What Khadi Natural does

Khadi Natural is an Indian Ayurvedic personal care brand headquartered in New Delhi that manufactures, retails, and exports a comprehensive portfolio of natural skincare, haircare, body care, soap, baby care, essential oil, and henna products. The company operates its own manufacturing unit using largely handmade processes grounded in traditional Indian Ayurvedic techniques, and holds a multi-layered regulatory credential stack including KVIC affiliation (Khadi and Village Industries Commission), ISO, WHO, GMP, and Department of Ayush certifications. Its product portfolio spans more than 100 SKUs across categories such as face washes, moisturizers, sunscreens, hair cleansers, hair oils, body washes, herbal soaps, and facial kits, with a differentiated sub-brand called 'Powered Botanics' offering powdered botanical formulations.

The business operates a multi-channel distribution model spanning direct-to-consumer e-commerce (khadinatural.com), company-owned retail stores across India, an international export channel shipping via DHL, customizable corporate gifting, hospitality amenity supply to hotels/resorts/spas, and a private label manufacturing vertical for third-party brands. Pricing is denominated in Indian Rupees and ranges from a Budget Store tier under Rs. 299 to a Premium/Specialty tier up to Rs. 1,097, with free shipping offered above Rs. 249. The brand claims to be trusted by 1M+ customers and positions itself as a chemical-free, cruelty-free alternative to synthetic personal care, targeting mass-market Indian consumers as well as premium Ayurvedic buyers, corporate clients, hospitality operators, and international distributors. Marketing relies on owned digital channels, social media, email/SMS, and event sponsorships, with customer support handled via a toll-free line (1800 123 0690) and dedicated helpdesk/order email channels.

Name

Khadi Natural

Legal name

Khadi Natural

Website

https://khadinatural.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

Khadi Natural is a New Delhi-based Ayurvedic personal care manufacturer and retailer offering natural skincare, haircare, body care, soaps, baby care, and essential oils through its own e-commerce platform, retail stores, international exports, B2B hospitality supply, and private label manufacturing services.

Ownership category

akta.pro rank

Product category

Ayurvedic Personal Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Conditioners & Hair Masks (CRABABAB), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Baby Bath & Cleansing (CRABAJAA), Natural & Clean Fragrance (CRABADAG)

Keywords

• Ayurvedic personal care
• Natural skincare products
• Herbal haircare
• Ayurvedic cosmetics
• Essential oils retail

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Revenue generated from direct-to-consumer sales through the company's owned e-commerce website (khadinatural.com), featuring a broad portfolio of Ayurvedic personal care products across skincare, haircare, body care, soaps, and baby care categories.
2. Company-Owned Retail Stores: Revenue from exclusive company-owned retail stores operating across India, offering the full range of Khadi Natural personal care products directly to walk-in consumers.
3. International Exports: Revenue from international markets through direct bulk orders and distributor partnerships, with international shipments dispatched via DHL from India. The company maintains an International Enquiry form for overseas business inquiries.
4. Corporate Gifting & B2B: Customizable corporate gift hampers and hotel amenity supply (soaps, shampoos, body care products) for hotels, resorts, spas, and corporate clients.
5. Private Label Manufacturing: The company offers private label manufacturing services for businesses looking to launch their own Ayurvedic personal care brands, leveraging Khadi Natural's manufacturing capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Khadi Natural manufactures and sells Ayurvedic personal care products including skincare (face washes, moisturizers, sunscreens, lip balms), haircare (shampoos, hair oils, hair colors, henna), body care (body washes, massage oils, bath salts), herbal soaps, baby care, essential oils, and the Powered Botanics range of powdered botanical formulations. The company distributes through its own e-commerce platform, company-owned retail stores across India, international exports via DHL, corporate gifting, hotel amenities, and private label manufacturing services.

Product overview

Khadi Natural is an Ayurvedic personal care brand offering a comprehensive portfolio of natural and herbal beauty products. The product lineup is organized into major categories: Skin Care (face washes, moisturizers, toners, sunscreens, face packs, lip balms), Hair Care (shampoos, conditioners, hair oils, hair masks, hair serums, hair colors), Body Care (body washes, massage oils, bubble baths), Soaps (glycerine, butter, loofah soaps), Mehndi (natural henna hair colors), Powered Botanics (powdered botanical formulations), Baby Care, Essential Oils, and Facial Kits. The brand also offers B2B services including corporate gifting solutions and hotel amenities. All products are positioned as 100% Ayurvedic formulations certified by KVIC, ISO, WHO, GMP, and the Department of Ayush, with a focus on being free from parabens, sulphates, and artificial additives.

Differentiator

Problem solved

Functional benefit

Brands

• Powered Botanics: A sub-brand line featuring powdered botanical ingredients for hair and skin care products including shampoos, hair oils, face washes, face serums, face scrubs, body scrubs, face packs/masks, and face creams.

Products and services

• Skin Care Products Comprehensive range of Ayurvedic skin care products including face washes, moisturizers, toners, face scrubs, face packs/masks, sunscreens, lip balms, and body butters formulated with natural and herbal ingredients, marketed for mass-market consumers seeking chemical-free skincare.
• Hair Care Products Hair care formulations including shampoos, conditioners, hair oils, hair masks, hair serums, hair colors, and organic hair powders made with Ayurvedic herbs like amla, bhringraj, shikakai, and reetha for individual consumers in India and abroad.
• Body Care Products Body care range comprising body washes, massage oils, aromatic bubble baths, bath oils, and bath salts infused with natural botanicals and essential oils for personal care and aromatherapy use.
• Herbal Soaps Natural soap offerings including glycerine soaps, butter soaps, loofah soaps, and soap combos crafted with herbal ingredients and traditional formulations for daily consumer use.
• Mehndi (Henna) Natural hair coloring products including black mehndi, brown mehndi, and herbal henna powders that provide grey hair coverage without harsh chemicals.
• Powered Botanics Range Powdered botanical formulations sub-brand including shampoos, hair oils, face washes, face serums, face scrubs, body scrubs, face packs, and face creams made from natural herbal powders in concentrated capsule/powder form.
• Baby Care Products Gentle Ayurvedic baby care formulations including tear-free baby shampoo made with rice and triphala, designed for delicate baby skin and hair.
• Essential Oils Pure essential oils including rosemary essential oil for aromatherapy, hair growth support, and skin firming applications.
• Gifts & Kits Combos Pre-curated gift sets and combination packs including herbal travel kits, facial kits, and multi-product bundles for gifting occasions.
• Corporate Gifting Solutions Customizable corporate gift hampers for businesses, including premium Ayurvedic wellness products with custom branding and packaging for employee appreciation, client gifting, and corporate events.
• Hotel Amenities Premium herbal soaps, shampoos, and body care products supplied to hotels, resorts, spas, and wellness retreats as guest amenities.
• Private Label Manufacturing Private label manufacturing services offered to businesses looking to launch their own Ayurvedic personal care brands using Khadi Natural's production capabilities.

Quantifiable outcome

• Over 1 million (1M+) customers trust Khadi Natural as a preferred herbal beauty brand in India.
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Khadi and Village Industries Commission (KVIC)coreOthersKhadi Natural is officially affiliated with and certified by KVIC (Khadi and Village Industries Commission), a statutory body under the Ministry of Micro, Small and Medium Enterprises, Government of India. This affiliation validates the brand's authenticity within the Khadi ecosystem and is central to its brand credibility. KVIC also granted export promotion council status to KVIC, further supporting the international expansion of Khadi products.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Body Shop: Global natural beauty retailer with established India presence. Competes with Khadi Natural on ethically sourced, natural ingredient positioning and offers comparable skincare and body care ranges.
• Dabur India: One of India's largest FMCG companies with natural and Ayurvedic personal care brands (Dabur Red, Vatika, Dabur Honey). Operates at much larger scale with broader portfolio and stronger distribution than Khadi Natural.

Direct peers

• Patanjali Ayurved: India's largest Ayurvedic FMCG brand spanning personal care, food, and wellness. Directly competes with Khadi Natural on Ayurvedic authenticity, pricing, and mass-market natural personal care positioning.
• WOW Skin Science: D2C-focused natural beauty brand with extensive skincare, haircare, and body care portfolio. Competes with Khadi Natural on chemical-free positioning, online customer acquisition, and mid-market pricing.
• Biotique: Ayurvedic personal care brand with broad portfolio across skincare, haircare, and body care. Closely comparable in Ayurvedic formulation heritage, retail distribution, and price-tier positioning.
• Mamaearth (Honasa Consumer): Leading India D2C natural personal care brand covering skincare, haircare, baby care, and body care. Competes with Khadi Natural on toxin-free positioning, e-commerce distribution, and millennial/Gen Z consumer segments.
• Forest Essentials: Premium luxury Ayurvedic personal care brand with strong international footprint. Competes directly with Khadi Natural's premium Powered Botanics tier on Ayurvedic authenticity and high-end positioning.
• Himalaya Wellness: One of India's largest herbal personal care and pharmaceutical brands with overlapping product categories in skincare, haircare, baby care, and body care. Directly competes with Khadi Natural on natural/herbal positioning across both retail and B2B channels.

Others

• Nykaa (FSN E-Commerce): India's leading beauty and personal care multi-brand e-commerce platform. While not a direct product competitor, Nykaa is a critical distribution channel for Khadi Natural's D2C brand and represents the broader Indian beauty retail ecosystem in which the brand competes.

Emerging players

• Plum (Plum Goodness): India-based vegan and cruelty-free beauty brand with growing D2C presence in skincare, haircare, and body care. Targets a younger demographic with similar clean-beauty positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/khadinatural
• Facebookfacebook.com/KhadiNatural

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Khadi Natural