Made for Movement
Made for Movement International, a Norwegian subsidiary of Sunrise Medical, designs and sells customized assistive devices — including the Innowalk, Innowalk Pro, NF-Walker, and Xplore — that enable standing, walking, and active participation for children and adults with severe physical disabilities across European healthcare and special education channels.
- Company typePrivate
- Founded1995
- HeadquartersSkien, Norway
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Made for Movement does
Made for Movement International is a Norwegian medical device company headquartered in Skien that designs, manufactures, and sells customized assistive devices enabling standing, walking, and active participation for people with severe physical disabilities. Founded in 1995 and operating as a subsidiary of Sunrise Medical, the company targets four primary customer segments: children with disabilities such as cerebral palsy and neuromuscular disease, adults with mobility challenges from neurological injury, healthcare facilities and rehabilitation centers, and special schools. The product portfolio centers on dynamic standing devices (Innowalk for Children and Adults), robotic rehabilitation (Innowalk Pro), and gait trainers (NF-Walker for children with extensive support needs and Xplore for greater flexibility and participation), supplemented by positioning accessories such as head supports and neck collars.
The underlying technology relies on electromechanical end-effector robotics, motorized leg and arm actuation, custom brace systems, and configurable support structures rather than AI-driven control. Products are CE approved and MDR compliant at risk class I, and the company holds multiple granted patents and trademarks across the US, EU, Belgium, China, and other jurisdictions covering Hibbot, Innowalk, and NF-Walker technologies. The Innowalk Activity Tracker iOS app adds a digital data layer that logs steps, speed, and duration per session, and the company publishes clinical research, including the heROIC study with Richard Cloudesley School.
Made for Movement operates a consultative, quote-based sales model with direct physiotherapist and product specialist engagement, supported by regional distributor networks and localized websites in Germany, the UK, Norway, and Sweden. Revenue is generated primarily through one-time hardware sales of devices and accessories, with multi-year contract cadences on institutional deals. Marketing emphasizes scientific evidence, case stories, conference participation, and social media engagement across Facebook, Instagram, YouTube, LinkedIn, and Twitter.
Made for Movement firmographics
Firmographics- Name
- Made for Movement
- Legal name
- Made for Movement International
- Website
- https://madeformovement.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Made for Movement International, a Norwegian subsidiary of Sunrise Medical, designs and sells customized assistive devices — including the Innowalk, Innowalk Pro, NF-Walker, and Xplore — that enable standing, walking, and active participation for children and adults with severe physical disabilities across European healthcare and special education channels.
- Ownership category
- akta.pro rank
Made for Movement industry classification
Industry- Product category
- Rehabilitation and Assistive Mobility Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ)
- akta.pro secondary industries
- Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG), Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA), Mobility, Positioning & Seating for School Access (Educational Use) (EDAKAIAG)
Keywords
Where Made for Movement is headquartered
LocationHeadquarters
- HQ city
- Skien
- HQ country
- Norway
- HQ region
- Europe
Offices4 records
Markets served
Made for Movement business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Assistive Mobility Devices: Sale of assistive devices including dynamic standers, gait trainers (NF-Walker, Xplore), and robotic rehabilitation equipment (Innowalk Pro) to healthcare facilities, schools, and individuals
- Accessories and Customization: Sale of accessories and customized fittings for assistive devices, including head supports, neck collars, leg positioning kits, trays, and other add-ons
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Direct inquiry and quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Made for Movement product offering
Product offeringCore offering
Made for Movement designs, manufactures, and sells individually customized assistive devices that enable people with severe physical disabilities to stand, walk, and participate more actively in daily life. Its portfolio includes dynamic standing devices (Innowalk for Children and Adults), robotic rehabilitation equipment (Innowalk Pro), pediatric gait trainers (NF-Walker and Xplore), and positioning accessories (head support, neck collar), supported by physiotherapist consultations, product training, and customized fittings.
Product overview
Made for Movement develops assistive devices that enable people with mobility challenges to stand, walk, and take a more active part in everyday life. The portfolio centers on dynamic standing devices (Innowalk for Children and Adults) and robotic rehabilitation (Innowalk Pro), complemented by gait trainers (NF-Walker for children with extensive support needs and Xplore for greater flexibility and participation), plus accessories (head support and neck collar). The products are customized assistive devices designed to increase independence, improve health, and enhance quality of life through personal support and individually fitted solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Innowalk Pro: Robotic rehabilitation device providing full-body robotic therapy in standing with weight-bearing for clinics, hospitals, rehabilitation centers, therapy facilities, and special schools.
- NF-Walker
- Xplore
- Innowalk
- Hibbot
Products and services
- Dynamic standing devices Assistive devices providing full support while standing and allowing safe movement of the legs and arms for people with severe physical disabilities who spend much of their day sedentary.
- Innowalk for Children Motorized dynamic standing and walking device designed for children with disabilities, providing full body support while enabling leg and arm movement.
- Innowalk for Adults Motorized dynamic standing and walking device designed for adults with disabilities, providing full body support while enabling movement.
- Innowalk Pro Highly compact end-effector robotic rehabilitation device providing full-body robotic therapy in a weight-bearing standing position, designed for clinics, rehabilitation centres, therapy facilities, and special school settings, with a 2m² footprint and integrated Bluetooth interface.
- NF-Walker Gait trainer with extensive support system for upper body, pelvis, and leg correcting braces, enabling children with even very low motor function to stand and walk independently while keeping hands free.
- Xplore Gait trainer offering people with motor impairment more opportunities to interact with friends and family, combining flexibility, autonomy, and proximity with an adjustable upper body and pelvis support system in a slim profile.
- Head support Support devices for individuals with poor head control caused by conditions such as cerebral palsy, neuromuscular diseases, or brain injury, facilitating daily activities and increasing safety.
- Neck Collar Positioning device for head support, compatible with various Made for Movement products including Innowalk Pro and NF-Walker.
Quantifiable outcome
- 30-minute session in Innowalk Pro achieves approximately 2000 steps (65 RPM)
- +1 more outcomes
Companies that use Made for Movement
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Made for Movement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Made for Movement partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sunrise Medicalparent_companyMade for Movement is a Sunrise Medical brand. Sunrise Medical is a global manufacturer of mobility and assistive devices. The partnership provides Made for Movement with global brand backing, manufacturing scale, and distribution infrastructure.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Made for Movement competitors and assessment
Company assessmentDirect peers
- Hocoma: Swiss-based global leader in robotic rehabilitation devices (Lokomat, Armeo, Erigo). Direct competitor in end-effector and exoskeleton-based gait therapy, serving the same hospital and rehabilitation center customers with overlapping clinical indications.
- Rifton Equipment: US manufacturer of pediatric gait trainers (Pacer), standers, and adaptive mobility equipment. Directly comparable product portfolio to Made for Movement's NF-Walker and dynamic standing devices, serving the same special education and pediatric rehabilitation customer base.
- Ekso Bionics: Developer of the EksoGT robotic exoskeleton for stroke and spinal cord injury rehabilitation. Competes in the robotic-assisted gait therapy space targeted at adult neurorehabilitation centers, overlapping with Made for Movement's Innowalk Pro market.
- ReWalk Robotics: Israeli-listed developer of powered exoskeletons for spinal cord injury and stroke rehabilitation. Targets the same adult neurorehabilitation use cases as Made for Movement's adult Innowalk products with robotic wearable technology.
- Leckey (Sunrise Medical): Pediatric postural support and mobility brand within Sunrise Medical's portfolio. Closely comparable to Made for Movement as a Sunrise sister-brand serving children with disabilities through seating, standing, and mobility products in schools and clinical settings.
Broad incumbents
- Permobil: Swedish global manufacturer of advanced wheelchairs, power assist devices, and seating solutions. Broader portfolio than Made for Movement but overlapping in pediatric and complex rehabilitation mobility served through clinical and institutional channels.
- Ottobock: German global leader in prosthetics, orthotics, and mobility solutions including pediatric standing and gait devices. Overlaps with Made for Movement in assistive mobility and rehabilitation technology, particularly in European clinical and school settings.
- Etac (R82): Swedish-owned manufacturer of pediatric mobility and assistive devices through the R82 brand (e.g., Mustang gait trainer, Rabbit stander). Directly competes with Made for Movement's NF-Walker and dynamic standing devices in the European pediatric DME market.
Emerging players
- Tyromotion: Austrian developer of robotic and computer-assisted rehabilitation devices for upper and lower extremity therapy. Comparable to Innowalk Pro as a niche European robotic rehabilitation specialist serving clinics and therapy centers.
- Bionik Laboratories: Robotic rehabilitation company developing InMotion ARM and InMotion AnkleBot devices for clinical neurorehabilitation. Comparable in robotic rehab modality and customer base (hospitals, rehab centers) though focused on upper extremity rather than gait.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Made for Movement social profiles
Digital presenceMade for Movement compliance and trust
Trust signalCompliance2 records
Made for Movement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Made for Movement leadership team
Management profileNumber of profiles
Profiles1 record
Made for Movement funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Made for Movement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Made for Movement
What does Made for Movement do?
Made for Movement designs, manufactures, and sells individually customized assistive devices that enable people with severe physical disabilities to stand, walk, and participate more actively in daily life. Its portfolio includes dynamic standing devices (Innowalk for Children and Adults), robotic rehabilitation equipment (Innowalk Pro), pediatric gait trainers (NF-Walker and Xplore), and positioning accessories (head support, neck collar), supported by physiotherapist consultations, product training, and customized fittings.
Is Made for Movement a public or private company?
Made for Movement is a private company. It is classified as corporate owned and is currently operating.
When was Made for Movement founded?
Made for Movement was founded in 1995. It employs 11 to 50 people.
Where is Made for Movement based?
Made for Movement is headquartered in Skien, Norway, in the Europe region.
How does Made for Movement make money?
Two revenue lines are on record. Assistive Mobility Devices are the primary driver. The others are accessories and Customization.
Who are Made for Movement's main competitors?
Direct peers on record are Hocoma, Rifton Equipment, Ekso Bionics, ReWalk Robotics and Leckey (Sunrise Medical). Broad incumbents are Permobil, Ottobock and Etac (R82). Emerging players are Tyromotion and Bionik Laboratories.
Does Made for Movement have an API?
No public API is recorded for Made for Movement.
What industry is Made for Movement in?
Made for Movement's product category is Rehabilitation and Assistive Mobility Devices. Its primary akta.pro industry code is HLAHAMAJ, Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics), with a secondary code of HLAHAMAG, Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices). Its NAICS code is 334510 and its SIC code is 3842.