Moravian University

What Moravian University does

Moravian University is a private non-profit liberal arts university founded in 1742 and located in Bethlehem, Pennsylvania. It was renamed from Moravian College to Moravian University in 2021 and currently operates with 251-500 employees across undergraduate, graduate, associate, professional studies, and theological seminary programs. The institution is a non-profit governed by an independent Board of Trustees, with subsidiaries including Moravian Theological Seminary and Lancaster Theological Seminary.

The university's product portfolio centers on the Elevate undergraduate experience—a program bundling global travel, real-world work experience via internships or research, and career support, anchored by universal Apple technology provisioning (MacBook Pro, iPad, Apple Pencil, and Apple Watch for incoming Fall 2026 undergraduates) through the Comenius Access to Technology (CAT) initiative. The School of Professional Studies and Innovation (SPSI) extends the addressable market to adult learners and degree-completion students via online and hybrid delivery with Prior Learning Assessment; a partnership with CG Spectrum delivers Associate of Applied Arts degrees in game design, 3D modeling, and concept art; and the Laurie Riley '82 Center for Career Success reports a 98% job-or-graduate-school placement rate within 10 months of graduation. Supporting technology includes Canvas LMS, Okta single sign-on, Duo multi-factor authentication, Google Workspace for Education, the Moravian mobile app, and Mobile ID integration across Apple, Google, and Samsung Wallets.

Moravian generates revenue primarily through tuition and fees across undergraduate, graduate, and professional studies programs, supplemented by donations and alumni giving managed by the Development and Alumni Engagement office, and federal/state grants including Pell Grants, SEOG, FWS, Perkins Loans, and Veteran benefits. Marketing is direct-to-consumer across prospective and adult student segments via the university website, virtual tours, campus visits, graduate information sessions, and a broad social media presence. The institution holds an S&P Global Ratings BBB+ credit rating with a stable outlook affirmed in May 2026 and has been an Apple Distinguished School since 2018 (the only one in the Lehigh Valley), supporting its positioning as a technology-forward regional liberal arts institution.

Name

Moravian University

Legal name

Moravian University

Website

https://moravian.edu

Company type

Private

Founded year

1742

Operating status

Operating

Headcount range

101–250 employees

Short description

Moravian University is a private non-profit liberal arts institution in Bethlehem, Pennsylvania, founded in 1742 and serving traditional undergraduates, graduate students, adult learners, seminary students, and associate-degree students via 70+ undergraduate and 70+ graduate programs anchored by universal Apple technology provisioning.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Junior Colleges (61121), Religious Organizations (8131), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHACAF

Religiously Affiliated Liberal Arts Colleges

Education/Higher Education (Colleges & Universities)/Liberal Arts Colleges

SECONDARYEDAHAKAM

Denominational Theological Colleges (e.g., Catholic, Orthodox, Protestant, Evangelical)

Education/Higher Education (Colleges & Universities)/Religious & Theological Colleges

SECONDARYEDAHAKAD

Theological Universities & Pontifical Universities

Education/Higher Education (Colleges & Universities)/Religious & Theological Colleges

Keywords

• Higher education
• Liberal arts
• Undergraduate programs
• Graduate programs
• Theological seminary

Headquarters

HQ city

Bethlehem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition and Fees: Primary revenue stream from undergraduate, graduate, and professional studies tuition and associated fees for educational services.
2. Donations and Fundraising: Development and Alumni Engagement office manages donations, endowment records, and alumni giving programs.
3. Grants and Research Funding: Federal and state grants including Perkins Loans, FWS, SEOG, Federal Pell Grants, and Veteran benefits administration.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Moravian University is a private liberal arts university in Bethlehem, Pennsylvania, offering undergraduate, graduate, associate, and professional certificate programs. The institution includes the Moravian Theological Seminary and serves traditional college-age students, adult learners, and graduate students.

Product overview

Moravian University is a higher education institution offering undergraduate, graduate, associate, and professional studies programs. The university's product portfolio centers on the Elevate undergraduate experience—a unified program combining academic education with Apple technology provision (MacBook Pro, iPad, Apple Pencil, Apple Watch), global travel opportunities, real-world work experience, and career support services. The Comenius Access to Technology (CAT) initiative, recognized through Apple Distinguished School designation, provides the technology foundation across the institution. Additional offerings include the School of Professional Studies and Innovation (SPSI) for adult learners, the CG Spectrum partnership for game design associate degrees, Moravian Theological Seminary and Lancaster Theological Seminary for graduate theology programs, the Laurie Riley Center for Career Success, wellness programs, and the HUB student center (opened 2025). Key digital products include Canvas LMS, Mobile ID in Apple/Google/Samsung Wallet, and the Moravian App for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Office of Disability & Accommodations (ODA): Office ensuring accessibility and providing accommodations for students with disabilities
• Comenius Access to Technology (CAT)
• Helping Hounds Program
• Elevate Experience
• Laurie Riley '82 Center for Career Success
• School of Professional Studies and Innovation (SPSI)

Products and services

• Undergraduate Degree Programs Four-year baccalaureate programs across liberal arts and pre-professional fields offered to traditional college-age students.
• Graduate Degree Programs Master's and doctoral programs for working professionals and post-baccalaureate learners.
• Moravian Theological Seminary Theological seminary offering the Master of Divinity and other graduate theological degrees for ministerial preparation and faith leadership.
• Adult Degree Completion Programs Accelerated bachelor's and associate degree programs tailored for adult learners returning to college.
• Professional and Continuing Studies Non-credit certificate programs and professional development courses for working adults.

Quantifiable outcome

• 98% of graduates land a job or enroll in graduate school within 10 months of graduating
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

One partnership is on record.

• CG SpectrumcoreStrategic or Co-development PartnerPartnership to power Associate of Applied Arts degrees in game design, 3D modeling, and concept art. Combines practical skills, personalized mentorship, and real industry connections for creative career preparation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Apple (Education Division): Apple Inc. is the technology partner behind Moravian's Apple Distinguished School designation and the Comenius Access to Technology (CAT) program. As an ecosystem enabler, Apple is comparable as the strategic vendor whose products and recognition underpin Moravian's technology differentiation.

Direct peers

• Lafayette College: Private liberal arts college in Easton, PA, with comparable enrollment scale, residential experience, and academic breadth. Directly competes for similar student segments in the broader Lehigh Valley region.
• Ursinus College: Private liberal arts college in Collegeville, PA, with comparable size, residential model, and academic breadth. Direct competitor for Pennsylvania-resident students seeking a traditional liberal arts experience.
• Muhlenberg College: Private liberal arts college in Allentown, PA, within the same Lehigh Valley market. Comparable in size, mission, and student profile, Muhlenberg directly competes for traditional undergraduate students and offers a similar liberal arts curriculum with pre-professional tracks.
• Cedar Crest College: Private liberal arts college in Allentown, PA, historically women's-focused but now co-ed. Similar size and program mix, with overlapping competition for regional undergraduate students in the Lehigh Valley.
• Susquehanna University: Private liberal arts university in Selinsgrove, PA, affiliated with the Evangelical Lutheran Church. Comparable enrollment scale, religious heritage, and broad undergraduate program portfolio targeting similar student segments in the Mid-Atlantic.
• Drew University: Private university in Madison, NJ, with a comparable theological seminary (Drew Theological Seminary) and similar religiously affiliated heritage. Matches Moravian's combination of liberal arts undergraduate programs with a graduate theological school.
• DeSales University: Catholic-affiliated private university in Center Valley, PA, offering undergraduate and graduate programs. Comparable in size and faith-affiliated positioning, with overlapping programs in business, healthcare, and liberal arts.
• Elizabethtown College: Private liberal arts college in Elizabethtown, PA, affiliated with the Church of the Brethren. Comparable size, religious heritage, undergraduate-focused mission, and similar Pennsylvania market positioning to Moravian.

Broad incumbents

• Lehigh University: Major research university located in Bethlehem, PA, directly in the same primary market as Moravian University. While much larger and research-focused, it competes for the same regional student pool and offers overlapping undergraduate and graduate programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moravianu
• YouTubeyoutube.com/moravianuniversity
• Facebookfacebook.com/MoravianUniversity
• LinkedInlinkedin.com/school/23680
• Instagraminstagram.com/moravianuniversity
• TikToktiktok.com/@moravianuniversity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moravian University