Acuity Group
Acuity Group provides human resources solutions, employee benefits, and technology solutions.
- Company typePrivate
- Founded2013
- HeadquartersRidgeland, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Acuity Group does
Acuity Group utilizes multiple communication channels to reach the client's employees. From digital to one-on-one meetings, they make sure employees are well educated in the benefits package the clients' company is offering. They offer services including TPA services, benefits administration, customized communications, and customer service.
Acuity Group firmographics
Firmographics- Name
- Acuity Group
- Legal name
- Acuity Group, LLC.
- Website
- https://acuity-grp.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Acuity Group provides human resources solutions, employee benefits, and technology solutions.
- Ownership category
- akta.pro rank
Acuity Group industry classification
Industry- Product category
- Employee Benefits Administration
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Insurance Agencies and Brokerages (524210)
- SIC
- Hospital & Medical Service Plans (6324), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Eligibility, Enrollment & Benefits Administration (HLAEALAH)
- akta.pro secondary industries
- Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK), Compliance, Reporting & Regulatory Administration (ERISA/ACA/No Surprises) (HLAEALAJ), Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN), Benefits Administration & Enrollment Support (BPAAAIAB)
Keywords
Where Acuity Group is headquartered
LocationHeadquarters
- HQ city
- Ridgeland
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Acuity Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Third-Party Administration (TPA) Services: Acuity Group acts as a Third-Party Administrator for self-funded health plans, providing turnkey TPA services including online enrollment, integrated Medical/FSA/HRA/HSA administration, pharmacy benefit management, compliance testing, plan document services, and reporting. Revenue is generated through administrative fees charged to self-funded employer plans, with claims of employer savings averaging 22.5% for new clients.
- Benefit Administration Services: Comprehensive benefits administration including ACA compliance, eligibility tracking, plan design, enrollment support (one-on-one, group-assisted, call center, online self-service), and HR compliance support. Revenue derived from per-employee or per-plan administrative fees.
- HR Solutions: Full-service HR including payroll administration, employee onboarding, HR compliance support, and HRIS. Revenue model based on service fees for HR outsourcing engagements, often bundled with benefits administration.
- Customized Communications: Customized employee benefits communications including benefit booklets, enrollment videos, web portal/mobile app content, total compensation statements. May be offered as part of bundled benefits administration packages or as standalone service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Others | Other | TPA Services — No published pricing; quote-based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Acuity Group product offering
Product offeringCore offering
Acuity Group provides third-party administration (TPA) for self-funded health plans, benefits administration, HR outsourcing, payroll, and HRIS through a cloud-based integrated platform. The firm delivers turnkey compliance support covering ACA, HIPAA, ERISA, COBRA, and FMLA, plus customized employee benefits communications and dedicated customer service for middle-market employers.
Product overview
Acuity Group operates as a comprehensive employee benefits and HR technology platform offering six integrated core services. The unified ecosystem is anchored by a cloud-based Technology Solutions platform that integrates benefit administration, payroll, and HRIS capabilities. TPA Services provides third-party administration for self-funded health plans, while Benefit Administration handles compliance (ACA, HIPAA, GLBA), eligibility tracking, and plan design. Customized Communications delivers multi-channel employee education, Customer Service provides dedicated support representatives, and HR Solutions covers the complete employee lifecycle from onboarding through departure. The company also offers transparency tools including the Healthcare Bluebook transparency tool and MRF (Machine-Readable Files) for public disclosure.
Differentiator
Problem solved
Functional benefit
Products and services
- Benefit Administration Comprehensive benefits administration for middle-market employers including ACA compliance and reporting, eligibility tracking, affordability testing, employer shared responsibility reporting, security compliance (HIPAA, GLBA, PCI DSS), and customized reporting.
- TPA Services Third-party administrator services for self-funded health plans offering online enrollment, integrated Medical/FSA/HRA/HSA administration, web portal and mobile application, telemedicine, wellness programs, customized reporting with benchmarking and plan modeling, and COBRA/ACA/FMLA/discrimination testing.
- Technology Solutions Cloud-based technology platform providing integrated benefit administration, payroll, and HRIS solutions for managing entire benefits portfolios in one system, with multiple communication channels including digital, one-on-one meetings, web portal, and mobile app.
- Customized Communications Employee education and communication services using multiple channels including digital, one-on-one meetings, benefit booklets, open enrollment videos, web portal/mobile app, email, and total compensation statements to ensure employees understand and appreciate their benefits package.
- Customer Service Full-service customer support with a dedicated single point of contact for employees and managers, supporting benefit and HR/Payroll service needs with benefit counselors, HR and compliance consultants available via phone, email, and web portal.
- HR Solutions Human resources outsourcing services covering employee onboarding, payroll processing, employee benefits administration, HR compliance support, and HRIS integration, designed to support employees from first day through departure.
Quantifiable outcome
- Guarantee issue underwriting for new enrollments with no medical questions required
- +1 more outcomes
Companies that use Acuity Group
Customer profileSegments1 record
Ideal customer profiles1 record
Acuity Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Acuity Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Third Wave Insurance / Palmer & CaycoreAcuity Group was acquired by Third Wave Insurance as part of a landmark deal combining five agencies across the Gulf Coast (Louisiana, Mississippi, and Florida). The acquired agencies, including Acuity Group, operate under Third Wave's Palmer & Cay brand. The acquisition gives Third Wave vertical integration into plan administration through BAS (Benefits Administrative Services), the third-party administrator for self-funded health plans owned by Acuity Group. This deal established Third Wave among the Top 100 Brokerages nationwide.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Acuity Group competitors and assessment
Company assessmentDirect peers
- OneDigital: OneDigital is a large middle-market-focused employee benefits, HR, and TPA consulting firm with a similar integrated technology platform and consultative sales motion targeting 50–5,000 life employers — the most direct comparable to Acuity Group.
- Benefit Administration Services (BAS): BAS is the TPA for self-funded health plans that Acuity Group owns/acquired through. It provides direct third-party administration, plan modeling, and pharmacy benefit economics — overlapping Acuity's TPA Services offering.
- NFP (an Aon company): NFP is a national benefits, insurance, and HR consulting firm serving middle-market employers with property/casualty, employee benefits, and HR advisory — directly comparable to Acuity's integrated benefits + HR model.
Broad incumbents
- Brown & Brown: Brown & Brown is a large publicly traded insurance brokerage with a national employee benefits division providing TPA, benefits administration, and HR consulting to mid-market and large employers — overlapping Acuity's offerings at greater scale.
- Hub International: Hub International is a major North American insurance brokerage with an employee benefits practice serving mid-market employers, offering benefits administration and HR consulting — comparable to Acuity at significantly larger scale.
- Lockton: Lockton is one of the largest independent insurance brokerages in the world with significant employee benefits and HR consulting practices serving mid-market and large employers — a broader incumbent in Acuity's competitive set.
- Mercer (Marsh McLennan): Mercer is a global consulting leader in health, benefits, and workforce management — a broad incumbent offering benefits administration, HR consulting, and TPA-adjacent services to employers of all sizes.
Emerging players
- ADP TotalSource: ADP TotalSource is a PEO offering co-employment, payroll, benefits administration, and HR outsourcing to small and mid-market employers — competing with Acuity's HR Solutions and bundled benefits offering.
- Paychex: Paychex provides payroll, HR, and benefits administration solutions for SMB and mid-market employers, increasingly bundling benefits enrollment and HR advisory — comparable in integrated HR/benefits delivery to Acuity's Technology Solutions platform.
Regional players
- Higginbotham: Higginbotham is a Texas-headquartered independent insurance brokerage with strong employee benefits capabilities across the South — a regional peer overlapping Acuity's Southeast territory and mid-market employer focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Acuity Group compliance and trust
Trust signalCompliance4 records
Acuity Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acuity Group leadership team
Management profileNumber of profiles
Profiles8 records
Acuity Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acuity Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acuity Group
What does Acuity Group do?
Acuity Group provides third-party administration (TPA) for self-funded health plans, benefits administration, HR outsourcing, payroll, and HRIS through a cloud-based integrated platform. The firm delivers turnkey compliance support covering ACA, HIPAA, ERISA, COBRA, and FMLA, plus customized employee benefits communications and dedicated customer service for middle-market employers.
Is Acuity Group a public or private company?
Acuity Group is a private company. It is classified as private equity controlled and is currently operating.
When was Acuity Group founded?
Acuity Group was founded in 2013. It employs 51 to 100 people.
Where is Acuity Group based?
Acuity Group is headquartered in Ridgeland, United States, in the North America region.
How does Acuity Group make money?
Four revenue lines are on record. Third-Party Administration (TPA) Services are the primary driver. The others are benefit Administration Services, HR Solutions and customized Communications.
Who are Acuity Group's main competitors?
Direct peers on record are OneDigital, Benefit Administration Services (BAS) and NFP (an Aon company). Broad incumbents are Brown & Brown, Hub International, Lockton and Mercer (Marsh McLennan). Emerging players are ADP TotalSource and Paychex. Higginbotham is listed as a regional player.
Does Acuity Group have an API?
No public API is recorded for Acuity Group.
What industry is Acuity Group in?
Acuity Group's product category is Employee Benefits Administration. Its primary akta.pro industry code is HLAEALAH, Eligibility, Enrollment & Benefits Administration, with a secondary code of HLAEALAK, Flexible Benefits Administration (FSA/HSA/HRA). Its NAICS code is 524292 and its SIC code is 6324.