What Megabad does

Megabad is an online store for sanitary and heating products in Cologne.

Name

Megabad

Legal name

ottfried Stiller GmbH

Website

https://www.megabad.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

51–100 employees

Short description

Megabad is an online store for sanitary and heating products in Cologne.

Ownership category

akta.pro rank

Product category

Bathroom & Sanitary Equipment Retail

NAICS

Hardware Retailers (444140)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)

Keywords

• Bathroom fixtures retail
• Sanitary equipment online
• Bathroom ceramics sales
• Shower enclosures e-commerce
• Heating products retail

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): MEGABAD generates revenue through direct online sales of bathroom and sanitary products. The company operates a B2C e-commerce storefront (megabad.com) and a separate B2B professional shop (megabad-profishop.com). Revenue is derived from one-time product transactions across categories including bathroom fittings, ceramics, furniture, bathtubs, and heating products, supplemented by services such as delivery and installation coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Megabad operates an online retail platform (megabad.com) offering more than 350,000 branded bathroom, sanitary, and heating products from leading manufacturers, supplemented by telephone expert consultation and project guidance for bathroom renovations. The company also runs a separate B2B professional shop (megabad-profishop.com) catering to plumbers, installers, and trade businesses, with its own dedicated pricing, terms, and bulk ordering services.

Product overview

Megabad operates as a unified e-commerce platform for bathroom and sanitary equipment, combining over 350,000 brand products with private-label offerings. The core portfolio encompasses bathroom fixtures and faucets (Badarmaturen), bathroom ceramics like toilets and washbasins (Badkeramik), bathroom furniture and mirror cabinets (Badmöbel), bathtubs, and shower enclosures. Supporting categories include heating solutions, kitchen products, and accessories. The platform differentiates through proprietary tools like the MEGABAD Produktberater (product finder wizard) and the MEGABAD Profi Collection private label. A separate B2B channel (Megabad Profishop) serves professional installers. The company also publishes the MEGABAD.Living Magazine for design inspiration, positioning the platform as both a transactional e-commerce site and a project companion for bathroom renovations.

Differentiator

Problem solved

Functional benefit

Brands

• MEGABAD Profi Collection: Own-brand product line featuring bathroom fixtures and fittings such as flushing systems, washbasins, and WC products under the MEGABAD Profi Collection name.
• Kronenbach
• Steinkamp
• Pianura
• Alluvion

Products and services

• Bathroom Faucets and Fixtures (Badarmaturen) Comprehensive range of bathroom fixtures including washbasin faucets, bathtub and shower faucets, shower systems, hand showers, shower hoses, valves, and diverters from brands such as Grohe, Hansgrohe, and AXOR, for private consumers and trade professionals.
• Bathroom Ceramics (Badkeramik) Toilets, washbasins, bidets, urinals, and WC seats from manufacturers including Villeroy & Boch, Duravit, and Ideal Standard, sold to private renovators and professional installers.
• Bathroom Furniture (Badmöbel) Washstands with vanity units, mirror cabinets, bathroom furniture sets, and consoles from brands like Burgbad, Keuco, and Duravit, designed for bathroom renovation projects.
• Bathtubs (Badewannen) Rectangular, freestanding, space-saving, and walk-in bathtubs from manufacturers such as Kaldewei and Riho for residential bathroom projects.
• Shower Enclosures (Duschkabinen) Shower enclosures including corner showers, walk-in showers, pentagon showers, and bathtub screens from brands like HSK, Duscholux, and Sprinz.
• Shower Trays (Duschwannen) Shower trays in rectangular, quarter-circle, and pentagon shapes in materials including Kaldewei steel enamel and the Megabad Profi Collection.
• Bathroom Mirrors (Badspiegel) LED-illuminated mirrors, mirrors with storage, folding mirrors, and cosmetic mirrors from manufacturers like Keuco and hansgrohe.
• Heating Products (Heizung) Bathroom radiators, towel warmers, underfloor heating systems, electric heaters, and hot water appliances from Zehnder, Stiebel Eltron, and Vaillant.
• Kitchen Faucets and Sinks (Küchenarmaturen & Küchenspülen) Kitchen faucets (single-lever mixers, low-pressure faucets) and kitchen sinks in stainless steel, granite, and ceramic from brands including Villeroy & Boch, Schell, and Franke.
• MEGABAD Profi Collection Proprietary in-house brand of bathroom products including shower trays, flushing systems, and accessories manufactured under the Megabad quality label.
• MEGABAD Profishop (B2B Trade Channel) Separate B2B e-commerce platform for professional customers including plumbers, contractors, and installers, offering dedicated commercial terms, B2B registration, Billie invoice payment (DE, AT, FR, NL), and free shipping from €2,000 order value.

Quantifiable outcome

• Up to 68% savings on Hot Deals promotions
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• GrohecoreOthersGrohe is a featured brand partner on MEGABAD, with dedicated promotional campaigns (e.g., GROHE 10th anniversary promotion, 20€ anniversary discount). MEGABAD offers exclusive Grohe products and campaigns, representing a key brand in the portfolio.
• Villeroy & BochcoreOthersVilleroy & Boch is one of the leading brand partners on MEGABAD, featured prominently in hero banners and promotional campaigns (e.g., VB10 — 10% extra savings on selected Villeroy & Boch items). Represents a flagship brand in MEGABAD's bathroom ceramics and fittings portfolio.
• HansgrohecoreOthersHansgrohe is a prominent brand partner featured in MEGABAD's promotions (e.g., Hansgrohe 20€ anniversary discount). Hansgrohe's axor and hansgrohe product lines are prominently marketed on MEGABAD.
• KronenbachcoreOthersKronenbach is a key own/exclusive brand partner of MEGABAD. Products under the Kronenbach label are marketed as exclusive offerings with strong promotional support (e.g., Kronenbach Dusch-WC promotions with savings over €1,400). Kronenbach products include bathroom ceramics, fittings, and accessories.
• DuravitcoreOthersDuravit is a featured brand partner on MEGABAD, prominently featured in promotional banners (e.g., Duravit Joviva campaign). A key brand in MEGABAD's bathroom ceramics and fittings portfolio.
• Ideal StandardminorOthersIdeal Standard is featured as a brand partner on MEGABAD's homepage and product pages, with dedicated promotional content for products like the Ideal Standard Lastani WC line.
• GLS (General Logistics Systems)coreOthersGLS is MEGABAD's primary parcel delivery partner in Germany. GLS KlimaProtect ensures 100% climate-neutral parcel delivery in Germany since October 1, 2019.
• DHLcoreOthersDHL is MEGABAD's secondary parcel delivery partner, used alongside GLS for order fulfillment and delivery to end customers.
• Trusted ShopscoreOthersTrusted Shops provides MEGABAD with independent buyer protection certification and a 20-year certified shop badge. The partnership offers customers a money-back guarantee, enhancing trust and conversion on the e-commerce platform.
• KlarnaminorOthersKlarna enables invoice payment (Rechnungskauf) for MEGABAD customers in Germany, Austria, Netherlands, and Belgium, as well as installment payment options through Klarna Ratenzahlung.
• PayPalminorOthersPayPal is offered as a payment method on MEGABAD, enabling fast and secure checkout for customers. PayPal Ratenzahlung (installment) is also available for cart values from €99 to €10,000.
• Amazon PayminorOthersAmazon Pay enables MEGABAD customers to use their Amazon.de payment methods for fast checkout on the MEGABAD website.
• KaldeweiminorOthersKaldewei is featured as a brand partner on MEGABAD, particularly in shower tray and bathtub promotions (e.g., Kaldewei TEMPER Duschwanne campaign with 41% savings).
• KeucominorOthersKeuco is a featured brand partner on MEGABAD, known for premium mirror cabinets and accessories (e.g., Keuco Royal P94 illuminated mirror cabinet at promotional pricing).
• billiger.deminorOthersbilliger.de is a price comparison portal partner listing MEGABAD's offerings, driving discovery traffic from comparison shoppers.
• idealominorOthersidealo.de is a price comparison platform partner listing MEGABAD's sanitary and bathroom products, supporting organic discovery and price transparency marketing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reuter: Reuter is one of Germany's largest online specialty retailers for bathrooms, sanitaryware, and heating products — the closest direct competitor to MEGABAD in DACH, with a comparable B2C e-commerce model, broad catalog across leading sanitary brands, and similar logistics and customer-service proposition.
• Badshop: Badshop is a German online retailer specializing in bathroom furniture, fixtures, and accessories, operating a model closely comparable to MEGABAD with online ordering, brand partnerships (e.g., with major European sanitary manufacturers), and a self-serve B2C focus with installation guidance.
• Sanitär24: Sanitär24 is a German online sanitary retailer offering bathroom and installation products across multiple brand partners, targeting both end consumers and trade professionals — a direct peer in product mix, customer segments, and DACH geographic focus.

Broad incumbents

• Otto (Otto Group): Otto is one of Germany's largest general online retailers with a significant bathroom and home furnishings category; it competes with MEGABAD on broad sanitary assortment, marketplace-style pricing, and nationwide delivery, but as part of a much wider general-merchandise portfolio rather than specializing in sanitary.
• Amazon Germany: Amazon.de is the dominant German general online marketplace and competes with MEGABAD across the full sanitary and bathroom category via its marketplace, Prime delivery, and Amazon Pay (which MEGABAD itself integrates). As a broad incumbent it offers overlapping capabilities but does not specialize in sanitary expertise.
• Hornbach: Hornbach is a major European DIY and home-improvement retailer with a substantial bathroom and sanitary assortment across both online and physical stores. It overlaps with MEGABAD on bathroom fixtures and project-driven purchases but as part of a much broader building-supplies portfolio.
• Bauhaus: Bauhaus is a leading European home-improvement and DIY chain carrying bathroom sanitary, fittings, and accessories; comparable to MEGABAD on category breadth and project-led customer use cases, though it operates a predominantly physical big-box model alongside its online channel.
• Wayfair (Germany): Wayfair operates a large general home-furnishings and home-improvement marketplace in Europe including bathroom furniture and fixtures. It competes with MEGABAD on broad assortment and online convenience but does not specialize in sanitary expertise or B2B trade.

Others

• Geberit (direct): Geberit is one of MEGABAD's key sanitary brand suppliers (spültechnik/flushing systems), and as a manufacturer with growing direct-to-consumer digital channels it is also an adjacent competitive force and potential disintermediation risk for specialty retailers like MEGABAD.
• Easy Sanitary Solutions (ESS): ESS and comparable shower-tray and drainage manufacturers supply the kind of branded products MEGABAD resells; they are adjacent ecosystem participants whose direct-to-consumer and trade-channel strategies increasingly shape the competitive context for specialty sanitary e-retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUMILgDE-2rYEwWtXLDY8dQ
• Facebookfacebook.com/megabad.de
• Instagraminstagram.com/megabad_com/?hl=de
• Pinterestpinterest.de/MEGABAD_com
• LinkedInlinkedin.com/company/megabad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Megabad