetics, and Pedorthics (ABCOP)coreOthersProfessional organization that certifies clinicians meet rigorous requirements in education, experience, and examination. All Reach clinicians are ABC-certified ensuring high professional standards.
• CHKD (Children's Hospital of King's Daughters)minorGTM or Marketing PartnerReach practitioners attended CHKD's Fall Fest 2024 community event, strengthening relationships with the pediatric healthcare community and increasing brand awareness.
• New Horizons Regional Technical CenterminorStrategic or Co-development PartnerReach provides O&P educational opportunities to PT/OT students from New Horizons. Students visit the Newport News location for introductions to prosthetics and orthotics, building future referral relationships and industry talent pipeline.
• LEAP Network (Physicians and Rehab Specialists)coreStrategic or Co-development PartnerLEAP (Lower Extremity Amputee Program) has teamed up with physicians and rehab specialists to provide comprehensive care, connecting patients with key treatment providers and ensuring smooth transitions between members of their care team.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Hanger Clinic: Largest U.S. orthotic and prosthetic care provider with hundreds of patient care clinics nationwide. Operates in the same clinical O&P category as Reach, but at national scale and with broader service lines (including therapeutic footwear and post-mastectomy).
• Ottobock: Global prosthetics manufacturer with U.S. patient care operations delivering microprocessor-controlled knees (C-Leg competitor), orthotics, and clinical services. Overlaps with Reach's product portfolio (C-Leg, bionic systems) and competes indirectly for the same patient population.

Others

• Allard USA: Manufacturer and distributor of orthotic devices including AFOs, KAFOs, and pediatric bracing solutions. Comparable as a supplier of orthotic components that Reach clinicians may prescribe and fit.
• Össur: Global manufacturer of non-invasive orthopedic and prosthetic technology, including the Direct Socket system Reach is certified for. Functions as a technology supplier and certification partner rather than direct clinical competitor.

Direct peers

• Midwest Orthotics & Prosthetics: Midwestern regional O&P provider operating multiple patient-care clinics with ABC-certified clinicians and in-house fabrication. Comparable to Reach in clinic footprint, clinical scope, and private-practice operating model.
• APC Prosthetics: Independent multi-clinic prosthetic and orthotic practice offering custom devices, microprocessor-controlled components, and patient-focused care. Direct comparability to Reach in clinical service model, certification standards, and patient experience orientation.
• Ability Prosthetics & Orthotics: Independent multi-location O&P practice offering custom prosthetic and orthotic devices across the Mid-Atlantic/Southeast. Closely comparable to Reach in patient mix, in-house lab model, and ABC-certified clinician staffing.

Emerging players

• Coapt Engineering: Developer of pattern-recognition myoelectric control systems for upper-limb prosthetics. Adjacent technology provider whose products integrate into prosthetic solutions similar to what Reach provides for upper-extremity amputees.
• Fillauer Companies: U.S.-based manufacturer and supplier of prosthetic and orthotic components, including feet, knees, and orthotic materials. Comparable as a component/technology provider serving the same O&P practitioner channel Reach operates in.

Regional players

• Virginia Prosthetics & Orthotics: Virginia-based O&P provider with multiple locations serving patients across central and southern Virginia. Direct regional competitor operating in an overlapping service territory with comparable orthotic, prosthetic, and mastectomy services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/reachops
• Xx.com/Reach_OPS

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach Orthotic & Prosthetic Services