Saya Group
Saya Group is an Ahmedabad-based manufacturer and exporter of pigment paste, pigment powder, and industrial fragrances, serving industrial buyers across paints, soaps, detergents, textiles, cosmetics, and incense stick sectors since 1985.
- Company typePrivate
- Founded1985
- HeadquartersAhmedabad, India
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Saya Group does
Saya Group is an Ahmedabad, India-based manufacturer and exporter of pigment paste, pigment powder, and industrial fragrances, established in 1985 as a Small Scale Industry (SSI) unit and operating for over 40 years. The company produces water-based pigment dispersions and dry powder colorants across 14+ color variants (including Green 7, Blue 15:3, Yellow 74, Red 112, Violet 23, Black 7) with tight quality controls—delta values below 0.5 and color strength within ±2%—that exceed standard international norms. Its fragrance division manufactures compounds across nine end-use categories including toilet soap, liquid soap, detergent cake and powder, cosmetics, candles, paints, and incense sticks, with IFRA and GRAS compliance for cosmetic-grade applications.
The company operates two manufacturing facilities in Ahmedabad with an in-house R&D laboratory for formulation development. It serves a horizontally diversified customer base across at least 10 industrial verticals—paints, soaps and detergents, textiles, rubber, plastics, inks, paper, cosmetics, candles, and incense—selling directly to industrial manufacturers through a website-based enquiry system, a growing agent network, and export channels through Mumbai, Mundra, and Pipavav ports with L/C, T/T, and advance payment terms. Pricing is quote-based with minimum order quantities of 5-10 kg for pigment paste and 10-25 kg for pigment powder, typical of B2B specialty chemicals distribution. The company is privately held, founder/family-operated, with no disclosed institutional investors, no public revenue figures, and reported deleveraging of approximately ₹1,500 crore in debt to financial institutions including IIFL Finance, YES Bank, and 360 One over a five-year period.
Saya Group firmographics
Firmographics- Name
- Saya Group
- Legal name
- Saya Group
- Website
- https://sayagroup.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Saya Group is an Ahmedabad-based manufacturer and exporter of pigment paste, pigment powder, and industrial fragrances, serving industrial buyers across paints, soaps, detergents, textiles, cosmetics, and incense stick sectors since 1985.
- Ownership category
- akta.pro rank
Saya Group industry classification
Industry- Product category
- Specialty Chemicals (Pigments and Industrial Fragrances)
- NAICS
- Synthetic Dye and Pigment Manufacturing (32513)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Flavors, Fragrances & Aroma Chemicals (IMAEABAE)
Keywords
Where Saya Group is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Saya Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Pigment Paste Sales: Manufacturing and sale of pigment paste products to industrial clients including paints, plastics, inks, textile and cosmetics manufacturers. Products are sold in various grades for different industrial applications with consistent quality standards.
- Industrial Fragrance Sales: Production and sale of fragrances for multiple industries including soap, detergent, paint, cosmetics, and incense stick manufacturers. Revenue generated through product sales with various fragrance notes and dosage specifications.
- Pigment Powder Sales: Manufacturing and distribution of pigment powder for paints, plastics, inks, textile and cosmetics industries. Products available in various color ranges including blue, green, orange, red, violet, and yellow pigments.
- Export Revenue: International sales through established export channels. Company exports to various countries with port shipments from Mumbai, Mundra, and Pipavav.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B industrial pricing for manufacturers |
| Unit Pricing | Pay-as-you-go | Pigment Paste products - varying concentrations |
| Unit Pricing | Pay-as-you-go | Industrial fragrance products with dosage specifications |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Saya Group product offering
Product offeringCore offering
Saya Group manufactures and exports pigment paste (water-based dispersions), pigment powder (dry colorants), and industrial fragrances for use in paints, soaps, detergents, textiles, rubber, plastics, inks, paper, cosmetics, candles, and incense sticks. The company operates two manufacturing facilities in Ahmedabad, Gujarat, and supplies industrial clients across domestic and international markets with batch-to-batch quality consistency.
Product overview
SAYA Group is a manufacturer and exporter of three core product lines: Pigment Paste (water-based dispersions), Pigment Powder (dry colorants), and Industrial Fragrances. The company operates as a single unified manufacturing business serving multiple industries including paints, soaps, detergents, textiles, rubber, ink, paper, cosmetics, and incense. Pigment Paste and Powder products are available in standard color variants (Green, Blue, Yellow, Red, Orange, Violet, Black) with specific technical properties. Fragrance products are organized by end-use application: Toilet Soap, Liquid Soap, Detergent Cake, Detergent Powder, Spray, Cosmetics, Candle, Paint, and Incense Stick. The company maintains two manufacturing facilities in Ahmedabad and has 25 years of industry experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Pigment Paste
- Pigment Powder
- Industrial Fragrance
- Toilet Soap Fragrances
- Liquid Soap Fragrances
- Detergent Cake Fragrances
- Detergent Powder Fragrances
- Cosmetic Fragrances
- Paint Fragrances
- Incense Stick Fragrances
- Candle Fragrances
Quantifiable outcome
- Delta < 0.5 color tolerance (exceeds international standards)
- +3 more outcomes
Companies that use Saya Group
Customer profileSegments9 records
Ideal customer profiles4 records
Saya Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Saya Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Harmony InfracoreSaya Group partnered with Harmony Infra to develop a luxury residential project in Ghaziabad with total investment of Rs 550 crore, expected to generate Rs 1,600 crore in sales revenue.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Saya Group competitors and assessment
Company assessmentDirect peers
- Sudarshan Chemical Industries: Indian pigment manufacturer with global reach across organic and inorganic pigments, pearlescents, and effect pigments. Comparable to Saya as a domestic specialty-pigment producer serving paints, plastics, inks, and coatings industries.
- Bodal Chemicals: Indian manufacturer of dyes, dye intermediates, and pigments serving textiles, paints, and inks. Overlaps directly with Saya's pigment paste and powder business across industrial colorants.
- Meghmani Organics: Indian specialty chemicals producer with pigments and dyes as a core line, serving paints, plastics, inks, and textiles. Direct overlap with Saya's pigment portfolio and Indian B2B specialty chemicals positioning.
- Kiri Industries: Indian manufacturer of reactive dyes, acid dyes, and pigments supplying textile and industrial customers. Comparable product range and end-market focus with Saya's pigment business.
- Privi Speciality Chemicals: Indian manufacturer of aroma chemicals and specialty fragrance ingredients. Direct overlap with Saya's industrial fragrance business supplying soap, detergent, and personal-care manufacturers.
Broad incumbents
- Heubach Group: Global pigment and pigment preparations manufacturer (including former Clariant pigments). A much larger, multinational competitor in the same organic and inorganic pigment categories where Saya operates.
- Clariant Chemicals India: Indian arm of global specialty chemicals major with a pigments and additives portfolio. A multinational incumbent whose quality benchmark Saya explicitly claims to exceed on color tolerance metrics.
- Atul Ltd: Diversified Indian specialty chemicals company with pigments, dyes, and intermediates. Comparable end-market exposure (paints, textiles, plastics) and broad B2B specialty chemicals business model.
- Givaudan: World's largest fragrance and flavors house, serving personal care, home care, and fine fragrance customers globally. Represents the global incumbent benchmark in the industrial fragrance category Saya addresses.
- International Flavors & Fragrances (IFF): Global major in flavors, fragrances, and cosmetic actives. A multinational incumbent supplying into the same soap, detergent, and personal-care industrial fragrance channels that Saya addresses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Saya Group social profiles
Digital presenceSaya Group compliance and trust
Trust signalCompliance2 records
Saya Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saya Group leadership team
Management profileNumber of profiles
Saya Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saya Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saya Group
What does Saya Group do?
Saya Group manufactures and exports pigment paste (water-based dispersions), pigment powder (dry colorants), and industrial fragrances for use in paints, soaps, detergents, textiles, rubber, plastics, inks, paper, cosmetics, candles, and incense sticks. The company operates two manufacturing facilities in Ahmedabad, Gujarat, and supplies industrial clients across domestic and international markets with batch-to-batch quality consistency.
Is Saya Group a public or private company?
Saya Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Saya Group founded?
Saya Group was founded in 1985. It employs 11 to 50 people.
Where is Saya Group based?
Saya Group is headquartered in Ahmedabad, India, in the Asia region.
How does Saya Group make money?
Four revenue lines are on record. Pigment Paste Sales are the primary driver. The others are industrial Fragrance Sales, pigment Powder Sales and export Revenue.
Who are Saya Group's main competitors?
Direct peers on record are Sudarshan Chemical Industries, Bodal Chemicals, Meghmani Organics, Kiri Industries and Privi Speciality Chemicals. Broad incumbents are Heubach Group, Clariant Chemicals India, Atul Ltd, Givaudan and International Flavors & Fragrances (IFF).
Does Saya Group have an API?
No public API is recorded for Saya Group.
What industry is Saya Group in?
Saya Group's product category is Specialty Chemicals (Pigments and Industrial Fragrances). Its primary akta.pro industry code is IMAEABAE, Flavors, Fragrances & Aroma Chemicals. Its NAICS code is 32513 and its SIC code is 2840.