Fox's Biscuits

Name

Fox's Biscuits

Legal name

Fox's & Burton's Companies UK

Website

https://foxs-biscuits.co.uk

Company type

Private

Founded year

1853

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

FBC UK (Fox's & Burton's Companies UK) is a British biscuit manufacturer and Ferrero Group subsidiary, producing iconic brands including Jammie Dodgers, Maryland, Party Rings, Rocky, Fox's Favourites, and Fox's Chocolatey for UK grocery retail consumers.

Ownership category

akta.pro rank

Product category

Packaged Biscuits and Cookies

NAICS

Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers (CRADABAD)

akta.pro secondary industry

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH)

Keywords

• Packaged biscuit manufacturing
• Branded sweet biscuits
• Chocolate chip cookies
• Consumer confectionery
• UK bakery products

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels2 records

Core offering

Fox's Biscuits, operating as Fox's & Burton's Companies UK (FBC UK), manufactures and markets a portfolio of branded packaged biscuits and cookies sold through UK retail grocery channels. Its portfolio includes Maryland chocolate chip cookies, Jammie Dodgers raspberry-flavour jam biscuits, Party Rings, the Fox's Favourites range (including Golden Crunch Cream), Fox's Chocolatey, and Fox's Rocky biscuits.

Differentiator

Problem solved

Functional benefit

Brands

• Maryland: Chocolate chip cookie brand offering various cookie products
• Jammie Dodgers
• Party Rings
• Fox's Favourites
• Fox's Chocolatey
• Rocky

Products and services

• Maryland Chocolate Chip Cookies Packaged chocolate chip cookie brand in the FBC UK portfolio, sold through UK grocery and convenience retailers to household consumers.
• Jammie Dodgers (Raspberry Flavour) Jam-filled biscuits with a distinctive raspberry-flavour centre, sold as a packaged consumer snack through UK retailers.
• Party Rings Colourful ring-shaped iced biscuits positioned for parties and shared snacking occasions, sold via UK retail grocery channels.
• Fox's Favourites (including Golden Crunch Cream) Range of classic Fox's cream-filled biscuits (including Golden Crunch Cream) sold as packaged everyday treats through UK retailers.
• Fox's Chocolatey Chocolate-themed biscuit range under the Fox's brand, sold as packaged consumer snacks in UK retail.
• Fox's Rocky Crunchy chocolate-coated biscuits available in original and other flavours, sold as packaged multipacks through UK retailers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• McVitie's (Pladis UK): The UK's largest biscuit maker, owned by Pladis, producing direct competing brands such as Digestives, Hobnobs, Rich Tea and Jaffa Cakes. Same product category, same UK retail customers, and same regulatory and consumer environment as FBC UK.
• United Biscuits (Yıldız Holding): Major UK biscuit manufacturer (McVitie's predecessor and related brands), now owned by Yıldız Holding. Competes head-to-head with FBC UK across mainstream sweet and savoury biscuit categories in UK grocery.
• Lotus Bakeries: Belgian biscuit maker best known for Biscoff caramelised biscuits. Directly comparable as a specialist biscuit brand house with growing international distribution and a similar branded CPG model to FBC UK's portfolio brands.
• Bahlsen: German biscuit manufacturer with a portfolio of branded sweet biscuits (Pick Up, Leibniz, Chipsletten) sold internationally. Comparable as a multi-brand European biscuit CPG with similar product formats and retail channels.
• Walker's Shortbread: Scottish heritage shortbread biscuit brand with strong UK and export presence. Directly comparable to Fox's as a UK heritage biscuit brand competing for premium and gifting occasions in the same retailers.

Broad incumbents

• Mondelez International: Global snacks conglomerate owning Cadbury, Oreo, BelVita and Toblerone. Competes with FBC UK across biscuits and confectionery in UK grocery and brings significant scale, pricing power and category-management resources.
• Nestlé UK: Global confectionery and packaged food giant with UK biscuit and confectionery lines. Operates broadly in the same UK retail biscuit category as a much larger diversified incumbent.
• PepsiCo (Walker's / Snack Brands): Owns Walkers Crisps and broader UK savoury snacks portfolio. Competes with FBC UK for savoury biscuit and cracker occasions (e.g., Rocky) and for share of stomach and shelf space in UK grocery.
• Hershey: US-headquartered confectionery and snacks multinational with growing UK presence (including Skinny Pop and confectionery ranges). Adjacent category incumbent with comparable branded CPG model to FBC UK's portfolio brands.

Emerging players

• Borders Biscuits: Scottish premium biscuit maker focused on shortbread and chocolate-baked biscuits for UK and export markets. Comparable as a UK-headquartered heritage biscuit brand targeting premium gifting and sharing occasions.

Market position

Customer concentration

• LinkedInlinkedin.com/company/foxs-burtons-companies-fbc-ukroi
• Xx.com/foxs_biscuits

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fox's Biscuits