What Fireball Industries does

Fireball Industries LLC is a Macedonia, Ohio-based industrial technology firm, founded in 2022, that provides Industry 4.0 consulting, custom automation engineering, and a proprietary industrial infrastructure platform to manufacturers, OEMs, and systems integrators across North America. The company employs 11-50 staff and is led by founder and CEO Eric Seme, a third-generation manufacturer with 20+ years of controls engineering experience. The firm also maintains operations in Zacatecas, Mexico, supporting nearshoring-driven demand.

Fireball's core technology asset is EmberNet, a hyper-converged industrial infrastructure platform composed of four integrated components: EmberOS (an immutable operating system), EmberNet Forge (hardware enrollment), EmberNet Flux (Zero Trust networking), and EmberNet Alloy (container orchestration). EmberNet is sold via tiered subscription pricing — Starter (~$6,000/year + $200/node for 50 nodes), Pro (~$18,000/year + $200/node for 200 nodes), and Enterprise (~$5,000/month plus server-grade hardware). Beyond the platform, Fireball delivers Automation Solutions, Industry 4.0 Solutions, Robotics & Automation, and AI/ML services to manufacturing end users, alongside a White-Label Controls offering that lets OEMs embed Fireball's stack under their own brand.

The revenue model combines professional services revenue, one-time Industry 4.0 solution licenses, per-node EmberNet subscription fees, white-label OEM royalties, and a monthly Manufacturing Excellence Program subscription. Distribution is primarily direct (field and inside sales), supplemented by content marketing (blog, whitepapers, webinars, LinkedIn, a CEO podcast), earned media, partner co-marketing, and the SORBA.ai channel partnership announced in December 2025. The company targets buyers across 10 manufacturing industry verticals, with no public disclosure of named customer logos or contracted ARR.

Name

Fireball Industries

Legal name

Fireball Industries LLC

Website

https://fireballz.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Fireball Industries provides Industry 4.0 consulting, custom automation engineering, and the EmberNet industrial infrastructure platform to manufacturers, OEMs, and systems integrators across North America, with operations in Ohio and Mexico.

Ownership category

akta.pro rank

Product category

Industrial Automation Solutions

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI)

Keywords

• Industrial automation solutions
• Industry 4.0 consulting
• Custom automation services
• AI-driven manufacturing
• OT cybersecurity platform

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Automation & Engineering Services: Project-based engineering and automation services including controls design, turnkey automation projects, robotics integration, machine modifications, TUV machine safety assessments, project management, manufacturing equipment brokerage and modernization, and process optimization. Revenue is generated through fixed-project fees and time-and-materials engagements.
2. Industry 4.0 Solutions: Sale and deployment of Industry 4.0 technology solutions including AMR integration, vision inspection, cloud deployment, SCADA/HMI systems, ERP and MES solutions (ErpNext, Ignition), and digital commissioning. Revenue generated through solution licensing, deployment fees, and ongoing support.
3. White-Label Controls for OEMs: Custom automation controls integrated into OEM equipment under the OEM's brand. Fireball provides the technology while OEMs market under their own brand, generating revenue through development fees and per-unit or licensing arrangements.
4. Manufacturing Excellence Program (Monthly Support): Affordable monthly support subscription providing continuous access to automation, AI, and process improvement expertise without the overhead of full-time staff. Provides ongoing preventive maintenance, remote and on-site troubleshooting, and retrofit/modernization consulting.
5. EmberNet Platform (Edge-Driven Solutions): Edge-driven, containerized deployment solutions and industrial monitoring systems. Subscription tiers include Starter, Pro, and Enterprise levels with per-node hardware costs and annual subscription components covering the EmberOS, EmberNet Flux, EmberNet Forge, and EmberNet Alloy platform components.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Fireball Industries delivers Industry 4.0 consulting, custom automation engineering, and a proprietary hyper-converged industrial infrastructure platform (EmberNet) for manufacturers, OEMs, and systems integrators across North America. Its offering spans controls design, turnkey automation, robotics integration, AI-driven vision systems, white-label controls for OEMs, and the EmberNet Zero Trust edge platform with subscription tiers.

Product overview

Fireball Industries offers a unified platform approach centered on EmberNet, a hyper-converged infrastructure platform consisting of four integrated components (EmberOS, EmberNet Forge, EmberNet Flux, and EmberNet Alloy) that work together to provide Zero Trust security for industrial environments. Alongside the EmberNet platform, Fireball provides comprehensive service offerings including Automation Solutions (controls design, turnkey automation, safety assessments), Industry 4.0 Solutions (AMR integration, vision inspection, ERP/MES integration with ErpNext and Ignition), Robotics and Automation (autonomous robots, CNC tending, palletizing), AI and Machine Learning (predictive maintenance, computer vision, defect detection, digital twins), and White-Label Controls for OEMs. The company serves manufacturers, OEMs, and systems integrators across North America with open-source, customizable solutions.

Differentiator

Problem solved

Functional benefit

Brands

• EmberNet: A complete, hyper-converged infrastructure (HCI) platform designed for industrial operations with Zero Trust security architecture. Includes EmberOS (immutable operating system), EmberNet Forge (hardware enrollment), EmberNet Flux (Zero Trust Networking), and EmberNet Alloy (container orchestration).
• EmberNet ROI Framework

Products and services

• EmberNet Platform
• Automation Solutions
• Industry 4.0 Solutions
• Robotics and Automation
• AI and Machine Learning Solutions
• White-Label Controls for OEMs
• Manufacturing Excellence Program

Quantifiable outcome

• ROI achieved within months of deployment
• +9 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature8 records

Partnerships

One partnership is on record.

• SORBA.aicoreTechnology or Integration · 22 December 2025Fireball Industries and SORBA.ai announced a strategic partnership to integrate industrial AI solutions for manufacturing across North America. The collaboration aims to deliver no-code AI suites to enhance automation, predictive maintenance, and operational efficiency. SORBA.ai brings its no-code AI platform capabilities while Fireball contributes its open-architecture automation, Industry 4.0 solutions, and extensive manufacturing customer base. The partnership was announced via einpresswire on December 22, 2025.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ATS Corporation: ATS provides custom automation, robotics, and manufacturing IT solutions to global manufacturers — closely aligned with Fireball's turnkey automation, robotics integration, and digital factory offerings across multiple verticals.
• Acieta: Acieta is a US-based industrial robotics and automation integrator serving mid-market manufacturers with custom cells, vision systems, and engineering services — directly comparable to Fireball's robotics and vision integration business.
• JR Automation: JR Automation (acquired by Hitachi) designs and builds custom automated equipment and robotics systems for manufacturers in automotive, aerospace, and industrial markets — a direct comparable to Fireball's turnkey automation and robotics capabilities.
• Genesis Systems: Genesis Systems designs and integrates robotic welding, cutting, and material handling systems for industrial manufacturers — a direct comparable to Fireball's robotics integration and turnkey automation service line.
• Avanceon: Avanceon is a systems integrator specializing in industrial automation, process control, and IIoT solutions for manufacturers across the Middle East, South Asia, and North America — directly comparable to Fireball's automation services and Industry 4.0 offering, including MES/SCADA integration.

Broad incumbents

• Siemens Digital Industries: Siemens offers the SIMATIC, WinCC SCADA, and MindSphere IIoT platforms plus industrial cybersecurity — the largest incumbent whose closed-stack approach Fireball's open-architecture pitch directly counters.
• Rockwell Automation: Rockwell Automation is the dominant US industrial automation vendor, offering PLCs, SCADA, MES, and cybersecurity (Rockwell/Cisco Converged Plantwide Ethernet) — competes broadly with Fireball across the entire stack it integrates.

Emerging players

• Claroty: Claroty is a leading OT cybersecurity platform purpose-built for industrial environments — overlaps with the EmberNet platform's Zero Trust OT positioning, though focused on visibility/detection rather than Fireball's immutable OS approach.
• Nozomi Networks: Nozomi Networks provides OT and IoT visibility, threat detection, and security monitoring for industrial operators — comparable as a competitor to EmberNet's OT security value proposition, though Fireball takes an infrastructure-based rather than monitoring-based approach.

Others

• SORBA.ai: SORBA.ai is Fireball's announced strategic partner (Dec 2025) providing no-code industrial AI — comparable as an ecosystem partner rather than a competitor, since SORBA's no-code AI suite integrates with Fireball's automation stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fireball-industries
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fireball Industries