Amorino

What Amorino does

Amorino is a privately held Italian gelato brand founded in 2002 by Cristiano Sereni and Paolo Benassi, operating through the French legal entity CPF SAS (registered capital €100,000, headquartered in Orly, France). The company produces and sells artisanal Italian gelato under a signature rose-shaped presentation across a network of 200+ boutiques spanning 18 countries, including France, the United States, the United Kingdom, Spain, Italy, Germany, Portugal, the Netherlands, and Mexico. Its product portfolio centers on gelato (with more than 20 ECOCERT-certified organic flavors and 100% gluten-free formulations since 2017) and Vegan Society-certified sorbets and cones, complemented by Macaron al Gelato (manufactured in a dedicated production laboratory near Paris), seasonal limited-edition desserts, gourmet cups, affogato, crêpes, and Italian-style coffee beverages.

Amorino's underlying technology and production methods emphasize authentic Italian gelato craft: controlled air incorporation, carefully balanced fat content, and slightly higher serving temperatures than conventional ice cream, yielding a denser, silkier texture. The brand's clean-label credentials (no artificial coloring or flavor enhancers, ECOCERT organic certification, Vegan Society certification, full gluten-free range) form a core differentiator. A new product line, Macaron al Gelato, is produced in a centralized laboratory near Paris in two formats (Classico and Grandioso), all gluten-free, providing a packaged frozen SKU extension beyond scooped gelato.

The business model is a capital-efficient franchise-led retail operation. CPF SAS licenses its brand, recipes, and operational model to franchisees who open and operate Amorino boutiques in their territories; the franchisor collects franchise fees and ongoing royalties, while a portion of locations may be company-operated. Revenue is generated primarily through point-of-sale transactions at physical retail locations, with pricing set locally by each franchise operator. The go-to-market combines franchise partnerships (e.g., Vittoria Hospitality Group for Scotland entry in 2026) with direct-to-consumer franchisee recruitment via the brand's website portal targeting Italy and the USA as primary expansion markets. Customer acquisition is supported by an organic social and content marketing presence (Instagram, Facebook, LinkedIn, blog) and a Square-powered loyalty program. The target customer is the individual retail consumer seeking premium, clean-label Italian gelato with allergen-friendly options, alongside prospective franchisees as the B2B channel.

Name

Amorino

Legal name

CPF SAS

Website

https://amorino.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Amorino is a privately held Italian artisanal gelato brand founded in 2002, operating 200+ franchised boutiques across 18 countries. It sells premium gelato, vegan sorbets, and Macaron al Gelato under clean-label certifications, targeting individual retail consumers seeking authentic Italian dessert experiences.

Ownership category

akta.pro rank

Product category

Artisan Gelato & Frozen Desserts

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Ice Cream & Frozen Desserts (2024), Bakery Products (2050), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Ice Cream & Gelato Shops (THAFAGAA)

akta.pro secondary industries

Gelato Manufacturing (AFAHAEAD), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Artisan gelato
• Italian ice cream
• Organic frozen desserts
• Vegan sorbets
• Gelato franchise

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Retail Gelato Sales: Amorino operates or franchises gelato boutiques where customers purchase gelato by the cone, cup, or as part of specialty desserts (macarons al gelato, crêpes, affogatos, gourmet cups, hot chocolate). Revenue is generated from point-of-sale transactions in physical retail locations.
2. Franchise Fees and Royalty Income: Amorino licenses its brand, recipes, and operational model to franchisees who open Amorino shops. The franchisor collects franchise fees and ongoing royalties from each franchise location.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Amorino manufactures and sells artisanal Italian gelato and sorbets through its network of owned and franchised boutiques in 18+ countries. The product range includes organic and vegan-certified gelato, 100% gluten-free sorbets, signature Macaron al Gelato, seasonal limited-edition desserts, gourmet cups, affogato, crêpes, hot chocolate, and Italian coffee beverages, with revenue generated through in-store retail sales and franchise fees/royalties.

Product overview

Amorino is a luxury Italian gelato brand founded in 2002 by Cristiano Sereni and Paolo Benassi, operating a network of gelato shops internationally. The core offering is artisanal Italian gelato without flavor enhancers or artificial coloring, featuring the signature rose-shaped presentation. The product portfolio centers on Gelato (with over twenty ECOCERT-certified organic flavors, 100% gluten-free since 2017) and Vegan Sorbets (The Vegan Society certified). Supporting products include Macaron al Gelato (frozen macarons made in their Paris laboratory, available in Classico and Grandioso formats, all gluten-free), Limited Edition Seasonal Desserts (festive creations like Gioco, Incanto, Inverno, Primavera, Estate, and Autunno), Gourmet Cups (premium multi-flavor presentations with toppings), Affogato and coffee beverages, Gourmet Hot Chocolate, and Crêpes. The company operates through a franchise model, with new locations expanding internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Gelato
• Vegan Sorbets

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Vittoria Hospitality Group (Crolla Family)flagshipChannel Partner/ Reseller/ Distributor · 11 February 2026The Crolla family, operators of Vittoria Hospitality Group in Edinburgh for over 50 years, secured a franchise agreement to bring Amorino to Scotland for the first time. The first Scottish location will open on North Bridge, close to Edinburgh's Royal Mile. This represents Amorino's formal entry into the Scottish market under local franchise management.
• ECOCERTcoreOthersECOCERT certifies Amorino's organic ingredients and flavors. Over twenty organic flavors have been developed and certified by ECOCERT since the brand's founding in 2002, validating the brand's commitment to organic agriculture.
• The Vegan SocietycoreOthersThe Vegan Society provides vegan certification for Amorino's sorbets and cones. All sorbets and cones carry The Vegan Society trademark, and the company continues to expand its vegan range annually.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Grom: Italian premium gelato chain founded in Turin in 2003, expanded internationally and acquired by Unilever in 2015. Closely comparable to Amorino in artisanal Italian positioning, organic credentials and urban boutique format.
• Venchi: Italian premium chocolate and gelato brand with a global boutique network. Comparable to Amorino in Italian heritage, premium positioning, organic/clean-label emphasis and franchise-style international expansion.
• Ci Gusta!: Italian gelato chain operating internationally with a similar boutique and franchise model. Directly comparable to Amorino in product category, target customer and franchise-driven multi-country expansion.

Broad incumbents

• Häagen-Dazs: Globally established premium ice cream brand owned by Nestlé, operating shops and broad retail distribution. Comparable to Amorino in premium positioning and shop-in-shop retail, but at significantly larger scale and via grocery channels.
• Baskin-Robbins: World's largest ice cream specialty chain (part of Inspire Brands). Comparable to Amorino as a franchise-led frozen dessert boutique network, but at much greater scale, lower price tier and broader grocery distribution.
• Cold Stone Creamery: US-based premium ice cream franchise chain (Kahala Brands). Comparable to Amorino in franchise model and experiential dessert retail, though focused on mix-in ice cream rather than gelato and priced more accessibly.
• Carvel: Long-established US ice cream and frozen cake chain (also under Kahala Brands). Comparable as a franchise-based specialty frozen dessert retailer with adjacent cake/log product lines similar to Amorino's seasonal frozen logs.

Emerging players

• Pinkberry: Premium frozen yogurt chain with international boutique presence. Comparable to Amorino in modern, design-led dessert boutique retail and franchise expansion, though narrower in product category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AmorinoGelato
• LinkedInlinkedin.com/company/amorino-north-america
• Instagraminstagram.com/amorinousa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amorino